Content Marketing: Page 123

  • 3 Reasons Why Blogging is Smart for Business

    Blogging can have a tremendous impact on your business when done right. Here are three reasons why all businesses should consider a blogging strategy.

    By • March 23, 2016

  • 9 Tips for More Effective Brand Storytelling on Social Media

    Remember how captivating a good story could be when you were a kid? You felt connected to those far-away, imaginary characters because of the power of a good narrative.

    By • March 23, 2016

  • Content Drives More Than Just Marketing

    Is the discipline of creating useful content or "content marketing" bigger and broader than "marketing?" John Bell explores the question in this post.

    By • March 23, 2016

  • Crafting A Perfect 'About Me' Page [Infographic]

    Are you ignoring one of the top 10 most popular pages on your site? If you haven't updated your 'About Me' page in the past year, then the answer is yes.

    By • March 22, 2016

  • Marketers: You Don't Need To Be On Every Digital Channel

    There's no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out - which can mean something sort of complicated.

    By • March 22, 2016

  • How to Launch a New Recruiting Brand on Social [Podcast]

    How do you go about launching a new professional staffing brand? In this podcast, Ian Grundy, Head of Marketing and Communications, APAC at Adecco Group, discusses the steps they took when launching their new Spring Professional brand.

    By • March 22, 2016

  • 5 Ways You Can Engage Social Media Followers Today

    In this post you'll discover five ways to captivate audiences and generate greater engagement by utilizing common psychological principles.

    March 22, 2016

  • 27 Experts Riff On the Essential Ingredient of Great Copywriting

    What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses.

    By • March 21, 2016

  • What are the Top Creative Trends of 2016? [Podcast]

    What are the key visual trends to watch? Who better to ask than Shutterstock - in this podcast, Jorgen Sundberg speaks with Jordan Roland of Shutterstock.

    By • March 21, 2016

  • A Simple Formula for Success in Content Marketing

    What's the formula for content marketing success? There are obviously a range of factors to consider - here's some best practice notes on the subject from Chris Horton.

    By • March 20, 2016

  • B2B Marketing 2016: 5 Digital Must Dos [Infographic]

    What are the core, must-do elements of a B2B digital marketing strategy? There's no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.

    By • March 20, 2016

  • How to Write a Presentation that Converts

    Wanna learn how to write a top-notch SlideShare presentation? Barry Feldman provides a lesson in this post.

    By • March 19, 2016

  • 3 Ways to Boost Readership and Engagement Through Your Content

    Looking to create better, more engaging content? This post contains a range of tips on how to make a great first impression, and back it up with your work.

    By • March 19, 2016

  • Twitter Releases New Data on TV Viewership and Ad Recall [Infographic]

    Twitter has released a new report which examines how TV programming influences viewers' emotions - and then, how those emotions drive audience response to TV commercials.

    By • March 19, 2016

  • Marketing Automation and Creativity: How to Have Your Cake and Eat it Too

    As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. This post looks at how brands can achieve the perfect blend of both, and why they need to inform one another if you want to achieve real marketing success.

    By • March 18, 2016

  • What Social Media Marketers Need to Know About Facebook's Instant Articles

    With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network - here's what marketers need to know about the option.

    By • March 18, 2016

  • The 2016 Digital Trends SMBs Need to Focus On [Infographic]

    Cube has produced a new infographic which looks at some of the key digital marketing trends SMBs need to focus on in 2016.

    By • March 18, 2016

  • 10 Expert Social Media Marketing Tips for 2016

    While there's an abundance of social media marketing advice online, sometimes there can be too much. To get you on the right track, Antonio Tooley has compiled ten tips from some of the top minds in social media marketing.

    By • March 18, 2016

  • The Top Digital Marketing Takeaways from SXSW

    Ad blockers, virtual reality, stimulating more senses - the latest news out of SXSW suggests that marketing is on the brink of a whole new evolution - John Bohan gives his review of the key SXSW info for digital marketers in this post.

    By • March 17, 2016

  • Educate, Entertain or Convince: Three Beneficial Approaches to Content

    Exceptional content should do any number of the following three things: educate, entertain or convince. In this post, Brian Honigman explains how each approach can be utilized to best effect.

    By • March 17, 2016

  • Want More Earned Media? Start with Generosity

    Whether B2B or B2C, buyers don't care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.

    By • March 16, 2016

  • Content Marketing: A Key Component of Professional Services Marketing Plans

    Content marketing is changing the way professional services are bought and sold. In this post, the team from Hinge Marketing explore the fundamentals of a content plan and how to implement it.

    By • March 16, 2016

  • 8 Traffic-Boosting Content Curation Tools

    Content curation is probably the most useful task you can dedicate yourself to. It's a way to engage, to share, to humanize, to appreciate, to brand, and to take part in a community - not to mention it's a lot of fun.

    By • March 16, 2016

  • The Opportunities of Maximizing Customer Value [Infographic]

    Consumers expectations are rising, but so too is the capacity for brands to track the relevant data to meet those demands and provide better client outcomes. The problem, though, is that many businesses are not allocating their marketing spend effectively to facilitate such process.

    By • March 15, 2016

  • A Guide to User Journey Maps (and Why You Need Them)

    You can spend all day designing a beautiful website for your brand, but it's moot if the user's complex experience isn't taken into account. This is why we create user journey maps - because you have to understand every step of the journey in order to ensure you're moving visitors towards the desired outcome.

    By • March 14, 2016