Content Marketing: Page 410

  • LinkedIn: Is Upgrading to a Premium Account Worth It?

    We hear a lot about strategy in connection with social media, but sometimes it's tough to know if what you're doing is actually working. For your website, Google Analytics tells the tale. For LinkedIn, I love the Premium Business Plus account. It costs about $1 a day, but tells me immediately if ...

    By • Aug. 15, 2012

  • How Social Media Levelled the Olympics' Playing Field

    As the dust settles on what was a hugely successful London 2012 Olympics, sponsors of the Games can start to get a clear picture on the ROI generated from their various investments in the event. We all know about the official sponsors; the likes of P & G, Adidas and Coca-Cola, who were happy ...

    By • Aug. 15, 2012

  • Klout Takes Huge Step Toward Transparency, Real-World Metrics

    With all the grumbling over Klout's lack of transparency and limited selection of social sources contributing to user scores, its announcement today about major changes it is making already is creating huge shock waves through the social world.San Francisco-based Klout is getting a new look and e...

    By • Aug. 14, 2012

  • Six Letters, Six Tricks for Increasing Your Clicks

    When it comes to offering how-to advice in my blog articles and other forms of content, I'm really not the world's biggest fan of acronyms. I see too many weak ones that feel forced or downright clunky.Disclaimer aside, when I read "The Best Blog Titles for Your Content: 6 Best Practices for How ...

    By • Aug. 14, 2012

  • Why you Need to Build your Pipeline Before Employing Sales People

    A recent study by Aberdeen Research Report Group found that despite the growing need for marketing and sales alignment, few UK companies are focused on building a sales pipeline. Even though the overwhelming majority (85%) recognises the value of measuring marketing performance, 63% of those comp...

    By • Aug. 14, 2012

  • 3 Things We Learned from Olympic Social Media Engagement

    It's over. After 16 days, 962 Medals, 31 world records and over 150 million tweets, the Olympic games drew to a close last night. Even before it started, the games had been dubbed the social media Olympics and it lived up to that name with unprecedented levels of social media engagement over the ...

    By • Aug. 13, 2012

  • Hitching A Ride On The Mobile-Influenced Commerce Rocketship

    Image by Cameron Russell under a Creative Commons license.Due to the rapid rise of mobile internet capabilities and the sophistication of app-based consumer-engagement platforms, we're in the full swing of a significant shift where consumer buying behaviors are being forever altered.While many co...

    By • Aug. 13, 2012

  • The Olympics Are Over and the Twitter Results Are In!

    The 2012 London Olympic Games have come to a close and now it's time for some analysis. Let's start with Twitter. We saw more than 150 million Tweets about the Olympics over the past 16 days. Many thanks for the data from the Twitter Blog Post by Andrew Fitzgerald, Manager, Editorial Programming ...

    By • Aug. 13, 2012

  • 34 Social Media Truths in a Nut Shell

    As my loyal blog readers know, I have been working on a series over the past year titled "35 Social Media Truths."The Social Media Truth series is based on a keynote presentation I did at the Rochester Institute of Technology last year. I have been writing on the core concepts since then and it h...

    By • Aug. 13, 2012

  • Social Marketing Hacks: A Cheat Sheet for Getting More Fans and Followers

    People don't "Follow", "Like", or "Circle" your company because you're great.They do it because it benefits them. That's they secret to every viral marketing campaign.Maybe your latest blog post will help them save money. Or perhaps it made them laugh (or cry).Either way, the underlying trigger t...

    By • Aug. 13, 2012

  • How Yahoo Can Get Its Mojo Back (Not With Free Food & Acquisitions)

    I read with interest an article in the Wall Street Journal about Marissa Mayer's early moves as Yahoo! CEO. She's got a lot of things right, but the branding element is not there yet. From a human capital perspective, these good things jumped out: Regular, open Friday meetings with staffPersonall...

