Bad PR can work, but it's still the wrong thing

Bad PR can work. If it didn't, practitioners of bad PR wouldn't stay in business because their clients wouldn't keep coming back to them to do more of it.While there are dozens of bad PR categories, let's look at two broad ones, PR spam and unethical PR practices.PR spam is the favorite whipping...

By Shel Holtz • July 12, 2009

Measuring Brand Experiences In Social Media

What if a company was able to segment how their market perceives their product by each brand experience? Wouldn't such an ability to segment enable a company to guide product development by keeping tabs on the pulse of the marketplace, and how a company is measuring up to the competition in the...

By John Cass • July 11, 2009

Using Compete.com to find unusual sources of Traffic

Been trying to find something to post about today - but for some reason that's been tough. I hoped to write more about Compete.com's new offerings - but most of them are not working for me, yet; however, I was contacted by Compete yesterday and they will be giving me access to their full Enter...

By Marshall Sponder • July 10, 2009

Quelle campagne d'achat d'espaces pour développer sa notoriété ?

En fonction de l'objectif fixé, les campagnes d'achat d'espaces online se déclinent de manières différentes. Premier cas : la campagne de branding qui vise a construire ou développer sa visibilité auprès de la cible. Les principaux critères d'une campagne de notoriété Nombre de contacts (PAP o...

By Herve Bichot • July 10, 2009

Marketers: Consumers Just Aren't That Into You

If marketing were dating, we marketers would be the loneliest guys and gals at the dance. Our shortcoming certainly isn't our level of desire nor the amount of effort we dedicate trying to connect with those in the dating pool--we are lavish with our cash, we obsess about how we look and what ...

By Augie Ray • July 10, 2009

Les 7 qualités d'un bon marketeur

Il y a certains articles qu'il vaut mieux reprendre tel quels tellement ils expriment exactement votre pensée. C'est le cas avec ce dernier article d'Henri. Le marketing fait appel à des techniques dans deux univers : elle sont soit quantitatives soit qualitatives. Pour bien les maîtriser da...

By Vanina Delobelle • July 10, 2009

I have invites for BuzzStream beta

Paul May took me on a deep dive of his nifty online utility, BuzzStream, which I can best describe as a Customer Relationship Management (CRM) tool for managing influencer relationships. At its core, BuzzStream is a contact list that maintains information about and other online influencers with ...

By Shel Holtz • July 10, 2009

Facebook Advertising to Surpass MySpace by 2011

MySpace has been losing "face" over the course of the last year. With sliding traffic and attention as well as shifts in management and reductions in staff, MySpace is not only a place for friends, but also a place for skeptics. According to a Compete.com, Facebook received 122,559,672 unique ...

By Brian Solis • July 10, 2009

Social Media Marketing Spending to Rise or Plunge?

A new study from Forrester Research is predicting a shrinking ad market over the next five years, with a very positive prediction for online advertising: they expect the U.S.interactive ad market to reach $55 billion during that timeframe, meaning marketers will go from spending 12 percent of t...

By Oliver Hellriegel • July 9, 2009

The myth of loyalty

Customer loyalty is a fantasy created by companies, consultants and marketing agencies. So-called customer loyalty programs are often excellent marketing efforts. But, the responses they generate have nothing to do with loyalty. I'm not knocking precision marketers, the soundness of their tact...

By John Ribbler • July 9, 2009

Why Organizations Need 'Social Labs'

My background is in product development management and processes. One of the things that you learn is that the R part of R&D has to be managed and measured very different than the D part. Most large technology enterprises have dedicated teams focused on research that will not be commercial...

By Rachel Happe • July 9, 2009

Budgets on the rise for Social Media but ...

I wonder what exactly that budget will be spent on.Today, Mashable highlighted a Forrester report that forecasts budget spend in social media to "grow at an annual rate of 34 percent - faster than any other form of online marketing and double the average growth rate of 17 percent for all online...

By Michael Brito • July 9, 2009

CMO 2.0 Influencer Conversation with John Hagel, Co-Chairman of the Center For the Edge at Deloitte

I had a lot of fun conducting this CMO 2.0 Influencer Conversation with John Hagel, the Co-Chair of the Center For the Edge at Deloitte, and one of my all time favorite business thinkers.John started off by explaining the meaning behind the name of the center which he co-leads with John Seely Br...

