The big story here in Canada today is the release of video of Omar Khadr being interrogated in Guantanamo Bay by a CSIS agent. Khadr was taken into custody in 2002 after a battle in Afghanistan, at the age of 15.
I find it interesting that when you click on the globeandmail.com video of the interrogation, you get an ad for a carmaker, then a discount stock-trader ad at the bottom of the screen. I wonder if those brand managers are happy with that placement?
A couple of questions for you all out there (I'd give you the answers but I don't have any):
Ciao,
Bob.
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I find it interesting that when you click on the globeandmail.com video of the interrogation, you get an ad for a carmaker, then a discount stock-trader ad at the bottom of the screen. I wonder if those brand managers are happy with that placement?
A couple of questions for you all out there (I'd give you the answers but I don't have any):
- Is there a material difference between the ad at the front of the Khadr video and an ad in a supper-hour newscast? I feel as if there is but I can't get beyond a vague feeling of "yes, there is"
- Is this different between ads that appear in newspapers next to a story about something horrible? Again, it seems to me as if it is, but I can't really construct the argument as to why.
- If you were doing ad buys on online news sites, would you / could you / do you try to have your ads not appear with certain types of content?
Ciao,
Bob.
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