TikTok’s looking to help marketers get a better handle on the platform via a new season of its ‘Made for TikTok’ ad tips series.
@tiktokforbusiness Welcome to #MadeForTikTok, a talk show made by people in the ad industry, *for* people in the ad industry. Drop a ???? in the comments to help us welcome our first guest — Oliver McAteer, Head of Development, @mischiefusa ♬ original sound - TikTok for Business
The second series takes on a different tone – as per TikTok:
“For the second installment of Made for TikTok, we built a late-night talk show complete with interviews and comedy sketches, featuring a unique group of creators who all happen to work with brands professionally. Hosted by copywriter and TikTok creator Shannon Fiedler,our goal for this series was to help advertisers create TikTok-first strategies, with guidance from experts who speak the language of the creative ad industry.”
@tiktokforbusiness In our next installment of #MadeForTikTok, we’re sitting down with everyone’s favorite bestie @ThickyRicky to learn how brands can collaborate with creators more authentically + effectively. Catch every episode in our #MadeForTikTok ♬ original sound - TikTok for Business
The series features interviews with ad agency folk and creators who’ve built audiences on TikTok, who each share the lessons they’ve learned in maximizing connection and engagement in the app.
@tiktokforbusiness She might not know what dial-up is, but she’s an expert of marketing on TikTok. @Nerf Chief TikTok Officer @Sophie Lightning drops her wisdom on our latest episode of #MadeForTikTok ♬ original sound - TikTok for Business
There are some good tips here, and handy notes to get your TikTok process on track, with direct insights from people that are working on video creation every day.
And of course, every other brand is trying to find a way into TikTok at the moment, with the app continuing to grow, and drive major shifts in content consumption behaviors. Indeed, TikTok is currently on track to reach 1.5 billion users this year, while short-form video is also the fastest growing content format on both YouTube and Instagram, meaning that the lessons you learn here are likely universal, at least to some degree.
If you’re looking to optimize your TikTok approach, it’s worth taking the time to tune in. Each episode is less than 5 minutes long, and even if you feel confident that you know what’s what in the app, there are always a few notes and pointers that can help to get you thinking.
Also, the great Emily Zugay endorses it. Kind of.
@tiktokforbusiness The queen of marketing @emilyzugay gives #MadeForTikTok 13 stars and 1 new logo. Catch every epsiode in our #MadeForTikTok ♬ original sound - TikTok for Business
Hard to say no after a glowing review like that.
You can check out the episodes above or on the TikTok for Business profile.