As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.
The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can — and will — just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.
Warns S hirley Florence, a Professor of English at Dubuque Community College: “Words that sound the same but are spelled differently -- homonyms -- are a real stumbling block for writers in all areas, from student papers to blogs to marketing. It’s amazing, and sad, how often you can use the wrong word that sounds right.”
In my house, every surface owns a pile of books. Maybe two...maybe three...sometimes four or five or six different books (yes, I know I have a problem). What I've come to recognize through my voracious appetite for reading, though, is that the books I love most are often those where the world within becomes tangible as I turn the pages. How does an author do that, create a world you can see in your head just by writing words on a page? Sometimes it's as simple as changing out "Margot felt scared" for the sentence "Margot's heart thudded against her ribs and she gasped for air." It's the difference between telling and showing, and it can take a long time for writers to master the art of the latter - whether we're writing fiction or copy for websites or social media posts. Writing is writing.