Content Marketing: Page 586

  • Personal Branding Pitch Thanksgiving Contest

    As a brand, you need to learn how to sell yourself persuasively and with haste, when communicating your message to others. Aside from being in an elevatar, you may have to pitch yourself during an interview, at a networking event, to someone at work and in other situations, possibly concerning ...

    By • Nov. 27, 2008

  • Interview - L'agence Image & Stratégie et le fonctionnement du pôle e-stratégies

    Pouvez-vous m'expliquer de façon concrète les domaines de compétences et le profil de société de Image & Stratégie ? Edouard : Image & Stratégie est une agence conseil corporate fondée par Thierry Saussez, grand publicitaire et communiquant politique, et reprise par Bruno Fuchs, ancien...

    By • Nov. 27, 2008

  • Vive les femmes

    C'est Adele McAlear qui a eu la gentillesse de proposer mon nom pour un honneur anglo-canadien Vote: Who Is Canada's Most Influential Woman In Social Media? D'être sur cette liste me touche déjà et me valide en tant que femme. C'est ce qui me fait le plus plaisir d'ailleurs. Un gros merci chèr...

    By • Nov. 27, 2008

  • Twitter is a Social Network

    We are the atoms within it. All living things exchange meaningful signals. They engage in conversations expressed in languages of form and color, chemicals, behavior, and sound rather that words and sentences.We do like that form of a constant stream because it so mirrors life. In some ways, eve...

    By • Nov. 26, 2008

  • Interested in the concept of Crowdsourcing?

    Here's two things you can do: 1) Participate in Associations Now's crowdsourcing experiment for the May issue of the magazine. Submit your ideas now - final deadline is November 30. Then we get to vote!2) Come hear Jeff Howe (the journalist who coined the term) keynote the ASAE Technology Confe...

    By • Nov. 26, 2008

  • Proven Big M Marketing Techniques

    Marketing is the interface a company builds to interact with the marketplace and the customer base. The marketing group, combined with the sales force, is the point in the company where the market understanding resides.This should be the group that drives the company, that sells the marketing vi...

    By • Nov. 26, 2008

  • L'identité du blogueur disparaît avec la professionnalisation des blogs

    J'ai toujours eu un problème lorsque sur un blog l'identité de l'auteur était iexistente. En effet, on vient sur un blog en y attendant un caractère plus « humain » que sur un site d'information. Avec certains blogs d'entreprise ou avec des blogs plus professionnalisés (rachetés par des groupe...

    By • Nov. 26, 2008

  • 1999 VS 2002 : comparaison du nombre d'internautes

    La carte de 1990 (le document PDF associé) : La carte de 2002 (le document PDF associé) : L'explication de Worldmapper : "During the 12 years from 1990 to 2002, people using the Internet increased in number by 224 times. By 2002 there were 631 million Internet users worldwide. The distributio...

    By • Nov. 26, 2008

  • Imagining Technology Futures - part 4

    New Interfaces are another area in which we can expect to see change. Since the development of the mouse and touch screens we have not seen any significant improvements in how we interact with devices. However, over the next few years we will see a move away from textual interfaces and towards ...

    Nov. 26, 2008

  • E-reputation et medias sociaux : le cas Motrin

    Nous avions déjà abordé ce thème il y a quelques temps à propos de Facebook et plus largement sur la gestion de l'image de l'entreprise à l'heure du web 2.0. Aujourd'hui un nouveau buzz commence à enfler sur le web. D'une vague publicité en ligne comme il y en a beaucoup, on est en train d'...

    By • Nov. 25, 2008

  • Motrin's ad brouhaha: is social media nasty medicine?

    Motrin's baby-as-fashion accessory ad that created a lot of comment among moms in the blogosphere, also created a teaching moment about how social media can be used to monitor, respond and even prevent such a brouhaha. Thousand of tweets, articles, and angry blog posts later, we need to step ba...

    By • Nov. 25, 2008

  • Les flux que mont au nez

    L'étoile du match à Michelle Blanc Elle parle d'une voix grave, et n'est pas ce qu'il y a de plus féminine. Mais elle est aussi le symbole de la réussite, personnelle comme professionnelle. À la fois troublant et touchant, son témoignage d'hier à Tout le monde en parle lui vaut notre étoile...

