Content Marketing: Page 583

  • Pour une France numérique

    Le collectif Renaissance Numérique, sous la houlette de François-Xavier Hussherr et avec le soutien de Patrick Devedjian, président du Conseil Général des Hauts-de-Seine, organisait hier le colloque"Pour Une France Numérique" à Nanterre. Le thème principal partait du constat que notre pays a...

    By • Dec. 6, 2008

  • Tellement vrai !

    Que ce soit en tant que client ou comme fournisseur j'aime bien me rappeler cela régulièrement dans le cadre d'une gestion de projet ;-)Mediaventilo vous aide à mieux comprendre les innovations Web 2.0 et la communication sur les médias sociaux.

    By • Dec. 6, 2008

  • Mon Boomerang à moi

    Ça me fait toujours drôle d'aller aux Boomerangs et de passer l'année à vomir sur les sites Flash. Je persiste et signe, beaucoup des sites gagnants sont des sites de merdes. À cet effet, je ne vous parlerai pas du grand gagnant parce que j'ai déjà dit que je n'en parlerai pas et que le stri...

    By • Dec. 6, 2008

  • Marketing During A Recession: Social Media Tipping Point?

    Marketing during a recession is a multifaceted topic and that's why this week has been devoted to subjects like how recessions are opportunities to gain market share, the illusion of stability in marketing, the role of risk and of failure. I would like to end this week-long series by asking wh...

    By • Dec. 5, 2008

  • How to increase your blog readership and Twitter following

    I awoke this morning to find that I had an unusually high volume of Twitter follows, my blog readership hit a new high mostly from incoming Twitter traffic, and I have a new email subscriber (hello new email subscriber) and I didn't know why. Then I opened up my Google blog reader and read the e...

    By • Dec. 5, 2008

  • LinkedIn Poll: 'Would you recommend your current company as a great place to work?'

    I just took a LinkedIn poll 'Would you recommend your current company as a great place to work?' and results were quite interesting and bit surprising to me. I wonder if these results would be different if we weren't in a recession. Maybe employees are appreciating their employers more under to...

    By • Dec. 5, 2008

  • Social Media for Engagement

    I was presented with something new tonight,while at a party gathering, and on my way home, on the A Train, to Brooklyn. What if Social Media and Web Analytics can "create" engagement, not just measure it? What if applications are created that encourage people to comment on blogs and social netwo...

    By • Dec. 5, 2008

  • Quand le citoyen donne une leçon d'économie de l'immatériel

    Conjuguant efficacement l'actualité (quand Obama passe la communication gouvernementale sous Créative Commons) et l'abracadabrantesque (les fascinantes aventures de Free Our Data au Royaume-Uni), je ne peux que vous inviter à dévorer le fascinant et jubilatoire billet de Jean-Marc Manach sur I...

    By • Dec. 4, 2008

  • "PR is so over": why Dennis Howlett is right

    Dennis Howlett has thrown a veritable grenade into the PR trenches with his latest post, PR is so over. Dennis is angry as hell and he's not going to take it any more. "After 17 years, I've come to the end of putting up with what most PR offers. It is time to draw a line in the sand. Accordingly...

    By • Dec. 4, 2008

  • Slicing and Dicing A List of Social Media Marketing Examples

    Since starting a list of social media marketing examples, I've seen some great work to frame content for specific uses: By technology/media type I posted a framework on Mashable called The 22 Step Social Media Marketing Plan Ray Schiel has listed almost all the examples by category By countr...

    By • Dec. 4, 2008

  • ACTION ET INNOVATION DANS LE MONDE DE L'INTELLIGENCE ECONOMIQUE 2.0

    Le monde de la maîtrise de lÂ'information stratégique, souvent appelée « Intelligence économique », me passionne depuis toujours. Son développement dans le monde des nouvelles technologies et particulièrement sur Internet me semble primordial. CÂ'est pourquoi je dédie ce blog à tout ce qui fa...

    By • Dec. 4, 2008

  • The ROI of Measuring Social Media ROI

    You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that "something" needs to be worth more than or as much as what was put in...why? Let's say your company set up a social media campaign that cost 100k a year. The...

