Content Marketing: Page 411

  • Time as the Social Competitive Advantage

    Let's say we are sitting in a restaurant having lunch.You ask me, "how was your weekend?"Then, I sit there for 20 minutes, saying nothing. Finally, I say "oh, it was great, we went to the beach."That would be pretty awkward, right?The expectation is that you would get an immediate response.In fac...

    By • July 19, 2012

  • Top Social Marketing Lessons from Leaders in Sports, Retail, and Services [Infographic]

    In our latest marketing white paper, Social Success Stories: Marketing Lessons from Industry Leaders, we analyzed the top social brands in retail, services and sports to identify and share their best-in-class strategies for success. We reviewed their social presence and analyzed the content strat...

    By • July 19, 2012

  • 28 Steps to Socializing Your Online Newsroom

    Recently, I was asked to speak at the Florida Public Relations Association's Annual Conference on the topic of social media and online newsrooms. Over the past five years, I've presented frequently on this topic, usually as a three hour seminar or workshop, or sometimes webinars. My presentation,...

    By • July 19, 2012

  • 5 Points from the 2012 Buyersphere Report

    John Bottom from Base One was thoughtful enough to send me the latest Buyersphere Report - hot off the presses. You can read his initial thoughts and download your copy here. Below is my first take upon reading the report that asked EMEA buyers involved in a purchase during the last 12 months abo...

    By • July 19, 2012

  • Would you pay $500 for 5000 Facebook Likes?

    When I was asked this question today, my instinctual response was, HECK YEAH! Who do I give my money to?But the answer is not so simple. It's a multi-faceted question and requires many considerations.In Matt Cutt's video regarding using social shares in their algorithm, he mentions that they ca...

    By • July 18, 2012

  • Build a Strong Presence with Reputation Management

    Since the rise of social media, businesses have become increasingly transparent, leading to possible reputation issues when customers are searching for your business, products, services or even your employees.This means, if you are serious about building a meaningful online presence, you need to ...

    By • July 18, 2012

  • Integration- the Key to Social PR

    At Fentons we have been working with our clients to help them integrate social media into broader marketing communications plans, rather than looking at online activity as a stand-alone activity.This integration is essential in ensuring that you are 'singing from the same song-sheet' to your targ...

    By • July 18, 2012

  • Condom Makers Suit Up for War on Social Media

    America's prophylactic warrior is waging battle on a new marketing turf-social media. And as they say, to the victor goes the spoils-so what's at stake for the mighty Trojan brand's continued dominance in the U.S.In a valiant effort to pillage a greater share of America's $430 million condom ma...

    By • July 18, 2012

  • Is Google+ The Best Social Network For Marketers After All?

    Though I hate to admit it, I may have been a little harsh on Google these past months. Like many, I've rushed to judgment, dismissing the tech giant's year-old Google+ social network as a flash-in-the-pan, a pet project gone bad. Given Google's general trajectory over the years, you'd think I would give the gang in Mountain View more credit. Mea culpa, Larry, Sergey, Eric, mea culpa.

    By • July 17, 2012

  • We Should All Become Email Marketers

    I know it's crazy and as a social media strategist, I want to preface with this blog post with the fact I love social media and believe it is 100% the most effective marketing tactic. Phew, now I am safe from what I am about to say.Email marketing may be more important that we give it credit for....

    By • July 17, 2012

  • White Lies that 'Social Media Experts' Like to Tell

    The number of Twitter followers someone has doesn't make them an expert.Which is obvious, but unfortunately misunderstood.They way consumers shop today has evolved. And social media has enabled the process.But there are a lot of marketing fundamentals that people are throwing out the door (usuall...

    By • July 17, 2012

  • Social Marketology: 5 Questions with Ric Dragon

    One of the main complaints I hear when talking to companies about social marketing is lack of control. They don't feel that their content distribution is systematic, they don't understand their audience and influencers, and they don't feel they are agile enough to deal with functional changes. Lu...

