Content Marketing: Page 639

  • Google Adwords - Automatic Matching

    Google is beta testing a keyword matching option called automatic matching that is scheduled to go live on June 3rd. There has been speculation that automatic matching would be turned on as a default, but according to a comment in a very objective post on the topic from PPC Hero What You Need to...

    By • June 2, 2008

  • Social Media Marketing Mistakes And How to Avoid Them (2 of 6)

    Continuing the series on social media marketing mistakes from last week, today's mistake is about "schmoozing instead of connecting." I talk a lot about social media being a cocktail party. And behavior that would be OK at a cocktail party will likely be OK in social media marketing. Marketers ...

    By • June 2, 2008

  • Forrester top dog ... IIAR "analyst of the year" results announced

    Results of "Oscars" of the Institute of Industry Analyst Relations, the organization social media analyst firms belong to are in... a tip of the hat to Edelman's Jonny "the envelope please" Bentwood blogging over at IIAR. As they say at the Big House in Ann Arbor, Michigan, "hail to the victor...

    June 2, 2008

  • Steve Jobs' Mysterious Personal Brand Is Finally Revealed

    While we are on the topic of ego's, I would like to share a special interview I had with Leander Kahney, who is the News Editor at Wired.com, and the author of the New York Times best seller, Inside Steve's Brain, about Apple's unique CEO, Steve Jobs. He's also author of two award-winning books...

    By • June 2, 2008

  • Two Quick Tips for Corporate Participation Online

    Alright, so here's the deal, what we call "corporate participation" online can be incredibly valuable, and hell, at times, even a little fun, but it's a messy, messy art. A few recommendations to consider if you're a marketer about to dig into the new trenches of business: First, remember, it'...

    By • June 2, 2008

  • Participate in the State of Social Technologies Adoption Survey!

    In less than two hours, I will open the link to the first-ever survey on the State of Social Technology Adoption in Associations. Principled Innovation LLC is conducting this survey with the financial support of Omnipress, one of the association community's leading producers of meeting materials...

    By • June 2, 2008

  • Website Traffic Reporting- Useful Tool

    Want to know how much traffic a website gets? Want to know what the percentage of female visitors on that website is? Quantcast.com is a website that allows advertisers to view visitor reports on websites. It also allows website publishers the opportunity to pull website traffic data to demo...

    By • June 2, 2008

  • Data chart of the week: social networks around the world

    by Josh Bernoff There's a lot of speculation about social networks, and predictions usually go in one of two directions: This is growing and soon everybody will be on one (or more than one) This is a fad and even the college students will tire of it eventually.(You could also call these the "Fa...

    By • June 1, 2008

  • Part 1: Introduction to Business Blogging

    This seminar worksheet was prepared for the Benefits of Business Blogging seminar held Monday, June 2 at the offices of mhn Internet Marketing Communications, in Elgin, Illinois. Part 1: Introduction to Business Blogging Part 2: Business Blogging Success Stories Part 3: Getting Started with a Bu...

    By • June 1, 2008

  • You Don't Have to Blog Frequently, and Other Heresies

    I just stumbled across The New Rules for Business Blogs, an e-book by Lithuanian blogger Linas Simonis, who blogs at Positioning Strategy. He rejects a lot of what I think of as conventional wisdom about blogging -- starting with the idea that a blogger should post every day. "It is a good id...

    By • June 1, 2008

  • Social Media and The Speed of Trust

    Last month, on separate occasions, I met two friends that I had previously only communicated with via blogs and social networking sites (and maybe the occasional e-mail). Although I knew each of them for some time, it was our first "in-person" meeting. When we finally met, there was an immedi...

    By • June 1, 2008

  • The cost of social media

    When you're looking at why companies might be reluctant to use social media and blogs properly, and why measurement is so important, it's important to remember there's a very real cost involved to them. It's something I'm acutely aware of, both in my professional role, and particularly in my per...

