Content Marketing: Page 532

  • Galileo and the Importance of Integrated Marketing Communications

    You might be wondering what an Italian physicist, mathematician, astronomer, and philosopher has to do with integrated marketing communications (IMC). Well, I consider Galileo a dot connector and integrated marketing communications is about marketers connecting dots so that your customers, prosp...

    By • July 21, 2009

  • Twittergate: le coup de trop pour Techcrunch et Michael Arrington ?

    MAJ 20/7/2009: Korben l'autre bloggeur concerné par la divulgation des documents pratés de Twitter, a repris l'information d'une possible action en justice contre lui et Techcrunch...dans un twiitMichael Arrington est le fondateur du célèbre Techcrunch, le blog le plus lu sur l'actualité du web,...

    By • July 20, 2009

  • Finalement ... le Personal Branding, je suis pour !

    Quoi ? Qu'est-ce qu'elle raconte ? Elle n'arrête pas d'alerter sur les dérives et les dangers d'une standardisation des profils pour faire bonne figure face à des entreprises stéréotypées et maintenant elle nous dit qu'elle est pour ? Ca va pas la tête ! Si, si, ça va très bien, j'ai réfléchi ...

    By • July 20, 2009

  • Quand Twitter se met au e-commerce

    Et bien ça donne Tweba ! Le principe est le un peu le meme que sur eBay, le vendeur crée un listing en rentrant les details sur son produit. Il peut le vendre aux enchères ou à prix fixe. L'acheteur enchérit sur le produit et à la fin règle la transaction. Les vendeurs et acheteurs peuvent ...

    By • July 20, 2009

  • Ways to spend your Social Capital

    If you read the last to blog posts on Social Search could it be a Google Killer and When is Amazon go Social, you would begin to get a glimpse of the web in the next 24 months. A very different web that brings your search results based on what your friends clicked on and a buying experience base...

    By • July 20, 2009

  • The future of media and the rise of TV brands

    Over the past year I've devoted a fair amount of space on this site to the changing nature of the media, in particular the decline of print. I thought it might be worth summarising all these points into one post, and then taking out a key conclusion - the continued strength of TV brands in the...

    By • July 20, 2009

  • 7 Signs That You Are Now An Expert And Can Call Yourself One

    As your personal brand grows, learn to recognize the moment when you can credibly claim that you are an expert. Here are some of those signs. Back story If you look at the byline of this article, it reads "Jacob Share, a job search expert, is the creator of JobMob..." It wasn't always that way. ...

    By • July 20, 2009

  • Born Digital

    Despite the claims of many millennials, the people truly "born digital" are still in pre-school or thereabouts and don't represent an entire generation as much as the children of the upper middle class whose parents are sufficiently wired as to leave them with constant access to the internet. ...

    By • July 20, 2009

  • Marketing and Pancakes

    If marketers think they've got it over consumers, especially when it comes to the 'mystique' of advertising, think again!I had breakfast with my 10-year-old daughter this morning - we shared one freakin' big pancake - awesome! (see below): Young Ruby pumped me for information on marketing as she...

    By • July 19, 2009

  • Has Twitter become more important than Google for traffic generation?

    Well, Danny Sullivan has put his finger on something many of us have been wondering about - how come the traffic from Social Media is much less than it ought to be and know it to be? "..... One leading argument has been that some Twitter applications on mobile devices load pages within the appl...

    By • July 19, 2009

  • Su Fei's Diary and China's Branded Entertainment

    Normandy Madden, of AdAge China discusses the rising phenomenon of sponsored content in China. The first such example was Ugly Betty, has been followed by Su Fei's diary. Adapted from "Sofia's Diary", which ran in portugal, the plot is co-created with Internet viewers through a series of polls. ...

    By • July 18, 2009

  • Channeling Our Inner Celebrity Through Twitter and Social Media

    Source: Valleywag After I finish the new (unannounced) book that I'm feverishly writing, I plan to finally pursue "Internet Famous - The rise of micro celebrity and the end of privacy." Alexia Tsotsis (disclosure, she's a dear friend) recently wrote an intriguing article at the LA Weekly entit...

    By • July 18, 2009

  • Les internautes chinois dépassent la population américaine

    Le CNNIC (China Internet Network Information Center) a publié hier son 24ème rapport sur l'Internet en Chine. L'Atelier vous livre ses premières analyses du marché. A la fin du mois du mois de juin 2009, la Chine totalisait 338 millions d'internautes. En six mois, ce sont donc 40 millions de no...

