Content Marketing: Page 411

  • When Social Media Fails

    How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you'll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to ...

    By • Aug. 6, 2012

  • "Step Up Revolution" - 5 Themes Related to Branding & Social Commentary

    You could be snobby and say there's nothing to learn from pop culture but I say b.s. Here's what I got from the movie:1. The inner workings of big brands are repulsive. E.g. the way they treat their employees.2. The 99% wants to be part of the 1%, just in a more socially responsible way.3. The ki...

    By Dannielle Blumenthal, Ph.D. • Aug. 6, 2012

  • When Did You Last Map the Buying Process of Your Customers?

    Are the buying process maps of how your customers buy out of date? If so, this can impact the success of how and where you allocate resources: How do we generate more leads? How do we acquire more customers? How do we message to our customers? How do we improve our brand? A tool to focus your li...

    By • Aug. 6, 2012

  • Did the Penn State Brand Get the Death Penalty?

    There are no shortage of definitions for the term "brand equity." You probably have your favorite. This is one of mine, especially in the context of the Penn State brand: "A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sal...

    By • Aug. 6, 2012

  • Media Manipulation: It's a Fact, So What Do We Do About It?

    On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners.

    By • Aug. 5, 2012

  • ViDEO: The Measure of Content Marketing.

    In this episode of Marketing Made Simple TV, Jim sits down with show host Jeff Ogden of Find New Customers to discuss how to measure the results of content marketing. In this show you will learn: 1) What's the king and queen of marketing today. 2) Key factors in measuring content marketing result...

    By • Aug. 3, 2012

  • 4 Tried and True Ways to Generate Leads from Google+

    With the launch of Google+ last summer, the integration of all its products into a single dashboard and the very recent acquisition of social media management firm Wildfire, it looks like Google is aiming for social media supremacy.One of the search behemoth's wild cards in its battle with Facebo...

    By • Aug. 3, 2012

  • 10 Reasons Not to Hire a Social Media Coach

    You think you want to hire a social media coach eh? Cool, I like to hear that, but first let's talk about you. What do you want to get out of this relationship? Are you going to be as committed to your success as I am? What resources do you have available in manpower, time, content or the ability...

    By • Aug. 3, 2012

  • Top Five Reasons Your Facebooks Ads are Being Rejected

    Facebook Advertising has grown at an incredible rate. Starting in 2009, ads were responsible for under $1 billion. In 2012, that number has risen to over $5 billion (US). Facebook ads are undeniably an easy way to grow your fan base, which directly relates to new customers.With advertising come r...

    By • Aug. 2, 2012

  • Twitter Political Index

    Yesterday, Twitter launched its Twitter Political Index to track enthusiasm for Barack Obama and Mitt Romney in the run-up to the November US Presidential election.The Twitter Political Index is a daily measurement that evaluates the sentiment of Twitter users feelings about the candidates based ...

    By • Aug. 2, 2012

  • What You Can Learn About Social Media for Business from Multinational Organisations

    Social Media for Business The Ones that GET it Right!Someone once said "Be everywhere, do everything and never fail to astonish the customer". When people first started using social media network sites such as Facebook, Twitter and LinkedIn to keep in touch with each other and share updates, smar...

    By • Aug. 2, 2012

  • Big Data Encourages Marketers to Spend More on Social Media

    We all know that social media is hot. Increasingly, however, it's becoming big money. A new study by Gartner, Inc. projects global social media revenue will reach $16.9 billion in 2012, up 43% from 2011. Advertising revenues will comprise a big chunk of this projected boon ($8.8 billion), followe...

    By • Aug. 2, 2012

  • How Content Marketing Is the New Moneyball

    Content Marketing is a New GameContent marketing is evolving. Earlier SEO was a cinch, as one could just plug in the most searched or popular keywords in the written content, build links, and BAM your page gets optimized in just few clicks! However, now the rules have changed and it is a much sma...

