Christmas is now only 71 days away, so if you haven't got your holiday marketing plan in place, it's time to get moving.
To help map out when, exactly, you need to get active, Facebook has analyzed Facebook and Instagram usage data from the 2015 Holiday season (November 1 through January 1) to get an understanding of when the related conversation spikes, and at what points within the period you need to ensure you're reaching your target consumers. And given Facebook sees a 26% increase in posts, photos and videos uploaded over the period - and more than a billion people use The Social Network every day - it's a fair bet their data is a solid indicator of wider trends.
They've collected the full results of their study into a new, interactive infographic which you can view here, but there's also a condensed version of their key findings in the infographic below.
There's a heap of great insights here, worth noting in your marketing plan.