A different kind of political update
One politician takes his nation's highest office, and another announces that he won't run for his. Larry David is funny as hell - in case you needed a reminder (which you did) - and emojis are steadily taking over all forms of communication.
These stories unfolded on social media this week, and we have the data behind each. Let's get to it.
David is Sanders, Sanders is David
It's fair to speculate that no institution is happier with the recent debates than Saturday Night Live. Clinton has already made an appearance this season, and Trump is scheduled to host in a few weeks time, but the sketch from last Saturday's show may be its best.
Larry David, the famous writer best know for Seinfeld and Curb Your Enthusiasm, got the role he was born to play as his real-life, political doppelganger - Bernie Sanders.
In a night that saw Demi Lovato perform and Tracy Morgan return to host, David's Sanders got a lot of attention. Approximately 20K tweets worth of attention.
David's performance was well received. The sketch's conversation is favorable within sentiment-categorized tweets with 84% being positive.
To further establish how funny people found David's impersonation, the word 'hilarious' is among the main topics within this conversation.
Sanders was a good sport about the whole sketch, but that might be because his Twitter handle garnered more than 109 million impressions from it.
Nothing goes together Like Star Wars & football
This Monday night saw another showdown on Monday Night Football, this time between the Philadelphia Eagles and New York, football, Giants, but hidden in the middle of a commercial break was the new Star Wars' trailer.
The new Star Wars' trailer had a large reveal and garnered more than 266K Twitter mentions in the past seven days. October 20 accounts for nearly 130K mentions alone.
77% of sentiment-categorized tweets are positive, showcasing the excitement surrounding the entire film. People were commenting on everything from the music featured in the trailer to the weapons and gadgets they saw during the brief glimpse.
Negative mentions came from the skeptics. These mentions are concerned with the the new film stacking-up to the saga's past success.
The conversation's top hashtag is #StarWars. This single hashtag has been used more than 26K times, and has accrued more than 486 million impressions. Not far behind is #TheForceAwakens which has accumulated over 462 million impressions.
Interestingly, Monday Night Football's hashtag, #MNF, garnered over 7.5 million impressions within this trailer's conversation, a sign of a successful marketing partnership.
Apple gives us the middle finger & we love it
The middle finger emoji has received around 48K mentions on Twitter with well over 28K mentions coming in the past two days.
The traditionally crude gesture has received a warm welcome as 70.5% of sentiment-categorized tweets are positive. The high percentage of positively recognized tweets reflects the humor people are finding in the new, middle finger emoji.
There are a significant number of tweets that express the anticipation for the middle finger emoji. People using the exclamation "Finally!" find themselves in the majority. It's more than fair to say that people have wanted this particular emoji for a long time.
So who's more excited to start flipping off all their friends and cellular contacts? It appears women are, as they drive this conversation with 60% of unique authorship.
Twitter welcomes the new Canadian Prime Minister: Justin Trudeau
With all our focus zeroing in on our own elections and debates, we overlooked our neighbors to the north, but Canada and its new Prime Minister, demanded our attention as Justin Trudeau takes his newly elected office.
With about 472K tweets in the past week, Trudeau is becoming a household name in more than just his native country.
The United States led Trudeau's conversation on Twitter with 51% of tweets, but Canada had its strongest showing we've ever seen with 30% of tweets as they shouted out the news of their new Prime Minister.
The geotagged map further illustrates where all of Trudeau's came from.
Yes, there were a considerable amount of tweets that referenced Trudeau's appearance, but men lead the conversation with 56% of unique authorship.
When you look at the major topics across both genders, you can see which were more heavily discussed between men and women.
Joe's a no-show; won't seek presidency
In one last political story, this week Joe Biden announced that he will not run for the presidency in the 2016 elections.
His announcement of not running received about 128K mentions on Twitter.
What's more telling is the sentiment around his announcement. Within sentiment-categorized tweets, there was an almost identical split. Negative mentions narrowly outnumber positive as negative tweets account for 51% of sentiment-recognized tweets.
So as this possible, Democratic contender silences all who thought he might run, which candidate are Biden-supporters looking to now? It appears to be Hillary Clinton as her Twitter handle and some hashtags appear in this conversation's top.
Data is falling like autumn leaves. Oh wait...
Debates, holidays and snow are imminent. We'll be tracking all of the news and social trends taking over our collective online attention.