Content Marketing: Page 597

  • Les flux que monte au nez

    Sexe ego et radio - Libération 7000 internautes veulent échanger leur vote Web 2.0 - Carrefour numérique Cyber-base Where is Your Username registered Is Web 2.0 Really Democratic? - Robin Good's Latest News Réhabiliter le terme "Web 2.0" Le web 2.0 est mort, vive le web 2.0 ! Link to original post

    By • Oct. 16, 2008

  • New Media Budgets Fall Victim to Economic Woes

    I realize it's a bit of a "duh" headline. As most of us know, marketing budgets are typically the first to get cut when it comes to any sort of economic difficulties in the country or within an industry. The Wall Street Journal reported today that spending on new media will be slowing...this is ...

    By • Oct. 16, 2008

  • Twitter - why you ignore it at your peril

    When I was at University back in....well, let's just say I didn't have an email address!...if you had a cause to promote or if there was a brand or politician in your sights you had to deal with it the old fashioned way. You know, petitions, protests, letter writing, that kind of stuff. A...

    By • Oct. 16, 2008

  • Ego Trap: Influencer Lists

    I've been thinking about how ego traps operate in social media - which could also be called hero marketing (credit Seth Godin for suggesting the term). Social media focuses on individuals. Self-promotion lies at the root of ego traps, usually inclusive of helping and promoting others. I don't...

    By • Oct. 16, 2008

  • Relationships, The Most Important Thing in Marketing

    First of all, exciting news. I was selected to contribute to Online Marketing Connect, which is a site for marketing experts to share their ideas and knowledge. As the site puts it: "Online marketing for marketers is a new destination that brings together the very best minds in marketing to co...

    By • Oct. 15, 2008

  • Where Software Vendors Should Focus - McKinsey

    Here is nice short report from McKinsey with good advice for software vendors. In summary they write that software-development organizations that try to excel at everything may be diluting their efforts. They do best when they focus on the areas that matter most for the kind of organization they...

    By Bill Ives • Oct. 15, 2008

  • The tools to measure social media and community engagement

    Tape Measure by redjar on Flickr (CC licence) If only it was that simple! But to make it easier, I've finally started compiling a list of the tools and resources for the measurement of social media and community marketing and engagement - ranging from free to paid options, and Web Analytics to B...

    By • Oct. 15, 2008

  • 10 American Financial Meltdowns in the Past Century

    The zero dollar is about "the destructive role of many financial institutions, and the decline of U.S. currency to the point of seeming worthlessness." Neatorama has a great post highlighting 10 American financial meltdowns in the past century. Try to see the glass half full. And if you have c...

    By • Oct. 14, 2008

  • Would You Tell Your Customers (and Your Employees) How Bad it is?

    I confess it's been hard to cut through the myriad messages of alarm and preoccupation coming from every which way in the last couple of weeks, and think rationally. As a human who is highly invested in relationships, how all of the recent events are connected has impacted me to varying degrees....

    By • Oct. 14, 2008

  • Quit talking about Social Media and Go Make Some Money!

    Ok so by now we all know the hows and whats of social media and social media marketing. At least, we better. Hell, I've written a books worth of articles myself on the subject. And lately we're all writing about how to use social media in a down economy. Or whether social media can survive the ...

    By • Oct. 14, 2008

  • MEDIA : International Herald Tribune to shutdown

    Shutting down of the online IHT and merging it into New York Times made me sad - I read both online and paper versions when based in Jakarta, Singapore, Amsterdam and Milan: In August, ad revenue at the New York Times Media Group, including both the Times and Tribune, dropped 15.1% from the s...

    By • Oct. 14, 2008

  • NAB Ubank Social Media Mess

    AUSTRALIA: Which of you guys are advising NAB Bank on social media? Cos whoever you are, you are making a real friggin' mess of it, and you make it worse for all of us!First there was the spam comments on blog fiasco - read Duncan Riley's take on it all. Then there's the faux community on UBank...

    By • Oct. 14, 2008

  • The 2 P's and 4 C's of Personal Branding

    Today, I wanted to touch on what I'm calling the 2 P's and 4 C's of personal branding. A lot of people have their own lists, but I felt the need to share mine with all of you. When I think of personal branding, most of my messaging revolves around protection and promotion. It's important to note...

