Snapchat Shares Insights Into the Key Drivers of Audience Attention

Snaps latest report looks at the importance of grabbing attention and how to do it.

By Andrew Hutchinson • Aug. 7, 2025

Edits Gets Streamlined Script Creation and Louder Audio Options

More options to customize your video content creations.

By Andrew Hutchinson • Aug. 7, 2025

Google Says AI Previews Have Not Impacted Overall Referral Traffic From Search

Google says that referrals have declined for some sites, but have gained for others.

By Andrew Hutchinson • Aug. 6, 2025

The Difference Between Search Engine Optimization and Generative AI Optimization [Infographic]

As AI chatbots eat into search traffic, it’s worth considering how that impacts SEO. 

By Andrew Hutchinson • Aug. 4, 2025

AI Prompts That Go Beyond Content Creation

AI can be a powerful sidekick for social managers—but it all starts with the right prompt.

Aug. 4, 2025

YouTube Experiments With New Display of Collaborators on Clips

Now, you’ll be able to see YouTube collaborations within the video title display.

By Andrew Hutchinson • Aug. 3, 2025

Instagram Provides an Overview of When To Use Different Post Types [Infographic]

A handy overview of when to use each of Instagram’s posting options.

By Andrew Hutchinson • July 31, 2025

Edits Gets More Creative Options, Including New Fonts and Audio Tools

Expanded creative options in Meta’s new video editing app.

By Andrew Hutchinson • July 29, 2025

Google Expands AI Search Sorting as AI Previews Eat Into Referral Traffic

Google is expanding its AI previews with more related search elements.

By Andrew Hutchinson • July 24, 2025

YouTube Adds More Generative AI Features to Shorts

Some new generative AI tools for Shorts, powered by Google Veo.

By Andrew Hutchinson • July 23, 2025

YouTube Tests Threaded Comments, Additional AI Music Options

Some small, but potentially valuable new YouTube experiments.

By Andrew Hutchinson • July 22, 2025

Edits Gets Improved Music Discovery, Improved Keyframe Editing and More

Meta's also added some new voice effects options.

By Andrew Hutchinson • July 16, 2025

YouTube Expands Hype Creator Support Program, Adds Summer-Themed Stickers

YouTube's Hype program aims to help boost exposure for lesser-known channels.

By Andrew Hutchinson • July 15, 2025

LinkedIn Shares Insights Into Key Elements Driving Video Content Engagement

The report is based on analysis of 13k LinkedIn video ads.

By Andrew Hutchinson • July 15, 2025

LinkedIn Shares New Report on the Value of Thought Leadership Content

The report looks at how thought leadership influences indirect decision-makers.

By Andrew Hutchinson • July 14, 2025

YouTube Adds Video Title Testing Option in Studio

YouTube will now enable you to compare the performance of video titles before publishing.

By Andrew Hutchinson • July 14, 2025

YouTube Clarifies Changes to Monetization Rules Around Inauthentic Content

YouTube has been forced to provide more info on the change in policy.

By Andrew Hutchinson • July 13, 2025

Meta Shares Updated Reels Ads Guide, Including Creative Tips

Some pointers for your Facebook and IG Reels approach. 

By Andrew Hutchinson • July 10, 2025

Google Adds Still Image Animation to Its AI Creation Suite

Another generative AI creation option within Google's evolving tools. 

By Andrew Hutchinson • July 10, 2025

YouTube Lets Channels Share More Performance Data With Brands

YouTube is looking to help channels secure brand partnership deals. 

By Andrew Hutchinson • July 9, 2025

Edits Gets New Performance Insights, Improved Audio Editing Tools

Edits is also getting a new content sharing UI.

By Andrew Hutchinson • July 9, 2025

Unilever Debuts AI-Driven Design Unit To Wean Brands off TV-First Model

Sketch Pro aims to deliver social-first content three times faster with help from AI tools like Google’s Veo 3. 

By Peter Adams • July 9, 2025

LinkedIn Adds Video Covers for Articles and Newsletters

A new option to make your LinkedIn-native content stand out in feed.

By Andrew Hutchinson • June 26, 2025

Google Launches Offerwall To Help Publishers Maintain Monetization Opportunities

The option enables web publishers to gate their content, in order to generate more monetization opportunities.

By Andrew Hutchinson • June 26, 2025

YouTube Expands Access To Auto-Dubbing, Beat-Matching and More

More YouTube creators will now be able to access some of its updated features.

By Andrew Hutchinson • June 24, 2025