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8 Key Tips to Improve Your Instagram Marketing Efforts
Facebook Releases New Updates for Trending News, Trialing In-Feed News Units
Facebook Expands Access to Personal Fundraisers, Adds New Fundraising Categories
Instagram Adds Search Options for Stories, by Hashtag and Location
Facebook Adds New Features to Facebook Live, Including In-Stream Chat and Live Guests
Pinterest Introduces New Ways to Discover Food and Recipe-Related Pins
9 Ways to Use Automation to Optimize Your Facebook Ads [Infographic]
3 Simple, But Powerful, Ways to Use Instagram Hashtags for Social Marketing Campaigns
7 Ways to Boost Your Engagement on Instagram
3 Top Social Listening Tools You Should Use
Are Keywords Still Important in 2017?
5 Simple Marketing Mistakes Local Businesses Make + Easy Fixes
Set It But Don't Forget It: How to Maximize Email Marketing Automation
How Influencer Marketing is Evolving (and How You Can Tap Into the Latest Trends)
How to Find Your Brand Voice on Social Media
8 Tips for Conducting an Effective Social Media Audit
8 Tips to Help You Harness the Power of Facebook Live
How Do You Avoid Self-Serving Bias in Your Business & Marketing Efforts?
TECHNOLOGY & DATA
The Top U.S. Media Publishers on Social Media - April 2017
Google Unveils Next Generation Products at Google I/O Event
4 Tools for Garnering More Social Media Engagement
How to Convert Your Website from HTTP to HTTPS - a Step-by-Step Guide
Why Virtual Reality will Never be the Future of Marketing and Advertising
Google Develops Machine Learning System to Recognize Business Names from Street View Images
The Top U.S. Media Publishers on Social Media - March 2017
Google Announces Updates for Google Analytics, Google Home and an Ad Blocker for Chrome
Why Every Website Owner Should Care About (and Convert to) HTTPS
Tech and Innovation
Pinterest Introduces Autoplay Video Ads, New Opportunities for Video Ad Exposure
Facebook, Twitter and Snapchat Continue to Make Moves into TV-Like Content
Snapchat Adds Collaborative Stories, Which Could Help Boost Exposure Through the App
Twitter's Rolling Out New Ads Which Promote Engagement via DMs and Bots
The Growth of Food-Related Content on Pinterest [Infographic]
Facebook Image Search is Getting Better at Finding Relevant Results – Which Could Help Boost Your Platform Strategy
New Research Shows Consumers Prefer Help Over Witty Comebacks
How 6 Millennial Entrepreneurs Got Their First Clients
The Transformation of Selling through Digital Enablement [Podcast]
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5 Keys to Creating an Effective About Page
March 23, 2017
Your website's “About Page” will be one of the most highly visited elements, and as such, it needs to stand out.
12 Word Power Pointers for Writing Marketing Content
March 01, 2017
The effectiveness of your content is not simply about what you say, but how you say it.
Copywriter vs. Content Writer: Skills, Writing Fees and Expectations
December 08, 2016
What's the difference between a content writer and a copywriter? Barry Feldman explains in this post.
4 Tips on Writing Better Short Copy for Social Media
December 02, 2016
Writing short copy is hard, maybe even harder than longer pieces.
The 5 Golden Rules of SEO in 2016 [Infographic]
May 17, 2016
What does the path to better organic SEO look like? Contributor Jeff Rum explores the search engine landscape in this post.
How to Write Your Own Website Copy (But Please Don’t)
April 16, 2016
There’s little you’ll do in marketing that’s more important than your website . It’s crucial that your website copy be clear, concise, memorable, and engaging.
This is How to Cure Content Cringe: 4 Quick Reminders
April 14, 2016
Do you suffer from content cringe? Imposter syndrome? Any other range of reasons/excuses as to why you can't create content? Here are some tips to get you going.
27 Experts Riff On the Essential Ingredient of Great Copywriting
March 21, 2016
What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses.
Sharpen Your Copywriting Skills: 125 Quick Tips
February 15, 2016
Barry Feldman shares with you on-the-ground copywriting lessons.
8 Copywriters Share 8 Secrets to Creating Content Like a Pro
November 30, 2015
As a rule, copywriters write for money. You won’t find many hobbyists. Bring a person’s livelihood into a thing—like writing—and people tend to get smart fast. So, following that logic—if you want to learn how to write smart, talk to a copywriter.