Are You Getting Engaged?

When was it not a good idea to talk with your customers as if your business depended on it? How is it ever possible to go a whole day without being of service to someone? Why would you not share tips, advice, and learning with your team? Where exactly was it deemed acceptable to base your cond...

By Valeria Maltoni • Nov. 29, 2008

Twitter and Facebook Turf Wars

Twitter and Facebook Turf Wars For about 3 weeks Facebook and Twitter danced around ideas of a possible merge or buyout. All those were soon reported dead and finished by All Things Digital in their article. Facebook was offering 5 million dollars only in shares which Twitter thought was in...

By Justin Williams • Nov. 29, 2008

[4] Interview I&S - Les nettoyeurs du Web et la veille d'opinion gouvernementale

Que pensez-vous des stratégies offensives proposées par certaines sociétés à leurs clients (nébuleuse de linkage, déréférencement, fonctionnement en cellule de crise...) ? Édouard : La Rep.Online n'est pas une activité technique : effectivement, le boosting de certains contenus, la création...

By Laurent Magloire • Nov. 29, 2008

RENCONTRE DE L'EQUIPE DU RESEAU SOCIAL LINKEDIN POUR LE LANCEMENT DE LEUR INTERFACE EN FRANÇAIS

Le réseau social professionnel américain LinkedIn a annoncé mardi en conférence de presse le lancement de sa version française. Le soir même, autour dÂ'une table près des Champs-Elysées, lÂ'équipe dirigeante recevait une dizaine de bloggeurs spécialistes afin de recueillir leurs premières impre...

By Hugo Cousin • Nov. 29, 2008

Définition de Social Media Monitoring

Le suivi et l'analyse d'une stratégie sur les médias sociaux sont des actions primordiales pour son succès. En effet, c'est au regard des résultats obtenus qu'il sera possible d'affiner cette stratégie et de proposer des correctifs pour mieux répondre aux objectifs initiaux. L'analyse d'une stra...

By Loukouman Amidou • Nov. 29, 2008

Twitter: I Was Doing It Wrong

Post from Joe Loong my friend and fellow blogger at Solutions Are Power:I pretty much use Facebook as a birthday reminder service. And I've seen people who use Flickr photo pages to blog. It sort of demonstrates that, if you can get it to do what you want it to do, there really isn't a "wrong" wa...

By Shashi Bellamkonda • Nov. 28, 2008

Misconceptions About Outbound Links

Today I had a chat on Skype with a new friend about why outbound links are important. At first glance it seems obvious that you want to keep readers on your site. Once you get a reader to your blog, site or community you want them to stay there right? Read the full post at the Marketing 2.0 blog...

By Connie Bensen • Nov. 28, 2008

Enterprise 2.0 Best Practice 3#

Give Customers Control over How They Participate in the Community This is the third best practices in the series for improving customer service through community-based collaboration. My previous post treated two industry best practices but if you're yet to read them, you can catch the previous ...

By Paulette Erijo • Nov. 28, 2008

Imagining Technology Futures - part 5

Another key feature of the future will be an increased importance in data management to enable the semantic web.Databases are the key to the future of the web. Until now we have focused on the frontend of the web, developing RIAs (Rich Internet Applications) as part of the web 2.0 revolution. ...

Nov. 28, 2008

Vlog 2: La nouvelle caméra...

Ses références sont là Pink Lemon Vcast 2 from Mehdi Lamloum on Vimeo. Link to original post

By Mehdi Lamloum • Nov. 28, 2008

Who is the Social Media Marketer of the Year?

When I launched Conversation Agent back in the summer of 2006, I had a pretty simple concept. My observation was that the line between marketing and public relations would be blurring considerably with greater adoption of social media. The idea that brands should start learning good manners, sh...

By Valeria Maltoni • Nov. 27, 2008

Personal Branding Pitch Thanksgiving Contest

As a brand, you need to learn how to sell yourself persuasively and with haste, when communicating your message to others. Aside from being in an elevatar, you may have to pitch yourself during an interview, at a networking event, to someone at work and in other situations, possibly concerning ...

By Daniel Schawbel • Nov. 27, 2008

Interview - L'agence Image & Stratégie et le fonctionnement du pôle e-stratégies

Pouvez-vous m'expliquer de façon concrète les domaines de compétences et le profil de société de Image & Stratégie ? Edouard : Image & Stratégie est une agence conseil corporate fondée par Thierry Saussez, grand publicitaire et communiquant politique, et reprise par Bruno Fuchs, ancien...

