The 12 for 12,000 Challenge in 2009

Image by krystynana via Flickr I've been thinking a lot lately about the world around me, around us. When the economy is so bad and much of the future is uncertain, it's easy to forget that as bad as we have it, there will always be someone worse off. Illness; poverty; hunger; abuse; these a...

Dec. 9, 2008

Facebook Apps: Brand Graveyards?

Pic: Adweek Over at Adweek, Brian Morrissey makes a very strong argument that Facebook advertiser applications are finding very few takers. His overview entitled Apps: The Newest Brand Graveyard, lists four brands with Facebook Apps that are struggling to find users - Fed Ex [1,500 users,] Ford...

By Dave Allen • Dec. 8, 2008

Quelques réseaux sociaux écolos

Pour ceux et celles qui veulent s'impliquer un peu et qui sont fans de réseaux sociaux, je vous invite à lire l'article du très chouette site Ecolo Info qui leur est consacré. Le premier avantage de l'article c'est qu'il met bien en évidence le fait qu'il y a des réseaux sociaux généraux comme...

By Emilie Ogez • Dec. 8, 2008

Facebook : pourquoi il ne faut pas supprimer votre compte

Ne l'ayant pas vue en direct, cette émission n'a pas provoqué chez moi "un pic d'adrénaline", mais elle a plutôt apporté Ã mon blog un joli pic de visites : la petite note ("comment supprimer son compte Facebook") écrite début janvier a tout simplement fait doubler son trafic, redirigeant vers...

By Remi Barra • Dec. 8, 2008

Want more twitter followers? Fuhgetaboutit.

There's so much talk lately about getting more followers on twitter. If you're a beekeeper do you really need 800 graphic designers following you? The "trick" to attracting a mix of followers you enjoy interacting with is to just forget about it. Forget the numbers - Look at your twitter strea...

By Lisa Hoffmann • Dec. 8, 2008

Thank You! Celebrating my blog's 2 year anniversary

In the spirit of Customers Rock!, I want to take a moment and say THANK YOU to all of you who have contributed in some way over the past 2 years. I am very excited to be celebrating this milestone with all of you! This past year has been an exciting one for me and for the blog. Let's take a...

By Becky Carroll • Dec. 8, 2008

Devils in the Workplace - part 2

What does this work devil phenomenon tell us about the modern workplace? It tells us that in spite of the rhetoric about caring for staff, the reality is that as long a manager is seen as delivering results it does not matter what damage is done to the human beings involved in the process.If the...

Dec. 7, 2008

Why Backtype points to the future of PR

According to Todd Defren: "Excuses for not doing supremely excellent (PR) work are dwindling yet again, thanks to a new service called BackType. BackType lets you "find, follow and share comments from across the web." Whenever you fill out the "URL" field in a blog's comment form, BackType trac...

By Andrew Smith • Dec. 6, 2008

News media bad at escapism...and selling brands

A study by Experian informs us that "when Americans want to escape, the last place they'll turn it to the news." So...do you reckon it could be because the news these days is filled with things like this, this or this? Anyway, the take-out of this is that news programmes, magazines or websites ...

By Dirk Singer • Dec. 6, 2008

Steve Ballmer on Yahoo Acquisition

He may be a puppet, bt at least he is showing some real emotions.One tends to get the feeling that Mr. Ballmer was a "I'm taking my ball and going home" kind of kid. May we add that the puppet version of Ballmer is somehow less cartoonish than the real Steve. I will refrain from making the obvi...

By Dave Donars • Dec. 6, 2008

We Blog the World Takes on South Africa

Starting on November 29 our friend Renee Blodgett, along with a handful of other bloggers from around the world, embarked on an exciting adventureâ€"a 9-day tour in South Africa, from the North to South and back again, exploring South African innovation. South Africa's International Marketing...

By Ayelet Noff • Dec. 6, 2008

Pour une France numérique

Le collectif Renaissance Numérique, sous la houlette de François-Xavier Hussherr et avec le soutien de Patrick Devedjian, président du Conseil Général des Hauts-de-Seine, organisait hier le colloque"Pour Une France Numérique" à Nanterre. Le thème principal partait du constat que notre pays a...

By Mickael Guillois • Dec. 6, 2008

Tellement vrai !