    By • Dec. 4, 2008

  • Greanpeace : les bons et les mauvais élèves

    Le guide classe 18 grands groupes proposant des ordinateurs personnels, téléphones portables, télévisions, consoles de jeu, selon leur comportement "vert" ou moins "vert". Carton rouge à Nintendo et Carton vert à Nokia qui n'est pas, cependant, irréprochable. Pas mal de thématiques seront ...

    By • Dec. 4, 2008

  • I'm not the only one questioning Pepsi's Unfriendlyfeed

    A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways - Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post 'How Coke and Pepsi are wasting their online s...

    By • Dec. 4, 2008

  • More Reasons for Optimism in WiMAX Technology

    Is the global economic outlook getting you down? Does the business section of your local newspaper depress you? Fortunately, there's hope, in the form of a quick Google search: there is plenty of news on WiMAX technology floating around the Internet this week, and most of it positive. Our first...

    By • Dec. 3, 2008

  • PR is so over

    After 17 years, I've come to the end of putting up with what most PR offers. It is time to draw a line in the sand. Accordingly, any PR that emails me gets this standard response: "I've stopped accepting email pitches. Please follow me on Twitter and pitch in 140 characters or less." Why be so d...

    By • Dec. 3, 2008

  • Are we asking the right questions?

    A whole lot of questions are being asked about whether the Twitter #mumbai feed was citizen journalism or not. Many 'sides' are emerging in this debate. I found this post (thru' a tweet by @MaryHodder) which asks How Should Journalists Use Twitter? I'm not so sure it's the right question to be ...

    By • Dec. 3, 2008

  • Marketing During A Recession: The Illusion Of Stability

    Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place. It doesn't matter whether you are a college senior majoring in marketi...

    By • Dec. 2, 2008

  • TweetRocket Follow Up: Twitter Responds!

    Last week, I cleared my head of this Twitter Monetization idea I dubbed, TweetRocket. My thought was a sort of newbie Twitter directory that could help new users, while at the same time, give Twitter an opportunity to make some money off advertising, listings, etc., The goal was not to impose o...

    By • Dec. 2, 2008

  • Pownce ferme

    Pownce a été acquis par Six Apart. Première conséquence, ce service de communauté, de micro-blogging (à la Twitter) et de partage de fermera ses portes le 15 décembre. Dépêchez-vous à exporter vos données.Si vous souhaitez conserver votre contenu, utilisez l'outil d'exportation à pownce.com/s...

    By • Dec. 2, 2008

  • Mon passage à Christiane Charrette et signet choisis...

    Crédit: Christian Côté, Société Radio-Canada Je sors à peine de chez madame Christiane Charrette et je suis encore fébrile de cette rencontre avec cette femme extraordinaire qu'est madame Charrette, mais aussi de la rencontre de Madame Vanessa Van Durme avec qui j'ai eu le bonheur de dialoguer ...

    By • Dec. 2, 2008

  • Yahoo Pipes Video: 2 Minute Quick Vanity Feed Demo

    If you haven't already watched my 2 Minute Yahoo Pipes Introductory Demo, you might want to back up and start by watching it. This quick vanity feed demo builds on the concepts learned in the introduction with a practical example of how to create a quick and dirty vanity feed using Yahoo Pipes....

    By • Dec. 2, 2008

  • Reader Poll: Best Blog Analytics Software

    There are more companies blogging now than ever. How do you measure results? Measuring the social web is a different thing than what most web analytics packages offer. It can be easy to start a blog, but making it successful requires an excellent feedback mechanism. Blog analytics is one of thos...

    By • Dec. 2, 2008

  • Tweeting For Business

    We talked not too terribly long ago about Twittering Tactically, that is using Twitter in a tactical fashion for business purposes. I've seen a lot more businesses adopting Twitter for making social connections that advance their business. Let's focus on some of the better ones. Cruise Source, ...

    By • Dec. 2, 2008

  • How to Measure Engagement on Twitter

    If you use email as part of your online marketing strategy, then naturally you monitor a variety of metrics after every email you send out - how many people are subscribing and unsubscribing to your emails, what links are being clicked on, forwards, etc. By doing this, you can make decisions re...

    By • Dec. 2, 2008