Jeff Rum

67 ARTICLES BY Jeff Rum

• June 19, 2018 How to Tap Into Your Brand's Emotional Value to Boost Marketing Performance
• June 5, 2018 How a Donor is Like a Customer: A Lesson from the For-Profit World
• May 8, 2018 Do You Know Your Brand Story?
• Jan. 25, 2018 The Facebook Update and its Impact on Nonprofits
• Jan. 2, 2018 18 Digital Strategy Tips to Consider for 2018
• Dec. 12, 2017 5 Tips for Epic Email Subject Lines
• Sept. 3, 2017 7 Ways to Help Boost the Performance of Your Confirmation Emails
• Aug. 24, 2017 A Civil Rights Organization That Does Social Media Right
• Aug. 13, 2017 The Secret Ingredient to Digital Strategy Success
• Aug. 1, 2017 How to Get Your Content Published on Big Websites
• July 25, 2017 Fitting Into the Context of Lives (Instead of Just Content)
• July 18, 2017 You've Got Your Analytics, Now What?
• July 8, 2017 The Most Essential KPIs for Purpose-Driven Organizations
• June 15, 2017 How to Budget for Nonprofit Digital Marketing
• May 16, 2017 The Key Benefits of a Customer Journey Map, and How to Create One
• April 20, 2017 4 Common Mistakes to Avoid When Creating Personas
• April 5, 2017 The Key Elements of Social Media Goal-Setting, and How to Achieve Best Results
• March 21, 2017 What Does Great Collaboration Between Brands and Nonprofits Look Like?
• Feb. 18, 2017 3 Key Benefits of Understanding Your Organization's 'Why'
• Jan. 24, 2017 Starting from Zero: Building a Social Media Presence from Scratch
• Jan. 17, 2017 3 Ways to Ensure Your Content Appeals to International Markets
• Jan. 10, 2017 From Vague to Clear: Showing Your Organization's Commitment to Diversity
• Jan. 3, 2017 The Social Media Scourge of 2016: The Rise (and Hopefully Fall) of Click-Bait
• Dec. 27, 2016 Predicting the Future: How Should Nonprofits Plan for Change in 2017?
• Dec. 15, 2016 Why Some Organizations Don't Get the Participation They Deserve
• Nov. 28, 2016 #GivingTuesday 2016: Success on November 29 and Beyond
• Nov. 22, 2016 #GivingTuesday 2016: Success Stories and Ideas to Inspire
• Nov. 16, 2016 #GivingTuesday 2016: The Ultimate Strategy Guide
• Nov. 8, 2016 The Top 5 Innovations from Clinton's Social Media Campaign
• Nov. 3, 2016 Mobile Marketing: How to be Everywhere for Everyone
• Oct. 27, 2016 3 Examples of Social Media Campaigns for Social Good
• Oct. 19, 2016 How to Make Newsjacking Work For Your Organization
• Oct. 12, 2016 Creating Effective White Papers That Ignite Action
• Oct. 4, 2016 What Social Media Strategists Can Learn from the Presidential Debate
• Sept. 27, 2016 Be a Thought Leader, Publish on LinkedIn
• Sept. 21, 2016 Narrative and Ephemeral Content, and When to Use Each Type
• Sept. 13, 2016 Nothing Out of the Question: Using Online Surveys to Improve and Grow
• Sept. 7, 2016 3 Reasons to Show Your Humanity via Content Curation
• Aug. 23, 2016 How to Turn Social Listening into Meaningful Change
• Aug. 16, 2016 The Best Ways to Use Facebook and Twitter to Promote Your Event [Infographic]
• Aug. 9, 2016 How to Podcast with Purpose
• July 29, 2016 How to Use Facebook's Nonprofit Tools
• July 22, 2016 Pokémon GO: 6 Easy Digital Marketing Ideas
• July 12, 2016 How to Harness Instagram's Discovery Power
• July 5, 2016 How to Make Beautiful and Effective Infographics
• July 1, 2016 4 Tips to Create an Epic Web Form
• June 14, 2016 How to Use Custom Metrics to Turbo-Charge Your Strategy
• June 8, 2016 A 5-Step Guide to Running a Successful Facebook Ad Campaign
• May 31, 2016 How to Make Your Multi-Channel Digital Campaign the Perfect Fit
• May 25, 2016 3 Tips to Make Your Content More SEO Friendly (And More)
• May 17, 2016 The 5 Golden Rules of SEO in 2016 [Infographic]
• May 10, 2016 How to Write Better Content for the Web
• May 6, 2016 Email Marketing: How to Launch a Successful Campaign
• April 28, 2016 5 Email Marketing Myths Debunked
• April 19, 2016 How to Make Video Storytelling Work for Your Brand
• April 12, 2016 60 Seconds to Success: How to Use Instagram's New 60-Second Video Option
• April 5, 2016 5 Reasons You Need a Content Marketing Calendar (And How to Make One)
• March 29, 2016 3 Keys to a Killer Content Strategy
• March 22, 2016 Marketers: You Don't Need To Be On Every Digital Channel
• March 14, 2016 A Guide to User Journey Maps (and Why You Need Them)
• March 8, 2016 Does Facebook Reactions Change The Game?
• Feb. 29, 2016 Is Anybody Out There? Finding Your Audience in the Digital Age
• Feb. 22, 2016 How to Set Digital Marketing Goals that Yield Results
• Feb. 15, 2016 3 Steps to Effective Brand Storytelling Using Emotion
• Feb. 8, 2016 3 Ultimate Ingredients to Define Your Brand
• Feb. 1, 2016 It's Not About What You Do: It's About Why You Do It
• Jan. 25, 2016 10 Steps to Building an Effective Digital Strategy