Content Marketing: Page 582

  • Fake Your Way to Being a Social Media Expert: Strategies for Keeping Up

    As with most things, the more you know about social media and online community, the more you realize you don't know. What's more, you can't know everything, because there's just too much stuff going on.So how can you keep up and find out about developments that are genuinely going to be useful to...

    By • Dec. 10, 2008

  • 15 questions the small business owner will ask about social media

    I was reading Peter Kim's wiki of social media marketing examples which I highly recommend, and thought that I'd follow that up with the following short post about the types of questions and comments you might be getting from business owners about social media. This differs somewhat from say Chr...

    By • Dec. 10, 2008

  • Down on Mayne Street?

    So it appears that the emergence of Kenny Mayne and his full-tilt comedy moments is just the sign of things to come for ESPN. The "Worldwide Leader in Sports" seems to be looking to expand its online repertoire, and "Mayne Street" is just the beginning. What once was offered as a free service t...

    By • Dec. 10, 2008

  • Fidélisation client : problématiques et solutions

    Parce que la problématique de la fidélisation client restera toujours un challenge pour les entreprises Olivier Bender en a fait son sujet pour son second livre blanc (Ã lire le premier sur le Marketing en essayant d'y apporter bon nombre de réponses. Des études de cas, différentes solutions,...

    By • Dec. 10, 2008

  • Social Graphs Are Everywhere... We just weren't paying attention.

    Yesterday, Derek Stacey, a colleague of mine at Razorfish sent me this article: http://gigaom.com/2008/12/08/yahoo-plans-to-launch-a-mail-app-platform/. We worked together on a nifty project aiming to aggregate and blend both social and email experiences from numerous sources into a seamless a...

    By • Dec. 10, 2008

  • To Facebook Or Not to Facebook, That Is my Question

    At a recent professional networking event, a colleague told me she uses all social media for work and personal life. "It is all one big mash-up" she said, there is no reason to try to seperate them. Hmm. Then I got to talking to another colleague recently at lunch. Like me, she uses some social...

    By • Dec. 9, 2008

  • A Wiki of Social Media Marketing Examples

    Over the weekend, I created a framework to port A List of Social Media Marketing Examples into a wiki. I also invited the 166 people who've left comments on that post to become the initial collaborators in the new effort. (At least I tried to...Google Sites seems to have had a delivery problem....

    By • Dec. 9, 2008

  • Top 5 Gift Books For Online Marketers

    As you plan for Christmas, Hanukkah, or other holidays this season, you might have a marketer, writer, or advertising person on your list. If so, this is the post for you. I've written before about the need for marketing folks to always be studying, constantly learning their craft. Here are the...

    By • Dec. 9, 2008

  • Cool Keyword Suggestion Tool for YouTube

    If YouTube is in your marketing mix, you'll love this free tool called Soovle. This free tool gives you keyword suggestions which you can then use when optimizing "on-page" video ranking factors like Titles, Descriptions and Tags of your videos. Quick note: Before Google implemented their Sug...

    By • Dec. 9, 2008

  • Définition: Digital Native

    Illustration trouvée chez Half-Day Link to original post

    By • Dec. 9, 2008

  • YouTube as a discussion destination

    Guitar virtuoso Joe Satriani has sued Coldplay for copyright infringement over claims that their hit single, Viva La Vida, used "substantial original portions" of his song If I Could Fly from 2004, seeking damages for "any and all profits." The lawsuit has been filed in Los Angeles federal court...

    By • Dec. 9, 2008

  • Ecosysteme de l'information (2/5): P2P news

    Si toute personne avec un cellulaire peut instantanément "informer la planète" via un simple message texte: peut-on dire que le "journalisme citoyen" détrône sur deux fronts les médias traditionnels : rapidité et quantité? Les micro-messageries s'imposent comme un acteur de premier plan pour "éc...

    By • Dec. 9, 2008

  • Equity, Schmecklity

    Dow Chemical Co. is going to whack 5,000 employees, or 11% of its total workforce, and will tell another 6,000 contractors to sit on their hands until further notice. So much for the human element. The Human Element is the corporate branding campaign that Dow has been running since 2006. It's...

