Content Marketing: Page 129

  • How Does Social Listening Change the Way You Do Business (and Create ROI)?

    This week I moderated another Social Media Today webinar as part of their Best Thinker webinar series, this time on the topic of How Does Social Listening Change the Way You Do Business (and Create ROI)? This webinar featured Mikael Lemberg, Director of Product Management at Falcon Social, Andrew Ashton, Digital Marketing Specialist, Pizza Hut and Greg Gerik, CEO at Gerik & Company. We discussed a ton of ideas on how to capture ROI or create impact using social media!

    By • Jan. 22, 2016

  • Elements of a Successful Brand 5: The Name

    If you could light a Bunsen burner under a great brand and distill it down to its most basic substance, you'd be left with the brand's most valuable asset - its name. Even after other critical elements have evaporated away, a brand's name still packs a punch. If American Express, IBM, or Coca-Cola were to shut down their businesses today (assuming nothing had tainted their reputations), these brands could be revived a few years from now and still be formidable contenders in their categories. Such is the power of the brand name.

    By • Jan. 22, 2016

  • 13 Content Marketing Plans in 12 Months: The Takeaways

    A few years back, I became Right Source Marketing's chief content officer. While that has meant a lot of different things to a lot of different people, for me, one of the key things it has allowed me to do is to put huge focus on planning, both for our company and our clients. I lead lots of content-driven marketing planning engagements - in 2015 I touched 13 different plans and drove implementation for a handful of others, ranging from funded startups to mature technology services businesses.

    By • Jan. 22, 2016

  • How to Market Without a Business Development and Marketing Team

    One of the biggest struggles we've seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don't have a dedicated marketing team. In a lot of cases there may be one or two people that have marketing responsibilities in addition to their other duties and therefore don't have a lot of time or marketing knowledge to help expand their firm's growth strategically. However, there are several things that firms can do in lieu of having a market department that will not require them to abandon their marketing altogether.

    By • Jan. 21, 2016

  • How to Use Snapchat Takeovers to Grow Your Audience

    Looking for a new way to engage and build audience on Snapchat? An account takeover could be a great option, using the reach and skills of influential Snapchat users to expose your brand to a wider audience.

    By • Jan. 20, 2016

  • 8 Top Influencers Share a Little Marketing Magic

    Analytics and big data are certainly making targeting highly personalized. But even purveyors of data and analytics recognize there's more than a little magic beyond the numbers. We asked 8 top influencers-regardless of niche-1 question: What's the 1 tip they'd give businesses looking to improve their online presence? Here's what they said.

    By • Jan. 20, 2016

  • What You Can Learn from the Star Wars Community

    Visit the Star Wars community and you'll find one overriding concept: the fans are what it's all about.

    By • Jan. 20, 2016

  • The Most Discussed Topics on Facebook in December [Infographic]

    What were the most discussed issues on Facebook in December? The Social Network has released it's monthly Hot Topics report, highlighting which topics garnered the most attention from each audience segment - always great food for thought for those looking to maximize their Facebook engagement.

    By • Jan. 19, 2016

  • 4 Ways That Travel Brands Can Use Instagram to Connect with Millennials

    With Millennials setting aside an estimated $226 billion for travel during 2015, they're becoming an increasingly valuable customer base for airlines, hotels and other travel brands. Marketers clearly need to invest in reaching this younger audience - but they can't rely on traditional channels like TV or radio to forge a connection with them.

    By • Jan. 19, 2016

  • 10 Tips on Writing an FAQ Section That Can Increases Sales for Your Business

    While most online retailers focus on elements like informative product descriptions, HD images and easy navigation when designing their websites, optimization of their 'Frequently Asked Questions' - or FAQ - section is often neglected. But your FAQ can play a significant role in performance - here are ten ways to maximize your FAQ section.

    By • Jan. 19, 2016

  • Love Him or Hate Him: 7 Ways Donald Trump Is a Brilliant Marketer

    Although many people are quick to dismiss him, it's important to give credit where credit is due. The bottom line is Trump is a brilliant marketer.

    By • Jan. 19, 2016

  • UK Digital Agency Usage on Instagram 2015 [INFOGRAPHIC]

    Instagram use is exploding and it's a fertile ground for digital agencies to show off just how creative they are. We searched for the Top 20 Instagram accounts of UK digital agencies to see where they stand in the market and how they were using the platform. ZoomSphere's 'Comparisons Module' allowed us to compare all accounts side-by-side using our Instagram Analytics. In this report we targeted primarily UK brands and excluded global agency brands. Incredibly many big brand UK agencies didn't have accounts or didn't post often and weren't included. See the top 3 posts from 2015 in the report along with easy to read data from across the sector to improve your Instagram posting strategy.

