Google doesn’t disclose specifics about how it ranks web content. It tells us it uses over 200 criterion, but the ranking algorithm itself is a well-kept secret. For that reason and others, SEO copywriting best practices can’t and don’t guarantee a top ranking in Google’s search results. Nor can they promise a high conversion or click-thru rate.
The key to SEO copywriting success surprises a lot of people. They usually expect a lengthy and technical answer. While there is an element of truth to that, the real key lies in: knowing your audience and giving them the information they want and need. The rest is all how-to information – how to lay it all out your content so you maximize your findability and ranking potential with search engines.
What makes blog and social media posts more engaging than a post of similar content quality? Is it that the author is more trusted? When we see a post appear in our stream on, say, Google Plus, do we read because of who wrote it, or because of something else? Reputation is a factor, no doubt, but the structure of a post is more important - especially if you are new to the poster, or the poster is new to that particular social platform. How do you structure a post? Whether it is a blog or social media post, the basics are pretty much the same. Read on to learn the anatomy of a social post.
Once you are comfortable with your distinctive brand, it is time to market yourself. Show up at networking events. And don’t underestimate the power of online networking- social media is not only useful for marketing yourself, but also an effective tool to help you connect with peers in your industry. Jump on hashtag conversations on Twitter- #FreelancerLife is a popular one that resonates with independent workers.
There is no excuse in plagiarism. It is a serious offense that disrespects the person whose work you tried to pass off as yours. Plagiarism occurs on all fields of publication. But this ingenious practice is common among writers. It is all too easy to manipulate a set of words and make them your own. But the responsibility falls on you as the author, whether or not you overlooked copying an existing text to your book or article. Any action taken against your wrongdoing will still come at your expense.
A lot of marketers I have interacted with tend to spend a lot of their resources - time, money, brain power - on creating beautiful, artistic photographs to upload on Instagram. What they, surprisingly, ignore completely are the captions.
In the past, I’ve written various blogs about where you can get some great copywriting inspiration all the way from famous authors to TV shows and movies. Now, I want to look at different companies both large and small that have a great, successful social media presence, giving you the chance to see great campaigns out in the wild.
Changes in social media trends encourage brands to innovate and implement cutting edge technology to get their message across. Many brands have been using social media as a large part of their strategy, but it is important that your efforts don’t go stale. Keeping up with trends and reinventing your content strategy is important if you want to stay fresh and relevant in our quickly evolving digital landscape.