    By • July 17, 2012

  • Marketing Transformation Driven by Big Data & Social is a Billion-dollar Opportunity

    In the past 30 years, waves of new technologies roughly occurring once every decade have transformed different functions within global enterprises. For example, in the 1990s we saw the rise of Supply Chain and ERP companies such and i2, JD Edwards and SAP, while the 2000s was the decade of enterprise transformation driven by automation of Sales functions by Salesforce.com, and HR functions by PoepleSoft. Each of these companies eventually grew up to be billion-dollar entities in the decade following their birth.

    By • July 17, 2012

  • Influence vs. Advocacy in a Social Media Crisis

    What is the difference between an advocate and an influencer? How will they act when it comes to crisis communications?Jay Baer, the main man at Convince and Convert, shared an infographic recently on the difference between influencers and advocates. He encouraged his readers to share the infogra...

    By • July 16, 2012

  • 7 Easy Steps to Social Media Marketing Success

    Everyone knows that promoting your business on social media can extend your reach, gain visibility for your brand and build meaningful relationships with your customers. If done correctly, it can be a highly cost effective way to market your company in the digital age.But more often than not, I h...

    By • July 16, 2012

  • How a U.S. Battleship Retired with Help from an Online Newsroom and Social Media

    In 1943, a ship now dubbed the "World's Greatest Naval Ship" was put to sea and during the next 50 years welcomed and escorted more U.S. Presidents than any other ship in our nation's history. The USS IOWA, with big guns and armor, incredible speed, and modernized technology served honorably until a memorial service in 1989, which was presided over by then President George H.W. Bush.

    By • July 16, 2012

  • 8 Things Dale Carnegie Got Right About Social Engagement

    In 1936 Dale Carnegie wrote the book "How to Win Friends and Influence People," analyzing and giving advice about how to manage human communications in an effective, impactful way. Many books and reports have been written since, and all reinforce that we love to connect, engage, belong to a comm...

    By • July 15, 2012

  • Social CRM: How Can It Make Money?

    Once the consumer world shifted primarily online, the business world followed. The move to relating to the customer who absorbs and shares products and information in 140 characters or less culminated with the rise of social customer relationship management (CRM). The market for social CRM, and t...

    By Koka Sexton • July 14, 2012

  • Social Media is Revolutionizing Online Publishing

    Having a social media presence is more important than ever. People rely heavily on their respected social media influencers to help them decide what they read. There are content aggregators, like Zite, that can guide you to reading that interests you, but there is no bigger influencer than your c...

    By • July 13, 2012

  • The Challenge To Be ... and To Stay - Business Adaptation

    In economy that is characterized by the speed of technological innovation, big companies of today may become only a memory in the next decade. Key points and challenges for business leaders. If there is a defining characteristic of a new digital economy, it's an irresistible drive for innovatio...

    By • July 13, 2012

  • A Transparent, Live Case Study of a Company Going Social

    Ah yes, social media. We love it. We hate it. We're somewhere in between. Regardless of which of the three aforementioned buckets you happen to fall into, one thing is for sure: social media is here to stay and while some companies/businesses/brands are still resisting as if they're being drug in...

    By • July 12, 2012

  • 12 Considerations for Connecting with Millennial Customers

    Millennial customers, commonly defined as the age group now between 12 and 34-years-old, represent the largest and most unique segment of customers since the baby boomers - and they have great expectations for brands and customer service. Millennials extensively research and follow brands online...

    By • July 12, 2012

  • The Inbound Marketing Guide to Shortening Your Sales Cycle

    The quarter is over. A great time to reflect on the sales cycle... which I did while doing a little fishing last week. How long is your typical sales cycle? Every sales person knows that there tends to be a direct correlation between the length of your sales cycle and the size of your deal. The b...

    By • July 12, 2012

  • Tagging: the best of Twitter in Google+

    Tagging on G+? (We're already doing it)Many are promoting the use of Twitter hashtags to provide topic tagging for Google+ posts, as well as some using Twitter terms such as RT to refer to what are actually "reshares," in G+. It's not surprising that Twitter users are wrestling with how to foll...

    By • July 11, 2012

  • What is Perceptive Media?

    In a nutshell, perceptive media is either video or audio media that instinctively adapts itself based on information it has gathered on an individual user. Implicit content tailors the media experience more accurately to the user, but is not essential. More subtle feedback such as the user's body...

    By • July 10, 2012