Jeff Rum

75 articles by Jeff Rum

• 6 Ways to Get More User Feedback (and Why You Want to)

  Nov. 27, 2018

• Expert Insights into How to Get Started with Instagram Marketing

  Oct. 23, 2018

• The Role of the CEO on Social Media

  Oct. 9, 2018

• 14 Things to Do to Make Your Blog Post a Success, Both Before and After You Hit Publish

  Sept. 27, 2018

• What Do Your Photos Say About Who You Are, and Who You Serve as an Organization?

  Aug. 28, 2018

• 5 Things You Should Be Doing Right Now to Prepare for Giving Tuesday

  Aug. 15, 2018

• A Social Media Analyst's Key Tips and Tools for Effective Social Listening

  July 17, 2018

• 5 Key Benefits of Social Media Listening

  July 3, 2018

• How to Tap Into Your Brand's Emotional Value to Boost Marketing Performance

  June 19, 2018

• How a Donor is Like a Customer: A Lesson from the For-Profit World

  June 5, 2018

• Do You Know Your Brand Story?

  May 8, 2018

• The Facebook Update and its Impact on Nonprofits

  Jan. 25, 2018

• 18 Digital Strategy Tips to Consider for 2018

  Jan. 2, 2018

• 5 Tips for Epic Email Subject Lines

  Dec. 12, 2017

• 7 Ways to Help Boost the Performance of Your Confirmation Emails

  Sept. 3, 2017

• A Civil Rights Organization That Does Social Media Right

  Aug. 24, 2017

• The Secret Ingredient to Digital Strategy Success

  Aug. 13, 2017

• How to Get Your Content Published on Big Websites

  Aug. 1, 2017

• Fitting Into the Context of Lives (Instead of Just Content)

  July 25, 2017

• You've Got Your Analytics, Now What?

  July 18, 2017

• The Most Essential KPIs for Purpose-Driven Organizations

  July 8, 2017

• How to Budget for Nonprofit Digital Marketing

  June 15, 2017

• The Key Benefits of a Customer Journey Map, and How to Create One

  May 16, 2017

• 4 Common Mistakes to Avoid When Creating Personas

  April 20, 2017

• The Key Elements of Social Media Goal-Setting, and How to Achieve Best Results

  April 5, 2017

• What Does Great Collaboration Between Brands and Nonprofits Look Like?

  March 21, 2017

• 3 Key Benefits of Understanding Your Organization's 'Why'

  Feb. 18, 2017

• Starting from Zero: Building a Social Media Presence from Scratch

  Jan. 24, 2017

• 3 Ways to Ensure Your Content Appeals to International Markets

  Jan. 17, 2017

• From Vague to Clear: Showing Your Organization's Commitment to Diversity

  Jan. 10, 2017

• The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait

  Jan. 3, 2017

• Predicting the Future: How Should Nonprofits Plan for Change in 2017?

  Dec. 27, 2016

• Why Some Organizations Don't Get the Participation They Deserve

  Dec. 15, 2016

• #GivingTuesday 2016: Success on November 29 and Beyond

  Nov. 28, 2016

• #GivingTuesday 2016: Success Stories and Ideas to Inspire

  Nov. 22, 2016

• #GivingTuesday 2016: The Ultimate Strategy Guide

  Nov. 16, 2016

• The Top 5 Innovations from Clinton's Social Media Campaign

  Nov. 8, 2016

• Mobile Marketing: How to be Everywhere for Everyone

  Nov. 3, 2016

• 3 Examples of Social Media Campaigns for Social Good

  Oct. 27, 2016

• How to Make Newsjacking Work For Your Organization

  Oct. 19, 2016

• Creating Effective White Papers That Ignite Action

  Oct. 12, 2016

• What Social Media Strategists Can Learn from the Presidential Debate

  Oct. 4, 2016

• Be a Thought Leader, Publish on LinkedIn

  Sept. 27, 2016

• Narrative and Ephemeral Content, and When to Use Each Type

  Sept. 21, 2016

• Nothing Out of the Question: Using Online Surveys to Improve and Grow

  Sept. 13, 2016

• 3 Reasons to Show Your Humanity via Content Curation

  Sept. 7, 2016

• How to Turn Social Listening into Meaningful Change

  Aug. 23, 2016

• The Best Ways to Use Facebook and Twitter to Promote Your Event [Infographic]

  Aug. 16, 2016

• How to Podcast with Purpose

  Aug. 9, 2016

• How to Use Facebook's Nonprofit Tools

  July 29, 2016

• Pokémon GO: 6 Easy Digital Marketing Ideas

  July 22, 2016

• How to Harness Instagram's Discovery Power

  July 12, 2016

• How to Make Beautiful and Effective Infographics

  July 5, 2016

• 4 Tips to Create an Epic Web Form

  July 1, 2016

• How to Use Custom Metrics to Turbo-Charge Your Strategy

  June 14, 2016

• A 5-Step Guide to Running a Successful Facebook Ad Campaign

  June 8, 2016

• How to Make Your Multi-Channel Digital Campaign the Perfect Fit

  May 31, 2016

• 3 Tips to Make Your Content More SEO Friendly (And More)

  May 25, 2016

• The 5 Golden Rules of SEO in 2016 [Infographic]

  May 17, 2016

• How to Write Better Content for the Web

  May 10, 2016

• Email Marketing: How to Launch a Successful Campaign

  May 6, 2016

• 5 Email Marketing Myths Debunked

  April 28, 2016

• How to Make Video Storytelling Work for Your Brand

  April 19, 2016

• 60 Seconds to Success: How to Use Instagram's New 60-Second Video Option

  April 12, 2016

• 5 Reasons You Need a Content Marketing Calendar (And How to Make One)

  April 5, 2016

• 3 Keys to a Killer Content Strategy

  March 29, 2016

• Marketers: You Don't Need To Be On Every Digital Channel

  March 22, 2016

• A Guide to User Journey Maps (and Why You Need Them)

  March 14, 2016

• Does Facebook Reactions Change The Game?

  March 8, 2016

• Is Anybody Out There? Finding Your Audience in the Digital Age

  Feb. 29, 2016

• How to Set Digital Marketing Goals that Yield Results

  Feb. 22, 2016

• 3 Steps to Effective Brand Storytelling Using Emotion

  Feb. 15, 2016

• 3 Ultimate Ingredients to Define Your Brand

  Feb. 8, 2016

• It's Not About What You Do: It's About Why You Do It

  Feb. 1, 2016

• 10 Steps to Building an Effective Digital Strategy

  Jan. 25, 2016