ACTION ET INNOVATION DANS LE MONDE DE L'INTELLIGENCE ECONOMIQUE 2.0

Le monde de la maîtrise de lÂ'information stratégique, souvent appelée « Intelligence économique », me passionne depuis toujours. Son développement dans le monde des nouvelles technologies et particulièrement sur Internet me semble primordial. CÂ'est pourquoi je dédie ce blog à tout ce qui fa...

By Hugo Cousin • Dec. 4, 2008

The ROI of Measuring Social Media ROI

You can spin it and call it anything you want but the point is that there needs to be something to show for using social media and that "something" needs to be worth more than or as much as what was put in...why? Let's say your company set up a social media campaign that cost 100k a year. The...

By Jacob Morgan • Dec. 4, 2008

Greanpeace : les bons et les mauvais élèves

Le guide classe 18 grands groupes proposant des ordinateurs personnels, téléphones portables, télévisions, consoles de jeu, selon leur comportement "vert" ou moins "vert". Carton rouge à Nintendo et Carton vert à Nokia qui n'est pas, cependant, irréprochable. Pas mal de thématiques seront ...

By Emilie Ogez • Dec. 4, 2008

I'm not the only one questioning Pepsi's Unfriendlyfeed

A few days ago I wrote about the efforts by Pepsi and Coca-Cola to engage their consumers in different ways - Pepsi chose social media, whilst Coca-Cola chose a loyalty reward scheme. And yet they are both making mistakes big enough for me to post 'How Coke and Pepsi are wasting their online s...

By Dan Thornton • Dec. 4, 2008

More Reasons for Optimism in WiMAX Technology

Is the global economic outlook getting you down? Does the business section of your local newspaper depress you? Fortunately, there's hope, in the form of a quick Google search: there is plenty of news on WiMAX technology floating around the Internet this week, and most of it positive. Our first...

By Ari Zoldan • Dec. 3, 2008

PR is so over

After 17 years, I've come to the end of putting up with what most PR offers. It is time to draw a line in the sand. Accordingly, any PR that emails me gets this standard response: "I've stopped accepting email pitches. Please follow me on Twitter and pitch in 140 characters or less." Why be so d...

By Dennis Howlett • Dec. 3, 2008

Are we asking the right questions?

A whole lot of questions are being asked about whether the Twitter #mumbai feed was citizen journalism or not. Many 'sides' are emerging in this debate. I found this post (thru' a tweet by @MaryHodder) which asks How Should Journalists Use Twitter? I'm not so sure it's the right question to be ...

By Dina Mehta • Dec. 3, 2008

Marketing During A Recession: The Illusion Of Stability

Yesterday, I outlined how a recession can provide marketing opportunities. In thinking about the ever shifting economic markets, I wonder how marketers in particular should approach the idea of stability in the first place. It doesn't matter whether you are a college senior majoring in marketi...

By DJ Francis • Dec. 2, 2008

TweetRocket Follow Up: Twitter Responds!

Last week, I cleared my head of this Twitter Monetization idea I dubbed, TweetRocket. My thought was a sort of newbie Twitter directory that could help new users, while at the same time, give Twitter an opportunity to make some money off advertising, listings, etc., The goal was not to impose o...

By Jason Kintzler • Dec. 2, 2008

Pownce ferme

Pownce a été acquis par Six Apart. Première conséquence, ce service de communauté, de micro-blogging (à la Twitter) et de partage de fermera ses portes le 15 décembre. Dépêchez-vous à exporter vos données.Si vous souhaitez conserver votre contenu, utilisez l'outil d'exportation à pownce.com/s...

By Martin Lessard • Dec. 2, 2008

Mon passage à Christiane Charrette et signet choisis...

Crédit: Christian Côté, Société Radio-Canada Je sors à peine de chez madame Christiane Charrette et je suis encore fébrile de cette rencontre avec cette femme extraordinaire qu'est madame Charrette, mais aussi de la rencontre de Madame Vanessa Van Durme avec qui j'ai eu le bonheur de dialoguer ...

By Michelle Blanc • Dec. 2, 2008

Yahoo Pipes Video: 2 Minute Quick Vanity Feed Demo

If you haven't already watched my 2 Minute Yahoo Pipes Introductory Demo, you might want to back up and start by watching it. This quick vanity feed demo builds on the concepts learned in the introduction with a practical example of how to create a quick and dirty vanity feed using Yahoo Pipes....

