The 89th Academy Awards will be held on Sunday February 26th, with "La La Land" leading the nominations. And while the Awards ceremony itself is always a big focus, it's a particularly big topic of discussion online.
Last year there were a record 24.2 million tweets sent about the event on the night. That's a lot of people actively engaging, and a lot of opportunity for brands to tap into that stream and generate additional exposure - if they can do it right.
That same focus extends to Facebook and Instagram - last year, there were 67 million Oscars-related Facebook posts, and another 64 million on Instagram. Given the focus, it's worth considering if your brand has a place in that stream, and whether you can use the trend to advantage.
To help with this, Facebook's released a new infographic looking at the 2016 Academy Awards discussion across their platforms, including key moments, hashtags, tips on opportunities and discussion levels among different demographic groups.
And with the Oscars conversation on Facebook and Instagram growing 15% globally year-over-year, this year's ceremony is set to be bigger than ever.