Imagine that a marketer could reach more than 70 percent of Americans without utilizing traditional mass-media, such as TV or radio. Well, that's the allure of mobile marketing via smartphone apps.
We're just beginning to see the full potential of the mobile cloud phenomena in America. The latest market research will reveal the upside opportunity. ComScore released data reporting key trends in the U.S. smartphone industry for December 2014.
Apple ranked as the top smartphone manufacturer with 41.6 percent OEM market share in America, while Google Android led as the number one smartphone platform with 53.1 percent platform market share.
Facebook continues to rank as the top individual smartphone app, while Google has the lion's share of apps in the top ranking positions.
Smartphone OEM Market Share
182 million people in the U.S. owned smartphones (74.9 percent mobile market penetration) during the three months ending in December, up 4 percent since September.
Apple ranked as the top OEM with 41.6 percent of U.S. smartphone subscribers. Samsung ranked second with 29.7 percent market share (up 0.7 percentage points from September), followed by LG with 8 percent (up 1.1 percentage points), Motorola with 5.2 percent and HTC with 3.7 percent.
Smartphone Platform Market Share
Google Android ranked as the top smartphone platform in December with 53.1 percent market share (that's up by 1 percentage point from September).
Apple follows with 41.6 percent, Microsoft with 3.4 percent, BlackBerry with 1.8 percent and Symbian with 0.1 percent.
Smartphone Applications Penetration
Facebook ranked as the top smartphone application, reaching 70.2 percent of the mobile app audience, followed by YouTube (52.5 percent), Google Search (52.2 percent) and Google Play (51.2 percent).