    By • Dec. 9, 2008

  • Sur les creative commons

    Ca commence avec : "What does it mean to be human if we don't have a shared culture ?" Vu chez Stephie. Pas mal de thématiques seront abordées : le Web 2.0, Internet, le marketing 2.0, la formation, les moteurs de recherche... Je suis une "touche à tout" !

    By • Dec. 9, 2008

  • The 12 for 12,000 Challenge in 2009

    Image by krystynana via Flickr I've been thinking a lot lately about the world around me, around us. When the economy is so bad and much of the future is uncertain, it's easy to forget that as bad as we have it, there will always be someone worse off. Illness; poverty; hunger; abuse; these a...

    Dec. 9, 2008

  • Facebook Apps: Brand Graveyards?

    Pic: Adweek Over at Adweek, Brian Morrissey makes a very strong argument that Facebook advertiser applications are finding very few takers. His overview entitled Apps: The Newest Brand Graveyard, lists four brands with Facebook Apps that are struggling to find users - Fed Ex [1,500 users,] Ford...

    By • Dec. 8, 2008

  • Quelques réseaux sociaux écolos

    Pour ceux et celles qui veulent s'impliquer un peu et qui sont fans de réseaux sociaux, je vous invite à lire l'article du très chouette site Ecolo Info qui leur est consacré. Le premier avantage de l'article c'est qu'il met bien en évidence le fait qu'il y a des réseaux sociaux généraux comme...

    By • Dec. 8, 2008

  • Facebook : pourquoi il ne faut pas supprimer votre compte

    Ne l'ayant pas vue en direct, cette émission n'a pas provoqué chez moi "un pic d'adrénaline", mais elle a plutôt apporté Ã mon blog un joli pic de visites : la petite note ("comment supprimer son compte Facebook") écrite début janvier a tout simplement fait doubler son trafic, redirigeant vers...

    By • Dec. 8, 2008

  • Want more twitter followers? Fuhgetaboutit.

    There's so much talk lately about getting more followers on twitter. If you're a beekeeper do you really need 800 graphic designers following you? The "trick" to attracting a mix of followers you enjoy interacting with is to just forget about it. Forget the numbers - Look at your twitter strea...

    By • Dec. 8, 2008

  • Thank You! Celebrating my blog's 2 year anniversary

    In the spirit of Customers Rock!, I want to take a moment and say THANK YOU to all of you who have contributed in some way over the past 2 years. I am very excited to be celebrating this milestone with all of you! This past year has been an exciting one for me and for the blog. Let's take a...

    By • Dec. 8, 2008

  • Devils in the Workplace - part 2

    What does this work devil phenomenon tell us about the modern workplace? It tells us that in spite of the rhetoric about caring for staff, the reality is that as long a manager is seen as delivering results it does not matter what damage is done to the human beings involved in the process.If the...

    Dec. 7, 2008

  • Why Backtype points to the future of PR

    According to Todd Defren: "Excuses for not doing supremely excellent (PR) work are dwindling yet again, thanks to a new service called BackType. BackType lets you "find, follow and share comments from across the web." Whenever you fill out the "URL" field in a blog's comment form, BackType trac...

    By • Dec. 6, 2008

  • News media bad at escapism...and selling brands

    A study by Experian informs us that "when Americans want to escape, the last place they'll turn it to the news." So...do you reckon it could be because the news these days is filled with things like this, this or this? Anyway, the take-out of this is that news programmes, magazines or websites ...

    By • Dec. 6, 2008

  • Steve Ballmer on Yahoo Acquisition

    He may be a puppet, bt at least he is showing some real emotions.One tends to get the feeling that Mr. Ballmer was a "I'm taking my ball and going home" kind of kid. May we add that the puppet version of Ballmer is somehow less cartoonish than the real Steve. I will refrain from making the obvi...

    By • Dec. 6, 2008

  • We Blog the World Takes on South Africa

    Starting on November 29 our friend Renee Blodgett, along with a handful of other bloggers from around the world, embarked on an exciting adventureâ€"a 9-day tour in South Africa, from the North to South and back again, exploring South African innovation. South Africa's International Marketing...

    By • Dec. 6, 2008