So what kind of content is your target audience more likely to share?
Content marketing agency Fractl recently conducted a study of more than 2,000 Facebook users to get an idea of sharing behaviors and how different demographic groups approach sharing, in terms of how often they're online, how much they post to Facebook and what they're more likely to share.
They've compiled their results into a new infographic, but some of the key data points highlighted by their research are:
- The average Facebook user logs in multiple times per day, with 91% sharing content at least once a week
- Women are 5% more likely to share content once a day compared to men, and typically prefer a viral cat video over the latest election news
- Millennial men are the least likely to share content, but the most likely to share memes
You can read more of Fractl's study here, or check out the infographic below for more insights from their research.