Content Marketing: Page 431

  • The Rise of the Personality Cult in Marketing and its Pitfalls

    A smiling picture, a public reputation and an easy way to reach someone used to be the hallmarks of politicians and real estate agents. It also has become the badge of the social media marketer. In a way there is a certain degree of inevitability to it. In the social media age personalisation is ...

    By • Feb. 22, 2012

  • Make Content Strategy the Foundation of Social Service Design

    "Content," as we create and distribute it today, has come to mean "published information." The problem with this is that it implies a passive, one-way experience. We create content, distribute it, and the customer takes it in. Maybe it's video, or a Webinar or a podcast, but really this kind ...

    By • Feb. 22, 2012

  • Why Ratings and Reviews Suck and How to Save Them

    The use of consumer ratings and reviews has already been a game-changer online. Ratings and Reviews (R&Rs) were the first true use of social media to support and enhance commerce, predating ads on Facebook, Groupon discounts and viral videos on YouTube. While some of us participated on a BBS ...

    By • Feb. 22, 2012

  • What a Brand Manager Can Learn from a Violin Player - A Social Experiment

    As much as our world continues to change and evolve, there are some things that will never change in the eyes of a consumer. One of them is the fact that perception often is reality. And brand managers and brand marketers alike should never lose sight of that, especially when it comes to packagin...

    By • Feb. 22, 2012

  • Brands Face Stream Fatigue as Consumers Look Beyond Gimmicks in Social Networks

    Part of an unpublished appendix for The End of Business as Usual...The mystique of Twitter, Facebook and Google+ causes a momentary lapse of reason where businesses are surprisingly acting first and addressing "the why" at a later point in time, if at all. Without careful consideration and strate...

    By • Feb. 22, 2012

  • A Guide to Managing Social Media Engagement for Financial Organisations

    There was a time, not so many years ago, when a message from your bank popping up on your computer monitor would have been downright unwelcome. When befriending your bank on a social network was unthinkable. Complain to your bank and get a written personal response in minutes? Don't make us laugh...

    By • Feb. 22, 2012
  • SMT Expert

    Business Blogging: Are You Over-Thinking It?

    The thought of blogging terrifies many of my clients. Not too long ago, it terrified me too. Just like anything new or different, it's the fear of the unknown that often gets the best of us. Some of the top blogging fears include: being unfamiliar with technology, having enough time, developing interesting content, and not knowing how to get started. These fears are conquerable. Here are some tips for overcoming them.

    By • Feb. 22, 2012

  • 15 Reasons Random Acts of Marketing & Social Media (RAMs) Don't Work!

    There you sit in the executive conference room watching everyone nod their heads about the latest idea from the new executive on the block. He or she has a new idea that is going to "save the company." It could be anything from a random LinkedIn group, social media campaign, planned "go viral" video" or who knows what.

    By • Feb. 22, 2012

  • Agencies: Walk Your Talk

    Marjorie Clayman is the resident blogger at www.margieclayman.com. She works at Clayman Advertising, Inc., her family-owned full-service marketing firm. Recently, Jay wrote a post here called The Only 4 Reasons agencies Should Care About Their Own Content. In addition to making me think about t...

    By • Feb. 22, 2012

  • How to use Pinterest to drive traffic to your website or blog [INFOGRAPHIC]

    Did you know Pinterest is generating more referral traffic to websites/blogs than YouTube, Google +, and LinkedIn combined? It is no question that marketers are increasingly turning to Pinterest to generate traffic to their sites and find new customers. This infographic from The Social Marketer e...

    By • Feb. 21, 2012

  • Seven Steps to Social Media Marketing Success

    Social media is not difficult to do and it's not really new, though the way we treat it, analyze it and talk about it certainly is. It has been a fundamental of human conduct throughout history and if I were willing to go back and examine the moment in time when Socrates chose to drink hemlock I ...

    By • Feb. 20, 2012

  • Report: Content and the New Marketing Equation

    Rebecca Lieb, my colleague at Altimeter Group released a new report, "Content: The New Marketing Equation Why Organizations Must Rebalance." The report helps organizations find balance in the creation of effective content strategies while delivering value to stakeholders and consumers and also th...

