Top Matches
-
TECHTARGET10 AI business use cases that produce measurable ROISummarizing why this article is relevant
-
Social Media TodayPinterest CPG promotions outperform benchmark ROIsSummarizing why this article is relevant
-
Social Media TodaySponsored The analytics blind spot: Why 70% of marketers can’t prove social media ROI (and how to fix it)Summarizing why this article is relevant
Results from the Informa TechTarget Network
-
SPONSORED
Optimizing your media mix for 2026
What 2025 media investment trends reveal about where brands should spend in 2026.
Marketing Dive January 26, 2026
-
NEWS
Sociable: Pinterest CPG promotions outperform benchmark ROIs
New research commissioned by the platform analyzes how Pin ads drive shopping activity across multiple regions and products.
-
SPONSORED
A data-driven playbook for building a high-performing multifamily marketing funnel
From awareness to lease — learn dynamic strategies to convert leads into loyal residents.
Multifamily Dive January 26, 2026
-
OPINION
Creators work, but measurement doesn’t — yet
While creators deliver impact across the funnel, most campaigns are still evaluated using outdated proxies, writes the IAB’s Zoe Soon.
-
COLUMN
Sociable: Google enlists Walmart Connect to enhance YouTube ad insights
Brands can reach Walmart’s U.S. customers through YouTube campaigns and see how those ads impact sales.
-
Q AND A
Dave’s Hot Chicken CMO on building on organic growth as brand levels up
Brandon Rhoten spent years leading creative and social strategy at Wendy’s at a time when the chain rewrote the rules for fast-food advertising.
Restaurant Dive Chris Kelly • January 23, 2026
-
NEWS
TikTok shares performance data on FMCG campaigns
A study on the effectiveness of on-platform fast-moving consumer goods ads explored the impact of promotions on offline sales.
Social Media Today Andrew Hutchinson • June 09, 2026
-
FEATURE
The ethical challenges of America’s social media vetting policy
computer weekly February 17, 2026
-
NEWS
Social insights fail to reach decision-makers: Here’s what the numbers say
Just 14% of social media professionals feel their organization is able to use social data properly.
-
BRIEF
IAB seeks to standardize interoperable media measurement
Artificial intelligence risks reinforcing the black-box decisions that marketers are forced to make with current measurement systems, per a new IAB report.
-
SPONSORED
Building a solid ad budget amid more economic uncertainty
Spend smarter, not quieter: How food brands can build resilient ad budgets now.
Food Dive May 18, 2026
-
OPINION
World Cup tests marketers’ ability to prove value of sponsorships
When every brand shows up in the same way, visibility becomes the baseline rather than the differentiator, writes Gartner’s Nicole Greene.
-
BRIEF
Creator marketing now a ‘core media channel’ while search slows: IAB
Social commanded the largest share of the digital ad market last year at 40% while more brands and agencies institutionalized creator practices.
-
SPONSORED
Horizontal vs vertical AI solutions: ROI requires going deep, not wide
The transformative value and measurable ROI of AI come from the implementation of vertical AI.
Utility Dive January 20, 2026
-
NEWS
Meta hikes ad prices in 6 countries
The company announced location-based increases ranging from 2% to 5% and said it would no longer be covering the cost of digital service taxes and other fees.
-
NEWS
CMOs built up CEO trust. Now they must prove they can drive growth.
While CEOs are increasingly confident in the CMO’s understanding of their company’s finances, overall CEO faith in the CMO role has declined to 43%.
-
NEWS
Meta Says the Science Does Not Support Teen Social Media Bans
Meta has outlined the scope of work that it’s undertaking to better protect teens.
-
NEWS
2026 Social Media Benchmarks [Infographic]
The report looks at the latest engagement trends across the major social apps.
-
SPONSORED
5 ways multifamily video is driving leases — and saving teams time
Five data-backed tactics top operators use to increase lease conversion and streamline operations with video.
-
NEWS
When earnings calls demand AI ROI, how can CIOs meet the challenge?
informationweek Madeleine Streets • January 30, 2026
-
NEWS
Social media is the leading source of news, per Reuters
The 2026 Digital News Report found that people rely on social media for news more than TV or news websites.
