As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.
The opportunity, or desire, or even perceived need to change things and try things and re-do things is stronger in some creative types than in others. Some people can — and will — just keep noodling things forever if you let them. Maybe until you tell them to stop. Maybe until you insist.
Warns S hirley Florence, a Professor of English at Dubuque Community College: “Words that sound the same but are spelled differently -- homonyms -- are a real stumbling block for writers in all areas, from student papers to blogs to marketing. It’s amazing, and sad, how often you can use the wrong word that sounds right.”