Content Marketing: Page 533

  • The myth of loyalty

    Customer loyalty is a fantasy created by companies, consultants and marketing agencies. So-called customer loyalty programs are often excellent marketing efforts. But, the responses they generate have nothing to do with loyalty. I'm not knocking precision marketers, the soundness of their tact...

    By • July 9, 2009

  • Why Organizations Need 'Social Labs'

    My background is in product development management and processes. One of the things that you learn is that the R part of R&D has to be managed and measured very different than the D part. Most large technology enterprises have dedicated teams focused on research that will not be commercial...

    By • July 9, 2009

  • Budgets on the rise for Social Media but ...

    I wonder what exactly that budget will be spent on.Today, Mashable highlighted a Forrester report that forecasts budget spend in social media to "grow at an annual rate of 34 percent - faster than any other form of online marketing and double the average growth rate of 17 percent for all online...

    By • July 9, 2009

  • CMO 2.0 Influencer Conversation with John Hagel, Co-Chairman of the Center For the Edge at Deloitte

    I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all time favorite business thinkers.John started off by explaining the meaning behind the name of the center which he co-leads with John Seely Br...

    By • July 9, 2009

  • Marketing to Women in Social Media

    Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "W...

    By • July 8, 2009

  • SWAG with a purpose

    Ever run in a 5K (or longer) race? When you register, you almost always get a plastic bag filled with a whole bunch of crap and then your number to pin on your shirt. And that free t-shirt you get is the most gawd-awful thing you've ever seen. I don't even ask for one anymore. But I digress. I ...

    By • July 8, 2009

  • L' hyper-réactivité des médias sociaux : Michael Jackson et Roger Federer

    Au delà de parler de la force que peut représenter aujourd'hui les médias sociaux, aux premiers rangs desquels Facebook et Twitter, pour permettre aux internautes d'échanger et de diffuser rapidement une information ou un événement, je souhaitais m'arrêter sur deux événements bien distincts de ...

    By • July 8, 2009

  • A round up of Twitter stats - 3/4 joined Jan to May 2009, 60%+ in US

    Erin Lamberty pointed me towards this 'in depth look inside the Twitter world' by Sysomos, which involved the company looking at 11.5 million Twitter accounts. The full report is here, but a few key points: Most - in fact almost three quarters - of Twitter users joined in the first five months...

    By • July 8, 2009

  • Google New Chrome Operating System

    Google has just announced their latest new major initiative: an open-source operating system dubbed Google Chrome OS. The press release on the official Google blog reads in part:"Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later t...

    By Collins Mbalo • July 8, 2009

  • Esprit de Saison ® : EN 2009, La Vie Claire demande croissante de fruits et légumes bio

    En juin 2009, l'Agence BIO a présenté ses derniers chiffres : en 2008, les ventes de produits alimentaires bio ont progressé de 25% ! En tête des rayons les plus prisés, les fruits et légumes, qui représentent 17% du marché. Pionnier sur le secteur de la Bio, La Vie Claire propose chaque semain...

    By • July 8, 2009

  • Quelle est la meilleur campagne publicitaire au monde ?

    Pour sa campagne publicitaire, quelle est la marque qui a utilisé avec succès la télévision, la presse, la radio, le SMS, Twitter, Facebook, Youtube, MySpace et les jeux vidéo ? Qui bénéficiait d'une force de vente de 2 millions de personnes et a reçu de l'argent de la part de 3 millions d'indiv...

    By • July 8, 2009

  • What's really going on underneath the market craziness of social media?

    Part I of this series introduced the subject of social media as a phenomenon that is changing marketing dramatically. This installment looks more deeply at the undercurrent trends for which social media is cause and effect. Read the full article.Part II: CMO Guide to Social MediaBefore you can ...

    By • July 7, 2009

  • Use A Creative Commons License As An Online Marketing Tool

    image credit: Sergio Tudela via Flickr (cc 3.0)A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you're publishing material of any variety to the web and looking to have it spread, licensing your work under Creative Commons is s...

