Content Marketing: Page 582

  • What Viral Brand Videos Look Like in China

    Video sharing sites are some of the most popular internet sites in China. With more than 250 million internet users, there are literally dozens of these highly trafficked sites, YouKu.com being the leader. It seems the American conception of the "viral branded videos" has started to take root i...

    By • Dec. 14, 2008

  • Mike Arrington stars in The Ugly American

    It's been awhile since we had a good "bitchmeme" flare up on Techmeme, so now is as good a time as any, I suppose. In this case, it's a cross-cultural, multi-continent event involving Mike Arrington of TechCrunch, LeWeb organizer (and TechCrunch partner) Loic LeMeur of Seesmic, and a cast of tho...

    By • Dec. 14, 2008

  • Visited Philadelphia and The Barnes Collection yesterday - thoughts about it

    Actually, yesterday I was in Philadelphia for a visit to the Barnes Foundation At The Barnes Collection (I wrote the first post while on the Bolt Bus coming back to NYC) and put up footage from my visit At The Barnes Foundation - 2 (I'm pretty lousy at making videos, I've decided - though some o...

    By • Dec. 14, 2008

  • ROI Smoke and Mirrors - social media metrics based on investments in the future

    I attended five social media, intranet or other online media conferences this year. I met some hundred experienced media managers, online directors, software providers or consultants.And I asked every single one of them (if I talked to them more than three or five sentences), how they measure th...

    By • Dec. 12, 2008

  • Twittering & Business

    I had a conversation with some high tech executives today exploring the value of twitter for business. The response was not a surprise: "Come on Axel, you are kidding me. I would fire my managers if they waste their time with those toys". I responded: "OK OK I understand your reservation, but ...

    Dec. 12, 2008

  • Viral Marketing I - How much can I get you to eat?

    Lotus Foundations was launched globally by IBM a few months ago however I have treated this as a soft launch here in New Zealand. Next year I hope to dedicate some time to promoting this solution into the marketplace and I was wondering what would be the best use of my time? 1. Building technica...

    By • Dec. 12, 2008

  • Scott FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company

    The Ford Motor Company is one of America's iconic brand names recognized worldwide: one of the so-called 'Big Three' US automakers - the other two being General Motors and Chrysler - all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout, wi...

    By • Dec. 12, 2008

  • Using Your SEO and Analytics to Create a Social Media Strategy

    One thing I don't hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people, objectives, strategy, technology) method and if you listen to any other consultant they will all say...

    By • Dec. 11, 2008

  • Getting started with enterprise social networking

    Last week, I had the pleasure of speaking at the annual Online Information conference in London, filling for Richard Denison from BT who was otherwise engaged. I tried to stick roughly to the topic he had planned to cover, which was online social networking inside the enterprise. The slides of ...

    By • Dec. 11, 2008

  • Le modèle d'affaires du Père Noël est déficient

    Récemment, je vous parlais du retour en force du modèle d'affaires. He bien, le Père Noël est dans le trouble et il appert qu'il va demander à la banque centrale de refinancer ses opérations qui prennent l'eau. Entre autres, c'est à cause du réchauffement climatique, la neige fond et ses inst...

    By • Dec. 11, 2008

  • Does size matter?

    My nephew Chad just wrote me an email about a project he's working on and he made an interesting remark: "Church members in smaller services sing louder per person than larger ones because they sense a greater responsibility to make a joyful noise. That isn't as much a measure on anyone's faith...

    By • Dec. 10, 2008

  • Fake Your Way to Being a Social Media Expert: Strategies for Keeping Up

    As with most things, the more you know about social media and online community, the more you realize you don't know. What's more, you can't know everything, because there's just too much stuff going on.So how can you keep up and find out about developments that are genuinely going to be useful to...

    By • Dec. 10, 2008

  • 15 questions the small business owner will ask about social media

    I was reading Peter Kim's wiki of social media marketing examples which I highly recommend, and thought that I'd follow that up with the following short post about the types of questions and comments you might be getting from business owners about social media. This differs somewhat from say Chr...

    By • Dec. 10, 2008

  • Down on Mayne Street?

    So it appears that the emergence of Kenny Mayne and his full-tilt comedy moments is just the sign of things to come for ESPN. The "Worldwide Leader in Sports" seems to be looking to expand its online repertoire, and "Mayne Street" is just the beginning. What once was offered as a free service t...

    By • Dec. 10, 2008

  • Fidélisation client : problématiques et solutions

    Parce que la problématique de la fidélisation client restera toujours un challenge pour les entreprises Olivier Bender en a fait son sujet pour son second livre blanc (Ã lire le premier sur le Marketing en essayant d'y apporter bon nombre de réponses. Des études de cas, différentes solutions,...

    By • Dec. 10, 2008

  • Social Graphs Are Everywhere... We just weren't paying attention.

    Yesterday, Derek Stacey, a colleague of mine at Razorfish sent me this article: http://gigaom.com/2008/12/08/yahoo-plans-to-launch-a-mail-app-platform/. We worked together on a nifty project aiming to aggregate and blend both social and email experiences from numerous sources into a seamless a...

    By • Dec. 10, 2008

  • To Facebook Or Not to Facebook, That Is my Question

    At a recent professional networking event, a colleague told me she uses all social media for work and personal life. "It is all one big mash-up" she said, there is no reason to try to seperate them. Hmm. Then I got to talking to another colleague recently at lunch. Like me, she uses some social...

    By • Dec. 9, 2008

  • A Wiki of Social Media Marketing Examples

    Over the weekend, I created a framework to port A List of Social Media Marketing Examples into a wiki. I also invited the 166 people who've left comments on that post to become the initial collaborators in the new effort. (At least I tried to...Google Sites seems to have had a delivery problem....

    By • Dec. 9, 2008

  • Top 5 Gift Books For Online Marketers

    As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you. I've written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the...

    By • Dec. 9, 2008

  • Cool Keyword Suggestion Tool for YouTube

    If YouTube is in your marketing mix, you'll love this free tool called Soovle. This free tool gives you keyword suggestions which you can then use when optimizing "on-page" video ranking factors like Titles, Descriptions and Tags of your videos. Quick note: Before Google implemented their Sug...

    By • Dec. 9, 2008

  • Définition: Digital Native

    Illustration trouvée chez Half-Day Link to original post

    By • Dec. 9, 2008

  • YouTube as a discussion destination

    Guitar virtuoso Joe Satriani has sued Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used "substantial original portions" of his song If I Could Fly from 2004, seeking damages for "any and all profits." The lawsuit has been filed in Los Angeles federal court...

    By • Dec. 9, 2008

  • Ecosysteme de l'information (2/5): P2P news

    Si toute personne avec un cellulaire peut instantanément "informer la planète" via un simple message texte: peut-on dire que le "journalisme citoyen" détrône sur deux fronts les médias traditionnels : rapidité et quantité? Les micro-messageries s'imposent comme un acteur de premier plan pour "éc...

    By • Dec. 9, 2008

  • Equity, Schmecklity

    Dow Chemical Co. is going to whack 5,000 employees, or 11% of its total workforce, and will tell another 6,000 contractors to sit on their hands until further notice. So much for the human element. The Human Element is the corporate branding campaign that Dow has been running since 2006. It's...

    By • Dec. 9, 2008

  • Sur les creative commons

    Ca commence avec : "What does it mean to be human if we don't have a shared culture ?" Vu chez Stephie. Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Dec. 9, 2008