Content Marketing: Page 411

  • How the US Postal Service Uses Content Marketing to Make Marketers Send More Mail

    It is no secret that people are sending less mail than ever before. The USPS has a sneaky little way to get people to send more mail. They are using the principles of Content Marketing to entice marketers to send more mail without them even knowing it!How you ask? They are highlighting the succes...

    By Keith Griffis • Aug. 10, 2012

  • Does influence ranking really matter to businesses?

    We all know about the tools people can choose from to help measure their social status online and identify others that are influential in areas of interest. Social media has encouraged the democratization of influence, enabling nobodies to actually be somebodies. But does social influence really...

    By • Aug. 10, 2012

  • Social Local on Mobile: Time for Innovation and Creativity?

    The only surprising thing about Facebook's addition of mobile adverts is that it has taken this long. The marriage of social and mobile is bountiful in potential, but as this simple step of the inclusion of a few adverts demonstrates again, it has been so far limited in results and, arguably, inn...

    By • Aug. 9, 2012

  • What Olympian Stories Teach Us About Content Marketing

    If you've been watching the Olympic Games closely, then you've heard some pretty compelling stories about athletes who've overcome huge obstacles and heartbreaking losses to achieve triumph.My favorite Olympian story is about Guor Marial who actually doesn't belong to any country - he is running ...

    By • Aug. 9, 2012

  • Applying Mind-Blowing Social Media Stats to Marketing Strategy

    Social marketing holds a special place in our hearts, both for the way it's changed how organizations do business and for opening up the lines of communication among brands and consumers. The addition of multiple social media channels creates more avenues to engage with our customers. As these so...

    By • Aug. 9, 2012

  • A Double-Edged Sword: When Social Media Marketing Bites Back

    Much has been made about the marketing opportunity that lies beneath social media. As business Facebook pages and Twitter accounts become virtually universal and consumers are able to connect with their trusted brands across a social platform. Brands are no longer represented by corporate talking...

    By • Aug. 9, 2012

  • To Many Consumers, Social Media Equals Facebook [Infographic]

    Way back in 2010, when Michael Phelps was just another swimmer (hey, I kid), I decided to conduct what is arguably the most unscientific study known to mankind. Ok, perhaps there have been studies conducted that were even more unscientific but be that as it may, I posed a query to people on Linke...

    By • Aug. 7, 2012

  • Faster Split Testing with Text Message Marketing

    Marketing is both an art and a science. Nowhere is this more evident than in split testing-a scientific approach to the art of advertising.Split (or A/B) testing is a tried and true method to optimize the strength of your marketing campaign. It's a simple experiment: two approaches are measured ...

    By • Aug. 7, 2012

  • Confessions of a Social Media Girl: How to Turn Social Media Doubt into Convincing Profit

    I get frustrated when people ask me how social media converts to profit. Unless you are asking from a theoretical standpoint, or a process that leads to it- but stop challenging me when I tell you it works. Seriously, how does the non-social world think folks like me are still employed if no one ...

    By • Aug. 7, 2012

  • Managing On the Edge of Chaos

    The primary goal of change agents are to initiate, facilitate, and support successful change efforts within an organization.Organizational leaders traditionally use change agents to "stir up the status quo" in order to engage people in creative thinking. However, the stirring up can come back to...

    By • Aug. 7, 2012

  • How To Build A Successful Social Media Strategy

    Did you know that more than 65% of business owners plan to use social media even more in 2012 to help grow their business?Every business will have a different social media strategy. While the basics remain the same, there are different methods that can be used depending on what your niche is. Whe...

    By • Aug. 7, 2012

  • 3 Good Reasons College Sport Teams Need to Use Social Media

    Should all your athletic teams be using social media? Recently, I received a great question from John Potter, the Assistant Athletics Media Relations Director at Dixie State College in Utah. He asked, "If you had to boil down to one/two reasons why coaches should embrace social media, what would ...

    By • Aug. 6, 2012

  • When Social Media Fails

    How many times have you heard it said that social media can help your company? All you have to do is learn a few simple tricks about tweeting and likes and soon enough you'll be living large. Better yet, just pay Mr. or Ms. Confidence a small fortune to do it for you. After all, they know how to ...

