Power Blogging, Standing out in the Crowd

Did you know that less than 20% of blogs worldwide are updated on a weekly basis and that on a daily basis less than 10% have fresh content? So what happened? A bunch of people (and many companies) got really excited about this new free, online tactic that could help them communicate their thou...

By Janet Schijns • July 15, 2008

Toyota Dealership Gets Social - Embraces New Media

It seems individual franchise operators tend to stay away from social media promotions because they think they are "too small" or "too local" for the global reach of new media. But, the fact is, social media can be a cost-effective way to drive foot traffic and promote the larger brand, which i...

By Jennifer Jones • July 15, 2008

Maslow's Hierarchy: Consumers Seeking Esteem Drive Communities

Yesterday, we discussed how Maslow's famous Hierarchy of Needs helps to explain how and why people seek out online communities. Once humans have satisfied their Physiological and Safety Needs, they seek out Belonging. Online communities fulfill this need by providing a place where those with ...

By Augie Ray • July 15, 2008

How To Get Your Event Marketing To Go Viral

Over the last several weeks I have found myself working on answers to the same question for both client work as well as some personal efforts around Personality Not Included. The question is a simple one that most marketers will deal with at some point in their career: how to get your product or...

By Rohit Bhargava • July 15, 2008

"The Spirit of the Cover"

It would be fairly easy to jump on The New Yorker-bashing bandwagon today for its satirical cover featuring Barack and Michelle Obama as fictionalized Muslim terrorist and fist-bumping radical, respectively.It would be easy if one didn't truly get the shock culture of Condé Nast wherein David R...

By Peter Himler • July 15, 2008

Le tourisme 2.0 passe par le 3D

Google Earth possède depuis un mois une version 3D du parc d'attractions Walt Disney World. Le site contient également 20 hôtels reconstitués et 1 500 modèles 3D. (via Actu Abondance).On se rappelle qu'il y a deux ans Google offrait SketchUp, un outil servant a créer une variété de modèles 3D de...

By Martin Lessard • July 14, 2008

Monster UK rock les medias sociaux

Monster UK s'est lancé dans les media sociaux ! Quel bonheur ! L'équipe a fait un travail formidable en faisant exister Monster UK dans les réseaux sociaux. L'objectif est de rendre Monster visible et de parler aux différentes communautés: «Etre là où les gens sont». Certains ne mettront jam...

By Vanina Delobelle • July 14, 2008

Pourquoi les entreprises ont besoin du Web 2.0

Petit prologueC'est mon retour de vacance/convalescence et mon premier billet de retour à ma ligne éditoriale habituelle. Les derniers billets se devaient de mentionner des changements morphologiques qui ne passeront pas inaperçus, mais comme les autres péripéties à venir ne seront pas visibl...

By Michelle Blanc • July 14, 2008

Sears Gets Aggressive with Social Media

Sears has launched a clever social media & product placement campaign that could turn things around for the brand just in time for back to school.Targeting the 8-to-14 year old market, they started out doing the usual: sponsorships with Facebook, MySpace, Seventeen, Cosmogirl, Nickelodeon a...

By Jennifer Jones • July 14, 2008

The Social Revolution is Our Industrial Revolution

Broadcast and print media and the services the support the creation and distribution of information are not dead and Social Media is not going to get indicted for holding the smoking gun.These powerful, influential, and age-old industries are however, undergoing some of their most radical trans...

By Brian Solis • July 14, 2008

B2B Marketing Fast Fixes

The slowdown across some sectors of the economy is forcing B2B marketers to pull back on spending, yet continue to produce great results (or else). With that in mind, MarketingSherpa last week presented their Top 10 B-to-B Marketing FastFixes: How to Generate & Nurture More Qualified Leads....

By Tom Pick • July 14, 2008

Make Money Writing A Blog - Guaranteed!

Courtesy of jbhill via Flickr Please forgive the link-bait title. But I do have a guaranteed way for you to make money from your blog. (Do I sound like a huckster yet? Stay with me.) Gather 'round, kiddies, because this could change your life. And this secret is free. The secret to making money ...

By DJ Francis • July 14, 2008

A Corporate Brand Won't Shield Your Personal Brand Anymore

Thesis There is an ongoing shift from people being eclipsed by corporate entities, to people becoming the shield, point-of-contact and spokesperson for the company. No person or company is safe anymore, but instead of separating both brands, they have collided into one transparent mirror of info...

