The State of Content: Rules of Engagement for 2016 [Infographic]
The folks at Adobe and Edelman have conducted a survey among more than 12,000 online adults, to find out their views on digital content.
According to their study:
- On average, 83% of global users report they multi-screen, using 2+ devices
- 54% listed overall good design, such as appealing layout and visual content, as important
- 90% of consumers say they would switch devices or stop viewing altogether when encountering content which fails to meet their expectations.
The stakes are even higher than ever for marketers to create content that can break through the noise - so, how will you make your content engaging and interesting?
Follow these five simple rules to engage your audience in 2016.
This post originally appeared on Irfan Ahmad's blog
Follow Irfan Ahmad on Twitter