Content Marketing: Page 532

  • La notion de fiction dans l'anthropologie, une autre approche du storytelling par pierre campion

    Depuis quelques années, et de manière plutôt inattendue, les chercheurs en sciences de l'homme s'interrogent explicitement sur l'écriture de leurs travaux. Cette tendance est tellement avérée et significative que, récemment, la revue Communications a pu rassembler des points de vue et des analy...

    By • July 14, 2009

  • Emploi-en-tunisie.com, un portail emploi plutôt maladroit!

    Emploi-en-tunisie.com est un nouveau portail d'emploi (encore un) orienté sur le marché tunisien.Un site d'emploi, dont le moins que l'on puisse en dire est qu'il est maladroit.Qui est derrière emploi-en-tunisie.com?Le site lui même ne vous le dira pas. Vous pouvez chercher, il n'y a pas grand ...

    By • July 14, 2009

  • Personal Branding Interview: Peter Mortensen

    Today, I spoke to Pete Mortensen, who is the communications lead for Jump Associates and author of Wired to Care. In this interview, Pete talks to us about how important empathy is, especially in a time of economic crisis and uncertainty. He also mentions the benefits of empathy at a company...

    By • July 14, 2009

  • Quelle campagne d'achat d'espaces pour générer du trafic ?

    Si l'objectif est de générer du trafic utile sur un site Internet, on prend en compte 2 critères principaux : le nombre de clics / clics uniques et le coût par clic (CPC). Choix de sites et emplacements On sélectionne les sites les plus en affinité avec la cible et ses centres d'intérêts. Il e...

    By Herve Bichot • July 14, 2009

  • United Airlines Online Public Response to Dave Carroll YouTube Video: 9 Tweets

    By now, many of you have seen or heard about the Dave Carroll YouTube video and how United Airlines' baggage handlers mangled his guitar. It once again demonstrates the power of authenticity, creativity and compelling content to grab attention and send PR executives reeling. Before I begin, ...

    By • July 13, 2009

  • When will Amazon go Social?

    I was just searching on Amazon for my new book Facebook Marketing for Dummies (Wiley) which is due out in late August. And I was looking at the "personalized recommendations" that Amazon provided me.There was a section on books that were "Frequently Bought Together" with my book. Obviously it li...

    By • July 13, 2009

  • Subscribers Are Vital For An Online Marketing Growth Strategy

    If you're interested in building a flourishing online brand and web site that generates links and traffic organically as part of your internet marketing efforts, it's important to develop an active base of subscribers and fans.Subscribers and fans i.e. "a community" are a key ingredient of popul...

    By • July 13, 2009

  • Google embraces Twitter

    Google has 46 separate Twitter accounts when I looked just now.Like every other company looking at tools like Twitter, they're no different - Google people want to be where other people are online.Clearly, Google-owned Jaiku (remember that?) isn't the place at all - to be fair, maybe it's focus ...

    By • July 13, 2009

  • Notoriété, réputation et identité numérique

    Je me souviens de temps pas si anciens, où le fait qu'une coopérative agricole, petite entreprise, ou des particuliers ouvrent « un site sur Internet » faisait encore l'événement dans la presse. Quelques pages maladroites, des images clignotantes, des textes calqués sur les plaquettes de commu...

    By • July 13, 2009

  • missniuniu case study; Building traffic through China's social networks.

    Say hello to our little friend.Building traffic/leads to your business is tricky. Especially so in China where many of the medium are either too broadly targeted, too expensive, or simply faked numbers. So here's the logic:AÂ quick rundown of your options looks something like this:PRINT: Magazin...

    By • July 13, 2009

  • How Social Media Influences

    by David Finch OK, I admit, social media has influenced me. I can't recall the last time I purchased something because of an advertisement I've seen or heard. Every decision seems to be influenced by conversations I've had or overheard from social media channels. Think about how social media has...