-
DEEP DIVE
9 marketing predictions for 2026 as AI fuels polarity
The sense of a stable middle ground is eroding across an industry at a point of contraction, with many displaying mixed feelings about marketing’s future.
-
NEWS
Why Papa Johns is going back to basics in latest marketing shakeup
The pizza chain plans to support new product launches with a creative platform developed in partnership with Leo Chicago.
-
NEWS
How tech chiefs gauge ROI on AI
Most IT leaders are finding real value in their AI initiatives, but their approach to measuring returns on spending varies.
CIO Dive February 18, 2026
-
NEWS
Social Media Marketing Outlook 2026: What to Expect in the Year Ahead
From AI to algorithm shifts, social media professionals have a lot to contend with in 2026.
-
NEWS
Go Figure: 3 big marketing numbers from March
From Instagram advertising to Papa John’s marketing investment, here are some important numbers marketers may have missed.
-
NEWS
Large Scale Studies Fail To Link Social Media Use to Teen Harms
As more regions consider teen restrictions, the data suggests this might not be effective.
-
NEWS
Facebook fraud becomes lightning rod
Banks and consumer advocates are taking social media to task, while Facebook tries to rein in fake profiles and scam ads.
Payments Dive Shefali Kapadia • May 18, 2026
-
NEWS
Meta set to overtake Google as the world’s number one digital advertiser
telecoms Scott Bicheno • April 13, 2026
-
NEWS
Social media usage can impact kids’ reading skills
A recent study published in the Journal of Research on Adolescence found that teens who use apps regularly can struggle with word recognition and pronunciation.
-
NEWS
What will employee learning look like in 2026?
One expert said learning will become a “business imperative" this year.
HR Dive Ginger Christ • January 06, 2026
-
NEWS
Microsoft 365 Copilot hits 15 million paid seats
no jitter Matt Vartabedian • February 03, 2026
-
OPINION
How humanoid, AI-powered agents are reshaping hotel operations
The technology can be a strategic way for hoteliers to enhance guest satisfaction and remain competitive in a rapidly evolving hospitality landscape, writes the founder of a robotics company.
Hotel Dive Jenna Graber • January 06, 2026
-
NEWS
3 advertising stats from Meta’s record holiday ‘25 period
AI-driven improvements to ads ranking and learning models boosted clicks and conversions during the key Q4 window, which drew record demand.
-
BRIEF
Starbucks pilots TikTok program for boosting employee-generated content
With Gen Z frequently learning about new products from employee-generated content, Starbucks is leaning in with help from the social media platform.
-
NEWS
2026 Planning: Algorithmic Polarization
The debate around the impacts of algorithmic manipulation will heat up in 2026.
-
NEWS
NBCU points to premium video’s broad value as social marketing rises
The broadcaster and partner Gain Theory detailed how premium video can boost the middle funnel — and what’s lost in its absence.
-
SPONSORED
Agentic AI is rewriting the rules of value and monetization in commerce media
Koddi’s new data shows a market already in motion and provides clues about who stands to win.
-
NEWS
Why social media bans are pushing responsibility back to the network: Q&A; with Kyle Johnson
-
NEWS
Social media blasted over fraud
The Consumer Federation of America estimates the annual cost of online scams at $119 billion, pointing to social media as a big part of the problem.
-
NEWS
Microdrama apps stand out on mobile: Here’s what the numbers say
Last year, mobile users spent 5.78 billion more hours on short drama apps compared to the previous year, according to Sensor Tower data.
-
NEWS
EU Issues Warning to Meta Over Closing off WhatsApp to AI Rivals
Meta could be facing more costly penalties in Europe.
-
OPINION
AI is accelerating measurement theater and creating ‘ghost ships’
“Ghost ships” are technically flawless models that never influence real decisions — WPP Media’s Jeffrey Kennedy explains how to avoid them.
-
NEWS
Martin Sorrell’s outlook on AI, media transparency and agency upheaval
The S4 Capital founder and executive chairman sounds off on the Publicis-Trade Desk spat, the “brutality” of Omnicom’s IPG takeover and more.
