Content Marketing: Page 599

  • Authentic Leadership

    Aspiring leaders very often search for instructions or advice on how to master leadership. The article Discovering Your Authentic Leadership in Harvard Business Review claims that the place to discover leadership lies in our own biography. The authors have conducted a massive study to identify w...

    By • Oct. 3, 2008

  • Social Media Marketing For Almost Zero Cost

    I think this post is really useful so I've lifted my own copy from IT Counts: I'm using this Friday to demonstrate another video service: Blip.tv, this time in a marketing context rather than as an information delivery tool. Like Kyte.tv, Blip uses the concept of channels where you create or up...

    By • Oct. 3, 2008

  • Branding sur Facebook, devriez-vous faire un groupe ou une page de fans?

    Si vous voulez faire de la commercialisation à ces narcissiques qui sont sur Facebook (blague facile se rapportant à mon dernier billet) devriez-vous opter pour une page d'admirateurs ou faire un groupe? À mon avis vous devriez faire les deux. Mais pour les besoins de la discussion, l'article...

    By • Oct. 2, 2008

  • Google, Social Networks, And The Future Of Search

    Would advertisers pay more to reach you rather than your mother? How much are your clicks worth? These are the questions posed by Heather Green in a recent BusinessWeek article: Making Social Networks Profitable. Green lays out intriguing possible scenarios in which Google could redefine adver...

    By • Oct. 2, 2008

  • Canada+campagne électorale=buzz.tv

    Lors du débat des chefs (pour la campagne électorale du gouvernement central), ce soir à la télévision publique canadienne, le projet buzzz permettra à tout internaute de réagir, en temps réel, à ce qu'il voit et entend à la télévision à partir de son ordinateur ou de son iPhone.Reportage ...

    By • Oct. 2, 2008

  • Examining Google's Practices

    In the Disney movie Smart House, "Pat" (for Personal Applied Technology) turns from a helpful cyber-maid who makes life more efficient and convenient into an intrusive, abusive and overbearing omnipresence who attempts to take complete control over what her charges are able to see and do.Is Goo...

    By • Oct. 2, 2008

  • Putting Your Social Network To Use

    Over time, social networks become a place to accumulate contacts. I've used LinkedIn for nearly five years, and tools like Facebook and Twitter have become part of a daily ritual. Do you interact with those folks regularly, or is it a virtual rolodex accumulating dust? Do you watch on the s...

    By • Oct. 2, 2008

  • Use the Internet to get off the Internet

    Meetup.com is one of those things I've been meaning to get involved with for years, but never got around to. Essentially it's a collection of groups and communities centred around just about every topic and hobby under the sun, who organise online but then meet up in real life. I spotted this Me...

    By • Oct. 2, 2008

  • Content IS your Brand

    Because of Google - everyone today has access to research that we have never had before. So when you are considering a purchase what's the first thing you do - Google it. Therefore shoppers (B2C) and buyers (B2B) are armed with more data than ever before and its going to get worse thanks to soci...

    By • Oct. 2, 2008

  • 10 Questions to Ask a PPC Company or Consultant

    When looking for a PPC company or consultant, lack of choice is definitely not an issue. On Google, the term "ppc company" alone will return over 9,000,000 results. So how can you find the right company or consultant for your campaign when there are so many different kinds of PPC services, rate...

    By • Oct. 1, 2008

  • And More, Much More Than This, I Faked It My Way

    Chris Woodley has somehow managed to include a police mug shot of Frank Sinatra in a blog post about social media, and it is relevant, actually. (You'll see the connection if you read it.) He writes at Social Media Trader on the subject of social proof [from Wikipedia: Social proof, also known...

    By • Oct. 1, 2008

  • Guerrilla marketing and social media marketing-an imperfect, perfect union.

    This blog post comes from a tweet that I just had which was prompted by a tweet by Jeremiah Owyang in which he said: Next, we need to think if media spending decreases, will marketers lean on low cost social media even though returns are generaly unknown? This statement made me think that right...

    By • Oct. 1, 2008

  • Facebook is Dead!

    Could this be true a year from now? After all, in 2006 there were plenty of 'experts' sounding the funeral bells of MySpace, but they seem to be getting by rather well. If you look at the history of social networks from 2003 until today, some interesting trends can be observed. I recently wr...

