The Shortening Human Attention Span (And What it Means for Marketers) [Infographic]
Keeping anyone's attention on the Internet for more than about 60 to 90 seconds is a herculean task. Every song ever recorded, the sum total of human knowledge, millions of games and every film, television show and cartoon ever broadcast are two clicks away at all times, and that's just on desktop computers. On phones, it's even worse with text messages and social media.
To have any chance of getting anyone's attention, your content needs to get right to the point - otherwise it might be playing to an empty room.
This infographic from Wyzowl details how people's attention spans are reducing, and what marketers need to do to ensure their messaging remains memorable.
This post originally appeared on Irfan Ahmad's blog.
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