    By • May 31, 2008

  • Gartner Names Top 10 Technologies That Will Change The World

    What is sauce for the goose... the advice to CIOs should be taken to heart by PR Managers Dr. Jim Amderson posted in The Busines of IT blog about the Gartner Top 10 Technologies that they think will change the world in the next four years. Multicore and hybrid processors Virtualization and fab...

    By • May 31, 2008

  • Google Adwords - Extended Broad Match

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... Whether the SEO and Google Adwords specialists agree, not all B2B companies can afford to hire someone dedicated to their Adwords campaigns. A...

    By • May 31, 2008

  • Customers & Web Page Peformance Expectations

    The faster and better the web gets the higher our expectations become. For example, "[n]ewer evidence shows that broadband users are less tolerant of web page delays than narrowband users. A JupiterResearch survey found that 33% of broadband shoppers are unwilling to wait more than four seconds...

    May 31, 2008

  • Don't Get Ripped Off By Venture Capital "Brokers"

    Stuff like this makes me really angry. I noticed this in Google Adwords. Entrepreneurs who don't know any better might be enticed to spend $2495 for a "workshop" with Terem Capital. Right. Terem lists no portfolio companies on its site and several anonymous quotes. And who is running the worksh...

    By • May 31, 2008

  • Link: Social Media Use at Work

    Fantastic article today by Robert Godden over at www.ere.net about the use of social media at work. It really resonates with my former employer's nazi take on using social media sites. A very good read for any company that's trying to figure out how to deal with their employees computer use: W...

    By • May 30, 2008

  • Your Social Media Mission - PR It Forward

    From the amount of response to PitchEngine, it's apparent that the majority of social media adoption is coming from PR professionals, not journalists. While there are some early adopters like Wired Journalists and others in the media world, the most aggressive campaigns and exploration resides ...

    By • May 30, 2008

  • How to check if your press releases are up to scratch - for free

    Hat tip to David Meerman Scott for pointing out a neat new (and free) online utility called Press Release Grader. It's very simple. You copy and paste the content of your release into a box and hit submit. The site then generates a report about the press release - it checks to see if the release...

    By • May 30, 2008

  • Shallow Brands

    In Maddie Grant's blog, Diary of a Reluctant Blogger, today is a great quote (thanks Maddie): "Once you start these conversations, you have to keep them going. You have to be clever. You have to be engaging. Not too many brands have, what I call, the "intestinal fortitude" to deliver on that ve...

    By • May 30, 2008

  • An Ego is an Opportunity

    When you hear the word "ego" you automatically get this sensation and tingling feeling down your spine that it's negative. You may get defensive if someone calls you an egomaniac or says you have a big ego. In our culture there is a negative connotation around this single term. It is associated ...

    By • May 30, 2008

  • Quote of the day: Content is everything

    From Mitch Joel of the Six Pixels of Separation blog."Once you start these conversations, you have to keep them going. You have to be clever. You have to be engaging. Not too many brands have, what I call, the "intestinal fortitude" to deliver on that very real conversation. Brands tend to be g...

    By • May 30, 2008

  • My Twitter Manifesto: Rules created by me for me

    I did a search for "twitter manifesto" and I am sad to say that I was not the first to coin this phrase. Darn, there goes my legacy. For the last couple of months, my participation on Twitter has grown significantly and yes, I have become somewhat addicted. I tend to follow certain peeps who I ...

    By • May 30, 2008

  • The Flack & The Guru

    The Flack & The Guru American Airlines' announcement last week that it would charge $15 for a checked bag was met by disdain and contempt in the communications industry. It was fun to read AA's outside PR flack explain the strategy: "We understood that consumers would be frustrated with ano...

    By • May 30, 2008

  • Who Says You Must Blog to Protect Your Good Name? A Case Study

    In recent weeks, I've noticed a new theme amongst the social media digerati that goes something like "how do we get the rest of the world to understand the promise of social media? How do we get all those laggard companies blogging and tweeting with us?" I've always cautioned my clients not to j...

    By • May 30, 2008