Content Marketing: Page 640

  • Are Social Media-based Programs Scalable?

    There is a general perception that advertising is thoroughly scalable and that public relations is not. But how about social media-based word of mouth programs? You can develop a $5m, $10m and $100m ad program. You will get increasing "returns" for your investment. Reach and frequency can both g...

    By • May 27, 2008

  • Viral Marketing is bullsh*t. Adoptive Marketing isn't.

    Every time I hear someone use the term "viral marketing," I cringe. I know it seems like just a word, but I think it's a concept that misses the mark and perpetuates some half-baked thinking. Infected, like it or not I hated the word "viral" the very first time I heard it in the mid 1990s, proba...

    By • May 27, 2008

  • PR Tips for Startups - The Director's Cut

    Note: This post was originally published on TechCrunch as "PR Secrets for Startups." Many thanks to Michael Arrington and Erick Schonfeld for giving me the opportunity to share my experiences with the startup community.Due to space restraints, the original draft, which was entitled "PR Tips for...

    By • May 26, 2008

  • University of Southern California releases generally accepted PR practices study

    This is an academic study conducted by Jerry Swerling, Professor and Director of PR at the USC. I am blogging about it as although this is a US study, the findings apply to European markets:In 2007, PR budgets increased on average by 7%Organizations remain reluctant or unable to allocate adequ...

    By • May 26, 2008

  • Data chart of the week: social profiles for elements of a segmentation

    by Josh Bernoff So far, all of our Social Technographics Profile examples have used consumer behavior or attitude variables, like a comparison of car owners by brand or an analysis of Alpha moms. But we're finding, increasingly, that clients don't want to hear about the profile of the customers....

    By • May 26, 2008

  • Twitter is a real community

    This snapshot of life in the raw on Twitter shows the reality of life in a community.BTW congrats to @markdavidson and @DaisyAvenue By Carruthers via Aide-mémoire Link to original post

    May 26, 2008

  • Top Social Media Tools For Turning Your eBrand Into a Powerhouse

    In this podcast, I narrow down the top social media tools for building your personal brand into a POWERHOUSE. At the end of the podcast, I will conclude by telling you what I feel the #1 tool is and explain why, while eliminating the others along the way. You will notice that my brand is represe...

    By • May 26, 2008

  • How To Build A Community Around Your Brand

    One of the questions I often get asked is "How do you build a thriving community around your brand?" and "How can social media platforms help you build a community?" Growing a successful business or professional services practice, there is huge value in developing and nurturing a community of b...

    By • May 26, 2008

  • PR people are lame. Ignoring PR because you're a cool Web 2.0 company is lamer.

    Twitter is taking some heat this week for its alleged mishandling of accusations by Ariel Waldman that she was being stalked and harassed on Twitter, and that the popular site "refuses to uphold its terms of service." (You can read the details of Ariel's situation on her blog.) According to the...

    By • May 25, 2008

  • The Secret To Getting Simply Hired

    This is the job board that most recruiters won't recommend. It's THAT good. SimplyHired is also the job board that both LinkedIN and Facebook link to. It's THAT good. Peter Weedle, who does an annual survey of the top job boards, not only listed it as one of the top general purpose job boards...

    By • May 25, 2008

  • More on Hyperconnectivity

    When Mark Pesce talks about the power of social connection and technology it all makes sense. Here he's giving the keynote at AuRemix 08 and talking about the real power of of the internet and social networking. He is also sounding a call to action for those of us in business to use the technol...

    May 25, 2008

  • Community Funded Reporting and Journalists as Entrepreneurs

    I blog consistently about our desire as media and PR pros to change and adapt to social media. An inspiring example is that of David Cohn and his new venture Spot.us- community funded reporting. Here's a synopsis from Cohn on the newschallenge.org website: Spot Journalism will provide a new wa...

