Content Marketing: Page 641

  • Reputation Management Tips From The Brand Known As Andy Beal

    Recently, I spoke with Andy Beal about reputation management. In terms of the personal branding process, reputation management falls into the "maintain" bucket. First, you discover your brand (what you represent, are passionate about, etc), then you create a brand online, communicate it to your ...

    By • May 22, 2008

  • Why Your Web Site Sucks

    Avinash Kaushik - the evangelist for Google Analytics - says one of the main reasons why web sites suck (yes, his word) is because of the hippo - the "highest paid person's opinion." In short, his indictment was that while their opinion carried the most weight thanks to their position, inevitabl...

    By Ryan Moede • May 22, 2008

  • Attention Boomers: Generation Y Expects To Find You In Social Networks

    Many business leaders are unsure of the reasons that they need to build a professional profile online at business social networking sites such as LinkedIn. Let me share with you a story that I heard recently. I was speaking to the HR Director and Head of Talent Management of a division of one o...

    By • May 22, 2008

  • Blogs and Email: One-Two Marketing Punch

    I have long been an advocate of using blogs and email as complementary online marketing strategies. Blogs serve a customer acquisition function, while email serves a customer retention role. That belief was recently reinforced when I attended a webinar jointly sponsored by a new company, Compend...

    By • May 22, 2008

  • How To Be An A-List Blogger - Study, Study, Study (Part 4)

    In this installment of the series, I will cover all of the books, magazine, websites, and podcasts that you need to become an A-List Blogger. These resources will give you the ammo to be the very best in your field. (And if you think this amount of reading, watching, researching, and learning is...

    By • May 22, 2008

  • BrandTags: See what people think of brands

    This is brilliant! Look at a brand logo and enter the first word that comes to mind. You can see the collective brand association about each brand. If you could enter your demographics, this would be a nice market research tool. Trends data would be useful too so you could see how perception sh...

    By • May 22, 2008

  • Do you Recognize These Early Warning Signs of an Egocentric Resume?

    Do you have an Egocentric Resume? What's an Egocentric resume, you ask? Egocentrism - defined by Wikipedia as a) the incomplete differentiation of the self and the world, including other people and b) the tendency to perceive, understand and interpret the world in terms of the self. The term der...

    By • May 22, 2008

  • Data Mining: Gluttony or Grail?

    I recently went with Maddie "Get the data, then throw it out!" Grant to an ASAE Technology Idea Swap on data mining. Several folks from inside ASAE were there showing off their new predictive modeling software package, Clementine. Predictive analytics, in my mind, is like the holy grail of data ...

    By • May 21, 2008

  • Twittering Tactically

    You see a lot of posts about how businesses are using Twitter but most of them talk about the strategic approach, not the tactical application. Let's brainstorm. Below are a few to get us started, and here is a post from Todd Mintz on a wide variety of Twitter uses. Please wade into the conversa...

    By • May 21, 2008

  • Improve Your Personal Brand With a Makeover

    I will be in Last Vegas until Wednesday, so here is another guest post for you. This post was contributed by Heather Johnson, who is an industry critic on the subject of how to become a nurse. She invites your feedback at [email protected]. ___________________ Personal branding is a...

    By • May 21, 2008

  • Should vendors pay journalist press trip expenses?

    I've been having an interesting e-mail discussion with an ex-colleague (now in-house) around the issue of IT and telecom vendors paying journalists' travel, accommodation and subsistence expenses for foreign press events. He raised the issue on the back of a rival vendor who has organised a 2 da...

    By • May 21, 2008

  • The Insiders Guide to Using Community for Marketing

    We were at the Community2.0 conference in Las Vegas. Many of us are brands or marketers. We want to engage with or build community to meet some marketing goal - itself designed around a business goal. We may want more loyal customers, a way to activate brand advocates, build brand reputation an...

    By • May 21, 2008

  • An Interactive Revolution?

