Content Marketing: Page 131

  • 5 Strategies That Will Govern Future Marketing

    Marketing is a key aspect of any given business. It not only showcases your product or service in the target market to put your prospective customers in the know of your offering, it also helps survive in highly competitive markets which constantly witness change in trends. That's why marketing strategy also requires change.

    By • Jan. 2, 2016

  • How Instagram is Boosting Food Tourism [Infographic]

    Food tourism - or gastronomic tourism - has been on a steady rise, and a big part of what's spurred such an interest in international food is the popularity of food photography and video on social media. This infographic looks at the rise of food-related tourism and the part social media has played in this trend.

    By • Jan. 1, 2016

  • SEO Analysis for Dummies: Getting to Know Your Competitors

    So you're going to do your own SEO. Where do you start? What's the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis.

    By • Dec. 31, 2015

  • How to Get More Clicks on Twitter [INFOGRAPHIC]

    Zarrella found that tweets between 120 and 130 characters long had the highest click-through rates. The most clicked on links appeared about 25% of the way into the tweet.

    By • Dec. 30, 2015

  • 5 Digital Marketing Trends for 2016

    The New Year is quickly approaching and as we head into 2016, let's take a look at the top digital marketing trends and tactics that your company should implement to stay ahead of the competition.

    By • Dec. 30, 2015

  • 5 Effective Ways of Improving Your Digital Marketing Strategy for 2016

    An effective digital marketing campaign will bring you more visibility online, more leads for your business, and more profits. Here are 5 effective ways of improving your digital marketing strategy.

    By • Dec. 30, 2015

  • Busting 12 Myths about Marketing Automation Tools

    Marketing Automation is more than just a new marketing buzzword and the current "shiny object" for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don't have the time to do, yet wish they could attend to personally.

    By • Dec. 29, 2015

  • The Key to Better Search Engine Rankings in 2016

    A mistake many people make with keywords is they look at keywords from their side of things - the industry side - instead of taking it from the searcher's point of view. Here's why search intent, and customer perspective, is crucial to the process.

    By • Dec. 29, 2015

  • How To Make Your Business Be Trusted

    We have analytics on what makes customers arrive, purchase, and return to our websites. But what makes a customer trust your business? Those numbers are a little trickier to find.

    By • Dec. 28, 2015

  • What Do the Federal Trade Commission's New Guidelines on Native Advertising Mean for Marketers?

    The Federal Trade Commission recently released two statements on the practice of native advertising. The statements lay out exactly what the FTC considers native advertising to be, and what it would consider to be deceptive use of the relatively new advertising format.

    By • Dec. 28, 2015

  • Why You Need Dedicated Thank You Pages for PPC

    If you're a digital marketer, you already know the importance of having a dedicated thank you page-also known as a confirmation page-tied to your lead forms or eCommerce shopping carts. But if you're just dipping your toe into PPC, you may not realize the importance of having a dedicated thank you page for your PPC campaigns.

    By • Dec. 27, 2015

  • 4 Digital Experience Trends Shaping the Future of Marketing

    The days of optimizing user interface on a website and calling it a day are as archaic as door-to-door Britannica salesmen. The digital experience of the future is an omni-channel, multi-stage, behaviorally targeted, device-agnostic, user-journey-centric experience that seems part science-fiction, part psychology, and part technology. To understand the future of digital experience, we must stay abreast of emerging patterns and learn to let go of aging paradigms that no longer make sense in today's (and tomorrow's) virtual ecosystem.

    By • Dec. 27, 2015

  • Is Google the Real Problem for Affiliate Marketers?

    For years, affiliate marketers have believed that with every new Google update, affiliate marketing would surely meet its death. Has it finally happened?

    By • Dec. 26, 2015

  • 10 Secret Ingredients for Making Fresh and Sumptuous Content

    ​Making a decision to create great content in order to promote your business, network with other people in the industry, or perhaps just to showcase your writing skills so you can get top-notch clients, is pretty much a no-brainer.

