Content Marketing: Page 130

  • How To Make Your Business Be Trusted

    We have analytics on what makes customers arrive, purchase, and return to our websites. But what makes a customer trust your business? Those numbers are a little trickier to find.

    By • Dec. 28, 2015

  • What Do the Federal Trade Commission's New Guidelines on Native Advertising Mean for Marketers?

    The Federal Trade Commission recently released two statements on the practice of native advertising. The statements lay out exactly what the FTC considers native advertising to be, and what it would consider to be deceptive use of the relatively new advertising format.

    By • Dec. 28, 2015

  • Why You Need Dedicated Thank You Pages for PPC

    If you're a digital marketer, you already know the importance of having a dedicated thank you page-also known as a confirmation page-tied to your lead forms or eCommerce shopping carts. But if you're just dipping your toe into PPC, you may not realize the importance of having a dedicated thank you page for your PPC campaigns.

    By • Dec. 27, 2015

  • 4 Digital Experience Trends Shaping the Future of Marketing

    The days of optimizing user interface on a website and calling it a day are as archaic as door-to-door Britannica salesmen. The digital experience of the future is an omni-channel, multi-stage, behaviorally targeted, device-agnostic, user-journey-centric experience that seems part science-fiction, part psychology, and part technology. To understand the future of digital experience, we must stay abreast of emerging patterns and learn to let go of aging paradigms that no longer make sense in today's (and tomorrow's) virtual ecosystem.

    By • Dec. 27, 2015

  • Is Google the Real Problem for Affiliate Marketers?

    For years, affiliate marketers have believed that with every new Google update, affiliate marketing would surely meet its death. Has it finally happened?

    By • Dec. 26, 2015

  • 10 Secret Ingredients for Making Fresh and Sumptuous Content

    ​Making a decision to create great content in order to promote your business, network with other people in the industry, or perhaps just to showcase your writing skills so you can get top-notch clients, is pretty much a no-brainer.

    By • Dec. 26, 2015

  • 5 Key Reasons Your Company Needs a Technical SEO Audit

    SEO stands for Search Engine Optimization and it's one of the driving forces for modern online businesses. Even for a company that tends to conduct most of its business affairs offline, a web presence is still undeniably important. Focusing on SEO strategies helps to boost rankings and increase the likelihood of attracting new prospects, and that's essential for future growth. If you've heard that your company needs a technical SEO audit, it's an important asset to consider. Here are 5 key reasons to consider this.

    By • Dec. 25, 2015

  • 5 Keys To Increasing Audience Engagement In Your Social Marketing Campaigns

    Developing a rock solid social media plan is now an essential part of any marketing campaign. But in order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares - you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile.

    By • Dec. 24, 2015

  • Discovering Winnable Terms with Keyword Research

    While keyword research isn't the sexiest of marketing tasks, it's an essential part of maximizing your resources in an ever-evolving digital landscape. Here are some of the key considerations when assessing what keywords to target.

    By • Dec. 24, 2015

  • 5 Ways to Generate Quality Leads through Partnership Marketing

    Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability - but what are the best ways to build an actionable partnership strategy?

    By • Dec. 24, 2015

  • 10 Tips for Amazing Marketing on Twitter

    Twitter is forever changing, especially lately. With new types of advertising available to users as well as visual content taking center stage, it's important to stay on top of current trends to make sure you're using your Twitter account effectively. When you use Twitter the right way, you're in a position to better serve your customers.

    By • Dec. 22, 2015

  • 2016 Marketing Prediction: "Less is more" Content Personalization

    "​If 2015 was the year of content marketing, 2016 will be the year of "less is more" content personalization. While 'Content is King' will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content personalization to stay ahead of the game."

    By • Dec. 22, 2015

  • Bringing the Newsroom to Branded Journalism

    In a new Social Business Engine podcast, Bernie Borges speaks with Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco, to discuss how her team uses both thought leadership and creative content to its engage their audience.

