Content Marketing: Page 124

  • The No. 1 Thing to Think About Before You Write a Word

    If you want to write better, you should start with one simple rule: "Always write with your audience in mind". Here are some notes on how to develop audience personas to better focus your content.

    By • March 8, 2016

  • Does Facebook Reactions Change The Game?

    The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple "like," which, as powerful a data tool as that is for organizations, is pretty one-dimensional.

    By • March 8, 2016

  • 6 Ways to Adopt a Deadpool-Style Social Media Campaign

    How do you turn an irreverent, almost superhero with a reputation for vulgar language and questionable actions into a box office success? With an aggressive, guerilla-style social media marketing campaign of course.

    By • March 7, 2016

  • Laying the Groundwork: How to Build an Editorial Calendar

    One of the key elements of building a successful content marketing program is consistency, and for that, you need an editorial calendar. Here are some notes on how to formulate and use an editorial calendar for your business.

    By • March 7, 2016

  • 4 Ways to Use Messaging to Enhance the Customer Experience

    Have you considered the role direct messaging might be able to play in your customer service process? With a growing number of people using messaging platforms like Facebook Messenger and WhatsApp, it's a growing trend - and it could deliver big benefits for your brand.

    By • March 6, 2016

  • How Much Are Online Reviews Actually Worth?

    While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. So how much is an online review actually worth, both for and against your business?

    By • March 4, 2016

  • Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic]

    This infographic examines why cute marketing on Instagram is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.

    By • March 4, 2016

  • Should You Advertise on Podcasts?

    Podcast audiences in the United States have grown tremendously over the last few years - but yet, despite that growth, podcast advertising has remained stagnant.

    By • March 4, 2016

  • 5 Social Media and Digital Marketing "Must Haves" for 2016

    What are the 'must have' digital marketing tactics for 2016. In this post, Yasmin Bendror outlines her listing of essential elements, along with why they're so important.

    By • March 3, 2016

  • Secure Your Own Mask First

    Helping others and having a giving spirit is wonderful. But, while we should all become expert "givers" - of our love, attention, expertise, and value - it's important to remember we are entitled to receive it back once in a while also.

    By • March 3, 2016

  • 8 Crucial B2B Strategies You Should Implement in 2016

    Many B2B companies have successfully executed digital marketing programs to lead themselves to measurable business improvements. Here are eight strategies commonly used by B2B companies.

    By • March 3, 2016

  • 6 Steps to Incorporate Guest Blogging as Part of Your Overall Content Strategy

    Guest blogging is a great way to boost your visibility and get your content in front of your potential customers. Here are some tips on how to get started with your blogging outreach program.

    By • March 3, 2016

  • 7 Productivity Secrets of Sports Champions To Emulate

    To stay ahead of the game, one of the main goals companies strive to achieve is to improve productivity. Increased productivity means higher revenues and a stronger bottom line. So how can you improve productivity in the workplace?

    By • March 2, 2016

  • 5 Ways to Build a Customer Adventure to Better Connect with Your Audience

    With so many choices and ways to buy, today's customers are crafting their own "choose your own adventure" in their purchasing path. So as the author of your story, are you confident that you're connecting with your customers and showing them how they can be a part of building their own version of your story that makes them want to come back again and again?

    By • March 2, 2016

  • Do You Have the Context You Need? Unlocking the Value of Big Data in Marketing

    While businesses have a general understanding of the value of big data analytics for insights, it can be trickier for marketers to explain the various ways social analytics reporting can benefit the bottom line. Here are three ways to display some common big data angles to help visualize their context.

    By • March 2, 2016

  • 5 TweetDeck Tricks and Tips To Try Out

    If you're a social media manager and you're taking care of more than one account, you probably already know about TweetDeck. Here are five tips to help you maximize the app to best effect.

    By • March 1, 2016

  • Is Anybody Out There? Finding Your Audience in the Digital Age

    The great thing about social marketing is that now, suddenly, every brand and every consumer has a voice if they want one. But oftentimes, brands will take a megaphone and blast their message across the land without specific targets in mind. This is where, in the quest to craft the perfect digital strategy, developing audience personas are very important.

    By • Feb. 29, 2016
  • SMT Expert

    Hootsuite Updates its Analytics and Offers Additional Reporting

    Hootsuite has rolled out a beta version of new analytics. In this post, Bob Carver goes through the new Hootsuite analytics system and how you can use it to advantage.

    By • Feb. 27, 2016

  • How Does Big Data Change Social Media Marketing Strategies

    The amount of data businesses have today to analyze and utilize is unprecedented, and it's literally growing every second. With so much data available, some businesses don't quite know what to do-but there's one avenue it can be applied to that can change everything: social media marketing.

    By • Feb. 26, 2016

  • Why Deadpool's Social Media Marketing Was Better Than The Movie

    Deadpool has murdered its box office opening weekend, earning $135 million, smashing the record for the most successful R-rated opening of all time and the biggest launch in February in Fox's film history, quite a coup for a movie that only cost $58 million to make, right?

    By • Feb. 25, 2016

  • Why No One Is Accountable In Social Selling

    The integrity-based relationships Dad described were personal, meaningful, and built on trust. These bonds were long-lasting, never transactional. Prevailing wisdom at that time - when business was conducted largely on a handshake basis, over lunch, and on the golf course, when your word was your bond - was (and still is) that integrity-based relationships were (and still are) a necessary part of doing business. But strangely, despite their societal significance, no one ever asked about the ROI of these relationships. No one ever asked how you could measure them. No one tried to quantify it.

    By • Feb. 25, 2016

  • Major Keys to Success on Social Media

    The internet is constantly evolving. Marketing is always changing and the key to success on social media is day traded with attention. In recent months, DJ Khaled has taken the world by storm with his Snapchat presence and has grown a global audience of fans. HIs ability to growth hack, engage and rise to the top in only months provides a case study to learn from. Inspired by his success, here are 10 things your business should think about to crush it on social media in 2016.

    By • Feb. 23, 2016

  • Research: The Most Valuable Form of Content

    The most shareable and link-worthy content you can create is original research. in a new episode of the Content Matters podcast, Barry Feldman and Andy Crestodina discuss the importance of research in your creation process.

    By • Feb. 23, 2016

  • How to Set Digital Marketing Goals that Yield Results

    There is no athletic game on earth that doesn't have clear goals that signify a win (well, except maybe Cricket)-and yet so many organizations move forward in digital strategies without clearly defining the main goals. This undoubtedly leads to major fumbling, and even if there is a win, you have no documented way to get there.

    By • Feb. 22, 2016

  • Tracking Digital Marketing Campaigns Without Expensive Software

    There are a lot of tech companies that are taking a crack at tracking digital marketing campaigns. If you have the budget to invest in software, that's great. Not everybody can swing it though, since the monthly price tags are pretty steep. Even if you can afford it, do you really need it? We suggest that you give this method a try first to see if it meets your needs.

    By • Feb. 22, 2016