Content Marketing: Page 409

  • Industry experience is overrated

    I've lost track of how many times I've seen this happen.A company needs to hire a new strategic sales or marketing role. They're looking for a certain skill set, sure, but prioritize industry experience. They want someone with a long history in the (insert industry here) space, who knows the play...

    By • Aug. 22, 2012

  • Social Influence on B2B Buying: Fad, Fiction or Fantastic Opportunity

    Can you say with conviction what the role of social media should be in your B2B marketing mix? Whether your answer is a lot, a little or not at all, it's difficult to put more than a vague level of confidence in the response. In a world where marketing is increasingly budgeted against measurable ...

    By • Aug. 22, 2012

  • Is marketing really dead?

    "Marketing is dead."With a blog post headline like that, it's no wonder Bill Lee's obituary for marketing on the HBR Blog Network is getting a lot of attention.Upon further examination, the reader discovers that what Lee means is that forms of "traditional marketing" (defined as "advertising, pub...

    By • Aug. 22, 2012

  • Warning Signs That Your Next Marketing Campaign Will Fail

    Launching a new marketing campaign is like conducting an orchestra.You need to carefully plan and organize every move in sequence. Each step builds on the last. And each isolated element comes together to produce something special.But if you're missing any part, then the whole performance will cr...

    By • Aug. 22, 2012

  • Starbucks Customer Profile; Relationship Marketing Customer Analysis

    Starbucks and MarketingStarbucks makes good coffee. I know there are those who think it is too strong or it tastes burned; however, I think it tastes really good. In addition to making fine coffee, Starbucks is first-rate at integrated marketing.I receive Starbucks communications via text, email,...

    By • Aug. 22, 2012

  • Klout, Schmout. Connecting is the Real Clout

    Let me start by saying, I'm not against numbers, scores or analytical methods that give us an objective understanding of how far-reaching our brand's impact is, be it our personal or professional brand.Whew. Okay, now that I've stated that, here's my real point today: The impact we make through s...

    By • Aug. 22, 2012

  • For Progressive, Social Media's Not Going With The Flo

    Last week the VOC was predictably swift and brutal as Progressive Insurance seemed to stoke the fires of discontent by replying with an automated "bobble head Flo" response to Matt Fisher's viral post "My Sister Paid Progressive to Defend Her Killers." Given the highly competitive insurance ind...

    By • Aug. 22, 2012

  • Marketing Powers Activate! GraphEffect's Social Network Now Open to the Rest of Us

    Earlier this year Gartner predicted that more than 60% of Fortune 500 companies will "actively engage" customers with Facebook marketing by 2013. One company, GraphEffect, has been helping fulfill on those estimates. GraphEffect serves as a collaboration platform for Fortune 500 brands and agenci...

    By • Aug. 22, 2012

  • 3 Waves of Social Marketing -- and Why Social Activation Is What Matters Today

    There are 1.5 billion members of social platforms globally, with most of them interacting with social networks regularly, according to a report by the McKinsey Global Institute. It may come as a surprise to some that what took commercial television 30 years to achieve - getting to 50 million view...

    By • Aug. 21, 2012

  • Ambush Marketing at the Olympics: Driven By Social Media and Online Video

    During the 2012 Olympics in London, between online streams of Gabby Douglas' brilliant gymnastics performances, Kayla Harrison winning the US first-ever gold medal in Judo, and Usain Bolt's blisteringly-fast 100m and 200m wins, web audiences were also wowed by clever marketing campaigns from Nike...

    By • Aug. 21, 2012

  • Real-World Rewards through Gamification: Examples from 5 Leading Brands

    Traditionally, gamification rewards are exchanged as virtual goods like points, badges, and higher community status. For many businesses, this common method for building user loyalty and motivating valuable user actions is working quite well, and producing positive ROI. However, some brands are t...

    By • Aug. 21, 2012

  • Mark Zuckerberg Must Step Down as CEO of Facebook

    Last Friday I appeared on Fox Business, Varney & Co. to discuss why social media stocks are tanking. During the segment which lasted just over four minutes we focused mainly on Facebook. Chris Dessi on Fox Business Varney & Co.I had prepared to speak about Groupon, Zynga, Angieslist, &am...

    By • Aug. 20, 2012

  • Is Klout the Future of Clout?