    By • Nov. 25, 2008

  • Why I support scare tactics to push social media

    Think about fear for just a minute. Is it always a bad thing? I would argue that it isn't and what fear sometimes does is elicit courage, by default. Fear can make us find the biggest, brightest ideas of our lives. It can make us move faster, make quick decisions and throw caution to the wind. F...

    By • Nov. 25, 2008

  • Have you hugged a blogger lately?

    Twitter is affecting the way I use blogs, but not about how I blog. Julien Smith recently wrote, "I'm starting to think that bloggers who heavily tweet are shortchanging themselves." He makes a great point about the time we spend tweeting over the time we spend blogging. Some people have even g...

    By • Nov. 25, 2008

  • Green Enterprise Unconference: Timely Gathering, Dec 3rd, Mountain View CA

    The Â"Green Enterprise UnconferenceÂ" we'Â're hosting on December 3rd is looking extremely timely and interesting. ItÂ''s timely because integrating environmental factors into decision-making is likely to become a key issue in 2009 for businesses and governments. Timely, Â- according to The Wall...

    By • Nov. 25, 2008

  • Validating Social Media Measurement

    I had a client that identified a $40,000 drop in converted leads and revenue drop every time a negative customer service blog post reached the first page of search results in either Google or Yahoo! Now, they did not do a double-blind study complete with placebo control group to know this. T...

    By • Nov. 25, 2008

  • The Fifth of Five Ways to Promote Your Agency Using Social Media

    5. Use Creativity to Build Awareness for Your Ad Agency Ad agencies are all being pushed, prodded and poked by their clients to explore this new emerging medial. Marketing is changing from the idea of "intercepting" attention to "creating" attention. People don't want impersonal sales messag...

    By • Nov. 24, 2008

  • Adelaide Event: CPA Australia

    Social media for accountantsView SlideShare presentation or Upload your own. (tags: socialmedia socialnetworks)I was in Adelaide last week, presenting to CPA Australia. Interesting group - though it was the end of the day and we only had time for 3 or 4 questions.Last time (CPA Australia, Brisb...

    By • Nov. 23, 2008

  • The Dumbest Generation: Don't Trust Anyone Under 30

    Just in case you need it, here is another perspective on "the age of the Millennials." Support Our Sponsor Share This

    By • Nov. 23, 2008

  • Imagining Technology Futures - part 3

    Another area that is enabled by wireless technology and miniaturization is wearable computing.Already we are seeing wearable computing in daily life with integrated wearable technology beginning to be commercially available. Nike Plus and Adidas adiStar Fusion running shoes are already on the ma...

    Nov. 23, 2008

  • The Social Media Hat Rack

    Jason Falls penned a great post last week about Six Steps to Becoming The Social Media Champion At Work. (For the record, #6 is a gold in itself). That champion role - whether you're an employee or an agency - comes with several hats you have to wear. Each are equally important, and I don't thi...

    By • Nov. 23, 2008

  • The best sales video ever

    We could all benefit from this level of energy and commitment With a hat tip to Espen for finding and sharing this. Link to original post

    By • Nov. 23, 2008

  • Social Networks Are Becoming Breeding Grounds For Scam

    Social Networks Are Becoming Breeding Grounds For Scam As the Social Media phenomenon increase, people all around the world have found ways to stay connected with friends, family and co-workers. As users widen their social presence on Myspace, Facebook and LinkedIn, they need to be aware that...

    By • Nov. 23, 2008

  • Social Media, The Elections & Lessons for Marketing - Part 3

    [Image courtesy of Blue State Digital.]Social media for fund raising? for organizing voters? for presidential brand building and marketing?This series started with Social Media, The Elections, What It Means For Marketing and Social Media & The Elections: What It Means for Marketing - Part II...

    By • Nov. 23, 2008

  • Love your customers. Use social media.

    The relationship between a brand and the customer is a complex one. It can be fickle or it can be very strong, it can be two-way or it can be all take take take. Sometimes the customer has all the power - they know they want pizza but they're not tied to a particular brand and so could make a d...

    By • Nov. 22, 2008