Content Marketing: Page 597

  • Le web sera-t-il touché par la crise?

    La crise financière qui sévit actuellement sur toute les places boursiéres, toujours à la baisse, aura forcément des conséquences pas vraiment positive sur le climat des affaires.Ce qui est inquiétant, c'est qu'en tant de crise, les entreprises coupent généralement donc le budget qui leur sembl...

    By • Oct. 10, 2008

  • Évolution des médias intéractifs

    Ne manquez pas l'événement l'évolution des médias interactifs, prévu le 16 octobre prochain à Montréal. Organisé par le RPM, il réunit neuf panélistes et présentateurs très connu (dont LG15 et Dailymotion). L'entrée est libre, mais il faut réserver.Au programme14h00Nouvelles pratiques en na...

    By • Oct. 10, 2008

  • Weblebrity and the Real World

    A colleague of mine recently sent me the 10 signs you may be a Weblebrity. Defined in the email as "...a new buzzword that has been spawned defining someone who's well-known online but perhaps not in the real world." A few highlights: #4. You stopped thinking about yourself as a person years...

    By • Oct. 10, 2008

  • The Internet is a Cesspool of Disinformation Says Google CEO

    Cess + Pool Google CEO Eric Schmidt referred to the Internet as a "cesspool" at the annual American Magazine Conference. He argued yesterday that the Internet is becoming a breeding ground of misinformation. Apple felt the effects of the cesspool earlier this month. A comment made by a 'citiz...

    By • Oct. 9, 2008

  • A case study for the acceptance of social media

    It can be difficult to convince non-users of the social web about its real world benefits. One method that can be effective is to take a brand that virtually everyone has used or is aware of and point to their success. Exhibit A: NPR has been one of the more aggressive and forward thinking of al...

    By • Oct. 9, 2008

  • Social Media or Industrial Media? Humans and Other Animals

    In a recent post entitled 'The Biggest Irony on the Internet,' Ethan Bauley attempts to draw a line between Social Media on one side and Mass, or Traditional Media on the other. His argument is simply put; if there is a true arena that we insist on calling Social Media then clearly there is its...

    By • Oct. 9, 2008

  • Social PR and Shiftcomm

    ... do as we say, don't do as we do.Shiftcomm have a couple of great files including a social media press release and a social media newsroom layout.Part of their Social Media Press Release Template. Which SHOULD be about making content accessible and linkable and bloggable. But I can't link to...

    By • Oct. 9, 2008

  • Staffing business Twitter accounts with multiple people

    Albert Maruggi and I have started working with a new client, a brand new Web start-up, and we're already seeing some folks mentioning the client on blogs and in Twitter conversations. Beyond that, we'll obviously be working with a Web-savvy crowd, so having a strong presence in these online comm...

    By • Oct. 9, 2008

  • The 6 Dangerous Fallacies of Social Media

    You may have heard of social media. There's been a bit of news about it recently. However, a lot of people making that news have created expectations and beliefs about social media that aren't true. 1. Social Media is Inexpensive False. As Charlene Li said recently, social media trades media cos...

    By • Oct. 9, 2008

  • Marketing For Just Cause

    Cause marketing is a relationship between a for-profit and a nonprofit that brings in money and resources for the nonprofit, while providing credibility and goodwill for the business. According to the IEG Sponsorship Report, this category will grow to $1.5 billion in the US in 2008. There are a ...

    By • Oct. 9, 2008

  • The Blogosphere According to Bloggers

    I know I'm a little slow in reacting to the Technorati State of the Blogosphere report, but I kept coming back to something I couldn't quite shake. More on that in a minute. First, let's talk about a few of the interesting tidbits about brands and blogging."Whether or not a brand has launched a ...

    By • Oct. 9, 2008

  • Paul Gillin, Chris Brogan and Seth Godin are F-ing IDIOTS!

    Image via Wikipedia Seriously, these guy are a regular Larry, Moe and Curly when it comes to marketing (I'll let you figure out which one's Curly). I have had it up to here *raising hand to eye level* with listening to the advice and reading the books that these three spew out on a constant ...

    By • Oct. 9, 2008

  • FIR Interview: Francois Gossieaux on "Tribalization of Business" study

    Francois Gossieaux, from Beeline Labs, joined forces with Deloitte to study online business communities-what works, what doesn't, and why-in a research project supported by the Society for New Communication Research. In this interviews, Francois shares the highlights of the study's results.. L...