Que ce soit en tant que client ou comme fournisseur j'aime bien me rappeler cela régulièrement dans le cadre d'une gestion de projet ;-)Mediaventilo vous aide à mieux comprendre les innovations Web 2.0 et la communication sur les médias sociaux.

By Loukouman Amidou • Dec. 6, 2008

Mon Boomerang à moi

Ça me fait toujours drôle d'aller aux Boomerangs et de passer l'année à vomir sur les sites Flash. Je persiste et signe, beaucoup des sites gagnants sont des sites de merdes. À cet effet, je ne vous parlerai pas du grand gagnant parce que j'ai déjà dit que je n'en parlerai pas et que le stri...

By Michelle Blanc • Dec. 6, 2008

Marketing During A Recession: Social Media Tipping Point?

Marketing during a recession is a multifaceted topic and that's why this week has been devoted to subjects like how recessions are opportunities to gain market share, the illusion of stability in marketing, the role of risk and of failure. I would like to end this week-long series by asking wh...

By DJ Francis • Dec. 5, 2008

How to increase your blog readership and Twitter following

I awoke this morning to find that I had an unusually high volume of Twitter follows, my blog readership hit a new high mostly from incoming Twitter traffic, and I have a new email subscriber (hello new email subscriber) and I didn't know why. Then I opened up my Google blog reader and read the e...

By Josh Peters • Dec. 5, 2008

LinkedIn Poll: 'Would you recommend your current company as a great place to work?'

I just took a LinkedIn poll 'Would you recommend your current company as a great place to work?' and results were quite interesting and bit surprising to me. I wonder if these results would be different if we weren't in a recession. Maybe employees are appreciating their employers more under to...

By Jamshed Wadia • Dec. 5, 2008

Social Media for Engagement

I was presented with something new tonight,while at a party gathering, and on my way home, on the A Train, to Brooklyn. What if Social Media and Web Analytics can "create" engagement, not just measure it? What if applications are created that encourage people to comment on blogs and social netwo...

By Marshall Sponder • Dec. 5, 2008

Quand le citoyen donne une leçon d'économie de l'immatériel

Conjuguant efficacement l'actualité (quand Obama passe la communication gouvernementale sous Créative Commons) et l'abracadabrantesque (les fascinantes aventures de Free Our Data au Royaume-Uni), je ne peux que vous inviter à dévorer le fascinant et jubilatoire billet de Jean-Marc Manach sur I...

By Alexis MONS • Dec. 4, 2008

"PR is so over": why Dennis Howlett is right

Dennis Howlett has thrown a veritable grenade into the PR trenches with his latest post, PR is so over. Dennis is angry as hell and he's not going to take it any more. "After 17 years, I've come to the end of putting up with what most PR offers. It is time to draw a line in the sand. Accordingly...

By Andrew Smith • Dec. 4, 2008

Slicing and Dicing A List of Social Media Marketing Examples

Since starting a list of social media marketing examples, I've seen some great work to frame content for specific uses: By technology/media type I posted a framework on Mashable called The 22 Step Social Media Marketing Plan Ray Schiel has listed almost all the examples by category By countr...

By Peter Kim • Dec. 4, 2008

ACTION ET INNOVATION DANS LE MONDE DE L'INTELLIGENCE ECONOMIQUE 2.0

Le monde de la maîtrise de lÂ'information stratégique, souvent appelée « Intelligence économique », me passionne depuis toujours. Son développement dans le monde des nouvelles technologies et particulièrement sur Internet me semble primordial. CÂ'est pourquoi je dédie ce blog à tout ce qui fa...

By Hugo Cousin • Dec. 4, 2008

The ROI of Measuring Social Media ROI

You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that "something" needs to be worth more than or as much as what was put in...why? Let's say your company set up a social media campaign that cost 100k a year. The...

By Jacob Morgan • Dec. 4, 2008

Greanpeace : les bons et les mauvais élèves

Le guide classe 18 grands groupes proposant des ordinateurs personnels, téléphones portables, télévisions, consoles de jeu, selon leur comportement "vert" ou moins "vert". Carton rouge à Nintendo et Carton vert à Nokia qui n'est pas, cependant, irréprochable. Pas mal de thématiques seront ...

By Emilie Ogez • Dec. 4, 2008

I'm not the only one questioning Pepsi's Unfriendlyfeed

A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways - Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post 'How Coke and Pepsi are wasting their online s...

By Dan Thornton • Dec. 4, 2008