Dollar Shave Club
Big brands rely on social media to engage consumers and build reputation. Social media offers visual, viral and real-time communications-something no other platform can really compete with. As our world become more and more mobile, marketers will continue to leverage the channel to their advantage. Here are just a few big brands with big social media presence that are using it to stay on top.
One alcohol brand that has started to gain some major traction with its Twitter is Ketel One Vodka. The brand currently tweets a variety of posts to include everything from contests and lifestyle images to its support and stance on particular social issues. Short videos are also popular on this social channel and help viewers see exactly how to make drinks with the vodka. The mix of different tweets works to do a 360-degree branding on Ketel One because it hits various interests the consumer may have and fuels continued interest.
T-Mobile has experienced a complete rebrand very successfully in the past few years and the majority of the success can be pointed to its use of social media. Its Twitter presence is extremely strong. Customers are encouraged to use hashtags for a multitude of campaigns, which is something its key demographic of Millennials is especially good at-and it has created a viral effect of user-generated content. News on new devices or services is shared right away on the page so consumers are in the loop with the latest and greatest offerings. Furthermore, the channel is used as a customer service platform where T-Mobile has been rated one of the best in terms of timely, real-time replies.
One other brand that uses Twitter so very well is TedTalks. For those unfamiliar, TED is a nonprofit that hosts events with speakers discussing different subjects to spread ideas. It uses Twitter to post hourly updates to further spread ideas and spark discussion. Many of the brand's followers are loyal to the causes which results in a lot of retweets to share new-found knowledge virally in the digital realm.
Dollar Shave Club
Many Facebookers have seen targeted ads for Dollar Shave Club, a company that ships razors and grooming products for just a few dollars. The brand has used Facebook to build some real personality, posting shaving tips and funny videos about shaving. It's establishing itself as an expert on the topic of shaving and the tone and funny appeal gets Facebookers curious and entertained. Additionally it leverages the social platform to get people to join the club putting a call-to-action "Sign Up" button right on the page.
Love 'em or hate 'em the Kardashians have made a name for themselves on social media, particularly Instagram. Kim, Khloe, Kourtney, Kendall and Kylie (and Kris Jenner) are the queens of selfies and America's fascination with them is something special. With millions of followers their posts go viral in minutes. By letting people follow their lives on social media, fans and non-fans want to see more-they have interestingly established their brand and many businesses with it, using it to promote their show, their clothing lines, their books, the list goes on. It's genius and doesn't take much effort than just living their life and documenting it and sharing visually while the dollars pour keep pouring in.
The marketing possibilities are endless for brands on social media. Such a viral platform can take a brand to the top of the food chain and these aforementioned brands have capitalized in a major way by creating a giant presence on social.