Content Marketing: Page 123

  • How to Create Content 10x Better Than Your Competitors [Infographic]

    If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else already out there.

    By • April 4, 2016

  • How to Use Lead Scoring to Better Engage Prospective Clients

    Is your business using lead scoring to categorize and action leads? Here's a few tips on how to implement a lead scoring framework, and why you might want to.

    By • April 3, 2016

  • A Simple Guide to KPIs for Measuring Content Marketing

    Research reveals that while the majority of companies plan to continue increasing their content marketing budgets, an unhealthy chunk gives themselves low marks for effectiveness.

    By • April 2, 2016

  • What is Retargeting? (And How Does it Work?)

    Are you using retargeting in your digital advertising efforts? It can be an incredibly effective tactic - studies have shown that site visitors who are retargeted with display ads are 70% more likely to convert on your site

    By • April 2, 2016

  • Why It's Time to Hit Pause on Millennial Marketing

    So how do you reach Millennials? The truth is, the same way you would anyone else - by listening, learning and responding to their needs.

    By • April 1, 2016

  • Are Your Content Ideas Any Good? 5 Crucial Questions

    The truth is, creating content consistently is hard. And it's not only the physical act of writing, it's coming up with the ideas themselves - how do you know if your ideas are any good? Here are some questions to get your content on track.

    By • April 1, 2016

  • Should You Look For Inspiration on Competitor Websites?

    Do you get your design inspiration from studying the competition? If you answered yes, you may be restricting your options - here's why.

    By • April 1, 2016

  • 3 Ways to Drive Community Engagement Through Email

    Increasing online community engagement can be a challenge - here are three ways to use email to build quality user participation.

    By • March 31, 2016

  • Creating Stronger Brand Value Wins More Business

    By strategically developing your brand value, you can foster strong relationships with clients and prospects and build a stronger path to new business. But to develop that brand value, you need to think beyond the logo and tagline.

    By • March 31, 2016

  • New Data Shows 82% of Marketers Believe Social Media Marketing is Now Core to Their Business

    Salesforce have released their third annual 'State of Marketing' report, incorporating feedback from some 4,000 marketers worldwide to get a handle on how they see the evolution of the role of marketing, how teams are approaching data and customer experience and what digital marketing channels are drawing the most attention (and best results).

    By • March 31, 2016

  • 6 Creative Strategies That Produce Amazing Earned Media from Bloggers

    When it comes to blogger outreach, there are a lot of good strategies. Here are a few proven, workable strategies that can help maximize the impact of your outreach program.

    By • March 31, 2016

  • How to Get Referrals: 5 Proven Strategies for Professional Services Firms

    So what are the top strategies for getting referrals? Here are five ways to attract and keep referrals from Hinge Marketing.

    By • March 30, 2016

  • 3 Keys to a Killer Content Strategy

    Is your content consistent? Is it customized? Is it constructive? These are the key questions all content marketers need to ask - here are some tips on how to maximize your content efforts.

    By • March 29, 2016

  • 3 Tips For Leveraging the 'Near Me' Search Trend

    Google searches using the qualifier 'near me' have surged in recent times, with the growth of mobile leading to more people looking for immediate, local search matches. Here are some tips on how small businesses can tap into this trend.

    By • March 29, 2016

  • 3 Ways Data Informed Personas Create Successful Inbound Campaigns

    To ensure you get more of the clients you want, your persona development process needs to be based on real client data.

    By • March 25, 2016

  • How Data is Rewriting the Rules of Social Media [Podcast]

    How can brands benefit from using listening data? How do you go about setting up a listening infrastructure? In a new podcast, Jorgen Sunberg speaks with JR Little of Carat to get a better understanding of the keys to social listening.

    By • March 25, 2016

  • Forget Millennials: Time to Prepare for Generation Z

    With all due respect to this current generation, it's time for marketers and businesses to begin preparing for the next one, Generation Z.

    By • March 25, 2016

  • Top Luxury Brands on Social Media - And 3 Mistakes They Should Avoid

    Luxury brands once avoided social media, but latest reports indicate that 75% of luxury shoppers now use social, putting increased focused on the medium for such businesses.

    By • March 25, 2016

  • 5 Blunders Made by Blogging Novices

    Starting a new blog is exciting, but also a little intimidating. How do you know what to write about, what keywords to use, where to promote your content. To help, here are five blogging tips.

    By • March 24, 2016

  • How to Leverage the Insatiable Consumer Appetite for Mobile Coupons

    Presently, there are 560 million mobile coupon users, and that figure will more than double by 2019. Here are some tips on how to leverage this growing trend.

    By • March 24, 2016

  • Does Your Business Actually Need SEO?

    These, days it's pretty much a given that all brands should be investing some time and money into SEO. But does SEO generate results for all brands?

    By • March 24, 2016

  • 3 Reasons Why Blogging is Smart for Business

    Blogging can have a tremendous impact on your business when done right. Here are three reasons why all businesses should consider a blogging strategy.

    By • March 23, 2016

  • 9 Tips for More Effective Brand Storytelling on Social Media

    Remember how captivating a good story could be when you were a kid? You felt connected to those far-away, imaginary characters because of the power of a good narrative.

    By • March 23, 2016

  • Content Drives More Than Just Marketing

    Is the discipline of creating useful content or "content marketing" bigger and broader than "marketing?" John Bell explores the question in this post.

    By • March 23, 2016

  • Crafting A Perfect 'About Me' Page [Infographic]

    Are you ignoring one of the top 10 most popular pages on your site? If you haven't updated your 'About Me' page in the past year, then the answer is yes.

    By • March 22, 2016