Content Marketing: Page 123

  • 3 Keys to a Killer Content Strategy

    Is your content consistent? Is it customized? Is it constructive? These are the key questions all content marketers need to ask - here are some tips on how to maximize your content efforts.

    By • March 29, 2016

  • 3 Tips For Leveraging the 'Near Me' Search Trend

    Google searches using the qualifier 'near me' have surged in recent times, with the growth of mobile leading to more people looking for immediate, local search matches. Here are some tips on how small businesses can tap into this trend.

    By • March 29, 2016

  • 3 Ways Data Informed Personas Create Successful Inbound Campaigns

    To ensure you get more of the clients you want, your persona development process needs to be based on real client data.

    By • March 25, 2016

  • How Data is Rewriting the Rules of Social Media [Podcast]

    How can brands benefit from using listening data? How do you go about setting up a listening infrastructure? In a new podcast, Jorgen Sunberg speaks with JR Little of Carat to get a better understanding of the keys to social listening.

    By • March 25, 2016

  • Forget Millennials: Time to Prepare for Generation Z

    With all due respect to this current generation, it's time for marketers and businesses to begin preparing for the next one, Generation Z.

    By • March 25, 2016

  • Top Luxury Brands on Social Media - And 3 Mistakes They Should Avoid

    Luxury brands once avoided social media, but latest reports indicate that 75% of luxury shoppers now use social, putting increased focused on the medium for such businesses.

    By • March 25, 2016

  • 5 Blunders Made by Blogging Novices

    Starting a new blog is exciting, but also a little intimidating. How do you know what to write about, what keywords to use, where to promote your content. To help, here are five blogging tips.

    By • March 24, 2016

  • How to Leverage the Insatiable Consumer Appetite for Mobile Coupons

    Presently, there are 560 million mobile coupon users, and that figure will more than double by 2019. Here are some tips on how to leverage this growing trend.

    By • March 24, 2016

  • Does Your Business Actually Need SEO?

    These, days it's pretty much a given that all brands should be investing some time and money into SEO. But does SEO generate results for all brands?

    By • March 24, 2016

  • 3 Reasons Why Blogging is Smart for Business

    Blogging can have a tremendous impact on your business when done right. Here are three reasons why all businesses should consider a blogging strategy.

    By • March 23, 2016

  • 9 Tips for More Effective Brand Storytelling on Social Media

    Remember how captivating a good story could be when you were a kid? You felt connected to those far-away, imaginary characters because of the power of a good narrative.

    By • March 23, 2016

  • Content Drives More Than Just Marketing

    Is the discipline of creating useful content or "content marketing" bigger and broader than "marketing?" John Bell explores the question in this post.

    By • March 23, 2016

  • Crafting A Perfect 'About Me' Page [Infographic]

    Are you ignoring one of the top 10 most popular pages on your site? If you haven't updated your 'About Me' page in the past year, then the answer is yes.

    By • March 22, 2016

  • Marketers: You Don't Need To Be On Every Digital Channel

    There's no shortage of blog posts out there that will tell you which social media channels you need to be on right now, but the short answer is this: you really need to be on the channels where your audience hangs out - which can mean something sort of complicated.

    By • March 22, 2016

  • How to Launch a New Recruiting Brand on Social [Podcast]

    How do you go about launching a new professional staffing brand? In this podcast, Ian Grundy, Head of Marketing and Communications, APAC at Adecco Group, discusses the steps they took when launching their new Spring Professional brand.

    By • March 22, 2016

  • 5 Ways You Can Engage Social Media Followers Today

    In this post you'll discover five ways to captivate audiences and generate greater engagement by utilizing common psychological principles.

    March 22, 2016

  • 27 Experts Riff On the Essential Ingredient of Great Copywriting

    What is the essential ingredient of great copywriting? Barry Feldman put this question to 27 of the industry's best - here are their responses.

    By • March 21, 2016

  • What are the Top Creative Trends of 2016? [Podcast]

    What are the key visual trends to watch? Who better to ask than Shutterstock - in this podcast, Jorgen Sundberg speaks with Jordan Roland of Shutterstock.

    By • March 21, 2016

  • A Simple Formula for Success in Content Marketing

    What's the formula for content marketing success? There are obviously a range of factors to consider - here's some best practice notes on the subject from Chris Horton.

    By • March 20, 2016

  • B2B Marketing 2016: 5 Digital Must Dos [Infographic]

    What are the core, must-do elements of a B2B digital marketing strategy? There's no definitive answer, and the landscape is changing all the time. It changes so frequently, in fact, that it can be near impossible for brands to keep up.

    By • March 20, 2016

  • How to Write a Presentation that Converts

    Wanna learn how to write a top-notch SlideShare presentation? Barry Feldman provides a lesson in this post.

    By • March 19, 2016

  • 3 Ways to Boost Readership and Engagement Through Your Content

    Looking to create better, more engaging content? This post contains a range of tips on how to make a great first impression, and back it up with your work.

    By • March 19, 2016

  • Twitter Releases New Data on TV Viewership and Ad Recall [Infographic]

    Twitter has released a new report which examines how TV programming influences viewers' emotions - and then, how those emotions drive audience response to TV commercials.

    By • March 19, 2016

  • Marketing Automation and Creativity: How to Have Your Cake and Eat it Too

    As marketing automation and data-driven marketing become increasingly important, some marketers feel that creativity is being sacrificed. This post looks at how brands can achieve the perfect blend of both, and why they need to inform one another if you want to achieve real marketing success.

    By • March 18, 2016

  • What Social Media Marketers Need to Know About Facebook's Instant Articles

    With its new offering "Instant Articles," Facebook hopes to revolutionize how publishers post content to its network - here's what marketers need to know about the option.

    By • March 18, 2016