Content Marketing: Page 129

  • Why You Should Utilize Bloggers & Blogging

    With more than half of internet users claiming they read blogs, and blogs being the third most influential digital resource when making overall purchases, it's evident that blogging and content creation is key for brands and companies. But it's one thing to have your own blog, and a whole other ballgame to work with external bloggers as a brand or company to get outside people talking about you.

    By • Jan. 8, 2016

  • The Three Pillars of Social in 2016: Data, Creative, and Amplification

    As we look ahead at the challenges and exciting changes happening in the industry, they all ladder up to the three core tenants of Data, Creative and Amplification.

    By • Jan. 7, 2016

  • Why Selfies Sell: The Science of Influential Marketing

    Selfies have changed everything. And it all has to do with the science of influential marketing.

    By • Jan. 7, 2016

  • How Load Times Impact Conversions

    This post will look at 5 studies that show how load times impact conversions and then 3 tips that can dramatically improve your website load times.

    By • Jan. 6, 2016

  • The Number One Mistake People Make with Facebook Ads

    Why is it that a lot of businesses are still failing to see results with their Facebook ad campaigns? For many, it may come down to one simple reason - ineffective use of ad targeting.

    By • Jan. 6, 2016

  • 3 Essential Marketing Lessons from Sun Tzu's The Art of War

    The Art of War is an ancient Chinese military treatise that was published in the 4th or 5th century by Chinese military leader, Sun Tzu. So what relevance can an ancient military history book have for modern marketers? Turns out, a lot.

    By • Jan. 6, 2016

  • How Content Will Change SEO in 2016

    As the world welcomes 2016, it is important for any content marketer to know what's in and what's out when it comes to content online. From virtual reality to the SEO in your mobile phone, here are the top content trends of 2016 that you need to watch out for.

    By • Jan. 5, 2016

  • Influencer Marketing Means Connecting With Your Everyday Audience Members Too

    A lot of what it takes to be smart when it comes to marketing is realizing the obvious, and acting on it. So it goes with a new article by Kyle Wong in Forbes, "The Explosive Growth Of Influencer Marketing And What It Means For You," which explores influencer marketing and its growing importance.

    By • Jan. 5, 2016

  • Marketingspeak: The Unlikely Origins of Five Common Marketing Terms

    Marketing jargon is prevalent throughout the industry - it can sometimes be bewildering to hear the range of terms applied to different concepts. But where do these terms actually come from? In this post, Tim Matthews breaks down the origins of some of the more popular marketingspeak.

    By • Jan. 5, 2016

  • How To Get Featured on Company Fan Pages

    As an online marketer, I get asked for a lot of advice. When it comes to promoting what you do, the advice I most often give to other online marketers is to get featured on big social media fan pages of companies or other experts in your area of expertise. That sounds simple enough, but you'll have to work a little harder than dropping an introductory email to the leading fan page in your industry, asking if they'd be interested in featuring you on their page.

    By • Jan. 4, 2016

  • Creative Tips & Tricks For Social Media Marketing in 2016

    A creative refresh is mandatory for keeping social and mobile audiences on their toes, but constantly coming up with new ideas isn't easy. To help kickstart your creativity in the new year, we've scraped the Internet for some outside the box approaches to digital advertising.

    By • Jan. 4, 2016

  • Elements of a Successful Brand 4: Brand Promise

    Are you clearly communicating (and following through on) your brand promise?

    By • Jan. 4, 2016

  • 5 Mistakes Presenters Keep Making

    Undoubtedly, you've sat through conference and/or colleague presentations and seen your fair share of awful mistakes. These errors are common, and yet presenters keep making them time and again. Avoiding these blunders takes constant preparation, a sense of self-awareness and a methodical effort towards the craft of public speaking.

    By • Jan. 4, 2016

  • Marketers Should Be Targeting Robots If They Want to Reach Their Customers

    Jason Alan Snyder has a new post up, "4 Ways to Catch Robots' Attention With Your Marketing," and he has some very important points to make about who marketers should be targeting in the future. Hint: It isn't people.

    By • Jan. 4, 2016

  • 12 Content Experts Point the Way to Better Marketing in 2016

    Find out what 12 content experts have to say to better your marketing in 2016.

    By • Jan. 4, 2016

  • How Remarketing Can Be Used to Increase Revenue [Infographic]

    Remarketing is a strategy that a lot of brands use to drive traffic back to their website, but are they keeping revenue top of mind? Take a look at this infographic that details how remarketing can help to drive more revenue.

    By • Jan. 3, 2016

  • Digital Marketing Strategies You Can Still Depend on in 2016

    The New Year always signifies predictions and change for what's to come, and it's been no different here in 2016. Multiple writers have spent time predicting what strategies and trends are going to drive digital marketing this year, but people tend to forget that not everything has to change. There will still be marketing strategies that you used in 2015-or even earlier-that will continue to produce results here in 2016.

    By • Jan. 2, 2016

  • 5 Strategies That Will Govern Future Marketing

    Marketing is a key aspect of any given business. It not only showcases your product or service in the target market to put your prospective customers in the know of your offering, it also helps survive in highly competitive markets which constantly witness change in trends. That's why marketing strategy also requires change.

    By • Jan. 2, 2016

  • How Instagram is Boosting Food Tourism [Infographic]

    Food tourism - or gastronomic tourism - has been on a steady rise, and a big part of what's spurred such an interest in international food is the popularity of food photography and video on social media. This infographic looks at the rise of food-related tourism and the part social media has played in this trend.

    By • Jan. 1, 2016

  • SEO Analysis for Dummies: Getting to Know Your Competitors

    So you're going to do your own SEO. Where do you start? What's the first step? Most SEO experts will tell you a campaign should begin with a good old fashioned competitive analysis.

    By • Dec. 31, 2015

  • How to Get More Clicks on Twitter [INFOGRAPHIC]

    Zarrella found that tweets between 120 and 130 characters long had the highest click-through rates. The most clicked on links appeared about 25% of the way into the tweet.

    By • Dec. 30, 2015

  • 5 Digital Marketing Trends for 2016

    The New Year is quickly approaching and as we head into 2016, let's take a look at the top digital marketing trends and tactics that your company should implement to stay ahead of the competition.

    By • Dec. 30, 2015

  • 5 Effective Ways of Improving Your Digital Marketing Strategy for 2016

    An effective digital marketing campaign will bring you more visibility online, more leads for your business, and more profits. Here are 5 effective ways of improving your digital marketing strategy.

    By • Dec. 30, 2015

  • Busting 12 Myths about Marketing Automation Tools

    Marketing Automation is more than just a new marketing buzzword and the current "shiny object" for marketers. When done well, marketing automation empowers marketers to drive revenue growth by delivering highly qualified prospects to the business development team. Marketing automation tools allow marketers to clone themselves to do the small, repetitive work that most marketers just don't have the time to do, yet wish they could attend to personally.

    By • Dec. 29, 2015

  • The Key to Better Search Engine Rankings in 2016

    A mistake many people make with keywords is they look at keywords from their side of things - the industry side - instead of taking it from the searcher's point of view. Here's why search intent, and customer perspective, is crucial to the process.

    By • Dec. 29, 2015