    By • Feb. 20, 2012

  • Being a Futurist in a Half-Made World

    The Big Idea Big ideas. It was an interesting week for this Creative Culturalist, one highlighted by Social Media Week NYC and punctuated by a dispatch from David Sable, Y&R's global CEO, who did a little crystal ball gazing in his Huffington Post column, then upped the ante by encouraging (c...

    By • Feb. 20, 2012

  • Six uncomfortable truths about social media

    Whether social media is brand spanking new to you, or Facebook, Twitter, LinkedIn, blogging and the myriad of social media platforms have been a part of your overall marketing mix for months, you're going to come up against some uncomfortable truths online. These pain barriers will try, test, c...

    By • Feb. 20, 2012

  • Are You Using LinkedIn Marketing Tools?

    Like nearly every other social network, LinkedIn offers users the ability to market their products or services. It provides a variety of tools and some of them are free. It may be worth it though to budget for one or more of LinkedIn's marketing solutions. The LinkedIn marketing team is also avai...

    By • Feb. 20, 2012

  • Yes - Social Media Will Redefine Small Businesses

    One of the fascinating things about change is that it rarely occurs in a linear motion. Things don't remain static as change sweeps throughout the system; every single item touched by the transformation agent sets off on its own trajectory, itself stirring up change in those around it. Th...

    By • Feb. 20, 2012

  • Five Types of Social Media Influencers

    What makes a good influencer? "Influence" is a concept difficult to evaluate since it refers to both subjective and objective values, resulting in a measurement of: commercial and financial success reputation and credibility quality of affiliations and contacts charisma and the impact of personal...

    By • Feb. 18, 2012

  • It's Time to Pin Your Brand to Pinterest

    As your business continues to move toward the social strategy of genera

    By • Feb. 18, 2012

  • Facebook Promotion Guidelines, DECODED

    The first 5 people to comment score a pair of shoes!Fill in the blank to enter to win a $50 gift card!'Like' this post and you might win! Facebook wall promotions: They're easy to set up and enter, in-the-moment and exciting to participate in, which are undoubtedly a few of the reasons why many b...

    By • Feb. 17, 2012

  • The Perfect Landing Page Pt. 1 [Design] -Inside The Mind Episode 6

    In this week's episode of "Inside the Mind", we talk about The Perfect Landing Page Design.If you like these videos consider subscribing and leave a comment letting me know what you'd like to see covered in future episodes!In last weeks episode we talked about how to make a sale using social medi...

    By • Feb. 17, 2012

  • Social Grooming

    Primates often squat together in the forest to pick parasites and stuff out of each other's fur. It's a heavily researched phenomenon known as social grooming. We humans do it too - getting haircuts together, taking an eyelash off a lover's cheek, helping a friend pick out clothes. But when phy...

    By • Feb. 17, 2012

  • 5 Ways To Gain Customers Using Pinterest

    Social media's newest poster boy is Pinterest, and there's a reason why - 11 million hits in a week in December 2011. The growth is sporadic and explosive for a social platform that's still for invite-only. Pinterest is the ideal medium for companies who'd like to entice customers with a more vis...

    By • Feb. 17, 2012

  • Digital Marketing: The Future is Not Pretty for Solo Consultants

    Digital marketing professionals currently fall into three tiers: the solo consultant, the small digital firm, and the large PR or marketing communications agency. If you fall into the first tier, your days are numbered. You will face increasing competition from fellow consultants, as well as stif...

    By • Feb. 17, 2012

  • The future of social media - a global research project

    I'm looking for five recognised social media experts to share their thoughts in a future-focused global research project.This is a significant research project being undertaken by the International Centre for Research in Events at Leeds Metropolitan University. As part of the global study, we want to carry out short interviews with five specialists about developments in social media, now and in the longer term. Selected experts will be quoted and fully acknowledged for their participation.

    By • Feb. 17, 2012

  • Social Media, Choice, and the Quest for Action Streams

    Whilst there are around four-five major social networks that most people belong to right now - Facebook, Twitter, Google+, LinkedIn and Myspace - there are always more start-ups raising their hands and doing something innovative as a means of vying for our attention.

    By • Feb. 17, 2012