You've got killer content, it's scheduled, and you're now actively engaging. Yes! You're doing everything right.
Now let's take it to the next level.
How? Boost your posts.
You've spent all of this time getting it right. You've attracted your first Facebook fans, and now we're going to help you get even more eyeballs on it all.
Facebook makes boosting super simple.
Step 1: Boost Post
There's a button underneath each of your posts that says "Boost Post"
This is a quick and easy way to gain more exposure for your existing posts - a blended approach for boosting plus an "extra" degree of outreach.
Step 2: Set Location
Select the geographical location where you want your post to be shown. You can choose a national area (such as the entire United States as shown in the screenshot below), or a more tightly targeted area such as a local state or city. Think about which geo areas are relevant to your business goals. For example if you're a local brick and mortar storefront based in Brooklyn, New York, you likely won't want people outside of the New York area to see your post. But if you're an online e-commerce brand that ships nationwide, don't limit yourself to a specific locale.
And worth noting, you can also add additional locations and select specific interests of the people you want to reach by using the "Create New Audience" option if you want to get more specific.
Step 3: Select Budget
Select your budget. Facebook has an automatic setting that you can change to meet your needs. The amount you choose depends on what your marketing budget entails.
For example, for a small business, we'd suggest a $250-300 monthly ad budget, plus another $100 to boost posts. If you have $100 per month to boost posts, you can decide if you want to spread it evenly -- for example, by trying it once a week -- or waiting until you have something that is really important to promote. Or a mix of each.
Step 4: Choose Duration
As you can see in the screenshot below, you can select "1 day," "7 days," or "14 days" and can also choose an end date for the boosted post to stop showing.
If you choose "1 day," your post will have more volume on that day vs. the 14 days it would otherwise spread across.
Step 5: Estimate People Reached
If you change the budget, duration, or location, the "Est. People Reached" number will change. More reach is generally better, but work within your budget and target parameters. Trust us: you will see results.
Remember that Facebook is Facebook.com, not Facebook.org. Visibility on this network isn't free and without a marketing budget, your content won't be seen by more than a tiny fraction of your audience. If you budget is modest (and most are), it's vital to spend strategically.
Keeping track of your posts' reach, audience, likes, and page views is possible with Facebook Insights. If you take the time to analyze how your posts perform, adjusting your budget and marketing strategy is made easy.