-
BRIEF
Tech roles expand in the C-suite amid questions about AI value
Tech leaders are taking on responsibilities around ROI and translating value to the board, a Deloitte study shows.
-
NEWS
7 Digital Marketing Trends to Watch for in 2026
In the final post of our 2026 planning series, we look at some evolving industry shifts, including sharing behavior and emerging platforms.
-
NEWS
Instagram, LinkedIn and Threads engagement declined in 2025
Facebook, Pinterest and TikTok rates increased slightly, while X post engagement grew significantly, according to a report from Buffer.
-
SPONSORED
The measurement gap: 4 costly myths hindering experiential and sampling ROI
Each year, food brands pour small fortunes into experiential marketing programs that leadership can’t confidently defend.
-
OPINION
If CX drives results, why is it still fighting for credibility?
Many CX teams know their work impacts the bottom line. The challenge is proving it before the outcome gets absorbed into someone else’s dashboard.
CX Dive Kristen Doerer • March 10, 2026
-
NEWS
Enterprise AI Implementation is Growing -- As Are the Challenges
ai business Esther Shittu • May 29, 2026
-
BRIEF
AI deployment plans are catching leaders underprepared
Embedding control and creating visibility into AI systems will allow leaders to scale confidently, Matt Lyteson, IBM CIO said.
ESG Dive Paige Gross • June 09, 2026
-
NEWS
Chili’s CMO promoted to translate winning playbook to Brinker’s other brand
George Felix will lead marketing for both Chili’s and Maggiano’s Little Italy, which has lagged behind its sister brand’s eye-popping run of sales growth.
-
NEWS
Researchers: Meta, TikTok Steal Personal & Financial Info When Users Click Ads
dark reading Nate Nelson • March 18, 2026
-
NEWS
Meta implements more protocols to detect underage users
New tools include artificial intelligence-powered visual analysis systems that estimate a user’s age based on height and bone structure.
-
BRIEF
YouTube revamps visual identity amid shifting entertainment landscape
A new typeface and illustration style are complemented by the Google-owned platform’s first motion identity, which mimics the feel of creator content.
-
NEWS
EU officials explore plans for teen social media bans
Emmanuel Macron, president of France, is spearheading an initiative to prohibit teens under age 15 from accessing the apps.
-
NEWS
Artificial intelligence drives autonomous networks, customer service gains
-
NEWS
Social media drives consumer discovery, per Meta
The parent company of Facebook and Instagram published a three-part series examining how shopper behavior has shifted away from Google searches.
-
NEWS
How brands and agencies are strategizing CTV investments in 2026
Nearly 70% of CTV advertisers plan to increase their spending this year, according to a new report from Advertiser Perceptions and Premion.
-
SPONSORED
Programmatic advertising in 2026: Proving performance while it still matters
What if programmatic’s biggest risk isn’t wasted spend, but delayed insight before budgets are gone.
-
NEWS
CFO optimism dims in the short term, U.S. Bank survey shows
Though U.S. finance chiefs believe they have better prospects over the next three years, their optimism in the near term has “cooled,” according to U.S. Bank.
CFO Dan Niepow • May 06, 2026
-
SPONSORED
The CIO’s existential moment: Sovereign AI, boardroom relevance and the end of “steady state”
The notion of “steering a steady ship” is now diametrically opposed to the realities of enterprises.
-
NEWS
Why Unleashed Brands tapped VaynerX to pump up social media marketing
CMO Pat O’Toole, formerly of Burger King, details his first campaign at the youth-enrichment company, in support of Urban Air Adventure Park.
-
NEWS
Meta reaffirms funding for Oversight Board
The company allocated $13 million to keep the independent policy group running, according to a report from Reuters.
-
NEWS
Meta and Google ad revenues soar thanks to AI, but big picture is blurry
Google and Meta both posted impressive advertising growth in Q1, but their paths are diverging on the critical technology front.
-
SPONSORED
When AI deployments struggle — and how to get them back on track
Most AI support deployments don’t fail because of the technology — but how they’re rolled out.