    By • Aug. 1, 2012

  • Facebook Releases its Carbon Footprint Report

    Today, Facebook announced the release of its carbon footprint metrics in a special Facebook app, dedicated to the reporting. The data puts Facebook below Google's stated cabon footprint industry average in 2010, and is promising for tech industry 'green' evangelists.And as Katie Fehrenbacher of G...

    By • Aug. 1, 2012

  • How to Give Your Local Online Marketing the Best Chance of Success

    For businesses that rely on local customers, marketing used to mean putting an advert in a shop window or local newspaper, or maybe handing out flyers. Now, local online marketing has really come into its own and provides businesses with a whole host of different tactics to get in front of new c...

    By • Aug. 1, 2012

  • In Digital World, Analog Communications Breaks Through the Clutter

    As more and more people use social networks to communicate and companies use online channels to market, its important to remember good old analog.When we get hundreds of email messages a day, taking the time to hand write a thank you note and put it in an envelope with a stamp and mail it shows y...

    By • Aug. 1, 2012

  • Content Factory Basics: 5 Rules for B2B Content Supremacy

    The success of your content factory hinges on your content, of course!What do a content factory and the National Book Awards have in common?Since the 1950s, the National Book Awards have been celebrating the literary achievements of America's greatest writers. We're talking about the likes of Wil...

    By • July 31, 2012

  • The Importance of a Global Online Newsroom

    While it may seem natural to think of our online newsrooms as only reaching a national or local audience, statistics are increasingly showing that there is considerable interest in news content from around the globe. Multi-national organizations such as Toyota and Starbucks; smaller companies like Vail Resorts; and even non-profit organizations have all embraced the idea of extending their communications to handle global needs.

    By • July 31, 2012

  • You've got to "work" LinkedIn to see results!

    Are you one of the 160+ million users of LinkedIn? Did you get involved to grow your business? Are you hoping to grow your business by growing your LinkedIn network? It's not going to happen if you're not going to work it!So, if you aren't willing to spend some time every single week on LinkedIn...

    By • July 31, 2012

  • 2 New Ways to Keep Your Facebook Peeps On-Page and Engaged via Woobox

    Facebook Page vs. Website?Within the social ether, web forums, and industry conference circuits there are lots conversations and articles assessing the effectiveness of Facebook brand pages in an overall marketing strategy. And questions like, "Should a company use a Facebook fan page instead of ...

    By • July 30, 2012

  • Which of the big PR agencies are most social?

    PR agencies sell their clients advice on how to 'manage' social media. But how good are they at doing it for themselves?My view is that big agency networks offering social media advice must walk the talk. Those that cannot show they know what they are doing for their own brands will lose out in t...

    By • July 30, 2012

  • How to Win Friends and Influence People... in Social Media (Exclusive Summary)

    How to Win Friends and Influence People... in Social Media (Exclusive Summary)Read the full e-book: http://bit.ly/winfriends-smBy Brian Cugelman, PhD (www.cugelman.com) and Matthew Potter (www.askmatthewpotter.com)Back in 1936, when Dale Carnegie published his book How to Win Friends and Influenc...

    By • July 30, 2012

  • 8 Steps for Social Media Marketing Success

    Do you follow, friend, like, tweet, #hashtag, circle, search, share, upload, link-in, link-to, favorite, discover, connect, bookmark, filter, share, pin, post, upload, comment and connect? You should.For business, it's become an imperative-for marketing, PR, personal branding, customer relations-...

    By • July 29, 2012

  • Which Social Platform Really Drives the Most Traffic?

    In preparing for our morning show we were doing some research and came across an old story that showed that StumbleUpon was actually driving more traffic than Facebook in January of 2011 and we wondered two things about that - firstly, is it still true, and secondly what would that mean for inter...

    By • July 29, 2012

  • Time Your Tweets Terrifically Tomorrow

    Business is not about "doing", business is about "achieving". A simple statement that has no argument. When it comes to SMM you can tilt the playing field in your favor; knowing the "right way" to do things and knowing the "right time" to do things. Let's focus on the "right time". When is the "r...

    By • July 27, 2012