By Daniel Schawbel • July 14, 2008

Maslow's Hierarchy: Why People Engage in Online Communities

Yesterday on this blog, we explored how online communities are not created but instead must be nurtured. As a result, marketers and publishers who wish to create a community must approach the challenge in much the same way a gardener approaches his or her annual planting--with careful planning ...

By Augie Ray • July 14, 2008

Of Ghost Towns and Gardens: How Communities are Nurtured and not Created

There's been some interesting buzz on Social Media Today about the difference between "Social Media" and "Community". Rachel Happe offers some thought-provoking insights, stating "Social media can help foster communities but social media can be limited to allowing a conversation around content.....

By Augie Ray • July 13, 2008

Allons ! zInfluents de la Patrie !

Pour saluer la France et, en passant, la polémique autour des BlogueurZinfluents, une petite chansonnette pour l'occasion:Allons ! zInfluents de la Patrie !Le jour de gloire est arrivé !Contre nous de l'imprimerie,L'établishment pensant est levé ! (Bis)Entendez-vous dans les journauxMugir ces fé...

By Martin Lessard • July 13, 2008

Pour bien bloguer il faut être passionné

Pour bien bloguer sur un sujet, il faut bien le connaître ou l'étudier en détails et il faut être passionné. Quand on a fait le tour d'un sujet, il devient plus dur de bloguer. On a l'impression de tourner en rond, de se répéter et de ne plus apprendre grand-chose. L'intérêt dans le...

By Vanina Delobelle • July 13, 2008

What would you do with 750,000 internet users?

You can take the entrepreneur out of the start-up but you can't take the start-up out of the entrepreneur. Or something like that... My buddy Darren ("My Friends Call Me D-Bone") Herman -- a serial entrepreneur now leading the digital media group at a media buying agency called Media Kitchen...

By Greg Verdino • July 13, 2008

Blogger of the Week - Michael Brito - Conversations Matter

Michael Brito, Social Media Strategist at Intel, has had the rare opportunity to be part of the early social media/conversational marketing efforts at some of Silicon Valley's most prominent companies. Brito's passion for social media dates back to his days at Packet8, the voip telephone comp...

July 13, 2008

Pourquoi le e-commerce a-t-il des clients ?

Rediffusion du 14 mars 2008 Comme pour chaque moyen de distribution, il existe une value proposition unique pour le consommateur. Mais qu'attend l'utilisateur quand il se rend sur un site de e-commerce ? Effectuer un achat depuis chez lui, rapidement, sans avoir à se déplace...

By Vanina Delobelle • July 12, 2008

Alienate The Customer: Kill the Revenue

Sometime you wonder how the minds of leaders were programmed to think, or should we say, not to think about the customer experience first. The blogosphere screams with stories of major brands being anti-social to the customer. Check out this one: Want To Win Customers? Don't Be Like A Wireles...

By Jay Deragon • July 12, 2008

Luxe, e-commerce et Chine.

Internet serait il condamné à être une simple source dédiée à l'information "consommateur" dans le secteur du luxe? Selon l'étude réalisée par Forrester & Walpole auprès de 178 marques de luxe en Asie, Europe et USA, seulement 1/3 disposent d'une boutique de e-commerce. Relais de croissan...

By Thys Jean-pascal • July 12, 2008

"Word of Mouth" Works (Yawn)

The constant news about Social Media and Word of Mouth (WOM) is impressive. It's voluminous. It's constant. And it's a little boring.I'm a Social Media convert and I hate to sound jaded, but the barrage of news, case studies, and reports that indicate people listen to each other is getting mund...

By Augie Ray • July 12, 2008

Quit Your Pitchin'

I read a tweet from a journalist/blogger yesterday who advised a budding public relations rookie not to pitch. In his words, "Pitch=Spam". Interesting take, right? So, how does this guy get his news anyway? I was quick to chime-in to the newbie and clarify, "progressive journalists understand r...

By Jason Kintzler • July 12, 2008

The Guardien achète PaidContent

Pendant que la France (Paris?) s'enfonce dans d'impétueux débats sur la (non-) place des blogueurs influents dans le paysage intellectuel, leur voisin maritime achète un blogue au gros prix.Le vénérable The Guardien britannique achète PaidContent.org un blogue collectif très populaire pour 30 M$...

By Martin Lessard • July 11, 2008