    By • Jan. 19, 2016

  • How to Use Video As Your Ultimate Sales Weapon

    Getting through to your customers is a tough gig. They ignore your calls, they've installed ad blocker across all of their devices, and they use Gmail to filter out your emails that took hours of brain power trying to come up with the perfect subject line. Bleak, isn't it?

    By • Jan. 19, 2016

  • The Importance of Having a Marketing Calendar (and keeping it up to date!)

    When your firm invests time and resources into marketing, you should also invest time into creating a marketing calendar. The calendar is a document that maps out the dates (by calendar year) of when your firm's marketing efforts will be carried out. A well-defined marketing calendar will serve as a valuable tool to help your firm stay organized and consistent. It is a living document that you should revise and update as there are changes throughout the year.

    By • Jan. 18, 2016

  • Tips to Write FAQ Section That increases Sales for Your Business

    As per market research firm Forrester, 70 percent of consumers prefer using the company's website for getting answers to their queries rather than depending on customer support agents. This shows the growing importance of elements like FAQ section on an e-commerce website.

    By • Jan. 18, 2016

  • Top Business To Business Demand Generation Trends in 2016

    New year, same problems, similar trends. The problem for business to business (b2b) marketers consistently is demand generation and each year, businesses take the time to build on what they have been previously working with.

    By • Jan. 18, 2016

  • 21 Video Marketing Ideas for Small Business Budgets

    Your customers want to see what you've got. Not just what you sell, but who you are, how you think, what advice you have to lend. In other words, they want video. If you're a small business marketer, you might think video is out of bounds. It's not. Video is perfectly doable for any size business in any field. And its advantages are huge.

    By • Jan. 16, 2016

  • Top 16 Most Effective Search Engine Optimization Tips [Infographic]

    Marketers are always looking at ways to beef up their SEO plans and boost traffic, while on the other hand, search engines are getting smarter and smarter every day. So where should you focus your time and effort? This infographic breaks down the key elements to consider.

    By • Jan. 15, 2016

  • Ignite Your Brand Movement in 2016: The 3 Keys

    The keys to unlocking the culture-penetrating, conversation-creating power of your movement are "The 3 I's."

    By • Jan. 14, 2016

  • Wait, How Much Does SEO Cost Anyway?

    The current business climate makes SEO all but a necessity. According to a survey by Yelp, 85% of people searching for the product or service that you offer, will begin their hunt online. If your website isn't coming up when someone types in those keywords, you better believe those customers are going to go somewhere else. However, one of the biggest obstacles to getting involved is understanding what you'll have to pay. How much does SEO cost anyway?

    By • Jan. 13, 2016

  • How To Discover and Claim Unlinked Brand Mentions

    As most of us know, Google has become incredibly efficient at detecting sites that use spammy link building tactics to manipulate search results. Most of these mass or automated tactics are now becoming obsolete and for good reason. Essentially, the idea that doing anything one at a time, or manually, is a waste of time is simply not true anymore. There has been a lot of talk recently within the SEO community about this monumental shift and what it means for the future of SEO, but we'll save that discussion for another post.

    By • Jan. 13, 2016

  • 46 Expert Secrets For Creating Addictive Content [INFOGRAPHIC]

    Last year was a big year for content. In 2015, the number of social media and mobile users grew by 541 Million. An overwhelming 2 Million blog posts were written per day. And 90% of organization marketed with content. Odds are that you, the reader, are someone who creates content or markets with content. How was 2015 for your content? And what are you going to do in 2016 to make it better?

    By • Jan. 13, 2016

  • Innovative Ways to Keep Your Mobile Marketing Customers Engaged

    With mobile now becoming an essential consideration for all marketing campaigns, it's also never been more important for brands to think outside the box and devise more innovative ways for reaching their customer base and keeping them engaged.

    By • Jan. 13, 2016

  • David and Goliath - Disruptive Growth Through Effective Online Marketing

    Last month I wrote about how your firm's website is connected to the rest of your marketing initiatives. But what if you're just getting started? What if you're the underdog? You too can walk among the giants with the powerful slingshot of effective online marketing.

    By • Jan. 12, 2016

  • What The Story of Movember Teaches Us About Event Management

    It started with a small group of men in Adelaide. Today, Movember's gone global - just about everyone's heard of it. There's a lesson to be learned there.

    By • Jan. 12, 2016