A lesson for social behaviour campaigns. Print based narratives might work better than shock ads

An instructive lesson for marketers comes from this study in Psychological Science (via Neuronarrative). The conclusion: Providing someone with a narrative that they can follow, read and mentally envisage works when it comes to getting someone to do something. However showing a live (or as l...

By Dirk Singer • July 24, 2009

Crisis Communications in the YouTube Age: PETA and Ringling Bros. Circus

PETA went undercover to shoot what it charges is the mistreatment of circus elephants. In the four-minute video, circus trainers are seen using bullhooks to strike elephants across the head, legs and body. It's a very different image from those that appear on the Ringling Bros website. A...

By Dan Greenfield • July 24, 2009

Marketing via Facebook Pages

I've been on a Facebook kick all week, so going to wrap it up with a post that asks a question. But first, let me set it up with some background. Let's go back to around 2004/2005 when blogs were the social medium of choice for the most part. In those days, one could leave a relevant comment on...

By Paul Chaney • July 24, 2009

Who Knew?

In the last couple of days I've come across a series of "who knew?" moments and wanted to share them with you as a way of showing you that the distance between doing it old school and doing things in today's environment doesn't need to be light years away. Although, I do realize that sometimes ...

By Valeria Maltoni • July 24, 2009

Social Media and Socialising...Let's not muddy the waters.

As an avid Twitter user I recently came across a white paper written by Michael Stelzner - it's the first official 'marketing industry report' on social media that I have come across - no doubt many, many more will follow. The report, titled; How Marketers are using Social Media to Grow their B...

By Michelle Carvill • July 24, 2009

Fake RT : Faire du neuf avec du vieux

Voilà la dernière mode sur Twitter : les faux RT. Sur Twitter, les RT correspondent au faire suivre du mail ou au follow-up de Usenet. Il permet de reprendre le tweet d'un autre pour le rediffuser sur son propre réseau. Généralement c'est une marque de sympathie ou d'empathie avec le créateur ...

By Yann Leroux • July 24, 2009

Wetoku: Le meilleur de Skype et Seesmic

En plus des excellentes conférences, WordCamp Montréal fut l'occasion de rencontrer des personnes et des projets forts intéressants. David Lee l'un de ceux-là . Il est le cofondateur de Wetoku, une startup sud-coréen qui permet de créer et d'exporter simplement une conversation vidéo entre deux ...

By Laurent Maisonnave • July 23, 2009

Littleredbook + Social Media Today

Littleredbook has teamed up with Social Media Today; we're working together to bring established best practices of creating niche social media communities to China for select clients looking to build loyalty through strong value-added relationships with their customers. The press release is belo...

By Rand Han • July 23, 2009

What the Cool Kids Can Teach Us About Selling Out

My friend John Haydon shared a link with me to a video by Youtube user italktosnakes (Kristina Horner). It's a video response to another Youtube user, nerimon (Alex Day). In both the videos, each discuss the merits of being paid to advertise products on their Youtube channels. What's interesting...

July 22, 2009

Micro-engaging

It was inevitable. Some enterprising person figured out -- sort of -- how to monetize (exploit) PR peeps' burning desire to engage journalists via Twitter.Not only that, the means of engagement is a press release -- reduced to a single line. The cost: $50 or $1 per character with a $50 minimum...

By Peter Himler • July 22, 2009

Say It Like You Mean It

I get a lot of unsolicited email. People looking for information, people with interview requests, people who are selling things. I try to be generous with my time, but it's the last group I don't have patience for.Let me tell you why.If I'm trying to make a good impression and I only have a limi...

July 22, 2009

Creating Movements

Content is no good - even that of the useful kind - if it doesn't move someone to do something. The best way of movement is "let's do this together" kind of experience. This is the job description shared by Brains on Fire (how great is having a name like that?) in their manifesto 10 Lessons Lea...

By Valeria Maltoni • July 21, 2009

Management 2.0 : collaborer, l'avenir de l'entreprise?

Ceci est le dernier billet avant la pause de mi-année. Je reviens sur une interview accordé au McKinsey Quarterly par John Chambers le CEO de Cisco, , qui pour moi est l'exemple même de l'entreprise 2.0. J'avais déjà parlé de cette entreprise ici. Si John Chambers aborde différents sujets (la ...

