A Guide to Social Media Customer Care [Infographic]
Social media is the living gossip column of today's consumers, and when businesses neglect to own their reputation online, it doesn't take long for bad word to spread.
Up to a third of social media users will take to social platforms rather than dial up a customer service line when they have a problem with your product or service - and on social media, everyone's listening. Research shows that dissatisfied customers are costing US businesses over $40bn each year.
Given the data, social customer care should be considered a central facet of contemporary business, a key element which should be improved on an evolving basis - week in, week out.
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