    By • Aug. 6, 2012

  • "Step Up Revolution" - 5 Themes Related to Branding & Social Commentary

    You could be snobby and say there's nothing to learn from pop culture but I say b.s. Here's what I got from the movie:1. The inner workings of big brands are repulsive. E.g. the way they treat their employees.2. The 99% wants to be part of the 1%, just in a more socially responsible way.3. The ki...

    By Dannielle Blumenthal, Ph.D. • Aug. 6, 2012

  • When Did You Last Map the Buying Process of Your Customers?

    Are the buying process maps of how your customers buy out of date? If so, this can impact the success of how and where you allocate resources: How do we generate more leads? How do we acquire more customers? How do we message to our customers? How do we improve our brand? A tool to focus your li...

    By • Aug. 6, 2012

  • Did the Penn State Brand Get the Death Penalty?

    There are no shortage of definitions for the term "brand equity." You probably have your favorite. This is one of mine, especially in the context of the Penn State brand: "A brand's power derived from the goodwill and name recognition that it has earned over time, which translates into higher sal...

    By • Aug. 6, 2012

  • Media Manipulation: It's a Fact, So What Do We Do About It?

    On Monday, I posted a call for certification in the PR profession to establish a basis on which to establish trust between clients, the media and practitioners.

    By • Aug. 5, 2012

  • ViDEO: The Measure of Content Marketing.

    In this episode of Marketing Made Simple TV, Jim sits down with show host Jeff Ogden of Find New Customers to discuss how to measure the results of content marketing. In this show you will learn: 1) What's the king and queen of marketing today. 2) Key factors in measuring content marketing result...

    By • Aug. 3, 2012

  • 4 Tried and True Ways to Generate Leads from Google+

    With the launch of Google+ last summer, the integration of all its products into a single dashboard and the very recent acquisition of social media management firm Wildfire, it looks like Google is aiming for social media supremacy.One of the search behemoth's wild cards in its battle with Facebo...

    By • Aug. 3, 2012

  • 10 Reasons Not to Hire a Social Media Coach

    You think you want to hire a social media coach eh? Cool, I like to hear that, but first let's talk about you. What do you want to get out of this relationship? Are you going to be as committed to your success as I am? What resources do you have available in manpower, time, content or the ability...

    By • Aug. 3, 2012

  • Top Five Reasons Your Facebooks Ads are Being Rejected

    Facebook Advertising has grown at an incredible rate. Starting in 2009, ads were responsible for under $1 billion. In 2012, that number has risen to over $5 billion (US). Facebook ads are undeniably an easy way to grow your fan base, which directly relates to new customers.With advertising come r...

    By • Aug. 2, 2012

  • Twitter Political Index

    Yesterday, Twitter launched its Twitter Political Index to track enthusiasm for Barack Obama and Mitt Romney in the run-up to the November US Presidential election.The Twitter Political Index is a daily measurement that evaluates the sentiment of Twitter users feelings about the candidates based ...

    By • Aug. 2, 2012

  • What You Can Learn About Social Media for Business from Multinational Organisations

    Social Media for Business The Ones that GET it Right!Someone once said "Be everywhere, do everything and never fail to astonish the customer". When people first started using social media network sites such as Facebook, Twitter and LinkedIn to keep in touch with each other and share updates, smar...

    By • Aug. 2, 2012

  • Big Data Encourages Marketers to Spend More on Social Media

    We all know that social media is hot. Increasingly, however, it's becoming big money. A new study by Gartner, Inc. projects global social media revenue will reach $16.9 billion in 2012, up 43% from 2011. Advertising revenues will comprise a big chunk of this projected boon ($8.8 billion), followe...

    By • Aug. 2, 2012

  • How Content Marketing Is the New Moneyball

    Content Marketing is a New GameContent marketing is evolving. Earlier SEO was a cinch, as one could just plug in the most searched or popular keywords in the written content, build links, and BAM your page gets optimized in just few clicks! However, now the rules have changed and it is a much sma...

    By • Aug. 1, 2012