Content Marketing: Page 432

  • Dunbar's Long Distance Number

    As a greater percentage of our relationships shift onto email, Facebook, and Twitter, we may dedicate less time to our real world relationships. Robin Dunbar proposes that the maximum number of stable relationships a person can keep is approximately one hundred and fifty. He first reached this c...

    By • Feb. 17, 2012

  • Reply All, with Attachments: Developers Work to Make Your Inbox More Social

    Rapportive and Mingly Help Users Uncover Value in Everyday Email Good for Those in 'People-Centric' JobsAs developers find ways to integrate social media features into traditional productivity tools - even if the social networks won't - I came across two companies that provide a way to add social...

    By • Feb. 16, 2012

  • Engage Now to Build Advocates in a Crisis: Using Social Media in Crisis, Pt. 2

    A quick look at the Weber-Shandwick publication, The Good Book of Badvocacy, reminds us that the internet is crawling with people just waiting to launch an online campaign against you, should you make them mad. According to the research, up to 20 percent of online adults are badvocates, "people w...

    By • Feb. 16, 2012

  • Basic Principles of Online Marketing

    This is the first post in a series that outlines the basic principles of online marketing and proceeds to deep-dive into each concept. The first concept that should be understood is that online marketing offers options and possibilities as broad, extensive and varied as offline marketing. When I ...

    By • Feb. 16, 2012

  • Top 10 People To Add To Your Google+ Circles

    The Internet is an ongoing conservation full of ideas, news and tools. The conversations is always happening and now Google+ is a way to participate in the dialogue of exchanging ideas. For social media marketers, it's important to tune into the leaders in your field.Below is our list of the top ...

    By • Feb. 16, 2012

  • 6 Tips for Twitter

    It's amazing how something that people understand so little can explode into a world-wide phenomenon so quickly. Yes, I'm talking about Twitter. The ever popular microblogging site that started on March 21, 2006 has quickly grown to one of the most talked about websites in the world, closely behi...

    By • Feb. 16, 2012

  • Can You Determine Your True Social Reach?

    It's an interesting question and one that's difficult to track. Mentions on Twitter are easy to monitor, I have my Twitter set up to mail me when someone mentions me, but unfortunately that doesn't catch all. Let me show you an example. Last week I wrote a blog post on how social media and digita...

    By • Feb. 16, 2012

  • SEO Basics: 3 Steps to Increase Your Blog Post Reach in 10 Minutes or Less

    If you are like most people you dread Search Engine Optimization. In fact, I bet you avoid it at all costs. What if I said you can get 80% of the work done in less than 5 minutes and greatly increase your search engine ranking? You probably think I am lying. Well let me give you an example. I ...

    By Keith Griffis • Feb. 16, 2012

  • LinkedIn, 5 Ways to Turn Casual Connections into Financial Windfall

    More than likely you've noticed that I've been writing a lot of posts on the subject of depth vs. the creation of massive networks of people you don't know. The idea behind this is simple, it matters more that people know who you are than how many people you have in your "network." Take a close l...

    By • Feb. 15, 2012

  • Websites Can Be So Stupid...

    Business owners and directors come to me time and again saying their website doesn't work. I can just see 'em on the other end of the line pointing their finger at their monitor in disgust. Oh, how I'm dying to tell them three more fingers are pointing back at them. I refrain and go with a more s...

    By • Feb. 15, 2012

  • Can Small Business Benefit from a New Loyalty Program? [CONVO]

    During the last holiday shopping season, consumers expressed a greater interest in spending at local establishments - but there was a gap between their sentiment and where they actually shopped. Boutique Loyalty is a way for community-based stores to outsource a loyalty program that pools resourc...

    By • Feb. 15, 2012

  • Using Social in Crisis in Higher Education

    A recent study found that the majority of higher education institutions have had one or more potential reputation-damaging events discussed in traditional and social media channels in the last 12 months. In addition, while 85 percent of reporting schools have crisis communications policies, only...

    By • Feb. 14, 2012

  • A Critical Path for Customer Relevance, Part 1

    A key objective for senior executives over the next several years is to use disruptive technology to get closer to customers, to improve relationships, and enhance experiences. It is a considerable move and the result will usher in a new era of adaptive and empathetic business models. However, th...

