Content Marketing: Page 409

  • Real-World Rewards through Gamification: Examples from 5 Leading Brands

    Traditionally, gamification rewards are exchanged as virtual goods like points, badges, and higher community status. For many businesses, this common method for building user loyalty and motivating valuable user actions is working quite well, and producing positive ROI. However, some brands are t...

    By • Aug. 21, 2012

  • Mark Zuckerberg Must Step Down as CEO of Facebook

    Last Friday I appeared on Fox Business, Varney & Co. to discuss why social media stocks are tanking. During the segment which lasted just over four minutes we focused mainly on Facebook. Chris Dessi on Fox Business Varney & Co.I had prepared to speak about Groupon, Zynga, Angieslist, &am...

    By • Aug. 20, 2012

  • Is Klout the Future of Clout?

    If you think social media is here to stay, then you probably should understand Klout. No, my spell check has not gone haywire. Klout, a San Francisco-based company started in 2008, helps measure your online influence. It does this by aggregating data from your social networks and then issuing a s...

    By • Aug. 20, 2012

  • Using Twitter to Increase Reach and Engagement During a Webinar

    For B2B companies, social media has has created new opportunities for bridging the offline-online gap for connecting and engaging with your community. For example, traditional offline communication via direct mail, billboards, telemarketing, etc. can be continued and bridged to an online engageme...

    By • Aug. 20, 2012

  • Ben Settle - Email Marketing Strategy For Sales Reps!

    It has long been my view that most sales reps have made poor use of email strategy, not to mention blogging, as part of their sales process. So, I invited Ben Settle back to Intrepid Radio to discuss what can be done.Ben is an email specialist out of BenSettle.com, and you can join his great mai...

    By • Aug. 20, 2012

  • How To Build An Effective Email Marketing List

    Keys to Building an Effective Email Marketing ListEmail marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good email marketing list isn't as easy as it seems. There's much r...

    By • Aug. 20, 2012

  • Ideas for Social Media, Marketing and Communications Professors' Success in the Classroom

    Here in the United States, we're just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please pass this on.It's exci...

    By • Aug. 20, 2012

  • 2 Potential Disadvantages of Accepting Guest Posts at Your Blog

    The internet is full of articles on advantages of accepting guest posts on your blog - It helps to keep your blog moving on with dynamic new content, your blog gains popularity, and ofcourse it helps you to develop good relationships with the fellow guest bloggers!But, if you are one of those who...

    By • Aug. 20, 2012

  • 7 Steps to Empowering Your Natural Advocates

    Natural thought leaders are perhaps the most powerful force shaping opinion within any community. They inform and inspire others because these unofficial emissaries are respected and trusted by their peers. How does a company identify such supporters? As Deirdre Walsh, Senior Social Media Manager...

    By • Aug. 19, 2012

  • Mobile Ads: Vinny Prefers to Dine, Spicoli Heads to the Spa

    Image: muaythaiislife.comThe Great DebateStereotypes of East Coasters and West Coasters have long been the material of late-night spoofs, movies, and cultural commentary. People from the West Coast brand their Eastern counterparts of being uptight and stressed out, while folks on the East Coast p...

    By • Aug. 17, 2012

  • So Your Videos Aren't Viral: 6 Ideas For Putting Them To Work

    Awhile back I wrote about whether viral video matters. For any company that needs to make a big splash in the social realm, it might. But for the rest of us, who stand a one-in-a-zillion chance of making a viral video by trying, what really matters is the success of our overall video strategy. He...

    By • Aug. 17, 2012

  • Social Marketing: It's (Still) All About Your Content

    Brands both big and small across the globe are looking for the key to social marketing success. The answer may surprise you: it's STILL all about your content. In fact, it's so important, we devoted an entire series of white papers to content marketing, delving specifically into four components o...

    By • Aug. 17, 2012

  • Social Media Trading Cards: Don't Be Desperate With Your Social Media Efforts

    The Desperado really really wants to be your friend. Is she driving fans away?Online is like offline, really, when it comes to friends. Some are funny, some are always down, some are silent and some are too desperate. What could be worse than that?A desperate social media marketer.Social media ma...

