Content Marketing: Page 123

  • The 2016 Digital Trends SMBs Need to Focus On [Infographic]

    Cube has produced a new infographic which looks at some of the key digital marketing trends SMBs need to focus on in 2016.

    By • March 18, 2016

  • 10 Expert Social Media Marketing Tips for 2016

    While there's an abundance of social media marketing advice online, sometimes there can be too much. To get you on the right track, Antonio Tooley has compiled ten tips from some of the top minds in social media marketing.

    By • March 18, 2016

  • The Top Digital Marketing Takeaways from SXSW

    Ad blockers, virtual reality, stimulating more senses - the latest news out of SXSW suggests that marketing is on the brink of a whole new evolution - John Bohan gives his review of the key SXSW info for digital marketers in this post.

    By • March 17, 2016

  • Educate, Entertain or Convince: Three Beneficial Approaches to Content

    Exceptional content should do any number of the following three things: educate, entertain or convince. In this post, Brian Honigman explains how each approach can be utilized to best effect.

    By • March 17, 2016

  • Want More Earned Media? Start with Generosity

    Whether B2B or B2C, buyers don't care about you or your product. They care about their problem. The more information you can share to help them define the problem and resolve it, the more likely it is that they'll find and support you.

    By • March 16, 2016

  • Content Marketing: A Key Component of Professional Services Marketing Plans

    Content marketing is changing the way professional services are bought and sold. In this post, the team from Hinge Marketing explore the fundamentals of a content plan and how to implement it.

    By • March 16, 2016

  • 8 Traffic-Boosting Content Curation Tools

    Content curation is probably the most useful task you can dedicate yourself to. It's a way to engage, to share, to humanize, to appreciate, to brand, and to take part in a community - not to mention it's a lot of fun.

    By • March 16, 2016

  • The Opportunities of Maximizing Customer Value [Infographic]

    Consumers expectations are rising, but so too is the capacity for brands to track the relevant data to meet those demands and provide better client outcomes. The problem, though, is that many businesses are not allocating their marketing spend effectively to facilitate such process.

    By • March 15, 2016

  • A Guide to User Journey Maps (and Why You Need Them)

    You can spend all day designing a beautiful website for your brand, but it's moot if the user's complex experience isn't taken into account. This is why we create user journey maps - because you have to understand every step of the journey in order to ensure you're moving visitors towards the desired outcome.

    By • March 14, 2016

  • How to Raise Money With Facebook - One Organization's Success Story

    How can non-profits make best use of Facebook to boost their causes? This post looks at one non-profit group that's seen great success on The Social Network - raising more than $250,000 through Facebook alone.

    By • March 14, 2016

  • 7 Strategies for Optimizing Your WordPress Website

    For budding entrepreneurs, WordPress is considered an excellent platform to create websites for their startup or small business - however, you need to keep several important facts in mind before you think about using WordPress for your business website.

    By • March 13, 2016

  • Mobile Use, Attention Spans and How to Reach the Next Generation of Social Customers

    The average human attention span is reducing - so what does that mean for how we optimize our marketing and advertising messages for best effect?

    By • March 11, 2016
  • SMT Expert

    3 Content Marketing Tips to Optimize Engagement and Connect with Influencers

    In this post, Bob Carver outlines several strategies to identify and re-share relevant content, and how to use that process to connect with influencers to boost your content marketing reach even more.

    By • March 11, 2016

  • 5 Simple Tips for Writing Irresistibly Clickable Headlines

    The evidence is clear: great headlines are a crucial ingredient in any online marketing effort. Here's how you can write your own powerhouse attention grabbers.

    By • March 11, 2016

  • 24 Brands That Made it Big with Content Marketing

    According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it's more effective than direct mail and PR. To demonstrate the effectiveness of content, here are 25 brands that have seen success through content.

    By • March 11, 2016

  • 3 Steps to Improve Your Brand Strength

    Companies with strong brands have an easier time attracting top-tier clients and employees. Here are some tips on how you can create a strong and resonant brand presence through your outreach efforts.

    By • March 11, 2016

  • 4 Ways to Amplify Your Content Marketing Efforts

    It's not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it - there's too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.

    By • March 10, 2016

  • 3 Reasons Why You Should Never Ignore Customer Complaints on Social Media

    If a customer were to walk up to you in the store and complain, you'd respond, right? Yet customers complaining on social media are largely ignored - about 70% according to research - and this is seriously bad business.

    By • March 10, 2016

  • A 3-Step Guide to Using Snapchat's New On-Demand Geofilters

    Snapchat recently announced the arrival of on-demand geo-filters, enabling anyone to create custom visual additions for their Snaps within a geographic location and for a certain time period. Here's how one company used the new option to help boost engagement at a company event.

    By • March 9, 2016

  • Top 6 Most Powerful and Latest SEO Strategies [Infographic]

    You and every other website are competing for the online viewer's attention - if you don't know how to ensure your website is being seen, then you risk sitting at the back, and the first step is to evaluate your SEO strategy.

    By • March 9, 2016

  • Your Blog Is Not a Billboard

    Isn't any advertising and exposure a good thing for your company? Why shouldn't you use your blog to tell the world about hot sales and special discounts? I can sum that up succinctly in one phrase: Your blog is not a billboard.

    By • March 9, 2016

  • 10 Tips to Get More Referrals That Turn into Clients

    When it comes to generating new business, most professional services firms rely on referrals. However, research has shown that much of what referral marketing gurus preach - from attending networking events to asking for referrals - is ineffective, or simply wrong.

    By • March 9, 2016

  • Pitching for Guest Posting: 6 Steps to Getting It Right

    Pitching guest post ideas to bloggers can be a challenge, but following these seven steps increase your chances of success!

    By • March 9, 2016

  • 3 Simple Online Errors Killing Your Business

    With all the challenges your business already faces - competitors in your field, changing marketplaces, etc. - the last thing you want is to fail over something simple and solvable.

    By • March 8, 2016

  • 7 Facebook Ad Hacks For Cheaper Clicks

    Looking to boost the performance of your Facebook ads? In this post, Paul Ramondo offers seven tips to help you improve the reach and effectiveness of your Facebook marketing efforts.

    By • March 8, 2016