Content Marketing: Page 581

  • Data Driven: People don't like advertisting??!!

    Like those crazy government funded studies to prove that death is the result of dying or eating makes you full, here is another study which provides overwhelming evidence to the obvious; people don't like advertising. However, in the author's defense, despite this ubiquitous truth, businesses c...

    By • Dec. 16, 2008

  • Learning About Social Media

    Within a span of one week, I attended two different events. The first one was at the Rotman School of Business, University of Toronto, where new media strategist, Rahaf Harfoush, talked about her role in Barack Obama's social media campaign team, and how effective social media tactics can be w...

    By • Dec. 16, 2008

  • Twitter Group Alternative Technique On Keeping Tabs On Your Faves

    Twitter Groups Twitter does not technically have a Grouping Option and thus the Twitter #Hashtag was born. The Twitter Hashtag explanation can be found here in my previous post. Twitter groups are highly sought-after due to the need of Organization. Twitter Groups are channels of where users ...

    By • Dec. 16, 2008

  • Pew Internet: Future of the Internet

    Pew Internet: Future of the Internet: "A survey of experts shows they expect major tech advances as the phone becomes a primary device for online access, voice-recognition improves, and the structure of the Internet itself improves. " The Social Space Station is a tumblelog dedicated to ...

    By • Dec. 16, 2008

  • Médias sociaux et sociologie des organisations

    Flux très éclairante de notre ami Anthony Poncier a M2IE... http://blog.m2ie.fr/post/2008/12/14/Medias-sociaux-et-sociologie-des-organisations

    Dec. 15, 2008

  • Want '09 predictions? How about 50 of them?

    Yep, it's that time of year again -- time for the marketing bloggerati to polish up their crystal balls and make some bold statements about what you can expect in the coming year. And you, faithful readers, scour the web looking for even just a few useful nuggets from your favorite bloggers a...

    By • Dec. 15, 2008

  • FIR Live panel discussion Dec 19 on Forrester's corporate blogging report

    Corporate blogs rank at the bottom of the trust scale with only 16% of online US consumers who read them saying that they trust them. That's according to Time To Rethink Your Corporate Blogging Ideas, a new report from Forrester Research principal analyst and Groundswell co-author Josh Bernoff....

    By • Dec. 15, 2008

  • Social Networking Can Make You Poor

    That is, if you're either unsavvy or dare I say, greedy enough to not practice good old fashioned asset allocation. Yes, if you blindly follow the advice of the yapsters at the country club, you could get taken to the cleaners. In case you haven't already been reading about this, the rapidly em...

    By • Dec. 15, 2008

  • Internet videos and emotional engagement

    The other day we wrote about research where people zoned out of viral videos after the first minute. Another study, which Roger Dooley has pointed to on his neuromarketing blog, seems to take a more nuanced view. Something that's basically along the lines of - if your video is cr*p people will ...

    By • Dec. 15, 2008

  • Télévision versus le Web et paradoxe perçu

    Sur le blogue de Lichen communication, le billet je blogue mais je dois passer à la télévision si...m'interpelle directement. Michelle Blanc vient de passer en deux semaines de consultantes à vedette. Pourquoi ? Tout simplement en passant à l'émission de télévision la plus vue au Québec, Tou...

    By • Dec. 15, 2008

  • La course au contenu

    Tout n'est plus aujourd'hui que contenu. Tout le monde peut créer du contenu et en matière de contenu on peut trouver de tout mais vraiment de tout sur internet. La difficulté vient quand on veut créer du contenu de qualité car il faut non seulement créer la qualité et arriver à se différenci...

    By • Dec. 14, 2008

  • Arrington... Citoyen Journaliste ou Silicon Valley Racaille?

    Vous pourriez gagner une demi-tête de mouton ou une assiette de merguez-frites dans une boite dans la rue de la Goutte d 'Or si vous répondez correctement à la question ... http://stephanezibi.blog.lemonde.fr/ http://camblain.over-blog.com/article-25784529.html (en anglais) http://loiclemeu...

    Dec. 14, 2008

  • Tunisian Blog Awards: Je me retire

    J'ai appris hier, grâce à un ami les conditions dans lesquelles certains blogs n'ont pas été admis.Les explications fournies par les organisateurs ne m'ont pas convaincues.Je refuse de faire partie d'une telle compétition.J'ai demandé à l'organisatrice de supprimer mon blog des deux catégori...