    By • Feb. 14, 2012

  • The Trouble with PR Links

    Today's guest post is written by John-Henry Scherck. He apologizes today's post isn't very romantic, but he hopes it woos some PR hearts. There has been a great deal of chatter in the search community about PR vs. SEO, or how PR campaigns can supplement the link building done by SEO. The idea t...

    By • Feb. 14, 2012

  • The Lines Between Social Media and Sports Continue to Blur

    The Philadelphia Wings of the National Lacrosse League (NLL) made history on February 12th by becoming the first professional sports team in North America to don jerseys that had their Twitter names on the back of their jerseys. Could this be the sign of things to come as more sports teams loo...

    By • Feb. 14, 2012

  • The History of Marketing (infographic)

    The History of Marketing (An INFOGRAPHIC)HubSpot has put together this great Infographic on the history of marketing. Take a look at how technology has changed the way marketers do their jobs, how consumers have responded (not always so favorably). Let us know what you think. History of Marketi...

    By • Feb. 14, 2012

  • The New Online Video Landscape (and How to Take Advantage of it)

    The online video landscape has changed about as quickly as people used to change channels before the days of DVR.Here are several ways things have changed in the world of online video. Branded By vs Sponsored ByLet's be honest, no one really wants to watch traditional TV advertisements any more. ...

    By • Feb. 14, 2012

  • The Path to Social Media Maturity - a Hypothesis on Corporate Social Media Development

    In the run-up to the release of the 2012 State of Corporate Social Media briefing, we will be publishing a series of selected highlights from the document. To find out more about the State of Corporate Social Media 2012, and to receive a free copy when it's published, head here. The well-trodden ...

    By • Feb. 14, 2012

  • Facebook Timeline Coming for Businesses

    Happy Valentine's Day! I have a secret. Nothing I write today is going to outdo Shonali Burke's Valentine's Day blog post. So please go over there, get it out of the way, and come back. It's OK. I'll wait. Now, wasn't it worth it? I, for one, am pleased to finally see the movie star's talents com...

    By • Feb. 14, 2012

  • An In-Depth Perspective of Facebook EdgeRank

    Are you familiar with the News Feed? When you login on your Facebook account, you are automatically brought to your News Feed. On this feed, you can see different comments, status changes, tags, likes, videos, photos, and links, which are also known as edges, made by you and your friends. An Edge...

    By • Feb. 13, 2012

  • Brainstorming: Can you force creativity?

    Brainstorming. Anyone that has worked in marketing will be familiar with the concept. You get a ton of people in a room and get them to try and be creative for an hour or so to come up with 'ideas'. I've even been on 'brainstorming training' where tips and tricks for better brainstorming are unve...

    By • Feb. 13, 2012

  • Business Impact of Social Media by Wildfire

    I tend to agree with Olivier Blanchard's approach to social media ROI - that it is a financial measurement and shouldn't include various non-financial measurements such as "likes", comments, interaction or "brand awareness." That doesn't mean that these measures are not important metrics for your business or your marketing efforts - it's that they are not measures that correlate with direct increase in revenue or reduction in costs.

    By • Feb. 13, 2012

  • How Social Media and Digital Print Works for Business's - A Working Example

    I am a fan of multi-channel, multi-touch, fully integrated campaigns. I believe that our audiences should be hit from all angles with a consistent brand and message that is relevant, targeted, measurable and, well, a little bit different. Regular readers of my blog will know of my appreciation fo...

    By • Feb. 13, 2012

  • Social Media Consultant Gone Bad... Real Bad!

    There are some things in life and business that don't need a long introduction or fancy brand story before cutting to the chase. This blog post is one of them.

    By • Feb. 13, 2012

  • 5 Steps to Connecting with the Movers and Shakers on LinkedIn

    Finding, Connecting and Building Win-Win Relationships Networking is the cultivating of positive, give-take relationships between two or more people that are beneficial to one another. In the past you had to set aside specific time with which you could network with a group of people, think Chambe...

    By • Feb. 12, 2012