Beth Harte
Beth is looking for her next career opportunity: http://bit.ly/HireBethHarte | @bethharteBeth Harte is a marketing & communications professional with over 16 years of experience that includes a passion for excellence and a pragmatic mind for business and results-oriented outcomes.
Beth is looking for her next career opportunity, perhaps it's with your organization? Read more here: http://bit.ly/HireBethHarte
Beth Harte is a nationally recognized thought leader and speaker that has led successful integrated traditional and digital marketing efforts for companies of all sizes (start-up to Fortune 500) and global reach including their integrated marketing communications and strategic planning efforts, including product development, marketing campaigns, branding, public relations, digital marketing and social media efforts.
As an adjunct professor at Immaculata University and an adjunct faculty member at Rutgers University's Center for Management Development, Beth teaches courses such as Marketing in a Global Economy; Marketing Principles and Practices, Introduction to Public Relations; Writing for Public Relations; Issues in Public Relations; and Integrating Digital Marketing.
Beth has a BS in Marketing from Chestnut Hill College and an MS in International Marketing from St. Joseph's University.
Being a firm believer in "walking the walk to talk the talk," Beth shares insights on how organizations can be customer-centric here at The Harte of Marketing. You can also find Beth blogging over at the MarketingProfs' Daily Fix blog.
Finally... Beth is also a multiple co-author of Age of Conversation 3.
39 articles by Beth Harte
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What's the Return on Investment (ROI) of Content Marketing?
May 1, 2011 -
What Integrated Marketing Is Not (Hint: It's Not Integrated Tactics)
April 26, 2011 -
What Integrated Marketing Is Not (Hint: It's Not Integrated Tactics)
April 26, 2011 -
Outside-In Thinking
April 22, 2011 -
Personal Social Media Experience: A Negative for Job Seekers?
April 18, 2011 -
The Marketing & PR Conundrum: Lying to Customers
April 13, 2011 -
The Marketing & PR Conundrum: Lying to Customers
April 12, 2011 -
There's a Difference Between Listening to Customers & Giving Them a Voice
March 24, 2011 -
Changing the Tune: Fan-Centricity in the Music Industry
March 13, 2011 -
Rethinking the Marketing Mix from the Customer's Perspective
March 3, 2011 -
Rethinking the Marketing Mix from the Customer's Perspective
March 2, 2011 -
Get to Know Your Customers Through Social Media-It's as Simple as a Digital Handshake
Feb. 5, 2011 -
Dear Bloggers: You Are Making it Too Difficult to Share Your Content
Jan. 31, 2011 -
Dear Bloggers: You Are Making it Too Difficult to Share Your Content
Jan. 31, 2011 -
9 Truths About Marketers
Jan. 27, 2011 -
Social Media from the Inside Out
Jan. 22, 2011 -
It's Time to Get to Work. Arm Yourself with Knowledge.
Nov. 1, 2010 -
Marketers, It's Time To Rethink Target Market Segmentation
Oct. 27, 2010 -
Why the Marketing Mix Might Not Be Working for Your Customers
Oct. 1, 2010 -
Sales-Oriented Versus Market-Oriented Companies
Feb. 11, 2010 -
Brand vs. Brand Relationship: Let's Not Confuse Them
Aug. 6, 2009 -
Galileo and the Importance of Integrated Marketing Communications
July 21, 2009 -
PR 2.0 will double your workload
July 7, 2009 -
PR has never been truly authentic
July 1, 2009 -
One Year Blogiversary: Thank You!
June 22, 2009