    By • Oct. 9, 2008

  • Are You Neglecting Your Website Because of Social Media?

    The CEO of my company once said to me, "A good website is worth ten sales guys." The surprising part of this assertion is that our CEO is a die-hard sales guy, and has been for many years, and to him, a great sales team - that is, people on the phone and in meetings with potential customers - ...

    By • Oct. 8, 2008

  • Australia: Kellogg vs Customers

    Australia: social network and peer to peer activist group online for parents.Peer to peer support groups are all very well, but what happens when they get organised and take out advertising on TV naming and shaming your company for shenanigans? Parent's Jury main page (the Fame and Shame awards...

    By • Oct. 8, 2008

  • Measuring Attention - from MarketingProfs

    Was quoted by Valeria Maltoni on How to Measure Attention recently; it's interesting how and idea grows, takes flight, and evolves. As I sat in at a DoubleClick vendor session today at SMX East about Spotlight tags and how they could be used to track cross channel conversons (and have been, for ...

    By • Oct. 8, 2008

  • Please, Sir, May I Have Some More (Budget)?

    Are you begging for a social media budget? Do you show up to the powers-that-be, hat in hand, and present a humbled version of yourself or your idea, nearly apologizing for asking for funding?Don't!While any number of marketers may think of social media as "free," the clear fact is that it does ...

    Oct. 8, 2008

  • Cattle Without Brands

    No matter how many times John McCain or Sarah Palin say it, they're no mavericks, according to the people genetically labeled. It's actually a proper name that in the U.S. belongs to a family that has actively supported liberal, progressive ideals since the 1600s. A scion in the 1800s live...

    By • Oct. 8, 2008

  • A VAD Expo ce jeudi

    Ce jeudi, je serai toute la journée au "rendez-vous international du e-commerce, du marketing direct et de la VAD" VAD expo, à Lille, pour participant à ce qu'on appelle un "plateau télé". Les thèmes de cette session, animée par Brigit Albretch, sont l'identité numérique et le e-recrutement, ...

    By • Oct. 8, 2008

  • I'm a Member of Marketing 2.0 - Are You?

    If you are passionate about the future of marketing, consider becoming a member of the Marketing 2.0 Group, created by Francois Gossieaux from Beeline Labs, to explore the future of marketing [and go where no marketers have gone before!]Francois is no stranger to innovative marketing. I first m...

    By • Oct. 8, 2008

  • OMMA Global Whither Social Media Panel

    A few weeks ago I spoke on a panel at OMMA Global here in New York. This main stage panel was hosted by Cathy Taylor from MediaPost and included Tom Arrix from Facebook, Bant Breen from Interpublic Group, Angela Courtin from MySpace and David Hahn from LinkedIn. View the video clip. My key me...

    By • Oct. 8, 2008

  • Les stratégies d'innovations dans le Web 2.0

    Demain se tiens la conférence Les stratégies d'innovation dans le Web 2.0, organisée par ma grande copine Katheline Jean-Pierre de Yahoo-Québec. J'aurais le plaisir d'y être Twittereuse officielle et de vous donner les bribes des bonnes idées que je pourrais entendre des conférenciers de renommé...

    By • Oct. 8, 2008

  • Event: Learn how Big Companies use Social Media

    On October 28 at the San Jose Convention Center, the Blog Council is hosting a new event called BlogWell. It is a panel of enterprise marketers and professionals that will discuss social media. I anticipate that it will be a great discussion as they will be sharing case studies, best practices,...

    By • Oct. 8, 2008

  • Google Android / gPhone vs. iPhone

    The main difference between the gPhone and the iPhone is that with Android, apps won't be subjected to this (click to zoom in). "Take Me To Your Leader" focuses on trend watching in consumer behaviors, marketing, technology, and social media, but is often led astray by it's eccentric authors an...

    By • Oct. 8, 2008

  • Picture: Citizen Journalism

    I'm a bad bad blogger - it's been nearly a week since my last confession. Errr, blog post. A picture of Citizen Journalism:Photo on Flickr by Yea I Knit - under creative commons (by, no $, =)Note: 2,062 Diggs brought in 85,000 views. Confirming that a very small percentage bother to vote, thoug...

    By • Oct. 8, 2008