    By • Oct. 1, 2008

  • Social Networking: Number Friends Vs the Quality of Each Friend

    Subscribe to my podcast series A lot of very influential people are sounding off that it's not the number of friends you have on social networks that matter, but rather the quality of the relationships. For instance, many people would rather have 100 close knit contacts on LinkedIn than 600 "los...

    By • Oct. 1, 2008

  • Six Ways to Address the Gap Between Inspiration & Implementation in the Online Arena

    Realities in the competitive landscape are forcing management to rethink how their companies are communicating with their customers, how their products and services can become utilities to customers' lives, and ultimately how digital and online (including social media) strategies can become a ke...

    By • Oct. 1, 2008

  • Who Is Making Money with BPM 2.0

    You know that a market segment for enterprise software is about to get really big when system integrators start developing dedicated practices for it, and BPM 2.0 is no exception to the rule. Problem is, discussions covering the BPM space are largely dominated by reconverted BPR consultants who ...

    Oct. 1, 2008

  • Plaidoyer pour l'Information Architecture

    Je remercie beaucoup Laurent d'avoir su susciter ma curiosité à venir passer deux jours dans la venise du nord à l'occasion de l'EuroIA, le sommet européen de l'Information Architecture Commitee. Amsterdam est une ville sympathique, qui plus est quand il faut beau, et d'autant qu'on a rendez-...

    By • Oct. 1, 2008

  • Quebec... 3,5 milliards $ d'achats en ligne sur un an

    3,5 milliards $ d'achats en ligne sur un an au Québec, est le constat qui est maintenant possible d'observer comme suite à l'initiative du CEFRIO, de SOM et de VDL2 et de leur indice du commerce électronique, après un an d'existence. Premier bilan annuel « Après 15 mois de collecte, nous déteno...

    By • Oct. 1, 2008

  • Cuba : Présentation

    Une destination qui relie histoire, architecture et un patrimoine naturel hors du commun. Cuba avec ses conquistadors a su créer des légendes comme Ernest Hemingway et le « Che » qui jusqu'Ã ce jour ont peut voir leurs empreintes partout et surtout dans l'ancienne ville de la Havane. Dans ce d...

    By • Oct. 1, 2008

  • SocialText Becomes Really Social

    Socialtext, the enterprise wiki company is no more... a wiki company, that is. Not since Socialtext 3.0, the new release announced today. Founder and Chairman Ross Mayfield calls his new baby a Connected Collaboration Platform, that's modular, built on a widget framework, and consists of:Soci...

    By • Oct. 1, 2008

  • Tunesie-Maghreb...une boite email oubliée est un trèsor

    Qu'est-ce qui arrive quand on ne consulte pas une boite email pendant un bon bout de temps (et qu'à fortiori c'est celle de votre FAI, autrement dit disponibles hcez tous les spammeurs du monde)?Et bien, on trouve des pépites!Pour commencer une invitation à rejoindre Perfspot, un réseau socia...

    By • Sept. 30, 2008

  • "Getting Smart to Facebook, Part 1: Theories and Proof Points"

    This is Part 1 of a 2-part series on socialTNT where we review a recent study of Facebook by Fleishman-Hillard's Matt Dickman, evaluating the platform from a marketer's perspective. In today's installment, we'll discuss the overall findings of the study, rationales for engaging on Facebook, imp...

    By • Sept. 30, 2008

  • An Email Signature is a Marketing Opportunity for Your Agency

    Something as simple as an email signature line is a marketing opportunity for your ad agency. Smart agencies will use it to generate new leads, highlight services, and build their brand. Think about the thousands of emails generated by you and your agency's staff during a day, compounded every ...

    By • Sept. 30, 2008

  • The social media food chain and A-listers

    A-listers, movie stars, superstars and rockstars, every industry has them. Including ours. Social media, PR and Marketing. We love to worship them don't we? We watch their every move. We're fascinated by them. The only thing they might lack are the paparazzi and a posse. There's just something ...

    By • Sept. 30, 2008

  • Another example of good use of video in online communities

    The Co-operative has a long history of building sustainable consumer engagement in the UK. Long before Tesco or Sainsbury had loyalty cards in the UK, I remember at home as a child collecting stamps every time we did our weekly grocery shopping, and when the book was filled we could claim money...

    By • Sept. 30, 2008