By Dawn Foster • Dec. 2, 2008

Reader Poll: Best Blog Analytics Software

There are more companies blogging now than ever. How do you measure results? Measuring the social web is a different thing than what most web analytics packages offer. It can be easy to start a blog, but making it successful requires an excellent feedback mechanism. Blog analytics is one of thos...

By Lee Odden • Dec. 2, 2008

Tweeting For Business

We talked not too terribly long ago about Twittering Tactically, that is using Twitter in a tactical fashion for business purposes. I've seen a lot more businesses adopting Twitter for making social connections that advance their business. Let's focus on some of the better ones. Cruise Source, ...

By Harry Hoover • Dec. 2, 2008

How to Measure Engagement on Twitter

If you use email as part of your online marketing strategy, then naturally you monitor a variety of metrics after every email you send out - how many people are subscribing and unsubscribing to your emails, what links are being clicked on, forwards, etc. By doing this, you can make decisions re...

By Kari Rippetoe • Dec. 2, 2008

Pownce closes - should I backup my social networks?

The crew behind the microblogging site Pownce today announced that they will close the service on Dec 15 and instead join Six Apart. Apparently they are planning to come up with something new and better next year. This raises a lot of questions, for example, what do you do with your content whe...

By Hans Kullin • Dec. 1, 2008

Social Media Equity

A while ago, I was thinking about how companies would benefit from engaging a social media strategy as a key thrust in their marketing efforts. What would be the convincing factor that will drive companies to adopt social media marketing in the company? Benefits. How companies would benefit fr...

By Cseng Lim • Dec. 1, 2008

Qui sera notre Al Gore ?

Le principal risque qui pèse sur la net-économie française ne relève pas de la crise, il est politique.Il y a presque un an, je disais qu'Internet peut bien être tondu et de pointer une discours profondément négatif et, déjà la taxations des plateformes vidéos françaises. Un an plus tard, rebe...

By Alexis MONS • Dec. 1, 2008

Is Social Media scalable?

Chris Brogan had a recent post about whether or not every conversation needs to be touched. Of course touching or engaging in every conversation that occurs across the Internet would be virtually impossible and a full-time job. But how about when the conversation is no longer touched by the pers...

By Beth Harte • Dec. 1, 2008

Facebook Connect Social Media Cloud

Good article in the New York times on how Facebook Aims to Extend Its Reach Across the Web- which is an example of how we don't necessarily need more Social Networks as much as we need a way to call Social Network information into every site experience, according to the article. While there real...

By Marshall Sponder • Dec. 1, 2008

Ten PR People to Follow on Twitter

A recent post over at ProBlogger offered an excellent overview of 10 people that new Twitter users should follow. Admittedly, it consisted of the usual suspects, but then when the suspects are so good it's hard to complain. A conversation with one of my Twitter friends Lizz Harmon raised the que...

Dec. 1, 2008

On Cafes and Social Media Serenity

Balance, Grasshopper. Sleeplessly, I was reading Chris Brogan's post on cafe-shaped conversations in social media. The premise is that these smaller, more intimate conversations between companies and customers work when you're small, when those conversations can be parsed into smaller chunks. B...

By Amber Naslund • Dec. 1, 2008

ROI Begins At The End

I wasn't going to do it. I wasn't going to post on ROI, because it's a saturated subject right now that I think needs time to marinate. But I cannot, CANNOT get past a niggling issue of mine that keeps getting missed. So I'm going to concentrate my perspective here. You cannot calculate a return...

By Amber Naslund • Dec. 1, 2008

Social capital and building a quality social graph

I have just finished reading: 'Throwing Sheep in the Boardroom' by Matthew Fraser and Soumitra Dutta. This book provides a fascinating chronicle of social media to date that is heavily influenced by history and social anthropology. One chapter in particular fired my rockets which was all about...

By Tom Chapman • Dec. 1, 2008

Retour de l'ESC Lille [28/11/08]

Merci à Brigitt Albretch, que j'avais rencontrée à VAD Expo, pour son invitation et aux étudiants pour leur attention et leur dynamisme. J'ai passé une tès agréable matinée. Je me suis couchée assez tard (1h du matin) pour finir ma présentation et me suis levée assez tôt (4 heures plus tard...

By Emilie Ogez • Dec. 1, 2008