'Facebook is dying'
You've probably heard this sentiment before, stated as if it's all but inevitable. But with 1.5 Billion monthly active users, its glaringly apparent that Facebook isn't going anywhere. On the other hand, Facebook marketing is a vastly different platform altogether. Post planner's article, "The Do's and Don'ts of Facebook Pages", provides advice on how you should (and definitely shouldn't) attract potential customers on Facebook.
The folks at Sumall have collected these 10 tips on how to market on Facebook and put them into a single infographic-guide so you can get the most out of the world's most popular social network.
Create a strategy: Post great content consistently and purposefully. Use Facebook Insights to see when your fans are active most and schedule posts accordingly.
Get Feedback: If you want to improve your product or services, ask questions and actively listen to your customers.
Don't forget about Insights: Facebook marketing requires consistent activity on your page to stay relevant. Using Insights gives you an understanding of key post metrics, how many people your post reached, how many people clicked your post, and how many people engaged with it.
Don't Spam: This is the worst thing you can possibly do. Just don't.
This post originally appeared on Irfan Ahmad's blog