    By • July 17, 2009

  • 10 Reasons Why PR People Need to be on Twitter

    As Twitter continues to grow in stature and credibility, it's important that public relations practitioners (as well as other professionals in marketing and corporate communication fields) develop a deeper understanding as to what all the fuss is about.If you need reasons why you should be invo...

    By • July 17, 2009

  • "Almost All" Will be Charging for Content?

    First of all, the Financial Times is a true gem of a news organization and they have a really smart team of folks working on the digital side. Bottom line, I have a ton of respect for that team. There is much good insight and advice found in this interview however it is obscured by this one soun...

    By • July 17, 2009

  • The Grateful Dead and The Power of Sharing

    Skull & Roses logo from the Grateful Dead I grew up in Marin County, California just across the Golden Gate Bridge from San Francisco (OK - I lived at the Northern end of the county in Novato - but work with me here). Growing up in Marin, the Grateful Dead were always around. Whether it wa...

    By • July 17, 2009

  • This Spot Makes Me Puke

    Microsoft continues to stumble along its doomed quest for cool with a series of Internet videos that make absolutely no sense. One spot (above) was so incomprehensibly bad that popular outcry got it yanked. The campaign is purportedly targeted at Millennials, who are obviously defined by thei...

    By • July 17, 2009

  • Is much of social media monitoring snake oil - or have I missed something?

    I have recently had reason to focus on the area of monitoring of social media which has involved looking once more at the whole range of black box monitoring solutions that are out there. This has caused me deep feelings of confusion and uncertainty. The reason is this: when I do monitoring for...

    By • July 16, 2009

  • Loic LeMeur lance Seesmic web

    Seesmic c'est la startup californienne de Loic LeMeur, parmi les pionniers du blogging en France, Investisseur, organisateur de la célèbre conférence LeWeb et même responsable du volet web de la campagne présidentielle de Sarko. Aujourd'hui est annoncé le lancement de Seesmic Web, une interface ...

    By • July 16, 2009

  • Webcam Social Shopper : essayez vos vêtements à distance

    Acheter des vêtements par correspondance, sur Internet par exemple, ça a du bon. Surtout pendant les soldes ! On évite les files d'attente à la caisse, les bousculades, la chaleur, et tout et tout. Le seul souci, c'est qu'on ne peut pas essayer. De ce fait, à réception de la commande, soit ça...

    By • July 16, 2009

  • Le Web comme systeme complexe : une auto-organisation controlable ?

    Le Web comme systeme complexe : une auto-organisation controlable ? Rene DOURSAT , Directeur de l'Institut des Systemes Complexes (ISC), Paris- Ile de France David CHAVALARIAS, Chercheur a l'ISC Jean-Marie CHAUVET, societe de capital-risque LC-Capital Résumé:« Structurés sur plusieurs niv...

    By • July 16, 2009

  • MyVenturepad: A Best Practice in Social Media Marketing

    These days it seems like every time I check my email, connect to one of my favorite sites, or attend a conference on Web 2.0 or social media, I encounter the "social media cognoscenti" selling snake oil (research and white papers) in the form of "Best Practices in Social Media Marketing." I gu...

    By • July 16, 2009

  • Monster vs LinkedIn vs Twitter battle heats up

    These guys are spoiling for a fight.Just as the classified ad market was 'stolen' from newspapers by an upstart in San Francisco with a list server not a printing press -which is what Craigslist is after all -the employment + career solutions business has many forces aligned against it.Monster r...

    By • July 16, 2009

  • Friends With An Airline

    Late last month, American Airlines launched a social media campaign to register 10,000 New York area "friends" on Facebook. I think the program evidenced a number of neat ideas, though ultimately revealed the limitations of social media as currently defined.First, the smart stuff: the campaig...

    By • July 16, 2009

  • Consommateurs-blogueurs, le point sur vos droits et devoirs

    Plus de 20 000 000 de critiques d'hôtels et de restaurants postées par des internautes-voyageurs chez TripAdvisor. Chaque mois, 38 000 000 d'internautes consultent les recommandations des membres de Ciao avant d'acheter. En France, vozavi.com affiche fièrement au compteur 12 474 439 avis de con...

    By • July 15, 2009