Content Marketing: Page 624

  • The Guardien achète PaidContent

    Pendant que la France (Paris?) s'enfonce dans d'impétueux débats sur la (non-) place des blogueurs influents dans le paysage intellectuel, leur voisin maritime achète un blogue au gros prix.Le vénérable The Guardien britannique achète PaidContent.org un blogue collectif très populaire pour 30 M$...

    By • July 11, 2008

  • It's the Internet - Do You Know Where Your Brand Is?

    The other day, I was talking with David Allison, editor of the Atlanta Business Chronicle, about consumers discussing brands online. At one point David said, "I bet most Atlanta companies are blissfully unaware of what's being said about them on Technoratti." Now, we all know social media creat...

    By • July 11, 2008

  • A New Kind of Product Placement

    It's no secret that my favorite fiction writers are Christopher Buckley who satires spin, and Max Barry who satires corporate life. In Buckley's Thank You for Smoking, cigarette lobbyist Nick Naylor and Hollywood executive Jeff Megall discuss the idea of creating a brand of cigarettes around th...

    By • July 11, 2008

  • Words to Write By: SEO Tricks for Press Releases

    I'm sure you all are using Google Ad Words and Word Tracker when drafting your press releases. (If you aren't, you should, as these tools will help ensure solid SEO for your news).In addition to those sites, I caught an interesting piece in The New York Times on words that sell to search engine...

    By • July 11, 2008

  • Defining A Social Media Marketer

    view on flickr»" href="http://farm3.static.flickr.com/2063/2329367944_90e2ba7877.jpg" target="_blank" rel="lightbox">While doing some research and questioning for a post of her own, social media diva Tamar Weinberg asked what my definition of a social media market...

    By • July 11, 2008

  • Is Marketing Work Making Us Stupid?

    Photo courtesy of jbhill via Flickr I would like to do something a little different on this lovely Friday. Instead of presenting an argument or commenting on a piece of news, I would like to throw out a question to you. (Yes, you!) I need your help, so dip your figurative quills in the ink well ...

    By • July 11, 2008

  • What Four "Things" Matter Most?

    When people discuss all this "social stuff" it sounds like a different language to a lot of other people. The virtual world has a language all of its own. Learning a new language takes time, practice and understanding. Business leaders don't typically have a lot of extra time to practice and un...

    By • July 11, 2008

  • Etrangler net

    "Bell ralentit volontairement le trafic sur le Web. Et cette pratique est «illégale» selon Google, qui a officiellement demandé au Conseil de la radiodiffusion et des télécommunications canadiennes (CRTC) d'intervenir." (Source Les Affaires)Cette histoire "d'étranglement" que le crypto-monopole ...

    By • July 11, 2008

  • Blogs Fail Because of Dull Material

    According to a report by Forrester Research (via), business-to-business blogging took a nosedive this year. However, don't start thinking that this is because business blogging is a bad strategy. Instead, as Forrester themselves say, corporate blogs fail because they read like "tired, warmed-ove...

    By • July 10, 2008

  • Le Rich Media signera-il la mort du Clic?

    Une discussion avec un ami autour de la performance du online advertising a débouché sur une conclusion qui m'avait semblé hâtive à première vue: "Avec le Rich Media, l'internaute peut voir 80% du message publicitaire. Quel intérêt pour lui de cliquer dans ce cas?"La question est donc de sa...

    By • July 10, 2008

  • Où en-est le web...?

    C'est sur The State of The Web Summer 2008 qu'il faut aller! Link to original post

    By • July 10, 2008

  • The Business Implications of Social Media

    Aberdeen Group survey of over 360 companies shows ROI from Social Media As the popularity of social media continues to change the way people interact with each other and with companies, The Aberdeen Group found that top performing organizations that are using Web 2.0 applications are getting be...

