This week marked a major victory for Caitlyn Jenner, when the Vanity Fair cover and feature article about her transition set the internet ablaze with support and media coverage scrambled to update the masses with the elegant, classically-shot photo shoot by Annie Liebovitz.
Let's dive into the data on this story and other trending topics on social media this week.
Don't call me maybe, #CallMeCaitlyn
The #CallMeCaitlyn hashtag first launched into the Twittersphere when Vanity Fair tweeted its upcoming feature on Caitlyn Jenner's debut, and it has been used over 258,000 times on Twitter.
Women dominated the conversation with 74% of all Twitter posts, as this story showcased its inherently social (#GirlsLikeUS, #TransIsBeautiful & #UseHerName) and cultural (#BreakTheInternet and #VanityFair) significance, as reflected in the top hashtags being used around this discussion.
Caitlyn has surpassed the comparatively small buzz around Kim and Kanye's birth announcement, as can be seen below in the Topic Comparison cloud (as broken down by authors' gender) with the "pregnancy announcement gets overshadowed" tag.
For general insight into the entire conversation, and the support Caitlyn has received a broad topic cloud can be seen below:
Kimye's expecting, will North get a little South or a little East?
Remember when I said comparatively? Well, that's because Kanye and Kim's announcement about how they're expecting their second child received over 107,000 online mentions.
Naturally this announcement garnered a lot of attention from the media, but the data shows that there is one, definitive source for all things Kardashian: E!. The channel boasts the top tweet surrounding Kimye's announcement.
E!'s corresponding hashtag for the Keeping Up with the Kardashians program, #KUWTK, was also the top hashtag around this announcement.
Paris love is rusting over, Ponts des Arts love locks are a no-go
This past week saw the removal of hundreds of thousands, maybe even a million (maybe?), of padlocks taken from the Ponts des Arts bridge in Paris. The bridge was reportedly structurally suffering from the weight of all the locks clasped to it by lovers in romantic gesture. But how do people feel about the bygone locks?
With over 21,000 mentions surrounding the topic the people have weighed in. Women accounted for 61% of Twitter authors.
While looking at the topics surrounding the love locks and the Ponts des Arts, it appears many women had hoped to clasp a lock of their own as a bucket list item, while many more just wished to say good bye.
Futbol takes over a second summer, it's Women's World Cup time
The Women's World Cup is set to commence this weekend in Canada, and with the topic already receiving over 85,000 mentions online, people are clearly stoked.
79% of the conversation has occurred in the United States as the #USWNT is one of the favorites to win it all. The host nation of Canada has added its fair share of buzz to the discussion too.
The social conversation is relatively evenly split when it comes to gender, as women comprise 54% of online authors around the upcoming World Cup, but you can see the more prominent interests by gender in the topic cloud below.
Welcome to #WhateverUSA
A sizeable portion of the online community subscribes to the motto, "Pics or it didn't happen," but if one Instagrams a fictional town, does it exist? With nearly 11,000 mentions of the hashtag #WhateverUSA, it certainly appears to be real.
Bud Light hosted its two-day party this past weekend in #WhateverUSA - more regularly known as Catalina Island, CA - and the resulting social media conversation tells a story.
Instagram accounted for 20% of the #WhateverUSA hashtag. Men led the entire Twitter conversation with 59% of unique authorship around #WhateverUSA's total mentions.
The most popular acts and celebrities who attended and performed at the event were Snoop Dogg, Ronda Rousey and G-Eazy, as they were the most mentioned tweeters - besides Bud Light itself.
Is it Smokey or Smoky? Urban Decay's #NakedSmoky
We wrote up a query surrounding the #NakedSmoky hashtag (including all other spellings in circulation) to track Urban Decay's new hashtag campaign activity on Twitter, and with nearly 7,000 mentions, the new product line appears to have people buzzing - with peak mentions of the hashtag occurring at 9 a.m. EST on June 2nd.
Women were the overwhelming majority of Twitter authors at 90%, and 73% of the discussion took place in United States, while The UK has contributed 10%.
Among the top interests of authors is Beauty/Health & Fitness, Food & Drinks, Music and Sports.
Related topics surrounding the #NakedSmoky hashtag can also be seen in the cloud below, as it is broken down by authors who are interested in Beauty/Health & Fitness and Music.
On Twitter, the author professions most prevalent in this conversation belonged to Students and Artists.
You can also see the top 10 hashtags surrounding the #NakedSmoky conversation and a mention map for the United States. In the top hashtags you can see that beauty retailer Sephora stands out amongst the top 10, as well as #bbloggers (or beauty bloggers).
June data drop
With the infamous NYC music Festival Governor's Ball taking place this weekend, we'll reveal which brands and artists stole the social media show in our post next week. Not to mention you'll want to check back as we unveil our next report! Stay tuned for more data.