    By • Dec. 26, 2015

  • 5 Key Reasons Your Company Needs a Technical SEO Audit

    SEO stands for Search Engine Optimization and it's one of the driving forces for modern online businesses. Even for a company that tends to conduct most of its business affairs offline, a web presence is still undeniably important. Focusing on SEO strategies helps to boost rankings and increase the likelihood of attracting new prospects, and that's essential for future growth. If you've heard that your company needs a technical SEO audit, it's an important asset to consider. Here are 5 key reasons to consider this.

    By • Dec. 25, 2015

  • 5 Keys To Increasing Audience Engagement In Your Social Marketing Campaigns

    Developing a rock solid social media plan is now an essential part of any marketing campaign. But in order for your campaign to offer actual benefits to your business, you need to move beyond vanity metrics like likes, follows and shares - you need to generate real interaction with your customers if you want the time and money you spend on social to be worthwhile.

    By • Dec. 24, 2015

  • Discovering Winnable Terms with Keyword Research

    While keyword research isn't the sexiest of marketing tasks, it's an essential part of maximizing your resources in an ever-evolving digital landscape. Here are some of the key considerations when assessing what keywords to target.

    By • Dec. 24, 2015

  • 5 Ways to Generate Quality Leads through Partnership Marketing

    Partnership marketing has long been a core strategy for professional services firms seeking efficient ways to both grow and increase their profitability - but what are the best ways to build an actionable partnership strategy?

    By • Dec. 24, 2015

  • 10 Tips for Amazing Marketing on Twitter

    Twitter is forever changing, especially lately. With new types of advertising available to users as well as visual content taking center stage, it's important to stay on top of current trends to make sure you're using your Twitter account effectively. When you use Twitter the right way, you're in a position to better serve your customers.

    By • Dec. 22, 2015

  • 2016 Marketing Prediction: "Less is more" Content Personalization

    "​If 2015 was the year of content marketing, 2016 will be the year of "less is more" content personalization. While 'Content is King' will continue to ring true in the new year, I predict we will see savvy digital marketers focus more on the value of data-driven content personalization to stay ahead of the game."

    By • Dec. 22, 2015

  • Bringing the Newsroom to Branded Journalism

    In a new Social Business Engine podcast, Bernie Borges speaks with Kirsten Chiala, Digital Content Manager, Social Media Communications at Cisco, to discuss how her team uses both thought leadership and creative content to its engage their audience.

    By • Dec. 22, 2015

  • 7 Tips to Boost Your Business's Social Media Strategy

    Over 46 percent of the Earth's population uses the Internet. Today, a lion's share of that Internet usage is done through social media networks. As such, marketing campaigns must have a social media component to succeed. However, despite this, many social media marketing campaigns fail. With this in mind, here are seven tips that can give your company's social media strategy a serious boost.

    By • Dec. 22, 2015

  • Marketers Predict Hottest Trends in Super Bowl 2016 Advertising

    It's almost time for Super Bowl fans to settle in front of their massive sized flat screen TVs and enjoy their favorite part of the big game: the commercials. Marketers nationwide plan to capitalize on the estimated 78% of viewers who are more excited about the commercials than the big game itself.

    By • Dec. 21, 2015

  • 3 Effective Creation Tools to Inspire Your Content Promotion Efforts

    Content. It's a small word that carries big weight. But what does it really mean, and do you have enough of it to use for paid promotion?

    By • Dec. 21, 2015

  • Psychological Strategies to Increase eCommerce Sales [Infographic]

    If you're an eCommerce brand, you know the struggle of trying to get into your customers' minds to understand their purchasing habits. From developing a sales calendar to making aesthetic changes to your website, it's always a never-ending battle to boost eCommerce sales. Take a look at this infographic and learn the psychological strategies that can be used to increase sales.

    By • Dec. 21, 2015