    By • July 7, 2009

  • PR 2.0 will double your workload

    After discussing the inauthentic nature of PR in my last post, I hope you know that I do respect and enjoy being part of the PR profession (well, except those PR areas that are broken) and truly believe that most PR folks are engaging in PR in a way that is effective. That said, I still believe ...

    By • July 7, 2009

  • FastTrac Entrepreneurs: It's not a question of whether you have a website, it's what comes next.

    A week ago today I "graduated" from an entrepreneurship course called FastTrac® New Venture™, which is sponsored by the Kauffman Foundation (yes, the one that underwrites NPR & PBS). It was administered by the Michigan Small Business & Technology Development Center (MISBTDC). It seems...

    By • July 7, 2009

  • Une radio évangeliste cible les tunisiens à travers les Facebook Ads

    La jeunesse tunisienne est dans le collimateur d'évangélistes High Tech. De nouveaux missionnaires se serviraient-ils de Facebook pour convertir nos internautes au christianisme ?Facebook est un véritable phénomène de masse chez les internautes tunisiens. Plus de 600.000 en sont membres et un bo...

    By • July 7, 2009

  • Introducing SMTodayChina

    Over the past few weeks, we've been working on a "top secret" project with Rand Han, a Chinese-American entrepreneur whose Shanghai-based marketing, advertising and communications support firm, BA360, has attracted a blue-chip roster of international and local customers over the past couple of ...

    July 7, 2009

  • Warning: It Doesn't Pay To Be A MarketingSherpa Affiliate

    I hate writing posts that call out people or businesses. But I need to warn unsuspecting marketers: MarketingSherpa has done everything in their power to avoid paying affiliate fees. It has been so long, and the deception so shameful, that MarketingSherpa needs to understand that this is no wa...

    By • July 6, 2009

  • PR Does Not Stand for Press Release: Equalizing Spikes and Valleys

    Source Every now and again, a PR meme appears on the Web - almost to the point where you could set your watch by it. This time around, Claire Cain Miller of the New York Times sparked the conversation with an in-depth article, "Spinning the Web: P.R. in Silicon Valley." I respect Claire and I b...

    By • July 6, 2009

  • Le syndrome du hasmter, ça vous parle ?

    J'ai participé à un plateau TechTocTV sur l'email en entreprise. Merci à Yann Gourvennec pour son invitation, car j'ai passé un bon moment en compagnie de Vincent Berthelot et de Bertrand Dupperin, invité de dernière minute. Nous avons tous les quatre tenté d'apporter notre vision de l'utilis...

    By • July 6, 2009

  • Red Cross Social Media Strategy/Policy Handbook: An Excellent Model

    Wendy Harman at the Red Cross has been hard at work creating this draft version of the organization's Social Media Strategy Handbook. It is intended for staff and chapters and is encouraging them to participate in social media and craft a strategy for their chapter. It isn't a command and ...

    By • July 6, 2009

  • The Google Trend is Sloping Downward

    Over the last week I've read a few negative posts about Google and yesterday I decided it was time to write a post outlining what I think is going to eventually happen. First, Steve Rubel published a post in his Lifestream on The Google Jail ... 1) We kowtow to Google like it's some kind of mora...

    By • July 6, 2009

  • Starbuck's answer to McCafe: messaging disaster?

    Image via Wikipedia In a New York Times article today, Starbuck's answer to McDonald's McCafé $100 million dollar blitz is: "If your coffee isn't perfect, we'll make it over. If it's still not perfect, you must not be in a Starbucks." In the article Terry Davenport, chief marketing officer...

    By • July 6, 2009

  • Gratuit, copier et plagiat

    Oh oh, Bruno vient de m'apprendre que Chris Anderson, rédacteur en chef de Wired Magazine, auteur de The Long Tail, a reconnu avoir copié plusieurs articles de Wikipédia dans son dernier livre, Free: The Future of a Radical Price.En fait, c'est le Virginia Quarterly Review (VQR) qui a trouvé le ...

    By • July 5, 2009

  • Corée du Nord- Fete de la Biere ou Java des Bombes Atomiques...

    "Taedong River Beer is the pride of Pyongyang."Kim II Song a donc lui aussi cédé. Pêchés mignons, quand tu nous tiens...

    By • July 4, 2009