    By • July 10, 2008

  • Google Lively : Le bouleversement dans le "monde" des univers virtuels

    Lancement de Google Lively : nombreux posts dans la blogosphère aujourd'hui et une journée difficile pour les principaux éditeurs de mondes virtuels...Link to original post

    By • July 10, 2008

  • What academics think about social media

    Find more videos like this on PROpenMic Two weeks have gone by since Edelman's New Media Academic Summit 2008 in Chicago, plenty of time to digest some thinking and take a look at other people's thoughts as they've posted them since the event. I discussed my own impressions in FIR #358 on June...

    By • July 10, 2008

  • Schawbel Report: The Current State of Personal Branding [July 2008]

    A lot has happened since the last time I posted a "Schawbel Report" on the state of personal branding worldwide. The March edition shed some light into the spread of personal branding from the US to Australia to India. There is a lot of information here, but it's all very important to your perso...

    By • July 10, 2008

  • Platform Independant Publishing or getting your news out there...

    Recently I have been talking about the concept of "platform independent publishing" to clients, explaining them that the content they create should be able to "travel" as much as possible across the web, independently of format and platform.In short this means that when I publish this blogpost (...

    By • July 10, 2008

  • Google indexe les flash

    Google annonce qu'il lance un nouvel algorithme pour rechercher dans les sites faits en flash. (source via JF Renaud)On va commencer à voir remonter dans les moteurs les sites que les spécialistes en indexation croyaient perdus. Et on verra moins de dispute au sujet de ce qu'est un bon site.Il ...

    By • July 10, 2008

  • Tail or Pack?

    We've been living with a vision of transactional magic that was too good to ignore, and has turned out to be too good to be true. The idea of a "Long Tail" has permeated business reporting and venture capitalist funding plans ever since Wired magazine editor Chris Anderson tagged it a few year...

    By • July 10, 2008

  • SEO Best Practices for Coding Your Website

    What's Code Got to Do With It? Face it, while linklove is sexy, in SEO, code ain't no second hand emotion. SEO is a multi-faceted discipline, where keyword research, SEO copy-writing, linkbuilding, and code optimization work as a team in an attempt to address a variety of search engine ranking f...

    By • July 10, 2008

  • Les blogueurs aiment bien s'exposer

    C'est ce qu'on entend souvent et je l'ai entendu il y a quelques jours au cours d'une réunion (pas de soucis la personne ne parlait pas de moi, elle ne savait sûrement même pas que j'avais un blog). Les blogueurs aiment bien parler d'eux, ils aiment se montrer et ont un ego développé. Moi j...

    By • July 9, 2008

  • Social Media Club Forms Interim Board of Directors

    And the very cool thing about this entire situation is that I am on the board. I am very excited to be a part of this project; and I am also humbled that Chris Heuer has asked me to participate. To be on the same list as those listed below is truly an honor. Here is a tidbit of what I and 41 ot...

    By • July 9, 2008

  • ON24 Launches Virtual Tradeshow Platform with Real Potential

    The concept of virtual tradeshows has been around since at least 2001. The appeal, to both exhibitors and attendees, is obvious. No travel costs. No lost productive time due to travel. No limit on the number of employees you can use to staff your booth or "send to the show." No need to limit th...

    By • July 9, 2008

  • Marketing Books with Viral Video

    Last month, the WSJ published an article on how book publishers are using viral videos to promote new books. "Book Trailers" is the name that authors and publishers have given to these videos aimed at YouTube audiences and they are quickly becoming a normal part of the marketing cycle of a new b...

    By • July 9, 2008

  • Profession: Corporate Security Manager chez DAIMLER AG

    Le Journal des Directeurs de Sécurité des Entreprises de juin 2008 présente une interview de Thomas Menk, Corporate Security Manager chez Daimler Chrysler, qui nous livre sa vision du management des risques de sécurité dans le cadre de la 'corporate governance'. Thomas Menk a effectué un long c...

    By • July 9, 2008

  • What the F**K is social media

    Voici, via le blog de Marta Kagan (social Media Evangelist + Online Marketing Pro), un exposé consacré aux médias sociaux : particulièrement brillant et pragmatique. Link to original post

    By • July 9, 2008