By Anthony Poncier • July 21, 2009

Les fonctions psychologiques de l'horcruxe

« [Les objets] sont le moyen privilégié par lequel nous accédons à des représentations de nous même et du monde. » Serge Tisseron, Comment l'esprit vient aux objets Le Prince de Sang Mélé contient un objet curieux : l'horcruxe. Il s'agit d'un objet dans le quel il est possible de déposer...

By Yann Leroux • July 21, 2009

The Curious Case of Boycott Novell

As most people reading here already know, I work for Microsoft as a technology evangelist. However, writing this blog, as well as whatever else I do online in the social media space is entirely my own choice, and not Microsoft's. Keep that in mind as you sit down, relax, and listen as I tell yo...

By Jonathan Wong • July 21, 2009

The Difference Between a Social Media Strategy and a Social Media Campaign

When someone talks about a social media strategy or a social media campaign; what are they talking about? Are they the same thing? Hopefully you said no. The two are definitely not the same thing. The terms social media campaign and social media strategy have been used interchangeably quite...

By Jacob Morgan • July 21, 2009

La médecine doit aussi être une science de l'information

Citoyens ! Une news intéressante (et quelque peu inquiétante) vient de tomber aux Etats-Unis : "Primary care doctors fail to inform patients of about one in 14 abnormal test results, according to a study of 5,434 medical records at 23 physician practices in the Midwest and on the West Coast....

By Laurent Francois • July 21, 2009

Identifying and Connecting with Influencers

I recently was invited to keynote the Ragan New PR and Social Media conference in Chicago where I met some truly amazing people doing some truly incredible things in the world of enriched communications. Following my presentation, I was asked to share my thoughts for identifying influencers and...

By Brian Solis • July 21, 2009

Galileo and the Importance of Integrated Marketing Communications

You might be wondering what an Italian physicist, mathematician, astronomer, and philosopher has to do with integrated marketing communications (IMC). Well, I consider Galileo a dot connector and integrated marketing communications is about marketers connecting dots so that your customers, prosp...

By Beth Harte • July 21, 2009

Twittergate: le coup de trop pour Techcrunch et Michael Arrington ?

MAJ 20/7/2009: Korben l'autre bloggeur concerné par la divulgation des documents pratés de Twitter, a repris l'information d'une possible action en justice contre lui et Techcrunch...dans un twiitMichael Arrington est le fondateur du célèbre Techcrunch, le blog le plus lu sur l'actualité du web,...

By Mehdi Lamloum • July 20, 2009

Finalement ... le Personal Branding, je suis pour !

Quoi ? Qu'est-ce qu'elle raconte ? Elle n'arrête pas d'alerter sur les dérives et les dangers d'une standardisation des profils pour faire bonne figure face à des entreprises stéréotypées et maintenant elle nous dit qu'elle est pour ? Ca va pas la tête ! Si, si, ça va très bien, j'ai réfléchi ...

By Carole Fabre • July 20, 2009

Quand Twitter se met au e-commerce

Et bien ça donne Tweba ! Le principe est le un peu le meme que sur eBay, le vendeur crée un listing en rentrant les details sur son produit. Il peut le vendre aux enchères ou à prix fixe. L'acheteur enchérit sur le produit et à la fin règle la transaction. Les vendeurs et acheteurs peuvent ...

By Vanina Delobelle • July 20, 2009

Ways to spend your Social Capital

If you read the last to blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience base...

By Paul Dunay • July 20, 2009

The future of media and the rise of TV brands

Over the past year I've devoted a fair amount of space on this site to the changing nature of the media, in particular the decline of print. I thought it might be worth summarising all these points into one post, and then taking out a key conclusion - the continued strength of TV brands in the...

By Dirk Singer • July 20, 2009

7 Signs That You Are Now An Expert And Can Call Yourself One

As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs. Back story If you look at the byline of this article, it reads "Jacob Share, a job search expert, is the creator of JobMob..." It wasn't always that way. ...

By Dan Schawbel • July 20, 2009