Summer slowdown, what summer slowdown? In the world of business and the overall news cycle, come the end of June everything simmers down a bit so we can all rest and recharge. That wasn't the case this week as we saw a multitude of events and news stories hit the collected social psyche and the social conversations hard and fast.
From the U.S. Open, Google Mail's coveted #unsend, the Cannes Lion conference and more, this week was non-stop in social data.
Let's take a closer look.
Jordan Spieth Takes the US Open
Jordan Spieth is the youngest player to win two majors since 1922, and the internet had plenty to say about it when he won the U.S. Open. With nearly 30K mentions from the June 21-23, Spieth wasn't necessarily the sole star of his victory.
His competitor, Dustin Johnson, secured the spot of top hashtag in the conversation when his performance as the U.S. Open reached its conclusion.
In fact, the data might suggest that Johnson's 3-put on the last hole of the tournament is the true story, as opposed to Spieth's victory.
No matter which angle you favor, there is one certainty: Texas rallied behind their hometown player, Spieth, as they led the entire nation in mentions.
The Cannes Lions
This week also plays host to the annual Cannes Lions International Festival of creativity, and the festival's hashtag has been used more than 150K times, as the awards and ceremonies continue through Saturday.
The festival is an international source of inspiration and creativity, as the Twitter conversation reached the far corners of the globe. Check out the geotagged mentions of the #CannesLions hashtag in the map below.
The countries with the most authors in the conversation were lead by the United States with 51%.
Lastly, Ogilvy appears to have taken over the entire festival as it claims the second most popular hashtag only trailing the festival's official, designated #CannesLions.
The Confederate Flag Debate
You can't talk about this week without looking at South Carolina. We won't address the recent tragedy in a long line of racially-fueled hate crimes, but rather the political aftermath, and the announcement made by state governor, Nikki Haley.
Her call to remove the Confederate Flag from all government buildings sparked a conversation that has accumulated around 260K mentions.
This is a topic of nationwide importance and attention, with California, New York, Texas and South Carolina leading the entire conversation on Twitter.
The top 10 hashtags around the conversation certainly give a glimpse into the most prominent themes surrounding the topic.
Come back, you email!
Google will now save you from yourself the next time you accidentally hit 'Send.' This week Google announced an official Undo Send feature, and the internet all collectively rejoiced with relief.
Social conversation about the newly announced feature (previously already available in Labs) garnered over 46K mentions online, with three times as many positive mentions than negative. If emoticons could tell you a story, this one would read of pure joy.
In fact, the only appearance of sad-face emoticons came from people who wished there were real-life Undo Sends (who doesn't wish for that kind of glorious fairness).
If you prefer to look beyond emoticons, nothing sums up the internet's reaction quite like the #SavedByUndoSend hashtag.
Let's Talk Presidential Candidates
Another week, another politician declaring their candidacy for the presidency of the United States. Sigh. How many IS too many presidential candidates?
This week Bobby Jindal officially announced his intent to pursue the Oval Office.
It's no surprise the presidentiall candidacy conversation is absolutely massive with 703K mentions on Twitter, but you have to look at the charts below to see which candidate has the most mentions.
The whole kit and caboodle:
If you find that a bit hard to read, and who doesn't, the top hashtags might clear things up for you.