-
NEWS
Are Social Platform Subscriptions Becoming More Accepted?
Platforms are putting more emphasis on their paid offerings, but would they ever charge all users?
-
OPINION
How agentic AI could destroy social media: the need for proactive governance
-
OPINION
How CX leaders can actually prove ROI
If CX wants more credibility, it has to stop reporting activity and start translating experience improvements into outcomes leadership already values.
-
SPONSORED
Fleet strategy in 2026: How cost discipline is reshaping operations
Cost, AI and efficiency are reshaping fleet strategy. See how leaders are adapting for 2026.
CFO Dive June 01, 2026
-
NEWS
Social media has positive benefits for teens: report
Pew Research findings indicate that Snapchat, TikTok and Instagram play a critical role in keeping teens connected with friends, family and the world.
-
OPINION
$8M for 30 seconds: A CFO’s guide to Super Bowl ad spend
Advertising around the Super Bowl can be worth it if you run it like a CFO. Not if you let the marketing team treat it like a trophy.
-
NEWS
AI at Davos: Front and center for business, peripheral for politicians
-
BRIEF
Charles Schwab banking unit CEO to retire
Tyler Woulfe, managing director of banking and trust services, will replace bank CEO Paul Woolway, who will retire July 1. Schwab's CIO and top wealth executive will also see added responsibility.
Banking Dive Makenzie Holland • January 30, 2026
-
MICROSITEARTICLE
The CIO’s Guide To Evaluating Neuro-Symbolic AI for Health Care
-- February 02, 2026
-
NEWS
X nears completion of search code rewrite
The platform’s head of product, Nikita Bier, also said X was improving bot detection in order to mitigate the effect of artificial intelligence bots.
-
NEWS
TikTok expands HubSpot integration
The extended partnership gives users of both platforms more tools to manage ad campaigns and measure ROI.
-
NEWS
Meta Bans Teen Access To AI Bot Characters
Meta is working on a new form of its AI characters that will include more safeguards.
-
OPINION
Why AI poses a unique ROI challenge for accounting firms
AI is exposing the limits of ROI frameworks rooted in billable-hour models, writes Thomson Reuters accounting expert Elizabeth Beastrom.
-
SPONSORED
The new rules of social discovery and distribution
Actionable insights, benchmarks and brand examples to help marketers adapt to changes on social.
-
NEWS
TikTok Shares Insight Into Effective Ad Measurement Approaches
TikTok's latest research report digs into ROI and effective ad approaches.
-
NEWS
Planning for 2026: The AR Shift
Augmented reality glasses will become a reality in 2026 and marketers will need to take note.
-
NEWS
For vendors, Nvidia GTC is now a ‘tour of dependency’
Nvidia is "the picks-and-shovels merchant for the entire AI gold rush,” said Alan Pelz-Sharpe, founder of Deep Analysis.
-
NEWS
LinkedIn revenue rose 12% in the first quarter
The platform’s B2B marketing and artificial intelligence-powered recruiter tools helped drive business, while paid video posts grew nearly 30% year over year.
-
NEWS
TikTok wants to provide financial services in Brazil
The company hopes to offer its users the ability to “hold balances, receive funds and make payments within its app,” according to Reuters.
-
BRIEF
AI literacy tops learning priorities but training efforts lag
Employees say they lack clarity on how the technology's adoption will affect their roles and career progression, a Docebo report found.
-
NEWS
Jury finds Meta and YouTube guilty of causing social media addiction
The plaintiff was awarded $6 million in damages following a California trial that focused on intentionally designed systems such as infinite scrolling.
-
NEWS
Sociable: Pinterest’s latest ad campaign encourages people to get off social media
“The best thing you can find online is a reason to go offline,” according to new spots that will run across multiple media channels beginning in May.
-
NEWS
Facebook wants to scan users’ camera rolls for content
A new opt-in feature is designed to mine devices for images that can be turned into postable collages and recaps.
-
NEWS
TikTok Offers Enhanced Shops Promotion Program
TikTok's updated its co-funded promotion option to help drive more sales.
Looks like this is the end of your search.
Continue your search above or explore more topics of interest.
