Content Marketing: Page 124

  • How to Raise Money With Facebook - One Organization's Success Story

    How can non-profits make best use of Facebook to boost their causes? This post looks at one non-profit group that's seen great success on The Social Network - raising more than $250,000 through Facebook alone.

    By • March 14, 2016

  • 7 Strategies for Optimizing Your WordPress Website

    For budding entrepreneurs, WordPress is considered an excellent platform to create websites for their startup or small business - however, you need to keep several important facts in mind before you think about using WordPress for your business website.

    By • March 13, 2016

  • Mobile Use, Attention Spans and How to Reach the Next Generation of Social Customers

    The average human attention span is reducing - so what does that mean for how we optimize our marketing and advertising messages for best effect?

    By • March 11, 2016
  • SMT Expert

    3 Content Marketing Tips to Optimize Engagement and Connect with Influencers

    In this post, Bob Carver outlines several strategies to identify and re-share relevant content, and how to use that process to connect with influencers to boost your content marketing reach even more.

    By • March 11, 2016

  • 5 Simple Tips for Writing Irresistibly Clickable Headlines

    The evidence is clear: great headlines are a crucial ingredient in any online marketing effort. Here's how you can write your own powerhouse attention grabbers.

    By • March 11, 2016

  • 24 Brands That Made it Big with Content Marketing

    According to a survey from the Custom Content Council, 72% of marketers feel that content marketing offers a better ROI than magazine advertising, while 69% think that it's more effective than direct mail and PR. To demonstrate the effectiveness of content, here are 25 brands that have seen success through content.

    By • March 11, 2016

  • 3 Steps to Improve Your Brand Strength

    Companies with strong brands have an easier time attracting top-tier clients and employees. Here are some tips on how you can create a strong and resonant brand presence through your outreach efforts.

    By • March 11, 2016

  • 4 Ways to Amplify Your Content Marketing Efforts

    It's not good enough to take an approach of just publishing new content or sharing a new blog post on social media and then waiting for your audience to find it - there's too much stuff out there competing for attention, and your audience might never get a chance to read your great new article unless you actively work to promote and amplify your content marketing.

    By • March 10, 2016

  • 3 Reasons Why You Should Never Ignore Customer Complaints on Social Media

    If a customer were to walk up to you in the store and complain, you'd respond, right? Yet customers complaining on social media are largely ignored - about 70% according to research - and this is seriously bad business.

    By • March 10, 2016

  • A 3-Step Guide to Using Snapchat's New On-Demand Geofilters

    Snapchat recently announced the arrival of on-demand geo-filters, enabling anyone to create custom visual additions for their Snaps within a geographic location and for a certain time period. Here's how one company used the new option to help boost engagement at a company event.

    By • March 9, 2016

  • Top 6 Most Powerful and Latest SEO Strategies [Infographic]

    You and every other website are competing for the online viewer's attention - if you don't know how to ensure your website is being seen, then you risk sitting at the back, and the first step is to evaluate your SEO strategy.

    By • March 9, 2016

  • Your Blog Is Not a Billboard

    Isn't any advertising and exposure a good thing for your company? Why shouldn't you use your blog to tell the world about hot sales and special discounts? I can sum that up succinctly in one phrase: Your blog is not a billboard.

    By • March 9, 2016

  • 10 Tips to Get More Referrals That Turn into Clients

    When it comes to generating new business, most professional services firms rely on referrals. However, research has shown that much of what referral marketing gurus preach - from attending networking events to asking for referrals - is ineffective, or simply wrong.

    By • March 9, 2016

  • Pitching for Guest Posting: 6 Steps to Getting It Right

    Pitching guest post ideas to bloggers can be a challenge, but following these seven steps increase your chances of success!

    By • March 9, 2016

  • 3 Simple Online Errors Killing Your Business

    With all the challenges your business already faces - competitors in your field, changing marketplaces, etc. - the last thing you want is to fail over something simple and solvable.

    By • March 8, 2016

  • 7 Facebook Ad Hacks For Cheaper Clicks

    Looking to boost the performance of your Facebook ads? In this post, Paul Ramondo offers seven tips to help you improve the reach and effectiveness of your Facebook marketing efforts.

    By • March 8, 2016

  • The No. 1 Thing to Think About Before You Write a Word

    If you want to write better, you should start with one simple rule: "Always write with your audience in mind". Here are some notes on how to develop audience personas to better focus your content.

    By • March 8, 2016

  • Does Facebook Reactions Change The Game?

    The interesting thing about Facebook's 'Reactions' is the amount of data it provides - and not just to Facebook. Sure, Facebook is now learning the nuances of the way you emotionally react to your feed, insomuch as emojis communicate nuance, but now you can go beyond a simple "like," which, as powerful a data tool as that is for organizations, is pretty one-dimensional.

    By • March 8, 2016

  • 6 Ways to Adopt a Deadpool-Style Social Media Campaign

    How do you turn an irreverent, almost superhero with a reputation for vulgar language and questionable actions into a box office success? With an aggressive, guerilla-style social media marketing campaign of course.

    By • March 7, 2016

  • Laying the Groundwork: How to Build an Editorial Calendar

    One of the key elements of building a successful content marketing program is consistency, and for that, you need an editorial calendar. Here are some notes on how to formulate and use an editorial calendar for your business.

    By • March 7, 2016

  • 4 Ways to Use Messaging to Enhance the Customer Experience

    Have you considered the role direct messaging might be able to play in your customer service process? With a growing number of people using messaging platforms like Facebook Messenger and WhatsApp, it's a growing trend - and it could deliver big benefits for your brand.

    By • March 6, 2016

  • How Much Are Online Reviews Actually Worth?

    While many business owners often feel overwhelmed by online reviews, small businesses need them to survive. So how much is an online review actually worth, both for and against your business?

    By • March 4, 2016

  • Put A Dog On It: Brand Lessons From Instagram's Pet Celebrities [Infographic]

    This infographic examines why cute marketing on Instagram is effective, why animals resonate with a diverse audience, while also providing some key lessons that you can take from the grassroots animal celebrity accounts that have cropped up over the last two years.

    By • March 4, 2016

  • Should You Advertise on Podcasts?

    Podcast audiences in the United States have grown tremendously over the last few years - but yet, despite that growth, podcast advertising has remained stagnant.

    By • March 4, 2016

  • 5 Social Media and Digital Marketing "Must Haves" for 2016

    What are the 'must have' digital marketing tactics for 2016. In this post, Yasmin Bendror outlines her listing of essential elements, along with why they're so important.

    By • March 3, 2016