    By • July 12, 2009

  • Paid tweet or not paid tweet, that is the question

    Twitter has gained widespread recognition from media outlets, celebrities and brands among others. There are certain brands that already have a well-known presence on Twitter like @WholeFoods , @JetBlue , and @Starbucks. Now because of the exposure more brands find value in this "social network"...

    By • July 12, 2009

  • Will Google Wave Eliminate the Need for PR as Media Relations?

    New media has already reminded up that PR stands for public relations and not just media relations. This is still something that many organizations are navigating at the moment. Now Google is giving us yet another Wave of innovation and showing us what is possible in the browser. t was develope...

    By • July 12, 2009

  • "Je vis, j'existe, je suis en pub à la TV!" par Bruno Poyet, Fondateur IM !

    By • July 12, 2009

  • FIR Interview: Silvia Cambie and Yang-May Ooi

    Globalization and the rise of emerging-market multinationals are having a profound impact on the work of PR practitioners and corporate communicators. And, new channels of global communication are being opened up by social media, bringing different communities across the world together instantan...

    By • July 12, 2009

  • Voyage au pays de la relation client sur ina.fr

    Le tout nouveau site de l'Institut National de l'Audiovisuel (ina.fr) met à disposition des internautes, gratuitement, 25 000 heures de programmes issus de la radio et de la télévision française (JT, émissions, séries) avec en prime plus de 200 000 publicités.Tout cela nous laisse bien sûr le...

    By • July 12, 2009

  • Bad PR can work, but it's still the wrong thing

    Bad PR can work. If it didn't, practitioners of bad PR wouldn't stay in business because their clients wouldn't keep coming back to them to do more of it.While there are dozens of bad PR categories, let's look at two broad ones, PR spam and unethical PR practices.PR spam is the favorite whipping...

    By • July 12, 2009

  • Measuring Brand Experiences In Social Media

    What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product development by keeping tabs on the pulse of the marketplace, and how a company is measuring up to the competition in the...

    By • July 11, 2009

  • Using Compete.com to find unusual sources of Traffic

    Been trying to find something to post about today - but for some reason that's been tough. I hoped to write more about Compete.com's new offerings - but most of them are not working for me, yet; however, I was contacted by Compete yesterday and they will be giving me access to their full Enter...

    By • July 10, 2009

  • Quelle campagne d'achat d'espaces pour développer sa notoriété ?

    En fonction de l'objectif fixé, les campagnes d'achat d'espaces online se déclinent de manières différentes. Premier cas : la campagne de branding qui vise a construire ou développer sa visibilité auprès de la cible. Les principaux critères d'une campagne de notoriété Nombre de contacts (PAP o...

    By Herve Bichot • July 10, 2009

  • Marketers: Consumers Just Aren't That Into You

    If marketing were dating, we marketers would be the loneliest guys and gals at the dance. Our shortcoming certainly isn't our level of desire nor the amount of effort we dedicate trying to connect with those in the dating pool--we are lavish with our cash, we obsess about how we look and what ...

    By • July 10, 2009

  • Les 7 qualités d'un bon marketeur

    Il y a certains articles qu'il vaut mieux reprendre tel quels tellement ils expriment exactement votre pensée. C'est le cas avec ce dernier article d'Henri. Le marketing fait appel à des techniques dans deux univers : elle sont soit quantitatives soit qualitatives. Pour bien les maîtriser da...

    By • July 10, 2009

  • I have invites for BuzzStream beta

    Paul May took me on a deep dive of his nifty online utility, BuzzStream, which I can best describe as a Customer Relationship Management (CRM) tool for managing influencer relationships. At its core, BuzzStream is a contact list that maintains information about and other online influencers with ...

    By • July 10, 2009

  • Facebook Advertising to Surpass MySpace by 2011

    MySpace has been losing "face" over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics. According to a Compete.com, Facebook received 122,559,672 unique ...

    By • July 10, 2009

  • Social Media Marketing Spending to Rise or Plunge?

    A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of t...

    By • July 9, 2009