Your Personality is a Unique Selling Point, Use It

If you take a look around the blogosphere or even the business world you will realize that you are most likely not alone in your particular area. For example, there are tons of social media and online marketing blogs out there (but you read this one and that means you kick ass!), there are als...

By Jacob Morgan • Oct. 12, 2008

Enterprise 2.0 Survey

I'm doing some research on Enterprise 2.0 and need your help. You can help by answering a brief online survey. Click Here to take survey It would be very helpful if you could complete this online survey and also ask your friends and colleagues to as well. Many thanks for your support. [...

Oct. 12, 2008

Avec Navigo, un Voyageur est un pigeon comme les autres

Hier, j'ai perdu mon Passe Navigo. Je me suis fait les poches en vain, il a dû glisser de son étui après la cohue des tourniquets. Ce matin à tout hasard, j'en touche un mot à l'Agent de service au comptoir de ma station. Il me rassure :- Oui, il a bien été retrouvé par une honnête Voyageus...

By Mickael Guillois • Oct. 12, 2008

The AP Style Standard Revisited

A few months ago, I tossed out this question to the members of PitchEngine: "Is AP Style still important/relevant for PR practitioners?" For most, the answer was an almost obvious, "Yes!" But I was most intrigued by the responses from media members that pointed not to the familiar writing stand...

By Jason Kintzler • Oct. 11, 2008

Give a Millennial a Trophy and They'll Work For You

Today, I spoke with Ron Alsop, who has been a Wall Street Journal Columnist and author for a while now. One of the most written about topics in the world today is my generation, the millennials (also known as Gen-Y). Ron shares some great insight on what my generation demands from companies an...

By Daniel Schawbel • Oct. 11, 2008

Point de bascule

Cela fait grossièrement deux semaines que la crise financière fait les gros titre et que, pendant ce temps, on assiste avec force billets des principaux influenceurs du web US, à la reconfiguration des stratégies face à une période moins florissante. Ce soir, on lit tout et n'importe quoi sui...

By Alexis MONS • Oct. 11, 2008

New Media Is Way More Than Just a Passing Fad in Marketing

Image by Wade Rockett Hats off to Jeff Jarvis for his post about new media and journalism It certainly set the cat amongst the pigeons, and has generated a flood of contentious comments! So often when the substance hits the fan we cry "Not my fault!" It's refreshing to see someone who looks...

By Sally Falkow • Oct. 11, 2008

Even Traditional Media prefer Facebook

And they say Heritage Media is not dead! Pfft. It's pretty rough when even the newsreader would rather be on a social media site than read the News: 3AW presenter misses bulletin for FacebookTHE team at 3AW have been instructed to watch their computer usage after the radio station missed an hou...

By Laurel Papworth • Oct. 11, 2008

Tunisie: Une Webmarketing Ecole... l'ESCE

Le Webmarketing en Tunisie s'enseigne dans l'Ecole supérieure de Commerce Électronique.Une école dont le site web me laisse perplexe...Des emplois du temps en téléchargement au format word, un contenu d'une pauvereté extrême...Pourtant, les diplomés sont recrutés par plusieures agences de Webm...

By Mehdi Lamloum • Oct. 11, 2008

Joseph Jaffe - The Twitter 20 Twinterview about Social Media and Conversation Marketing

Joseph Jaffe of Jaffejuice and Crayon was the first interviewee in the Twitter 20 series from Jason Baer at Convince & Convert. 20 questions and answers live on Twitter. A twinterview. If you sat in, I'd love your feedback and ideas in the comments below. Who would you like to see interviewe...

By Jay Baer • Oct. 11, 2008

Video diaries to be used in Afghanistan

With so much 'video' coming from terrorists who know only too well the media would give them airtime, it always made me wonder if there was not third way to counter this. The first way would be to ignore them or prohibit their rebroadcast, which would be impossible considering the ability to sel...

By Angelo Fernando • Oct. 10, 2008

Do tech and digital PR firms eat their own dog food?

It is now conventional wisdom that PR needs to adopt and integrate new digital techniques into its toolkit. Rather than add to the rather dull debate about what tech PR firms ought to be doing, I thought I'd have a quick look at what they are doing in terms of promoting themselves through digita...