    By • Dec. 14, 2008

  • Interesting take-out from new social network research

    A new report from Netpop Research has some interesting data (and apparently it's free until Jan 31, 2009 if you register at Netpop). (Hat tip to ReadWriteWeb) I want to take a look in more detail, but some of the big points: 105 million Americans (76% of broadband users aged 13+) contribute on...

    By • Dec. 14, 2008

  • What Viral Brand Videos Look Like in China

    Video sharing sites are some of the most popular internet sites in China. With more than 250 million internet users, there are literally dozens of these highly trafficked sites, YouKu.com being the leader. It seems the American conception of the "viral branded videos" has started to take root i...

    By • Dec. 14, 2008

  • Mike Arrington stars in The Ugly American

    It's been awhile since we had a good "bitchmeme" flare up on Techmeme, so now is as good a time as any, I suppose. In this case, it's a cross-cultural, multi-continent event involving Mike Arrington of TechCrunch, LeWeb organizer (and TechCrunch partner) Loic LeMeur of Seesmic, and a cast of tho...

    By • Dec. 14, 2008

  • Visited Philadelphia and The Barnes Collection yesterday - thoughts about it

    Actually, yesterday I was in Philadelphia for a visit to the Barnes Foundation At The Barnes Collection (I wrote the first post while on the Bolt Bus coming back to NYC) and put up footage from my visit At The Barnes Foundation - 2 (I'm pretty lousy at making videos, I've decided - though some o...

    By • Dec. 14, 2008

  • ROI Smoke and Mirrors - social media metrics based on investments in the future

    I attended five social media, intranet or other online media conferences this year. I met some hundred experienced media managers, online directors, software providers or consultants.And I asked every single one of them (if I talked to them more than three or five sentences), how they measure th...

    By • Dec. 12, 2008

  • Twittering & Business

    I had a conversation with some high tech executives today exploring the value of twitter for business. The response was not a surprise: "Come on Axel, you are kidding me. I would fire my managers if they waste their time with those toys". I responded: "OK OK I understand your reservation, but ...

    Dec. 12, 2008

  • Viral Marketing I - How much can I get you to eat?

    Lotus Foundations was launched globally by IBM a few months ago however I have treated this as a soft launch here in New Zealand. Next year I hope to dedicate some time to promoting this solution into the marketplace and I was wondering what would be the best use of my time? 1. Building technica...

    By • Dec. 12, 2008

  • Scott FIR Interview: Scott Monty, Head of Social Media, Ford Motor Company

    The Ford Motor Company is one of America's iconic brand names recognized worldwide: one of the so-called 'Big Three' US automakers - the other two being General Motors and Chrysler - all presently embroiled in US government actions to support the industry with a proposed $14 billion bailout, wi...

    By • Dec. 12, 2008

  • Using Your SEO and Analytics to Create a Social Media Strategy

    One thing I don't hear a lot of social media consultants/experts/gurus or whatever talk about is starting the social media strategy process. If you listen to Forrester you use the POST (people, objectives, strategy, technology) method and if you listen to any other consultant they will all say...

    By • Dec. 11, 2008

  • Getting started with enterprise social networking

    Last week, I had the pleasure of speaking at the annual Online Information conference in London, filling for Richard Denison from BT who was otherwise engaged. I tried to stick roughly to the topic he had planned to cover, which was online social networking inside the enterprise. The slides of ...

    By • Dec. 11, 2008

  • Le modèle d'affaires du Père Noël est déficient

    Récemment, je vous parlais du retour en force du modèle d'affaires. He bien, le Père Noël est dans le trouble et il appert qu'il va demander à la banque centrale de refinancer ses opérations qui prennent l'eau. Entre autres, c'est à cause du réchauffement climatique, la neige fond et ses inst...

    By • Dec. 11, 2008

  • Does size matter?

    My nephew Chad just wrote me an email about a project he's working on and he made an interesting remark: "Church members in smaller services sing louder per person than larger ones because they sense a greater responsibility to make a joyful noise. That isn't as much a measure on anyone's faith...

    By • Dec. 10, 2008