Organizations have seen great success when a large part of their employee base also acts as social media contributors. Join us for a webinar on March 31th at 12pm ET.  Click here to register.


March 24, 2015
There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.
March 18, 2015
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
March 16, 2015
In the past, I’ve written various blogs about where you can get some great copywriting inspiration all the way from famous authors to TV shows and movies. Now, I want to look at different companies both large and small that have a great, successful social media presence, giving you the chance to see great campaigns out in the wild.
March 12, 2015
Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don’t go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.
March 09, 2015
Your headline is the first — and maybe last — impression you make on your audience.
March 06, 2015
One of the most famous copywriters in the history of advertising, was quoted as saying: “What really decides consumers to buy or not to buy is the content of your advertising, not its form.”
Anatomy of a Tweet
March 05, 2015
Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop. Think. And think again.
February 05, 2015
Advertising on Facebook helps businesses connect with new audiences as well as stay in touch with current customers.
February 04, 2015
A good unique value proposition can be used to make any homepage, product page, or ad better and more likely to convert. This post goes over the steps to creating and writing a unique value proposition, as well as a few examples of value propositions.
February 03, 2015
You want your content to rank and you want as many clicks as possible – isn’t that a common goal? This is what will help bring in the dough and make your business and website a massive success. Because of this, you might be tempted to write solely for the search engines, ignoring your reader base.