Nike, Starbucks and National Geographic Shine in Weekly Instagram Ranking
For the week of March 14 - March 20, 2016, U.S. brands and properties captured 847 million likes and comments on posts published on Instagram. Powered by Shareablee data, the top brand on Instagram for each respective industry is shown in the ranking below. The ranking was topped by National Geographic (Media Publisher) with more than 23 million Instagram actions reclaiming the top spot from the NBA (Sports) which captured nearly 19 million actions. Top posts for National Geographic were led by hummingbirds, harp seals and grizzly bears. The NBA's top posts featured the new uniforms for the USA Basketball Men's National Team, birthday wishes to Steph Curry and an illustration promoting the Warriors/Spurs game last week.
Nike (Sporting Goods & Apparel) scored the second-highest actions per post behind National Geographic, averaging more than 326,000 thousand likes and comments per Instagram post published during the week of March 14 - March 20, 2016. Nike's Instagram engagement was driven by photo posts of its new product line, including the Nike Air VaporMax Flyknit, Nike HyperAdapt 1.0 and Nike Zoom Super Flyknit.
Of the top performing brands, Starbucks (QSR) saw the highest growth in Instagram actions over the previous week with a 35% increase in likes and comments driven by a 33% increase in Instagram posts, topped by photos of its new Cherry Blossom Frappuccino as well as suggestions for how users could enjoy their Starbucks coffee at home.
i Total actions include all post-level likes and comments.
ii Total content includes all posts published by each brand across Instagram.
iii Actions per post is a calculation of the average number of post-level actions received, every time content is published.
iv Total followers includes the number of Instagram followers for each brand as of March 20, 2016.
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