Writing delicious, engaging copy is no easy feat, particularly for small business owners. But if you’re about to design a new website or think your current content needs refreshing, stop. Think. And think again.
Have you ever wondered why retailers selling the same type of products report different profit margins? How come some manage to strike gold in their sector, while others get buried in massive debts and basically put themselves out of business in no time? You may be tempted to think that this type of outcome is linked only to the price-quality relationship of their merchandise. In this case, you are overlooking a major aspect: the overall effectiveness of the marketing strategies employed to introduce these goods to a large audience that is ready to make a purchase.
A good unique value proposition can be used to make any homepage, product page, or ad better and more likely to convert. This post goes over the steps to creating and writing a unique value proposition, as well as a few examples of value propositions.
You want your content to rank and you want as many clicks as possible – isn’t that a common goal? This is what will help bring in the dough and make your business and website a massive success. Because of this, you might be tempted to write solely for the search engines, ignoring your reader base.
Not every piece you publish on social media has to be epic. Now that that weight is off your shoulder, you can relax. Don’t get me wrong, publishing epic content is great but you can do it every single time. No one (or business) is ever 100%. There is no need to stress about publishing epic content every time you hit “post” or “publish.”
I truly believe that social networking is an art form. There’s really no way of saying what makes the perfect post because like artwork, everyone has a different perception! Too often I see marketers turn their social media accounts into the traditional “old-school” advertising channel, using messages that are completely over-thought and not engaging with their customers and/or social media fans & followers!
Crafting excellent social media posts and calendars is vital if you want your social media messaging to be a powerful and successful one. However, you might be hitting the proverbial brick wall with your posts, and might not be sure just how to go about crafting great posts all the time. Fret no more, I have gathered several great templates that can help you begin planning excellent social posts and content!
A checklist for maintaining tone and manner across marketing channels. A brand is a personality. A personality speaks with a recognisable tone of voice. Ideally, a voice recognised everywhere no matter what media you choose.