By Laurent Magloire • Nov. 27, 2008

Vive les femmes

C'est Adele McAlear qui a eu la gentillesse de proposer mon nom pour un honneur anglo-canadien Vote: Who Is Canada's Most Influential Woman In Social Media? D'être sur cette liste me touche déjà et me valide en tant que femme. C'est ce qui me fait le plus plaisir d'ailleurs. Un gros merci chèr...

By Michelle Blanc • Nov. 27, 2008

Twitter is a Social Network

We are the atoms within it. All living things exchange meaningful signals. They engage in conversations expressed in languages of form and color, chemicals, behavior, and sound rather that words and sentences.We do like that form of a constant stream because it so mirrors life. In some ways, eve...

By Valeria Maltoni • Nov. 26, 2008

Interested in the concept of Crowdsourcing?

Here's two things you can do: 1) Participate in Associations Now's crowdsourcing experiment for the May issue of the magazine. Submit your ideas now - final deadline is November 30. Then we get to vote!2) Come hear Jeff Howe (the journalist who coined the term) keynote the ASAE Technology Confe...

By Maddie Grant • Nov. 26, 2008

Proven Big M Marketing Techniques

Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.This should be the group that drives the company, that sells the marketing vi...

By Paul Dunay • Nov. 26, 2008

L'identité du blogueur disparaît avec la professionnalisation des blogs

J'ai toujours eu un problème lorsque sur un blog l'identité de l'auteur était iexistente. En effet, on vient sur un blog en y attendant un caractère plus « humain » que sur un site d'information. Avec certains blogs d'entreprise ou avec des blogs plus professionnalisés (rachetés par des groupe...

By Vanina Delobelle • Nov. 26, 2008

1999 VS 2002 : comparaison du nombre d'internautes

La carte de 1990 (le document PDF associé) : La carte de 2002 (le document PDF associé) : L'explication de Worldmapper : "During the 12 years from 1990 to 2002, people using the Internet increased in number by 224 times. By 2002 there were 631 million Internet users worldwide. The distributio...

By Emilie Ogez • Nov. 26, 2008

Imagining Technology Futures - part 4

New Interfaces are another area in which we can expect to see change. Since the development of the mouse and touch screens we have not seen any significant improvements in how we interact with devices. However, over the next few years we will see a move away from textual interfaces and towards ...

Nov. 26, 2008

E-reputation et medias sociaux : le cas Motrin

Nous avions déjà abordé ce thème il y a quelques temps à propos de Facebook et plus largement sur la gestion de l'image de l'entreprise à l'heure du web 2.0. Aujourd'hui un nouveau buzz commence à enfler sur le web. D'une vague publicité en ligne comme il y en a beaucoup, on est en train d'...

By Anthony Poncier • Nov. 25, 2008

Motrin's ad brouhaha: is social media nasty medicine?

Motrin's baby-as-fashion accessory ad that created a lot of comment among moms in the blogosphere, also created a teaching moment about how social media can be used to monitor, respond and even prevent such a brouhaha. Thousand of tweets, articles, and angry blog posts later, we need to step ba...

By Angelo Fernando • Nov. 25, 2008

Les flux que mont au nez

L'étoile du match à Michelle Blanc Elle parle d'une voix grave, et n'est pas ce qu'il y a de plus féminine. Mais elle est aussi le symbole de la réussite, personnelle comme professionnelle. À la fois troublant et touchant, son témoignage d'hier à Tout le monde en parle lui vaut notre étoile...

By Martin Philippe • Nov. 25, 2008

Why I support scare tactics to push social media

Think about fear for just a minute. Is it always a bad thing? I would argue that it isn't and what fear sometimes does is elicit courage, by default. Fear can make us find the biggest, brightest ideas of our lives. It can make us move faster, make quick decisions and throw caution to the wind. F...

By Angela Connor • Nov. 25, 2008

Have you hugged a blogger lately?

Twitter is affecting the way I use blogs, but not about how I blog. Julien Smith recently wrote, "I'm starting to think that bloggers who heavily tweet are shortchanging themselves." He makes a great point about the time we spend tweeting over the time we spend blogging. Some people have even g...

By Dave Delaney • Nov. 25, 2008