Today we are looking at LinkedIn publisher - LinkedIn publisher is where you can add an actual blog post-type update to LinkedIn, as opposed to a short Facebook-type update.
When you click 'Publish a Post', you taken to a blog post type of interface. You can type in a headline, there are formatting options, and you can upload an image.
People ask me all the time "how do I get eyes on my LinkedIn content?"
If you want to get more eyes on your blog post, what you need to do is go to the LinkedIn 2016 Editorial Calendar on SlideShare.
You'll see that it gives you a list of topic options - if you want to get featured on LinkedIn Pulse, you may want to go to this editorial calendar and see what LinkedIn is looking for. Each month has a theme and an accompanying hashtag that you should use in your post(s) that month.
There is also a student editorial calendar. If you're a student and you're posting on LinkedIn Pulse, you totally want to use the hashtags included in the calendar because you're more likely to get featured by LinkedIn Pulse than if you don't. Even if you just create one post a month and you use their themes for each month, that'll still be a positive step.
Use these hashtags, focus on these themes. There's no guarantee you're going to get featured by LinkedIn Pulse, but you're going to have a better chance if you use their theme than if you don't.
This post originally appeared on Karen Yankovich's blog.