As Pinterest continues its evolution from a social network to a 'catalogue of ideas', the opportunities for marketers on the platform are also developing in-step. And while Pinterest may have a lot fewer users than Facebook, Pinners come to the platform in a more focused mindset, with a defined shopping mission in mind. Indeed, research shows that up to 93% of Pinners use the platform to plan for or make purchases.
That trend is also evident in the home decor sector, in which US shoppers spent $122 billion in 2016.
According to Pinterest, 60% of Pinners have used Pinterest to make decisions for home decor purchases, with 11 billion home decor-related Pins on their platform. These data points and more are included in this new infographic, outlining the growing opportunity for home decor brands on the expanding Pin network.