    By • Dec. 22, 2015

  • 7 Tips to Boost Your Business's Social Media Strategy

    Over 46 percent of the Earth's population uses the Internet. Today, a lion's share of that Internet usage is done through social media networks. As such, marketing campaigns must have a social media component to succeed. However, despite this, many social media marketing campaigns fail. With this in mind, here are seven tips that can give your company's social media strategy a serious boost.

    By • Dec. 22, 2015

  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising

    It's almost time for Super Bowl fans to settle in front of their massive sized flat screen TVs and enjoy their favorite part of the big game: the commercials. Marketers nationwide plan to capitalize on the estimated 78% of viewers who are more excited about the commercials than the big game itself.

    By • Dec. 21, 2015

  • 3 Effective Creation Tools to Inspire Your Content Promotion Efforts

    Content. It's a small word that carries big weight. But what does it really mean, and do you have enough of it to use for paid promotion?

    By • Dec. 21, 2015

  • Psychological Strategies to Increase eCommerce Sales [Infographic]

    If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits. From developing a sales calendar to making aesthetic changes to your website, it's always a never-ending battle to boost eCommerce sales. Take a look at this infographic and learn the psychological strategies that can be used to increase sales.

    By • Dec. 21, 2015

  • 10 Ways to Improve Your Marketing with Video in the Coming Year

    One important aspect of online marketing is using videos to reach your target audience and up your website traffic. Videos are a fun and innovative way to quickly grab someone's attention and give them an idea of who you are and what you do. You might think that this requires special skills or technical knowledge, but we now live in a technological age in which anyone can produce a great video with less cost and effort than you might think. Unsure where to begin? Here are 10 great ideas for creating video content that increases online traffic for your product or services.

    By • Dec. 21, 2015

  • 5 Holiday Opportunities for Your Marketing Strategy

    Holidays are a very special time for entrepreneurs, and if you do not use its opportunities for your own profit, you must be missing something in business trends. Each season brings its own opportunities, of course; however, there are some general ones that can be taken advantage of at any holiday at all, from Christmas to Thanksgiving.

    By • Dec. 21, 2015

  • What Can I Learn by Using Marketing Automation Software?

    Ideally, marketing automation software allows companies to track, analyze, and nurture prospects with highly personalized, useful content that helps convert prospects to customers and turn customers into brand advocates. Marketing automation software introduces precision and process to both lead generation and lead nurturing campaigns through its ability to track, score, and assign leads efficiently.

    By • Dec. 21, 2015

  • No Matter What Your Job Title, Social Media Has Changed Your Job (for the Better) [INFOGRAPHIC]

    Social Media has changed traditional job roles and requires the creation of entirely new jobs. An infographic from Modern Servant Leaders looks at the ways that job responsibilities have changed their core principals since social media changed the rules of the game for businesses and corporations.

    By • Dec. 18, 2015

  • 6 Online Marketing Trends for 2016 You Should Start Caring About Now

    The customer of 2016 is on his way, and the fight for the online attention of customers has already begun. Your customers on social media are changing really fast. Managing social media networks, you might have already noticed that the requirements of the audience to products and services are rapidly growing. Mobile revolution accelerates the change in users' behavior.

    By • Dec. 18, 2015

  • The (Marketing) Force Awakens - Using Event Buzz to Boost Marketing Campaigns

    We already saw how much buzz there was for Star Wars Day in May and how brands made use of it, so now it's time to see if they are putting the same effort into the attention surrounding the new Star Wars movie. Using Talkwalker social media analytics, we dug into the data to find out which campaigns would find Master Yoda's approval.

    By • Dec. 18, 2015

  • Millennials Want Socially Responsible Marketing, and Ad Agencies Are Responding

    An interesting new article about millennials, advertising, and social responsibility examines how marketers are responding to the potent combination of a younger generation with $2.45 in spending power and an insistence that companies do some measure of good in the world.

    By • Dec. 18, 2015

  • Leveraging Your Video Analytics

    In the end, as you train yourself to read and understand even the general analytics reports, the better you will become at producing engaging content. We hope this behind the scenes look at our evolving YouTube channel will help you get more accustomed to reporting.

    By • Dec. 18, 2015