    By • Oct. 14, 2008

  • 4 steps to a better social media effort

    Kat French of Social Media Explorer was kind enough to put up a four-part series written for the social media practitioners last month. Yes, you may think that since so many have written on social media it isn't necessary to read the same old stuffs anymore. True, there are rules of the trade th...

    By • Oct. 14, 2008

  • Cost of social software

    One of the strongest arguments around adopting social software is that you can do so easily and at very low cost when compared with 'traditional' IT solutions. Given today's economic volatility and frozen IT budgets it may make sense to pause the $500,000 intranet roll-out based on Sharepoin...

    By • Oct. 14, 2008

  • L'expatriation : l'effet lune de miel

    Ce sujet est bien sûr très présent chez moi, ayant passé la plupart de mon enfance et adolescence expatriée et ayant reconduit l'expérience dans ma vie adulte depuis quelques années maintenant, je ne peux m'empêcher d'y revenir. J'ai déjà abordé le sujet ici et Henri Kaufman l'a récemment év...

    By • Oct. 14, 2008

  • Byblos Interactive White Paper: Monologue vs Dialogue y

    Encore un white paper (bien qu'il soit noir) de Byblos Interactive, agence de Webmarketing en Tunisie.La thématique de ce document est la création de dialogue avec les consommateurs et l'intérêt d'engager la conversation avec les internautes.Vous pouvez voir les reste des White Paper Byblos Int...

    By • Oct. 14, 2008

  • Billets gratuits pour le WebCom

    Ça vous dit d'aller au WebCom-Montréal? J'ai deux billets qui donnent accès à toutes les conférences (repas et cocktail compris).Je les donne à ceux qui répondent à la question suivante : «En quelques paragraphes quelle serait, pour vous, la parfaite conférence WebCom ?». Je choisirai les...

    By • Oct. 14, 2008

  • Recession to Boost Social Media Spending

    With the bi-polar behavior of the market these past few weeks, it's easy for brands to panic and cut their total marketing/advertising/PR budgets until we see some economic stability. Naturally, I think this is a mistake. Now is the time for brands to differentiate themselves and truly engage t...

    By • Oct. 13, 2008

  • Defining Social Media Marketing

    I don't like the Wikipedia definition of social media marketing, because it focuses too much on search and does not touch on corporate marketing or integration. So let's try a new definition by thinking through the phrase "social media marketing," backwards: Marketing. A business function whic...

    By • Oct. 13, 2008

  • Le secret de la réussite : ne pas rester dans sa bulle !

    Que ce soit en équipe ou individuellement, le secret à toutes les situations, surtout quand elles sont difficiles, est de ne pas s'isoler. Au contraire, c'est quand c'est le plus difficile, quand on fait face à des problématiques, qu'on doit aller chercher les autres pour comprendre comment ...

    By • Oct. 13, 2008

  • Book Review: Secrets Of Social Media Marketing by Paul Gillin

    I read a lot for this blog and I try to pass along the books that I especially recommend. Some are simply must-reads if you're on the cutting edge of marketing and social media. But it's rare that I quote a book more than a handful of times. If you read about a particular book on this blog mor...

    By • Oct. 13, 2008

  • Darwin 2.0: necessary evolution of companies

    Some companies are comfortable adopting social media in the 2.0 environment. But the business cultures of some are still frightened by the idea of adopting 2.0 applications. Here's an "inside report", with information which you might find helpful... Companies are still shy about using social p...

    By • Oct. 13, 2008

  • Renault se met à gazouiller sur le Web !

    Une expression empruntée à Vnunet qui a rédigé un petit article sur le constructeur automobile français, alors que le Salon de l'automobile fait le plein. En effet, Renault a décidé de sortir le grand jeu en créant un compte sous Twitter. Renault_Live vous permet d'être informé en direct de to...

    By • Oct. 13, 2008

  • Blip.fm and Goodreads: the future of social networking

    The future of social networking lies not in general-purpose networks like Facebook and MySpace, and not in niche social networks that cater to very specific groups, but in common interests networks like Blip.fm and Goodreads. I really think this is where the growth will occur as people burn out...

    By • Oct. 12, 2008