    By • May 24, 2008

  • PR and Media Crave Change

    If there was ever a sign that PR and media are seeking change I think PitchEngine is a good barometer. In just 30 days our network is approaching 100 members and has been referenced around the web as an up-and-coming resource in the Social Media PR Revolution. The diversity of members is stagg...

    By • May 24, 2008

  • If you want a busy homepage, let your users organise it

    My interest in web design is generally based on usability and accessibility, due to the fact I'm not the most artistic person in the world. I can appreciate attractive designs, but there are far better people than me in the world at creating them. But something has struck me that I think could b...

    By • May 24, 2008

  • Building Social Media Relationships

    Bookmark & Share © Add This Favorites Del.icio.us Digg Google MySpace Facebook Reddit Live Furl Yahoo MyWeb StumbleUpon More... I occasionally have conversations with people who debunk the value and power of social media. They seem to think that some people hide behind s...

    By • May 23, 2008

  • The Social Media POST: Extra Extra, Read all about it!

    Okay, it's not really what you think; like a newsletter or something. POST is probably the most effective acronym ever invented; ever since the four P's of marketing. It's a four-step approach that helps marketers define a social media marketing strategy for their business and/or clients. P equ...

    By • May 23, 2008

  • The conversation has moved from why to how. Hallelujah.

    Has anyone else noticed the switch?Lately in the association sphere, rather than being asked "why would we ever do that?" in reference to social media technologies, I've started to get asked, "how do we get started?" YAY!Here are two strategies (not mutually exclusive) to read up on if you're t...

    By • May 23, 2008

  • Remarkable Personal Brands Get Endorsements During College

    This is a guest post by Jess Neill. Jess is one of Seth Godin's lucky summer interns. There was a lot of competition for this internship program and just by networking with Seth, I'm sure Jess's personal brand will never be the same. During the rest of the year she will be studying advertising...

    By • May 23, 2008

  • How to Build a 1,000 True Fans Base

    Understanding how your target group (readers, customers, viewers, etc.) thinks and reacts to information is the first step in building a steady fan base.A couple of months ago, Kevin Kelly wrote a very thought provoking post about the long tail and a base of 1,000 true fans. He states, that: A ...

    By • May 23, 2008

  • Bloggers Misunderstand PR, And Vice Versa

    In thinking about last week's blogosphere outburst with another public relations blacklist, this time accompanied by a loud reaction from the PR and blogging world, it occurred to me that the root of the problem lies in a misunderstanding on both sides of the equation. Public relations folks don...

    By • May 23, 2008

  • Alltop Launches Marketing Blog Aggregation

    Alltop, brought to us by Guy Kawasaki is a great resource for finding the best of the best in terms of blogs on subjects from business, to culture and technology. As these influential bloggers are spending time researching and writing about strategies and resources in their niche, the one line ...

    By • May 23, 2008

  • Banish the taint!

    Cork taint that is. That's the plan of a group of students from the UC Davis Graduate School of Management, who were the winning team at this years "Big Bang" business plan competition. I attended and was a mentor for one of the teams in the competition (they didn't make it to the finals - read...

    By • May 23, 2008

  • FriendFeed: The Online Coffee Shop

    On a long drive down a lonely Wyoming highway yesterday, I got to thinking, FriendFeed is a lot like my Dad's coffee shop. Each morning at 7 am sharp, my father strolls into his favorite local hangout (which moves locations every few months) and sits down with a group of local ranchers and retir...

    By • May 23, 2008

  • How Will Things Change?

    A Business Week article states : In a new book, Here Comes Everybody, author and academic Clay Shirky argues the future is here; it's time to get on with it For many companies, adoption of social tools remains the domain of one department (often marketing or advertising) rather than a goal of t...

    By • May 23, 2008

  • Community is like a Tupperware Party on Steroids

    ... at least on Cafemom it is. Those were the words from Andrew Shue, Founder of Cafemom at Agency Bootcamp in Chicago. It was his response to my question to the panel: There is a lot of talk in the industry about the concept of community. What is your opinion of "community" and is it just a...

    By • May 22, 2008