Content Marketing: Page 533

  • The Agency Side of Business: Shiv Singh, Razorfish

    The first time I had a chance to meet a Razorfish team in late 2000 and was impressed by their ideas. Shiv Singh and I crossed paths early on in my blogging and I've been reading his work since. He just announced the launch of Fluent, the Social Influence Marketing report. There are some intere...

    By • July 15, 2009

  • Quit Crying About Personal Brands

    Yesterday I blogged about how I think people need to get over the personal brand debate because personal brands are inevitable. Smart employees know that ultimately, the most important brand they'll ever manage is their own. But I'm not inventing that idea.. no, that honor goes to Mr. Tom Peter...

    By • July 15, 2009

  • Give Kids a Chance

    "Give Kids a chance" est un site créé par l'agence Web LBi et supporté par l'IAB-Belgique (Interactive Advertising Bureau). Ce site est la première tentative Belge de mener une levée de fonds uniquement via internet. Les bénéficiaires de l'action sont les associations Child Focus, La Fondation R...

    By • July 15, 2009

  • Courseware for Social Media Trainers

    COURSEWARE: Social Media PR Crisis Communication This course is part of a popular series run across Australia and Asia, and suitable trainers teaching for beginner/intermediate social media classes. If you are teaching social media, particularly to businesses or government, you may find it...

    By • July 15, 2009

  • The Dynamics of Social Influence: A New Perspective and Agenda

    While on vacation last week in Kauai I sat beachside relaxed and entranced by the awesome power of the ocean. I was entertained watching wave after wave hit the beach, toppling kids and adults as they played in the water. As I sat there, I became curious about how waves are formed. So I tur...

    By • July 15, 2009

  • 10 Ways to Support Charity Through Social Media

    This post is a collaboration between Max Gladwell and Mashable's Summer of Social Good charitable fundraiser. It is the second in our series of #10Ways posts being published simultaneously across as many as 300 blogs. Social media is about connecting people and providing the tools necessary to ...

    By • July 14, 2009

  • How social media influences trust in advertising

    photo credit: Artotem Last week Nielsen released the 2009 Global Online Consumer Survey of over 25,000 Internet consumers from 50 countries. The survey covers degrees of trust consumers have for advertisers/brands. The top 3 are worth highlighting: 90% of consumers surveyed trusted recommenda...

    By • July 14, 2009

  • Mazda lance un « portail presse 2.0 » ?

    Par communiqué de presse reçu ce matin, nous apprenons que Mazda Motor Europe GmbH lance à destination de la presse un tout nouveau portail qualifié de « 2.0 ». Nouvelle d'autant plus intéressante que dans le domaine des sites de presse, la plupart des constructeurs automobiles font preuve d'un...

    By • July 14, 2009

  • Bonus Lessons Learned in Igniting WOM Movements

    What? You haven't downloaded and read our ChangeThis Manifesto yet? (10 Lessons Learned in Igniting Word of Mouth Movements) Well get ta crackin', Jimmy. But if you've already read it, here are some bonus lessons we've learned (and I'm sure we'll have more in the future as things progress). Bon...

    By • July 14, 2009

  • La notion de fiction dans l'anthropologie, une autre approche du storytelling par pierre campion

    Depuis quelques années, et de manière plutôt inattendue, les chercheurs en sciences de l'homme s'interrogent explicitement sur l'écriture de leurs travaux. Cette tendance est tellement avérée et significative que, récemment, la revue Communications a pu rassembler des points de vue et des analy...

    By • July 14, 2009

  • Emploi-en-tunisie.com, un portail emploi plutôt maladroit!

    Emploi-en-tunisie.com est un nouveau portail d'emploi (encore un) orienté sur le marché tunisien.Un site d'emploi, dont le moins que l'on puisse en dire est qu'il est maladroit.Qui est derrière emploi-en-tunisie.com?Le site lui même ne vous le dira pas. Vous pouvez chercher, il n'y a pas grand ...

    By • July 14, 2009

  • Personal Branding Interview: Peter Mortensen

    Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company...

    By • July 14, 2009

  • Quelle campagne d'achat d'espaces pour générer du trafic ?

    Si l'objectif est de générer du trafic utile sur un site Internet, on prend en compte 2 critères principaux : le nombre de clics / clics uniques et le coût par clic (CPC). Choix de sites et emplacements On sélectionne les sites les plus en affinité avec la cible et ses centres d'intérêts. Il e...

    By Herve Bichot • July 14, 2009

  • United Airlines Online Public Response to Dave Carroll YouTube Video: 9 Tweets

    By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers mangled his guitar. It once again demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives reeling. Before I begin, ...

    By • July 13, 2009

  • When will Amazon go Social?

    I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the "personalized recommendations" that Amazon provided me.There was a section on books that were "Frequently Bought Together" with my book. Obviously it li...

    By • July 13, 2009

  • Subscribers Are Vital For An Online Marketing Growth Strategy

    If you're interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it's important to develop an active base of subscribers and fans.Subscribers and fans i.e. "a community" are a key ingredient of popul...

    By • July 13, 2009

  • Google embraces Twitter

    Google has 46 separate Twitter accounts when I looked just now.Like every other company looking at tools like Twitter, they're no different - Google people want to be where other people are online.Clearly, Google-owned Jaiku (remember that?) isn't the place at all - to be fair, maybe it's focus ...

    By • July 13, 2009

  • Notoriété, réputation et identité numérique

    Je me souviens de temps pas si anciens, où le fait qu'une coopérative agricole, petite entreprise, ou des particuliers ouvrent « un site sur Internet » faisait encore l'événement dans la presse. Quelques pages maladroites, des images clignotantes, des textes calqués sur les plaquettes de commu...

    By • July 13, 2009

  • missniuniu case study; Building traffic through China's social networks.

    Say hello to our little friend.Building traffic/leads to your business is tricky. Especially so in China where many of the medium are either too broadly targeted, too expensive, or simply faked numbers. So here's the logic:AÂ quick rundown of your options looks something like this:PRINT: Magazin...

    By • July 13, 2009

  • How Social Media Influences

    by David Finch OK, I admit, social media has influenced me. I can't recall the last time I purchased something because of an advertisement I've seen or heard. Every decision seems to be influenced by conversations I've had or overheard from social media channels. Think about how social media has...

    By • July 12, 2009

  • Paid tweet or not paid tweet, that is the question

    Twitter has gained widespread recognition from media outlets, celebrities and brands among others. There are certain brands that already have a well-known presence on Twitter like @WholeFoods , @JetBlue , and @Starbucks. Now because of the exposure more brands find value in this "social network"...

    By • July 12, 2009

  • Will Google Wave Eliminate the Need for PR as Media Relations?

    New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. t was develope...

    By • July 12, 2009

  • "Je vis, j'existe, je suis en pub à la TV!" par Bruno Poyet, Fondateur IM !

    By • July 12, 2009

  • FIR Interview: Silvia Cambie and Yang-May Ooi

    Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantan...

    By • July 12, 2009

  • Voyage au pays de la relation client sur ina.fr

    Le tout nouveau site de l'Institut National de l'Audiovisuel (ina.fr) met à disposition des internautes, gratuitement, 25 000 heures de programmes issus de la radio et de la télévision française (JT, émissions, séries) avec en prime plus de 200 000 publicités.Tout cela nous laisse bien sûr le...

    By • July 12, 2009