6 Big Benefits of Using Influencer Marketing in Your Social Strategy
Influencer marketing is one of the best ways to quickly build your brand online and raise awareness among your target audience. According to Forbes, influencer marketing is growing faster than digital ads, with emphasis placed on leveraging an industry leaders' followers to foster growth in your own business.
The beauty about influencer marketing is that the audience is already there, all you need to do is establish a win-win partnership where both parties are offering amazing value to each audience.
In fact, influencer marketing should be an active tactic in your social media marketing to increase brand awareness, get your content in front of fresh eyeballs, and generate new leads for your sales funnel.
Here are six big benefits to using influencer marketing to bolster your social strategy.
1. Quickly Builds Trust
Influencers have built relationships, trust, and credibility with their fans. People respect their content and recommendations.
By sharing an influencer's content, you'll soon gain their attention and they'll begin sharing yours, putting your message in front of an actively engaged audience.
2. Improves Brand Awareness
As noted, influencer marketing can greatly expand your reach and positioning online. Social users will begin to know more about your brand, your story, who you are, and the solutions you offer.
The key to maximizing influencer strategy is ensuring that you're providing valuable content that adds to their social media presence also, ensuring value on both sides.
3. Enriches Your Content Strategy
Sharing influencer content can helps fill in the gaps of your own content schedule.
This works well in situations where you've run out of content ideas or simply need some quality content to publish on your social pages
4. Effectively Reaches Your Target Audience
This is a big one. Through relevant influencers, your content is placed in front of social users that are already interested in your niche. You don't have to spend additional funds on testing and finding your audience - the influencer has already fostered this audience on social media.
5. Provides Amazing Value to Your Audience
At the heart of inbound marketing is delivering content that solves problems, educates and inspires your intended audience. Influencer marketing embraces this concept, as influencers are already in tune with the needs of the people they serve.
In turn, you can easily leverage their content to give value to your audience.
6. Builds Winning Partnerships
Connecting and engaging with an influencer can be the start of a powerful relationship. When you're in it for the long-haul, you never know where these connections could end.
Possible joint-ventures, live events, and other opportunities may be in the works.
Influencer marketing can be incredibly beneficial for startup brands or those that have been struggling in gaining traction in their social media marketing.
With a clear understanding of how influencer marketing can accelerate your online goals, you can commit to implementing your first campaign quickly to experience these results in your business.
Main image via ASSY/Pixabay
Follow Travis Huff on Twitter