    By • Aug. 17, 2012

  • How to Approach Social Media Marketing With Limited Resources

    So you don't work for Nike and you don't have a few million dollars sitting around to throw at a 30-second Super Bowl commercial...don't worry, there's still hope! Unfortunately, not every business out there has hundreds of employees and millions of dollars to spend on marketing and advertising. ...

    By • Aug. 16, 2012

  • Marketing Isn't Dead - It's Everywhere

    ast week Bill Lee wrote a controversial article in which he claimed that "marketing was dead" (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that "advertising was dead". Regardless of where you come dow...

    By • Aug. 16, 2012

  • How to Use Customized LinkedIn Advertising Solutions

    Take a look at these various advanced advertising solutions given by LinkedIn and the scenarios when brands can utilize them. This blog also enlists the importance of LinkedIn as a marketing platform.Social Ads Follow Company AdsAds to acquire new followers, enabling brands to subsequently engage...

    By • Aug. 16, 2012

  • Four Ways to Effectively Crowdsource Content

    Guest post by Francesca StaAna If you're short on ideas or are struggling to come up with new content, then you should definitely look into crowdsourcing. Known as the practice of posing a problem or question to a group of people to gather answers, crowdsourcing can be very effective in generati...

    By • Aug. 16, 2012

  • LinkedIn: Is Upgrading to a Premium Account Worth It?

    We hear a lot about strategy in connection with social media, but sometimes it's tough to know if what you're doing is actually working. For your website, Google Analytics tells the tale. For LinkedIn, I love the Premium Business Plus account. It costs about $1 a day, but tells me immediately if ...

    By • Aug. 15, 2012

  • How Social Media Levelled the Olympics' Playing Field

    As the dust settles on what was a hugely successful London 2012 Olympics, sponsors of the Games can start to get a clear picture on the ROI generated from their various investments in the event. We all know about the official sponsors; the likes of P & G, Adidas and Coca-Cola, who were happy ...

    By • Aug. 15, 2012

  • Klout Takes Huge Step Toward Transparency, Real-World Metrics

    With all the grumbling over Klout's lack of transparency and limited selection of social sources contributing to user scores, its announcement today about major changes it is making already is creating huge shock waves through the social world.San Francisco-based Klout is getting a new look and e...

    By • Aug. 14, 2012

  • Six Letters, Six Tricks for Increasing Your Clicks

    When it comes to offering how-to advice in my blog articles and other forms of content, I'm really not the world's biggest fan of acronyms. I see too many weak ones that feel forced or downright clunky.Disclaimer aside, when I read "The Best Blog Titles for Your Content: 6 Best Practices for How ...

    By • Aug. 14, 2012

  • Why you Need to Build your Pipeline Before Employing Sales People

    A recent study by Aberdeen Research Report Group found that despite the growing need for marketing and sales alignment, few UK companies are focused on building a sales pipeline. Even though the overwhelming majority (85%) recognises the value of measuring marketing performance, 63% of those comp...

    By • Aug. 14, 2012

  • 3 Things We Learned from Olympic Social Media Engagement

    It's over. After 16 days, 962 Medals, 31 world records and over 150 million tweets, the Olympic games drew to a close last night. Even before it started, the games had been dubbed the social media Olympics and it lived up to that name with unprecedented levels of social media engagement over the ...

    By • Aug. 13, 2012

  • Hitching A Ride On The Mobile-Influenced Commerce Rocketship

    Image by Cameron Russell under a Creative Commons license.Due to the rapid rise of mobile internet capabilities and the sophistication of app-based consumer-engagement platforms, we're in the full swing of a significant shift where consumer buying behaviors are being forever altered.While many co...

    By • Aug. 13, 2012

  • The Olympics Are Over and the Twitter Results Are In!

    The 2012 London Olympic Games have come to a close and now it's time for some analysis. Let's start with Twitter. We saw more than 150 million Tweets about the Olympics over the past 16 days. Many thanks for the data from the Twitter Blog Post by Andrew Fitzgerald, Manager, Editorial Programming ...

    By • Aug. 13, 2012