    If you think social media is here to stay, then you probably should understand Klout. No, my spell check has not gone haywire. Klout, a San Francisco-based company started in 2008, helps measure your online influence. It does this by aggregating data from your social networks and then issuing a s...

    By • Aug. 20, 2012

  • Using Twitter to Increase Reach and Engagement During a Webinar

    For B2B companies, social media has has created new opportunities for bridging the offline-online gap for connecting and engaging with your community. For example, traditional offline communication via direct mail, billboards, telemarketing, etc. can be continued and bridged to an online engageme...

    By • Aug. 20, 2012

  • Ben Settle - Email Marketing Strategy For Sales Reps!

    It has long been my view that most sales reps have made poor use of email strategy, not to mention blogging, as part of their sales process. So, I invited Ben Settle back to Intrepid Radio to discuss what can be done.Ben is an email specialist out of BenSettle.com, and you can join his great mai...

    By • Aug. 20, 2012

  • How To Build An Effective Email Marketing List

    Keys to Building an Effective Email Marketing ListEmail marketing lists are a tricky, yet powerful tool that many small businesses and large corporations are using to increase customer loyalty and drive sales. However, creating a good email marketing list isn't as easy as it seems. There's much r...

    By • Aug. 20, 2012

  • Ideas for Social Media, Marketing and Communications Professors' Success in the Classroom

    Here in the United States, we're just about to embark on a new academic year and therefore this is a good time for me to provide some ideas for instructors. If you know a professor who teaches marketing or communications (or a student taking a course in these areas), please pass this on.It's exci...

    By • Aug. 20, 2012

  • 2 Potential Disadvantages of Accepting Guest Posts at Your Blog

    The internet is full of articles on advantages of accepting guest posts on your blog - It helps to keep your blog moving on with dynamic new content, your blog gains popularity, and ofcourse it helps you to develop good relationships with the fellow guest bloggers!But, if you are one of those who...

    By • Aug. 20, 2012

  • 7 Steps to Empowering Your Natural Advocates

    Natural thought leaders are perhaps the most powerful force shaping opinion within any community. They inform and inspire others because these unofficial emissaries are respected and trusted by their peers. How does a company identify such supporters? As Deirdre Walsh, Senior Social Media Manager...

    By • Aug. 19, 2012

  • Mobile Ads: Vinny Prefers to Dine, Spicoli Heads to the Spa

    Image: muaythaiislife.comThe Great DebateStereotypes of East Coasters and West Coasters have long been the material of late-night spoofs, movies, and cultural commentary. People from the West Coast brand their Eastern counterparts of being uptight and stressed out, while folks on the East Coast p...

    By • Aug. 17, 2012

  • So Your Videos Aren't Viral: 6 Ideas For Putting Them To Work

    Awhile back I wrote about whether viral video matters. For any company that needs to make a big splash in the social realm, it might. But for the rest of us, who stand a one-in-a-zillion chance of making a viral video by trying, what really matters is the success of our overall video strategy. He...

    By • Aug. 17, 2012

  • Social Marketing: It's (Still) All About Your Content

    Brands both big and small across the globe are looking for the key to social marketing success. The answer may surprise you: it's STILL all about your content. In fact, it's so important, we devoted an entire series of white papers to content marketing, delving specifically into four components o...

    By • Aug. 17, 2012

  • Social Media Trading Cards: Don't Be Desperate With Your Social Media Efforts

    The Desperado really really wants to be your friend. Is she driving fans away?Online is like offline, really, when it comes to friends. Some are funny, some are always down, some are silent and some are too desperate. What could be worse than that?A desperate social media marketer.Social media ma...

    By • Aug. 17, 2012

  • How to Approach Social Media Marketing With Limited Resources

    So you don't work for Nike and you don't have a few million dollars sitting around to throw at a 30-second Super Bowl commercial...don't worry, there's still hope! Unfortunately, not every business out there has hundreds of employees and millions of dollars to spend on marketing and advertising. ...

    By • Aug. 16, 2012

  • Marketing Isn't Dead - It's Everywhere

    ast week Bill Lee wrote a controversial article in which he claimed that "marketing was dead" (yet another clever use of a traffic-grabbing title.). It was later (correctly, IMHO) pointed out that what Lee probably should have said was that "advertising was dead". Regardless of where you come dow...

    By • Aug. 16, 2012