Content Marketing: Page 432
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Social Media Best Practices for Increased Engagement
It seems like social networking sites have been rolling out faster than brands have time to react (Pinterest, Google+, Foursquare, etc), and the pressure to continually be active and engaging on each one can be overwhelming, not to mention confusing. So how should your brand approach each uniquel...
By Meaghan Emery • Feb. 23, 2012 -
Four Reasons Advertising As We Know it No Longer Works
Advice on how to influence audiences in an attention deficit worldEngage Don't Disrupt In a world cluttered with information overload the best performing ads have quickly become those that enrich the user experience with relevant and useful information rather than interrupt or disrupt the consume...
By Pirouz Nilforoush • Feb. 23, 2012 -
How to Convert Social Media Skeptics into Believers
In my business I meet a lot of people with a lot of interesting opinions about social media. These opinions range from "It's fantastic! I use it every day!" to "I don't get it but I'm willing to learn" to "I hate it and I think it's the downfall of society." People certainly have the right to th...
By Julia Campbell • Feb. 23, 2012 -
Tackling the Question of Social Media ROI: Change Your Goals
Let's face it: one of the biggest challenges social media faces is the question of return on investment. If I funnel money to fund a social media campaign or presence, what will I get out of it?
By Zach Mettra • Feb. 23, 2012 -
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Giving and Getting the Most Out of Your Brand's Cause Marketing [CONVO]
One of the benefits of social media changing the nature of brands' conversations with their customers is the increase in many companies' philanthropic efforts. While sincere about giving back to their communities, these initiatives should also be an integral part of brands' marketing initiatives....
By Neil Glassman • Feb. 23, 2012 -
The Rise of the Personality Cult in Marketing and its Pitfalls
A smiling picture, a public reputation and an easy way to reach someone used to be the hallmarks of politicians and real estate agents. It also has become the badge of the social media marketer. In a way there is a certain degree of inevitability to it. In the social media age personalisation is ...
By David Amerland • Feb. 22, 2012 -
Make Content Strategy the Foundation of Social Service Design
"Content," as we create and distribute it today, has come to mean "published information." The problem with this is that it implies a passive, one-way experience. We create content, distribute it, and the customer takes it in. Maybe it's video, or a Webinar or a podcast, but really this kind ...
By Rohn Jay Miller • Feb. 22, 2012 -
Why Ratings and Reviews Suck and How to Save Them
The use of consumer ratings and reviews has already been a game-changer online. Ratings and Reviews (R&Rs) were the first true use of social media to support and enhance commerce, predating ads on Facebook, Groupon discounts and viral videos on YouTube. While some of us participated on a BBS ...
By Augie Ray • Feb. 22, 2012 -
What a Brand Manager Can Learn from a Violin Player - A Social Experiment
As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packagin...
By Steve Olenski • Feb. 22, 2012 -
Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks
Part of an unpublished appendix for The End of Business as Usual...The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing "the why" at a later point in time, if at all. Without careful consideration and strate...
By Brian Solis • Feb. 22, 2012 -
A Guide to Managing Social Media Engagement for Financial Organisations
There was a time, not so many years ago, when a message from your bank popping up on your computer monitor would have been downright unwelcome. When befriending your bank on a social network was unthinkable. Complain to your bank and get a written personal response in minutes? Don't make us laugh...
By Tia Fisher • Feb. 22, 2012 -
SMT Expert
Business Blogging: Are You Over-Thinking It?
The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it's the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not knowing how to get started. These fears are conquerable. Here are some tips for overcoming them.
By Rachel Strella • Feb. 22, 2012 -
15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work!
There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to "save the company." It could be anything from a random LinkedIn group, social media campaign, planned "go viral" video" or who knows what.
By Pam Moore • Feb. 22, 2012 -
Agencies: Walk Your Talk
Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about t...
By Jay Baer • Feb. 22, 2012 -
How to use Pinterest to drive traffic to your website or blog [INFOGRAPHIC]
Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined? It is no question that marketers are increasingly turning to Pinterest to generate traffic to their sites and find new customers. This infographic from The Social Marketer e...
By Kenan E. • Feb. 21, 2012 -
Seven Steps to Social Media Marketing Success
Social media is not difficult to do and it's not really new, though the way we treat it, analyze it and talk about it certainly is. It has been a fundamental of human conduct throughout history and if I were willing to go back and examine the moment in time when Socrates chose to drink hemlock I ...
By David Amerland • Feb. 20, 2012 -
Report: Content and the New Marketing Equation
Rebecca Lieb, my colleague at Altimeter Group released a new report, "Content: The New Marketing Equation Why Organizations Must Rebalance." The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also th...
By Brian Solis • Feb. 20, 2012 -
Being a Futurist in a Half-Made World
The Big Idea Big ideas. It was an interesting week for this Creative Culturalist, one highlighted by Social Media Week NYC and punctuated by a dispatch from David Sable, Y&R's global CEO, who did a little crystal ball gazing in his Huffington Post column, then upped the ante by encouraging (c...
By Rick Liebling • Feb. 20, 2012 -
Six uncomfortable truths about social media
Whether social media is brand spanking new to you, or Facebook, Twitter, LinkedIn, blogging and the myriad of social media platforms have been a part of your overall marketing mix for months, you're going to come up against some uncomfortable truths online. These pain barriers will try, test, c...
By Chris Street • Feb. 20, 2012 -
Are You Using LinkedIn Marketing Tools?
Like nearly every other social network, LinkedIn offers users the ability to market their products or services. It provides a variety of tools and some of them are free. It may be worth it though to budget for one or more of LinkedIn's marketing solutions. The LinkedIn marketing team is also avai...
By Brad Friedman • Feb. 20, 2012 -
Yes - Social Media Will Redefine Small Businesses
One of the fascinating things about change is that it rarely occurs in a linear motion. Things don't remain static as change sweeps throughout the system; every single item touched by the transformation agent sets off on its own trajectory, itself stirring up change in those around it. Th...
By Edwin Huertas • Feb. 20, 2012 -
Five Types of Social Media Influencers
What makes a good influencer? "Influence" is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: commercial and financial success reputation and credibility quality of affiliations and contacts charisma and the impact of personal...
By Raymond Morin • Feb. 18, 2012 -
It's Time to Pin Your Brand to Pinterest
As your business continues to move toward the social strategy of genera
By Brandon Uttley • Feb. 18, 2012 -
Facebook Promotion Guidelines, DECODED
The first 5 people to comment score a pair of shoes!Fill in the blank to enter to win a $50 gift card!'Like' this post and you might win! Facebook wall promotions: They're easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many b...
By Jason Jansky • Feb. 17, 2012
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