Content Marketing: Page 599

  • The Blogosphere According to Bloggers

    I know I'm a little slow in reacting to the Technorati State of the Blogosphere report, but I kept coming back to something I couldn't quite shake. More on that in a minute. First, let's talk about a few of the interesting tidbits about brands and blogging."Whether or not a brand has launched a ...

    By • Oct. 9, 2008

  • Paul Gillin, Chris Brogan and Seth Godin are F-ing IDIOTS!

    Image via Wikipedia Seriously, these guy are a regular Larry, Moe and Curly when it comes to marketing (I'll let you figure out which one's Curly). I have had it up to here *raising hand to eye level* with listening to the advice and reading the books that these three spew out on a constant ...

    By • Oct. 9, 2008

  • FIR Interview: Francois Gossieaux on "Tribalization of Business" study

    Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities-what works, what doesn't, and why-in a research project supported by the Society for New Communication Research. In this interviews, Francois shares the highlights of the study's results.. L...

    By • Oct. 9, 2008

  • Are You Neglecting Your Website Because of Social Media?

    The CEO of my company once said to me, "A good website is worth ten sales guys." The surprising part of this assertion is that our CEO is a die-hard sales guy, and has been for many years, and to him, a great sales team - that is, people on the phone and in meetings with potential customers - ...

    By • Oct. 8, 2008

  • Australia: Kellogg vs Customers

    Australia: social network and peer to peer activist group online for parents.Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent's Jury main page (the Fame and Shame awards...

    By • Oct. 8, 2008

  • Measuring Attention - from MarketingProfs

    Was quoted by Valeria Maltoni on How to Measure Attention recently; it's interesting how and idea grows, takes flight, and evolves. As I sat in at a DoubleClick vendor session today at SMX East about Spotlight tags and how they could be used to track cross channel conversons (and have been, for ...

    By • Oct. 8, 2008

  • Please, Sir, May I Have Some More (Budget)?

    Are you begging for a social media budget? Do you show up to the powers-that-be, hat in hand, and present a humbled version of yourself or your idea, nearly apologizing for asking for funding?Don't!While any number of marketers may think of social media as "free," the clear fact is that it does ...

    Oct. 8, 2008

  • Cattle Without Brands

    No matter how many times John McCain or Sarah Palin say it, they're no mavericks, according to the people genetically labeled. It's actually a proper name that in the U.S. belongs to a family that has actively supported liberal, progressive ideals since the 1600s. A scion in the 1800s live...

    By • Oct. 8, 2008

  • A VAD Expo ce jeudi

    Ce jeudi, je serai toute la journée au "rendez-vous international du e-commerce, du marketing direct et de la VAD" VAD expo, à Lille, pour participant à ce qu'on appelle un "plateau télé". Les thèmes de cette session, animée par Brigit Albretch, sont l'identité numérique et le e-recrutement, ...

    By • Oct. 8, 2008

  • I'm a Member of Marketing 2.0 - Are You?

    If you are passionate about the future of marketing, consider becoming a member of the Marketing 2.0 Group, created by Francois Gossieaux from Beeline Labs, to explore the future of marketing [and go where no marketers have gone before!]Francois is no stranger to innovative marketing. I first m...

    By • Oct. 8, 2008

  • OMMA Global Whither Social Media Panel

    A few weeks ago I spoke on a panel at OMMA Global here in New York. This main stage panel was hosted by Cathy Taylor from MediaPost and included Tom Arrix from Facebook, Bant Breen from Interpublic Group, Angela Courtin from MySpace and David Hahn from LinkedIn. View the video clip. My key me...

    By • Oct. 8, 2008

  • Les stratégies d'innovations dans le Web 2.0

    Demain se tiens la conférence Les stratégies d'innovation dans le Web 2.0, organisée par ma grande copine Katheline Jean-Pierre de Yahoo-Québec. J'aurais le plaisir d'y être Twittereuse officielle et de vous donner les bribes des bonnes idées que je pourrais entendre des conférenciers de renommé...

    By • Oct. 8, 2008

  • Event: Learn how Big Companies use Social Media

    On October 28 at the San Jose Convention Center, the Blog Council is hosting a new event called BlogWell. It is a panel of enterprise marketers and professionals that will discuss social media. I anticipate that it will be a great discussion as they will be sharing case studies, best practices,...