    By Dannielle Blumenthal, Ph.D. • Aug. 13, 2012

  • 3D Fetal Photography Printer: Some Brands are Hard to Market with Social Media

    Today I am going to the photographer at Target to get baby photos of my daughter Harlie. Plenty of people have told me that she is the most adorable baby on the face of the planet and I truly believe it. The child has been photogenic since before her birth, from ultrasounds to sonograms; she is q...

    By • Aug. 11, 2012

  • Easy Social Media Content Creation

    Social Media Marketing strategy includes a few best practices to employ in order for businesses to conduct themselves successfully. The most important of which is engaging the network of fans that are interested in following your presence with content they will want to interact with. Although t...

    By • Aug. 11, 2012

  • How the US Postal Service Uses Content Marketing to Make Marketers Send More Mail

    It is no secret that people are sending less mail than ever before. The USPS has a sneaky little way to get people to send more mail. They are using the principles of Content Marketing to entice marketers to send more mail without them even knowing it!How you ask? They are highlighting the succes...

    By Keith Griffis • Aug. 10, 2012

  • Does influence ranking really matter to businesses?

    We all know about the tools people can choose from to help measure their social status online and identify others that are influential in areas of interest. Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really...

    By • Aug. 10, 2012

  • Social Local on Mobile: Time for Innovation and Creativity?

    The only surprising thing about Facebook's addition of mobile adverts is that it has taken this long. The marriage of social and mobile is bountiful in potential, but as this simple step of the inclusion of a few adverts demonstrates again, it has been so far limited in results and, arguably, inn...

    By • Aug. 9, 2012

  • What Olympian Stories Teach Us About Content Marketing

    If you've been watching the Olympic Games closely, then you've heard some pretty compelling stories about athletes who've overcome huge obstacles and heartbreaking losses to achieve triumph.My favorite Olympian story is about Guor Marial who actually doesn't belong to any country - he is running ...

    By • Aug. 9, 2012

  • Applying Mind-Blowing Social Media Stats to Marketing Strategy

    Social marketing holds a special place in our hearts, both for the way it's changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these so...

    By • Aug. 9, 2012

  • A Double-Edged Sword: When Social Media Marketing Bites Back

    Much has been made about the marketing opportunity that lies beneath social media. As business Facebook pages and Twitter accounts become virtually universal and consumers are able to connect with their trusted brands across a social platform. Brands are no longer represented by corporate talking...

    By • Aug. 9, 2012

  • To Many Consumers, Social Media Equals Facebook [Infographic]

    Way back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linke...

    By • Aug. 7, 2012

  • Faster Split Testing with Text Message Marketing

    Marketing is both an art and a science. Nowhere is this more evident than in split testing-a scientific approach to the art of advertising.Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It's a simple experiment: two approaches are measured ...

    By • Aug. 7, 2012

  • Confessions of a Social Media Girl: How to Turn Social Media Doubt into Convincing Profit

    I get frustrated when people ask me how social media converts to profit. Unless you are asking from a theoretical standpoint, or a process that leads to it- but stop challenging me when I tell you it works. Seriously, how does the non-social world think folks like me are still employed if no one ...

    By • Aug. 7, 2012

  • Managing On the Edge of Chaos

    The primary goal of change agents are to initiate, facilitate, and support successful change efforts within an organization.Organizational leaders traditionally use change agents to "stir up the status quo" in order to engage people in creative thinking. However, the stirring up can come back to...

    By • Aug. 7, 2012

  • How To Build A Successful Social Media Strategy

    Did you know that more than 65% of business owners plan to use social media even more in 2012 to help grow their business?Every business will have a different social media strategy. While the basics remain the same, there are different methods that can be used depending on what your niche is. Whe...

    By • Aug. 7, 2012

  • 3 Good Reasons College Sport Teams Need to Use Social Media

    Should all your athletic teams be using social media? Recently, I received a great question from John Potter, the Assistant Athletics Media Relations Director at Dixie State College in Utah. He asked, "If you had to boil down to one/two reasons why coaches should embrace social media, what would ...

    By • Aug. 6, 2012