By CMO Conversations • July 9, 2009

Marketing to Women in Social Media

Women are responsible for more than $5 trillion dollars of spending every year. We're a growing economic force in the world and more companies are recognizing the need to understand our preferences in much greater depth. SheSpeaks.com is a community of smart women created around this idea. "W...

By Sally Falkow • July 8, 2009

SWAG with a purpose

Ever run in a 5K (or longer) race? When you register, you almost always get a plastic bag filled with a whole bunch of crap and then your number to pin on your shirt. And that free t-shirt you get is the most gawd-awful thing you've ever seen. I don't even ask for one anymore. But I digress. I ...

By Brains on Fire • July 8, 2009

L' hyper-réactivité des médias sociaux : Michael Jackson et Roger Federer

Au delà de parler de la force que peut représenter aujourd'hui les médias sociaux, aux premiers rangs desquels Facebook et Twitter, pour permettre aux internautes d'échanger et de diffuser rapidement une information ou un événement, je souhaitais m'arrêter sur deux événements bien distincts de ...

By Cedric DENIAUD • July 8, 2009

A round up of Twitter stats - 3/4 joined Jan to May 2009, 60%+ in US

Erin Lamberty pointed me towards this 'in depth look inside the Twitter world' by Sysomos, which involved the company looking at 11.5 million Twitter accounts. The full report is here, but a few key points: Most - in fact almost three quarters - of Twitter users joined in the first five months...

By Dirk Singer • July 8, 2009

Google New Chrome Operating System

Google has just announced their latest new major initiative: an open-source operating system dubbed Google Chrome OS. The press release on the official Google blog reads in part:"Google Chrome OS is an open source, lightweight operating system that will initially be targeted at netbooks. Later t...

By Collins Mbalo • July 8, 2009

Esprit de Saison ® : EN 2009, La Vie Claire demande croissante de fruits et légumes bio

En juin 2009, l'Agence BIO a présenté ses derniers chiffres : en 2008, les ventes de produits alimentaires bio ont progressé de 25% ! En tête des rayons les plus prisés, les fruits et légumes, qui représentent 17% du marché. Pionnier sur le secteur de la Bio, La Vie Claire propose chaque semain...

By Pascal Gibert • July 8, 2009

Quelle est la meilleur campagne publicitaire au monde ?

Pour sa campagne publicitaire, quelle est la marque qui a utilisé avec succès la télévision, la presse, la radio, le SMS, Twitter, Facebook, Youtube, MySpace et les jeux vidéo ? Qui bénéficiait d'une force de vente de 2 millions de personnes et a reçu de l'argent de la part de 3 millions d'indiv...

By Laurent Maisonnave • July 8, 2009

What's really going on underneath the market craziness of social media?

Part I of this series introduced the subject of social media as a phenomenon that is changing marketing dramatically. This installment looks more deeply at the undercurrent trends for which social media is cause and effect. Read the full article.Part II: CMO Guide to Social MediaBefore you can ...

By Dana Theus • July 7, 2009

Use A Creative Commons License As An Online Marketing Tool

image credit: Sergio Tudela via Flickr (cc 3.0)A Creative Commons license is an simple way to encourage others to share, remix, and reuse your digital content. If you're publishing material of any variety to the web and looking to have it spread, licensing your work under Creative Commons is s...

By Lee Odden • July 7, 2009

PR 2.0 will double your workload

After discussing the inauthentic nature of PR in my last post, I hope you know that I do respect and enjoy being part of the PR profession (well, except those PR areas that are broken) and truly believe that most PR folks are engaging in PR in a way that is effective. That said, I still believe ...

By Beth Harte • July 7, 2009

FastTrac Entrepreneurs: It's not a question of whether you have a website, it's what comes next.

A week ago today I "graduated" from an entrepreneurship course called FastTrac® New Venture™, which is sponsored by the Kauffman Foundation (yes, the one that underwrites NPR & PBS). It was administered by the Michigan Small Business & Technology Development Center (MISBTDC). It seems...

By Stacy Lukas • July 7, 2009

Une radio évangeliste cible les tunisiens à travers les Facebook Ads

La jeunesse tunisienne est dans le collimateur d'évangélistes High Tech. De nouveaux missionnaires se serviraient-ils de Facebook pour convertir nos internautes au christianisme ?Facebook est un véritable phénomène de masse chez les internautes tunisiens. Plus de 600.000 en sont membres et un bo...

By Mehdi Lamloum • July 7, 2009