Content Marketing: Page 123

  • Make Your Visual Marketing Matter More [Podcast]

    In a new episode of the Content matters podcast, Andy Crestodina and Barry Feldman discuss visual content - why it matters, how it works and how to do it well.

    By • April 12, 2016

  • How to Tap Into Influencer Marketing Opportunities

    Influencer marketing is about focusing your marketing message through specific individuals who have influence over a key market segment you're looking to target.

    By • April 11, 2016

  • Top 5 Facebook Video Statistics for 2016 [Infographic]

    Here are five of the most important Facebook video statistics which underline why video is at the forefront of Facebook's growth strategy for 2016.

    By • April 10, 2016

  • Social Media Ads for B2B: Where to Start?

    B2B decision makers and influencers are still people who use social media. It may not be as easy to find them or to grab their attention when they're not in "work" mode, but that doesn't mean it's impossible.

    By • April 8, 2016

  • How to Approach Customers Without Intruding Upon Them: 5 Dos and Don'ts

    While technology has offered businesses key insights by tapping into the power of predictive analytics, real-time communication channels, and customer data sources, these digital experiences can override one of the most important components to building strong customer relationships: humanity.

    By • April 8, 2016

  • Snapchat for Business: How to Reach Millennials Through Storytelling

    With 100+ million daily active users, and 6 billion daily video views, Snapchat is one of the fastest growing social networks. In this post, Carlos Gil outlines why Snapchat is becoming increasingly important, and how brands can best utilize the platform.

    By • April 7, 2016

  • Why Virtual Conferences Make Me Giddy and How You Can Host One

    Virtual conferences are a great way to match the increased connectivity of the web with our human need for interaction. Here's some tips on how to run one.

    By • April 7, 2016

  • 6 Businesses that Rock at Video Marketing

    Video marketing is becoming increasingly popular, increasing competition for audience attention in the video space. But there are ways to cut through the noise - here are 6 businesses that are winning at video content.

    By • April 7, 2016

  • 5 Content Marketing Metrics You Should Be Tracking

    If you promised yourself that 2016 was going to be the year that you doubled-down on content marketing for brand growth, it's imperative that you've also established a clear understanding of your metrics for success.

    By • April 7, 2016

  • The Ultimate Guide to Link Building with Content

    Generating links is one of the key aims of a content marketing strategy - this guide outlines how to create linkable, high-quality content for your website.

    By • April 6, 2016

  • How Brands Can Use Influencers to Make the Most Of Instagram's New Feed

    Marketers remain nervous about the possible impacts of Instagram's coming algorithm-defined feed, but one way to safeguard against reach reductions could be to work with influencers - here's four tips on maximizing your Instagram influencer campaigns.

    By • April 6, 2016

  • 10 Content Marketing Tips from Dry and Boring Industries

    Even if your brand is considered 'dry' and 'boring' there are still ways you can leverage content marketing to increase traffic and boost your brand.

    By • April 6, 2016

  • A to Z of Content Marketing: A 40 Point Checklist [Infographic]

    This infographic outlines 40 tips on promoting and creating content to help you maximize both reach and return from your efforts.

    By • April 6, 2016

  • Sonic Creates Square Shaped Milkshakes Exclusively for Instagram

    To expand their audience reach, Sonic has designed a range of Instagram-inspired square milkshakes to be made available to Coachella attendees.

    By • April 5, 2016

  • New Study Shows Targeted Ads Can Influence Self-Perception, Boost Interest

    New research has suggested that aside from acting as a reminder and getting people to come back to your site to make a purchase, remarketing may also have the capacity to alter a users' perception of themselves, and thus make them more likely to convert.

    By • April 5, 2016

  • The Beginner's Guide to Creating Shoppable Video

    Shoppable video is a new way to capitalize on the increased demand for video content without intruding on that experience with ads. Here are some ways you can create and utilize shoppable videos.

    By • April 5, 2016

  • How to Tell Your Story with Content Marketing [Podcast]

    Isn't there enough content out there already? How can business owners find time for social? How can we ensure we keep it human online? Chris Marr of the Content Marketing Academy answers these questions and more in a new podcast.

    By • April 5, 2016

  • 5 Reasons You Need a Content Marketing Calendar (And How to Make One)

    It's not the sexiest part of your digital strategy, but creating a content calendar is essential for marketing success. Here are some notes on why a content calendar is of benefit, along with some tips to get you started.

    By • April 5, 2016

  • The 10 Most Debated SEO Questions

    As you try to make sense of the many SEO insights in circulation, you're likely to encounter some contentious topics. The following ten issues are among the most debated SEO questions of all time.

    By • April 5, 2016

  • How to Create Content 10x Better Than Your Competitors [Infographic]

    If you want to create content that's worthy of page one rankings, hundreds of social shares and some serious buzz from your customers, it needs to be better than anything else already out there.

    By • April 4, 2016

  • How to Use Lead Scoring to Better Engage Prospective Clients

    Is your business using lead scoring to categorize and action leads? Here's a few tips on how to implement a lead scoring framework, and why you might want to.

    By • April 3, 2016

  • A Simple Guide to KPIs for Measuring Content Marketing

    Research reveals that while the majority of companies plan to continue increasing their content marketing budgets, an unhealthy chunk gives themselves low marks for effectiveness.

    By • April 2, 2016

  • What is Retargeting? (And How Does it Work?)

    Are you using retargeting in your digital advertising efforts? It can be an incredibly effective tactic - studies have shown that site visitors who are retargeted with display ads are 70% more likely to convert on your site

    By • April 2, 2016

  • Why It's Time to Hit Pause on Millennial Marketing

    So how do you reach Millennials? The truth is, the same way you would anyone else - by listening, learning and responding to their needs.

    By • April 1, 2016

  • Are Your Content Ideas Any Good? 5 Crucial Questions

    The truth is, creating content consistently is hard. And it's not only the physical act of writing, it's coming up with the ideas themselves - how do you know if your ideas are any good? Here are some questions to get your content on track.

    By • April 1, 2016