Content Marketing: Page 130

  • The Ice Cream Sandwich Approach to Content Marketing

    The three-layer framework to enterprise-wide content marketing is like an ice cream sandwich. At the center of the sandwich is the employee population across all departments. The top layer is a story-telling layer.

    By • Jan. 12, 2016

  • SEO Isn't Dead : 4 Secrets to a Winning SEO Campaign in 2016

    SEO isn't what it used to be, there's no denying that. Long gone are the days of keyword stuffing and spam links unfairly boosting your search engine rankings. The fact of the matter is if you don't stay current with Google and their frequent algorithm adjustments, you'll be on the losing end of trying to boost your content to the top of the Search Engine Results.

    By • Jan. 11, 2016

  • 5 Professional Services Marketing Trends to Watch in 2016

    There is a new number on the calendar-2016. That means it is time to prognosticate about the trends for the next twelve months. I am ready to do just that. Here is my take on marketing trends in professional services for the coming year.

    By • Jan. 11, 2016

  • Your Users Are Speaking To You. Are You Listening? [Infographic]

    In the age of social media, your users are louder than ever. All you have to do is search a business to see what users are saying about it. Users are telling business through a megaphone what they like, what they don't like, and what they want to see. But the mistake that some businesses make is not listening. Smart businesses, on the other hand, are letting their users guide their content strategies through user generated content.

    By • Jan. 11, 2016

  • How Social Psychology and Social Media Marketing Can Skyrocket Your Business

    If you want to increase your odds of succeeding in your social media campaigns, you need your efforts to be paired with scientific principles and evidence to serve as your backbone.

    By • Jan. 11, 2016

  • Beauty Portals - The Winners and Losers

    In the highly competitive beauty business -- where there is a thirst for great content online about beauty -- there have been numerous efforts to create online communities or beauty portals. From the beauty manufacturers, only the majors have managed to create any traction. However, the manufacturers face intense competition from beauty publishers as well as distributors, not to mention independent vloggers and bloggers. Here is a review of the three major beauty manufacturers' efforts (L'Oreal, P&G, Unilever...).

    By • Jan. 11, 2016

  • 5 Ways You Can Improve Your Content in 2016

    Every digital marketer recognizes the need for high quality content. It's not just about being agile in content delivery or being at their feet when it comes to publishing. Quality content is all about being able to achieve savvy marketing campaigns without sacrificing content.

    By • Jan. 9, 2016

  • A Step-by-Step Guide to Year-Round Marketing

    Now that the holidays are behind us, it's time to take a deep breath and set some goals for the rest of the year.

    By • Jan. 8, 2016

  • Why You Should Utilize Bloggers & Blogging

    With more than half of internet users claiming they read blogs, and blogs being the third most influential digital resource when making overall purchases, it's evident that blogging and content creation is key for brands and companies. But it's one thing to have your own blog, and a whole other ballgame to work with external bloggers as a brand or company to get outside people talking about you.

    By • Jan. 8, 2016

  • The Three Pillars of Social in 2016: Data, Creative, and Amplification

    As we look ahead at the challenges and exciting changes happening in the industry, they all ladder up to the three core tenants of Data, Creative and Amplification.

    By • Jan. 7, 2016

  • Why Selfies Sell: The Science of Influential Marketing

    Selfies have changed everything. And it all has to do with the science of influential marketing.

    By • Jan. 7, 2016

  • How Load Times Impact Conversions

    This post will look at 5 studies that show how load times impact conversions and then 3 tips that can dramatically improve your website load times.

    By • Jan. 6, 2016

  • The Number One Mistake People Make with Facebook Ads

    Why is it that a lot of businesses are still failing to see results with their Facebook ad campaigns? For many, it may come down to one simple reason - ineffective use of ad targeting.

    By • Jan. 6, 2016

  • 3 Essential Marketing Lessons from Sun Tzu's The Art of War

    The Art of War is an ancient Chinese military treatise that was published in the 4th or 5th century by Chinese military leader, Sun Tzu. So what relevance can an ancient military history book have for modern marketers? Turns out, a lot.

    By • Jan. 6, 2016

  • How Content Will Change SEO in 2016

    As the world welcomes 2016, it is important for any content marketer to know what's in and what's out when it comes to content online. From virtual reality to the SEO in your mobile phone, here are the top content trends of 2016 that you need to watch out for.

    By • Jan. 5, 2016

  • Influencer Marketing Means Connecting With Your Everyday Audience Members Too

    A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.

    By • Jan. 5, 2016

  • Marketingspeak: The Unlikely Origins of Five Common Marketing Terms

    Marketing jargon is prevalent throughout the industry - it can sometimes be bewildering to hear the range of terms applied to different concepts. But where do these terms actually come from? In this post, Tim Matthews breaks down the origins of some of the more popular marketingspeak.

    By • Jan. 5, 2016

  • How To Get Featured on Company Fan Pages

    As an online marketer, I get asked for a lot of advice. When it comes to promoting what you do, the advice I most often give to other online marketers is to get featured on big social media fan pages of companies or other experts in your area of expertise. That sounds simple enough, but you'll have to work a little harder than dropping an introductory email to the leading fan page in your industry, asking if they'd be interested in featuring you on their page.

    By • Jan. 4, 2016

  • Creative Tips & Tricks For Social Media Marketing in 2016

    A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.

    By • Jan. 4, 2016

  • Elements of a Successful Brand 4: Brand Promise

    Are you clearly communicating (and following through on) your brand promise?

    By • Jan. 4, 2016

  • 5 Mistakes Presenters Keep Making

    Undoubtedly, you've sat through conference and/or colleague presentations and seen your fair share of awful mistakes. These errors are common, and yet presenters keep making them time and again. Avoiding these blunders takes constant preparation, a sense of self-awareness and a methodical effort towards the craft of public speaking.

    By • Jan. 4, 2016

  • Marketers Should Be Targeting Robots If They Want to Reach Their Customers

    Jason Alan Snyder has a new post up, "4 Ways to Catch Robots' Attention With Your Marketing," and he has some very important points to make about who marketers should be targeting in the future. Hint: It isn't people.

    By • Jan. 4, 2016

  • 12 Content Experts Point the Way to Better Marketing in 2016

    Find out what 12 content experts have to say to better your marketing in 2016.

    By • Jan. 4, 2016

  • How Remarketing Can Be Used to Increase Revenue [Infographic]

    Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but are they keeping revenue top of mind? Take a look at this infographic that details how remarketing can help to drive more revenue.

    By • Jan. 3, 2016

  • Digital Marketing Strategies You Can Still Depend on in 2016

    The New Year always signifies predictions and change for what's to come, and it's been no different here in 2016. Multiple writers have spent time predicting what strategies and trends are going to drive digital marketing this year, but people tend to forget that not everything has to change. There will still be marketing strategies that you used in 2015-or even earlier-that will continue to produce results here in 2016.

    By • Jan. 2, 2016