    By • Oct. 8, 2008

  • Google Android / gPhone vs. iPhone

    The main difference between the gPhone and the iPhone is that with Android, apps won't be subjected to this (click to zoom in). "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by it's eccentric authors an...

    By • Oct. 8, 2008

  • Picture: Citizen Journalism

    I'm a bad bad blogger - it's been nearly a week since my last confession. Errr, blog post. A picture of Citizen Journalism:Photo on Flickr by Yea I Knit - under creative commons (by, no $, =)Note: 2,062 Diggs brought in 85,000 views. Confirming that a very small percentage bother to vote, thoug...

    By • Oct. 8, 2008

  • How do you know it's time to invest in social media?

    I received a lot of great comments on my post What should be in your association's social media plan. One comment from my friend Henri Makembe inspired this post. Henri said... Lindy,Great post. At what point would you determine whether or not the association needs/should invest into social ...

    By • Oct. 8, 2008

  • FIR Interview: Niall Cook on "Enterprise 2.0"

    More and more companies are implementing social software for employee use, and many more that aren't find that employees are taking advantage of services that exist outside the firewall in order to do their work more collaboratively. One of the first books to appear on this subject is "Enterpris...

    By • Oct. 8, 2008

  • Extension du domaine du débat

    Quand nous répétons à l'envie que la discussion va plus vite sur le web que nulle part ailleurs et qu'il est vain d'essayer de croire qu'on puisse la prendre de vitesse, on ne mesure pas à quel point c'est vraiment le cas, notamment quand un rendez-vous de masse s'étend par la discussion onli...

    By • Oct. 7, 2008

  • Les flux que monte au nez...

    PhilippeMartin's TwitWall L'article n'est plus la pierre angulaire du journalisme Des Etats généraux de la presse pour qui? Twellow :: Twitter Search Directory, Twitter Search Engine TwitStamp :: Show Everyone That You're a Twitaholic Twitter 101 | Connie Bensen Rafraichissez votre page Twitter ...

    By • Oct. 7, 2008

  • Joining Techrigy & Building Community for SM2

    Not too long ago Aaron Newman, Founder of Techrigy, & I began a conversation about his product and the needs of the community. That evolved into his inviting me to join his team & lead their community! I enjoy the brand monitoring space for a number of reasons so it's a good fit - more o...

    By • Oct. 7, 2008

  • Du bon usage des blogueurs

    Mince. Je tombe sur un billet de Jean-Marie Le Ray à peine quelques heures après qu'un journaliste du journal Les Affaires m'est interviewé sur l'importance des réseaux sociaux pour les entreprises. J'aurai pu lui refiler l'info : voilà un cas, noir sur blanc, où un bon usage des blogueurs pe...

    By • Oct. 7, 2008

  • Who are you? And why should I trust you?

    A recent post by Kami Huyse and my own stream of followers prompted me to write this post. In Kami's recent post, "Painting by Number: Bringing Blog Content to Life by Coloring the Canvas," she lists the below rule: Learn the rules and then break them intelligently: Every community has a culture...

    By • Oct. 7, 2008

  • I'm F*cking Sick Of The "ROI Of Web 2.0″ Debate

    I have a confession: I am f*cking sick of the "What's the ROI of web 2.0 or social media" debate. Not that I don't think we shouldn't talk about it - we should - but I'm sick of convincing everyone that there is one at all. If done correctly, you will see a return on investment. We can debate ...

    By • Oct. 6, 2008

  • Migration Day 2008 : c'est aujourd'hui !!!!

    Ca y est, nous y sommes ! le grand jour est arrivé... Le compte à rebours est terminé ! Nous sommes le 6 octobre 2008 ! Je déclare l'initiative "Migration Day 2008″ lancée ! A vous de jouer ! Je compte sur vous ! Bon ensuite, promis, je commence à publier des billets sur autre chose. Pour sa...

    By • Oct. 6, 2008

  • Germany, France - the strongest 'brands'

    Something which caught my eye via Yabia, but which doesn't seem to have received a great deal of media pick up, is this study looking at what countries have the strongest 'brand.' Fronted by country branding expert Simon Anholt, the Nations Brands Index by GFK Research involved 20,000 particip...

    By • Oct. 6, 2008