By Andrew Smith • Oct. 10, 2008

Ce Tunisien a gagné 1,3 Million de dollars en un mois.

Ou du moins, c'est ce qu'il prétend.Une petite recherche sur Twitter sur "Tunisia" me fait remarquer le profil d'un tunisien qui se nomme "Mohamed Mnafeg" et qui se défini comme un Full Time Internet marketer.Je me dis, sympa! Jetons un coup d'oeil sur son blog.Pour commencer ça s'appelle Marke...

By Mehdi Lamloum • Oct. 10, 2008

Facebook n'a pas de business model ... pour l'instant

Inconnu il y an encore deux ans, Facebook a annoncé hier avoir dépassé les 4 millions d'utilisateurs en France, soulignant à la fois la vitesse de développement du web social, sa puissance et en même temps sa fragilité. Car le fait est que si Facebook est devenu très gros, personne ne sait vra...

By Alexis MONS • Oct. 10, 2008

Découvrez TweetDeck !

J'ai installé TweetDeck en début de semaine. Encore un lien que j'avais mis de côté. Je ne peux plus m'en passer. Je ne sais pas si il y a des équivalents, mais je trouve que TweetDeck est très bien fait pour gérer le flux d'informations généré par Twitter. J'utilisais Snitter, c'est fini, dési...

By Emilie Ogez • Oct. 10, 2008

Le web sera-t-il touché par la crise?

La crise financière qui sévit actuellement sur toute les places boursiéres, toujours à la baisse, aura forcément des conséquences pas vraiment positive sur le climat des affaires.Ce qui est inquiétant, c'est qu'en tant de crise, les entreprises coupent généralement donc le budget qui leur sembl...

By Mehdi Lamloum • Oct. 10, 2008

Évolution des médias intéractifs

Ne manquez pas l'événement l'évolution des médias interactifs, prévu le 16 octobre prochain à Montréal. Organisé par le RPM, il réunit neuf panélistes et présentateurs très connu (dont LG15 et Dailymotion). L'entrée est libre, mais il faut réserver.Au programme14h00Nouvelles pratiques en na...

By Martin Lessard • Oct. 10, 2008

Weblebrity and the Real World

A colleague of mine recently sent me the 10 signs you may be a Weblebrity. Defined in the email as "...a new buzzword that has been spawned defining someone who's well-known online but perhaps not in the real world." A few highlights: #4. You stopped thinking about yourself as a person years...

By Brian Cross • Oct. 10, 2008

The Internet is a Cesspool of Disinformation Says Google CEO

Cess + Pool Google CEO Eric Schmidt referred to the Internet as a "cesspool" at the annual American Magazine Conference. He argued yesterday that the Internet is becoming a breeding ground of misinformation. Apple felt the effects of the cesspool earlier this month. A comment made by a 'citiz...

By Daniel Young • Oct. 9, 2008

A case study for the acceptance of social media

It can be difficult to convince non-users of the social web about its real world benefits. One method that can be effective is to take a brand that virtually everyone has used or is aware of and point to their success. Exhibit A: NPR has been one of the more aggressive and forward thinking of al...

By Matthew Chamberlin • Oct. 9, 2008

Social Media or Industrial Media? Humans and Other Animals

In a recent post entitled 'The Biggest Irony on the Internet,' Ethan Bauley attempts to draw a line between Social Media on one side and Mass, or Traditional Media on the other. His argument is simply put; if there is a true arena that we insist on calling Social Media then clearly there is its...

By Dave Allen • Oct. 9, 2008

Social PR and Shiftcomm

... do as we say, don't do as we do.Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable. But I can't link to...

By Laurel Papworth • Oct. 9, 2008

Staffing business Twitter accounts with multiple people

Albert Maruggi and I have started working with a new client, a brand new Web start-up, and we're already seeing some folks mentioning the client on blogs and in Twitter conversations. Beyond that, we'll obviously be working with a Web-savvy crowd, so having a strong presence in these online comm...

By Mike Keliher • Oct. 9, 2008

The 6 Dangerous Fallacies of Social Media

You may have heard of social media. There's been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren't true. 1. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cos...

By Jay Baer • Oct. 9, 2008

Marketing For Just Cause

Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008. There are a ...

By Harry Hoover • Oct. 9, 2008