    Businesses are designed for interaction. They interact with markets, people, other businesses and the world as a marketplace. Traditionally the methods of interaction have followed with "best practices, competitor strategies and the mantra of the moment". Today the process of interaction is bei...

    By • May 21, 2008

  • Social media extends our reach

    Having been involved in a pandemic flu exercise here at the Decision Theater, this lede about avatars coming down with a flu, flagged my attention. But the story in the Canadian Press is more about how social networks and other online tools are being used as an extension of (rather than a replac...

    By • May 21, 2008

  • Cluetrain Anniversary Series # 3

    People get data from others 'just like themselves' Clue # 9 People in networked markets have figured out that they get far better information and support from one another than from vendors. At Search Engine Strategies Seth Godin spoke about how the networked market is changing how we do busi...

    By • May 20, 2008

  • Yahoo Redirect Users To Country Specific Sites

    David Eaves informed that UK based users who are trying to reach Yahoo.com now being redirected to Yahoo! UK domain. Flyerguy a memebr of Webmaster World has also confirmed in his post that German users are also redirecting to Yahoo! German domain. According to Barry Schwartz this has to do with...

    By • May 20, 2008

  • Fight Fire with PR?

    Have you ever been asked to defend your chosen profession's contributions to society? It's a no-brainer for physicians, environmentalists, scientists, firemen, technologists, etc.. But what about the lowly PR practitioner? What do we offer that elevates mankind? Without getting too philosophica...

    By • May 20, 2008

  • SA Bloggers, Let's Do Something

    The horror of the last few day's xenophobic violence in Johannesburg has left us all feeling shocked and hopeless. The danger here is that it's very easy for us (and I'm speaking to the predominantly wealthy and white audience that reads this blog and makes up SA's blogging fraternity) to remove...

    By • May 20, 2008

  • Don't Mess With Facebook And Its Potential Advertisers

    Facebook deleted my account last Thursday and I assumed they would change their minds very quickly given the circumstances. I assumed wrong. The reason I was kicked off Facebook is both silly and kind of fucked-up. Maybe I'm just "one user," a "statistic" Facebook could care less about given th...

    By • May 20, 2008

  • How do you measure the value of social applications?

    by Josh Bernoff As you can see in my interview with Jackie Huba, I think the most common mistake made by people developing social applications is this: not focusing on objectives. Why? Because unless you focus on objectives, you can't tell if you're accomplishing anything. And unless you can pr...

    By • May 20, 2008

  • I'm Not Dead Yet!

    Remember the scene in Monty Python's Holy Grail when the man tries to dump his still alive father onto the cart of dead bodies? The old man says, "I'm not dead yet." That's what a number of once moribund brands are saying now. The May 19 issue of The New York Times reports that River West has ac...

    By • May 19, 2008

  • Name the Press Release: Social Media or New Media?

    At PitchEngine we're constantly trying to improve and implement social media tools into our PR efforts. One of the topics we're discussing is the new press release format - we'll call it "social media release" as that's been our working title to this point. If you've been following this topic, ...

    By • May 19, 2008

  • Summize Listens to Conversations and Sentiment on Twitter

    Just a bit ago, I wrote a post covering my favorite tools for monitoring conversations on Twitter. I'd like to add one more to the bunch. Recently launched Summize is similar to TweetScan, but also unique in its capabilities and in turn, changes how we may view Twitter search. At the very minim...

    By • May 19, 2008

  • When Prospects Buy You They buy your brand

    While I'm in Las Vegas for EMC World, I'll be running some guest posts by personal branding evangelists. Today's guest post comes from a top commenter on this blog by the name of Luke Harvey-Palmer, all the way from Australia (you have to love the internet). Luke is a personal branding consultan...

    By • May 19, 2008

  • Brand Trust

    Do people trust your brand? Probably not, according to a survey done by The Hub. According to The Hub survey, more than 50 percent of you trust 10 brands or fewer. If your brand is in that category, is it safe to assume that all "10 brands or fewer" might just be the brands you work with? The g...

    By • May 19, 2008